Vertical Response

JANUARY 18, 2025

In 2013, British psychologists provided a more formal definition of FOMO as a persistent fear that others are enjoying rewarding experiences while one is absent. In terms of SEO, incorporating keywords like self-care, resilience, and self-esteem can help attract users who are searching for content related to personal growth and development.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

SocialPilot

JULY 20, 2025

Back in 2013, New York’s Attorney General ran “ Operation Clean Turf, ” an undercover sting that revealed businesses buying fake Yelp and Google reviews. The Deceptive Promise of Better SEO and Visibility Some services claim fake reviews will shoot you up in search rankings.

User-Generated 52

User-Generated Price CRM Management 52

SocialPilot

JULY 20, 2025

Back in 2013, New York’s Attorney General ran “ Operation Clean Turf, ” an undercover sting that revealed businesses buying fake Yelp and Google reviews. The Deceptive Promise of Better SEO and Visibility Some services claim fake reviews will shoot you up in search rankings.

User-Generated 59

User-Generated Price CRM Management 59

Animalz blog

DECEMBER 5, 2024

Framework Creation Two weeks before they publicly launched Slack in 2013, founder Steward Butterfield wrote a blog post memo titled “ We Don’t Sell Saddles Here, ” a framework for thinking about product positioning. The Skyscraper Technique : Brian Dean analyzed what made content rank well in Google. What to look for?

Transform 109

Transform Law Manufacturing Inbound Marketing 109

Backlinko

JULY 16, 2025

I asked ChatGPT: “What are the best resources to learn SEO in 2025?” Here’s the thing: We don’t rank #1 in Google for “best SEO resources.” We haven’t even optimized for “best SEO resources,” but we got mentioned anyway. Semrush’s SEO FAQ article is a good example of this LLM-friendly format.

User-Generated 121

User-Generated SEO Real Estate Branding 121

Neil Patel

JULY 22, 2025

Trendjacking really gained traction during the heyday of Twitter (now X), when brands like Oreo seized viral moments (the “You can still dunk in the dark” tweet during the 2013 Super Bowl blackout) and earned massive engagement for real-time creativity. Want to level up your campaign? What is an example of trendjacking?

Branding 63

Branding Gen Z PR Millennials 63

Animalz blog

MARCH 6, 2025

Their approach has created self-reinforcing flywheels where content drives SEO interest, which creates sales conversations, which generate transcripts that become new content. I didn’t even, I couldn’t even spell SaaS when I started at Looker back in 2013. Our SEO performance is off the [00:30:00] charts.

CMO 70

CMO Energy User-Generated Thought Leadership 70

Hubspot Marketing

MAY 13, 2025

SEO is dead, long live SEO! And read to the end to find out whether she thinks SEO is actually dying.) Lingering Questions This Weeks Question Will SEO be obsolete in three to five years? Thats how it feels, at least, as both AI-powered search and user-generated content take hold in our digital lives.

User-Generated 118

User-Generated Marketing Marketers CMO 118

Adobe Experience Cloud Blog

OCTOBER 2, 2014

While mobile SEO shares many similarities with the existing SEO strategies for desktop browsers, here are some specific tips that will give you an upper hand in the mobile SEO competition: Make Your Website Mobile-Friendly. In 2013 there were 1.4 billion smartphone users, which translates to 1 in 7 people worldwide!

SEO 134

SEO Thought Leadership User-Generated Promotion 134

Neil Patel

NOVEMBER 4, 2020

At the click of a mouse button, you can install an SEO plugin and open doors to higher productivity levels. I’ve organized the post into three sections – content organizing, on-page SEO metadata and usability analysis, and link building and outreach management. On-page SEO and Usability Analysis. Content Organizing.

SEO 145

SEO User-Generated PR Analytics 145

Duct Tape Marketing

DECEMBER 30, 2013

7 Most Popular Blog Posts of 2013 written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Like a lot of content producers I’m using the end of the year to look back and reflect on the body of work produced throughout the year. The use of high quality, education based content.

Marketing Mix 70

Marketing Mix SEO Education Content Marketing 70

Hubspot Marketing

OCTOBER 20, 2022

This report serves as a tactical primer for marketers responsible for SEO strategies. SEO is now shifting to a topic cluster model. Marketers and SEO experts are not going through the tedious process of overhauling their site structure just to get ahead of consumer behavior. Table of Contents (8-minute read). Introduction.

SEO 141

SEO Inbound Marketing Content Marketing Place 141

Martech

MAY 4, 2022

Sidharth Iyer is an SEO marketing consultant who has worked in marketing for more than a decade. I started as a journalist covering the media, entertainment and technology space back in India in 2013. I started as a journalist covering the media, entertainment and technology space back in India in 2013.

