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What is the best generative AI tool for writing PR content?

Search Engine Land

Ever wondered which is the best generative AI tool for writing PR content? Testing the best generative AI tool for PR content In August, Katie Delahaye Paine , CEO of Paine Publishing, and I uploaded four posts on successive Fridays to a blog, Facebook, and LinkedIn. The lead read: “Hey fellow PR and communications enthusiasts!

PR 102
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Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer

Hubspot Marketing

When I think about it, its really the idea of inbound marketing I first learned from HubSpot back in 2013 as a wee marketer. While social media channels tend to get the most attention, the best place to spend your time with organic marketing is SEO, as it tends to drive 1000%+ more traffic. Unsure about your SEO strength?

Gen Z 117
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How to Plan a Seasonal Marketing Campaign: A 5-Step Guide

Hubspot Marketing

Once you have decided on a seasonal event to utilise for a campaign, have a look at some of the last few years’ most successful content campaigns for this occasion -- Ahrefs and BuzzSumo are great places to start with this. To help you get started, you should be thinking the following: The customer journey and the story you want to tell.

PR 145
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How to Write a Social Media Policy for Your Company

Hootsuite

You need a straightforward, up-to-date document that is easy to understand and act on whether the person reading it is a new hire or a social media manager in the middle of a PR crisis. Prevent a full-blown PR crisis. Make a plan of action for a security or PR crisis. Benefits of a social media policy. Prevent a security breach.

PR 112
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This day in search marketing history: January 15

Search Engine Land

In 2013, Facebook announced a new experience that it called Graph Search. At launch, Facebook Graph Search only included people, photos, places and interests. Bing Ends 2013 With All-Time High In US Market Share, But Google Also Up [comScore]. percent in December 2013, to 67.3 Facebook Graph Search arrives.

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The 2020 Instagram Hashtag Guide—How to Use Them and Get Results

Hootsuite

You’re in the right place to do just that. This is a good practice to put in place every time you add a new hashtag to your repertoire. When the context is challenging, this can create a PR disaster for the brand. Burger King was guilty of this back in 2013, when they used the hashtag #WTFF to mean “What The French Fry.”.

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7 Ways to Attract Lots of High Quality Links in the Age of Authority

Duct Tape Marketing

Links still matter, but the emphasis has been placed squarely on the quality and authority of links and not on numbers of links. How I Write and How I Decide What To Write via @ ducttape ducttapemarketing.com/blog/2013/05/2…. Brian Solis (@briansolis) May 21, 2013. Chris Brogan (@chrisbrogan) April 11, 2013.

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