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Email Analytics [Research]: 8 Email Marketing Metrics You Should Track

Hubspot Marketing

But at the end of the day, it doesn‘t matter how optimized my emails are if I can’t properly track my email analytics or if I'm unsure what metrics need my attention. And many of your email users likely have image-blocking enabled on their email clients. Because this is how you generate new contacts.

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Search Engine Land

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” Well, it differs by organization.

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” Well, it differs by organization.

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5 Ways to Turn 2014 Marketing Challenges Into 2015 Success

Adobe Experience Cloud Blog

There is good news about your 2014 challenges; they can turn into your 2015 successes. Without further ado, here are the 5 biggest challenges marketers faced in 2014, followed by my choice of tools to overcome them: 1. percent) than non-users of video (2.9 Gaining Control of the User Retention Process.

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This day in search marketing history: February 7

Search Engine Land

Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.” Google Now Ranks No.

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This day in search marketing history: January 14

Search Engine Land

TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” 2014: Thousands of hotels listed within Google+ Local appeared to have had links leading to their official sites “hijacked” and replaced with ones leading to third-party booking services.

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This day in search marketing history: January 7

Search Engine Land

Google tests user comments for live TV shows. 2020: The user comments appeared in the search results for queries related to live TV shows. Google Manufacturer Center adds rich content, deeper analytics, expands availability. Google Link Removal Requests Climb To 345 Million In 2014. in the past month (10.4%