SEO 117

SEO Entertainment Marketing Marketers 117

Neil Patel

FEBRUARY 19, 2019

Don’t you hate how it takes forever to get results when it comes to SEO? SEO is a long-term strategy. Well first, let’s rewire your brain so you think about SEO in the correct way. SEO isn’t just content and links. But here is the thing: SEO isn’t what it used to be. That worked really well between 2010 and 2013.

SEO 112

SEO Branding Content Marketing Marketing 112

Hubspot Marketing

MARCH 20, 2018

Below, we'll dive into your domain structure options, explain how Google interprets these structures, and cover some original research and tips on making the best use of international SEO. Using Them in Your International SEO Strategy. But language is one of your best multilingual SEO maneuvers. Types of Domain Structure.

SEO 145

SEO Shipping User-Generated Retail 145

Marketing Insider Group

AUGUST 6, 2015

Ranking high for SEO keywords is a core objective of most content marketing programs, and rightly so. What is SEO? Search Engine Optimization, or SEO, is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results. Offsite SEO , on the other hand, is what ‘they’ say about you.

SEO 110

SEO Finance Content Marketing Place 110

Neil Patel

DECEMBER 15, 2020

When it comes to SEO and marketing, I like quick and easy wins. And, thankfully, there are some SEO techniques that deliver high value for low effort. Even though an XML sitemap is on the “technical” side of SEO , it’s not hard to make one. It’s relatively simple, and it can improve your SEO. Low effort.

SEO 143

SEO Health User-Generated Place 143

Search Engine Land

MARCH 17, 2023

Google Penalized One Article On BBC’s Web Site 2013: Google’s John Mueller: “We found unnatural links to an individual article, and took a granular action based on that.” ” Bing Webmaster Tools Adds Site Move Tool 2013: The tool let you move from one domain to another domain as well as from within a site; URLs to URLs.

Search Marketers 113

Search Marketers SEO Marketing Marketers 113

Search Engine Land

JANUARY 6, 2023

2020: Google was working on fixing a data issue with the URL parameter tool, a legacy tool within Google Search Console that let SEOs communicate to Google insignificant page variations and direct Google to consolidate those URLs. StrategiQ launches Spark, an SEO deployment platform. 2009: Considering In-House SEO?

Search Marketers 114

Search Marketers Manufacturing SEO Marketing 114

Search Engine Land

NOVEMBER 9, 2023

By now, you’ve probably already read “Bitter, cynical Verge article blames SEOs for ruining the internet” on Search Engine Land. The Verge article in question provides a critical mention of notable figures in the SEO industry. The Verge article has rightly mentioned that “SEO is now baked into everything.”

SEO 106

SEO Health User-Generated Education 106

Search Engine Land

MARCH 24, 2023

on SEO by the Sea. ’ SEOs talk pivoting and planning for a future after COVID-19 2020: What veteran SEOs were doing to help clients adapt to business during and after the pandemic. Video: Hamlet Batista on scaling and automating SEO with code 2020: And a bit about using Python. And here’s the patent.

Search Marketers 106

Search Marketers PR Non-Profit SEO 106

Search Engine Land

JANUARY 28, 2023

Video: Lisa Barone on the early days of SEO blogging 2020: In this installment of Barry Schwartz’s vlog series, he chatted with Barone about the older days of SEO and then moved on to how her career has changed over the years.

Search Marketers 115

Search Marketers Marketing Marketers Retail 115

Search Engine Land

JANUARY 13, 2023

2013: Prior to this update, The Wayback Machine provided access to about 150 billion URLs. 2013: Kohn joined us as our Special Projects Correspondent. Award-winning tips from the 2020 Search Engine Land SEM and SEO agencies of the year. 2016: Why Grave Misconceptions About SEO Still Persist by Jayson DeMers.

Search Marketers 108

Search Marketers Non-Profit Marketing Marketers 108

Search Engine Land

JANUARY 17, 2023

What about the SEO impact? Google had previously shared some SEO blackout advice. Yoast SEO launches on Shopify. Google Core Algorithm Updates Continue As SEOs Notice Weekend Google Update. 2013: Google confirmed a bug that caused conversions from Google Analytics to not be imported into AdWords properly.

Search Marketers 100

Search Marketers Marketing Marketers SEO 100

Rock Content

AUGUST 5, 2023

When it comes to SEO , there’s no such thing as too thorough. Using schema markup on a page gives you a powerful SEO boost on several levels. Inclusion in the Knowledge Graph can lead to lots of valuable SEO opportunities—like the chance to appear in a knowledge panel when a user searches for your brand.

SEO 91

SEO User-Generated Place Marketing Strategy 91

Neil Patel

APRIL 23, 2021

— Alex Goot (@alexgoot) March 13, 2013. Depending on the scope of the problem, several paths can be pursued in order to restore your online reputation: Aggressive SEO : Ranking on pages one or two of Google for your industry and brand name is one of the best ways to push down bad publicity. confession. I hate McDonalds breakfast.

Management 145

Management Food Communications SEO 145

Search Engine Land

MARCH 26, 2023

Ahrefs, SEO toolset provider, to build their own search engine to compete with Google 2019: “Ahrefs is working on general purpose search engine to compete with Google,” said Dmitry Gerasimenko, the founder of Ahrefs. ( Yep launched in 2022.) billion people worldwide with new languages. billion people worldwide with new languages.

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Search Engine Land

JANUARY 14, 2023

In 2013, Facebook announced a new experience that it called Graph Search. SEO For Facebook Graph Search? Bing Ends 2013 With All-Time High In US Market Share, But Google Also Up [comScore]. percent in December 2013, to 67.3 2013: That time when Matt Cutts blog started ranking for [sreppleasers] in Google.

Search Marketers 92

Search Marketers Health Marketing Marketers 92

Search Engine Land

NOVEMBER 29, 2022

However, such mixups are just as wrong as cloaking in SEO. By 2013, Google’s Webmaster Tools content guidelines section had modified this description , stating: “Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. What are doorway pages?

SEO 100

SEO User-Generated Transform Manufacturing 100

Search Engine Land

JANUARY 1, 2023

Google’s Mueller spent New Year’s helping SEOs tackle hacked content, slow website issues. 2013: Spoiler alert: Apple didn’t get the crowd-sourced mapping and traffic app. But Google did later in 2013 , for $1.3 2007-2013). 2014: The B2B Marketer’s Guide to Baidu SEO by Harrison Jones. by Eric Enge.

Search Marketers 104

Search Marketers Marketing Marketers Manufacturing 104

Search Engine Land

MARCH 10, 2023

” Video: Detlef Johnson on SEO for developers 2020: The long-time developer and SEO was working to bring the disciplines together. Yoast WordPress SEO Plugin Vulnerable To Hackers 2015: The Yoast WordPress SEO Plugin was open to an exploit where hackers could do a Blind SQL injection.

Search Marketers 85

Search Marketers SEO Marketing Marketers 85

Search Engine Land

JANUARY 7, 2023

In 2023, there definitely has been a significant shift in the way SEOs think about user intent, or the search intent behind a query. Machine vs. man: What really matters for SEO success. Summly was acquired by Yahoo in March 2013 for an estimated $30 million. 2013: The URL shown under the definition previously wasn’t clickable.

Search Marketers 91

Search Marketers Non-Profit Marketing Marketers 91

Adobe Experience Cloud Blog

FEBRUARY 21, 2017

Author: Anna Talerico Evergreen content is important for SEO, but does it really engage your audience? Why Is It Important for SEO? It’s rich in SEO keywords and links, and it should also be written with the reader in mind. What Is Evergreen Content? Unlike news items that go out of style (e.g.

Thought Leadership 134

Thought Leadership SEO Content Marketing Branding 134

Search Engine Land

FEBRUARY 11, 2023

So they asked someone familiar with SEO to look into it. JCPenney said they knew nothing about the links – and subsequently fired their SEO firm. Google Won’t Provide SEO Certifications To Webmasters Or SEO Companies 2016: Google discussed internally if they should add an SEO certification program and decided not to do so.

Search Marketers 85

Search Marketers SEO Marketing Marketers 85

Hubspot Marketing

JANUARY 16, 2024

It took its current shape in 2013 when the London-based charity Alcohol Change UK launched it as a personal challenge. Take a look at these screenshots from the SEO tool Ahrefs, and you’ll see that there were over 140,000 searches in January of 2023. And that seasonality is masking the popularity by dragging the monthly average down.

Retail 131

Retail Promotion SEO Product 131

Search Engine Land

FEBRUARY 4, 2023

Moz upgrades its Domain Authority metric In 2019, SEO tool Moz announced an update to how they measured Domain Authority (DA). I bolded that part above because the DA metric has caused confusion within the SEO industry, as many have basically assigned it value as a meaningful SEO metric, akin to the old visible Google PageRank scores.

Search Marketers 84

Search Marketers SEO Real Estate Marketing 84

Adobe Experience Cloud Blog

JANUARY 16, 2013

Chris Penn recently wrote a post that perfectly sums up the current state of content marketing: “If 2012 was about the power of content marketing, then 2013 has to be about making content that doesn’t suck if we want content marketing to remain a viable method of reaching and acquiring new customers.” I agree 100%.

Content Marketing 134

Content Marketing SEO Marketing Strategy Customer 134