Search Engine Land

MARCH 10, 2023

Report: Brands May Lose 10K to 60K Visitors Per Month To PPC Trademark Bidding 2015: Study looked at trademark usage in paid search across 10 industry verticals. Yahoo Search App Gets iOS 7 Design Upgrade & More 2014: The updated iOS Yahoo Search app got a new minimalistic design.

Search Marketers 93

Search Marketers SEO Marketing Marketers 93

Search Engine Land

FEBRUARY 6, 2023

Suspected Paid-Link Penalty Hasn’t Hit Expedia Bottom Line — Yet 2014: Said Expedia: “Our traffic from Google, both on a paid and an organic basis, continues to increase on a year-on-year basis.” Bing Teams Up With The Hollywood Reporter In Anticipation Of The Oscars 2014: To create the “ultimate Oscars resource guide.”

Search Marketers 87

Search Marketers SEO User-Generated Marketing 87

Search Engine Land

JANUARY 7, 2023

Halting campaigns shouldn’t be your only brand safety precaution. With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. 2014: CEO Marissa Mayer introduced the new news app at CES. 2014: In How should I address a small duplicate content issue? Also on this day.

Search Marketers 101

Search Marketers Non-Profit Marketing Marketers 101

Search Engine Land

JANUARY 13, 2023

2014: Thousands of hotels listed within Google+ Local appeared to have had links leading to their official sites “hijacked” and replaced with ones leading to third-party booking services. 2014: The feature wasn’t new. 2014: Two video parodies make fun of what a Google would be if it was a real guy. Market Share.

Search Marketers 120

Search Marketers Non-Profit Marketing Marketers 120

Search Engine Land

MARCH 17, 2023

Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. A Dilbert On Search Engine Keyword Research 2014: There was a fun search marketing-related Dilbert strip on the topic of doing and presenting your keyword research to your boss.

Search Marketers 75

Search Marketers SEO Marketing Marketers 75

Search Engine Land

JANUARY 19, 2023

Matt Cutts sticks a fork in guest blogging In 2014, Matt Cutts, the head of Google’s webspam team, took to his personal blog with a clear message: “Stick a fork in it: guest blogging is done; it’s just gotten too spammy.” ” This wasn’t the first time Google or Cutts had discussed the risks of guest blogging.

Search Marketers 96

Search Marketers SEO Marketing Marketers 96

Search Engine Land

MARCH 9, 2023

Twitter Shops lets brands showcase 50 products 2022: It was only available to select merchants in the U.S. Google Sees Deeper App Content As Key To Mobile Usage 2014: Google had been indexing deep links for Android apps, though not iOS. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 95

Search Marketers User-Generated Marketing Marketers 95

Buffer Marketing

APRIL 10, 2024

In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford ( @packslight ), who made $2,000 for six Instagram posts in the same year. Partner with brands on sponsored content There’s no way you’ve scrolled through your Instagram feed without coming across a sponsored post.

Affiliate Marketing 98

Affiliate Marketing Non-Profit Finance Promotion 98

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 100

Education Marketing Strategy Branding Energy 100

Search Engine Land

JANUARY 5, 2023

2014: Pinterest said the acquisition would “help us build technology to better understand what people are Pinning. 2014: The site served as an online resource for “all things awards” with background information on nominees, tips for award-themed parties, and winner predictions based on Bing search statistics. by Tony Edward.

Search Marketers 92

Search Marketers Law Marketing Marketers 92

Search Engine Land

MARCH 6, 2023

Microsoft Advertising announces new ad type for service providers 2022: Professional service ads could also be used to promote regional offices, branches or even national brands that provide relevant services. Did Google Just Penalize Another Link Network?

Search Marketers 87

Search Marketers Marketing Marketers SEO 87

Neil Patel

SEPTEMBER 8, 2020

And, it released an algorithmic update, in July, 2014, to favor local businesses for neighborhood-focused mobile device queries. Next, Google plans to introduce promoted pins on Maps with a special API key. Another great feature that you get with the ad is in-store promotion. Google also realizes that your business is ‘special.’

Branding 126

Branding Retail Real Estate User-Generated 126

Martech

APRIL 5, 2022

McKinsey) High growth brands (annual revenue increase of at least 10%) are 1.9x Harvard Business Review ) 69% of brands with the most diversity and inclusion in their in ads saw an average stock gain of 44% in a seven-quarter period ending in 2019. McKinsey) High growth brands (annual revenue increase of at least 10%) are 1.9x

Gen Z 120

Gen Z Millennials Customer Acquisition Advertising 120

Rock Content

FEBRUARY 4, 2021

Brand positioning is the central element of the success, sustainability and permanence of a business in any field. In this article, we want to fully explore this concept, delving into its essence and key factors, among other strategic aspects that can be the great differential for your brand positioning in the market. Stay with us!

Branding 72

Branding Neuromarketing Manufacturing User-Generated 72

Chief Martec

DECEMBER 5, 2023

It was a jumbled jubilee of buzzword bingo – personalization, data, brand, experience, customer-centricity — that wound up saying absolutely nothing at all. It took three years for the landscape to grow from ~150 to ~2,000 solutions, from 2011 to 2014. I have no idea if it was parody or real. I feel for the speaker.

Transform 99

Transform Thought Leadership Customer Journey Digital Marketing 99

Hubspot Marketing

MAY 1, 2017

The retailer, it turned out, was able to predict her pregnancy and subsequently personalize the promotions she received, thanks in large part to a ton of (completely legal) data collection and analysis. But how does that work, and how have other brands put it into practice? Creepy -- or great marketing? The Example. He wasn’t kidding.

Personalized Marketing 138

Personalized Marketing COS Branding Price 138

Search Engine Land

JANUARY 12, 2023

LinkedIn Gives Search A Promotion By Adding Better Post Results & Richer, Personalized Listings. 2014: Ryanair CEO Michael O’Leary said his airline has entered a partnership with Google, and was providing the search engine with flight pricing to help build a travel search and comparison tool. by Chris Liversidge.

Search Marketers 95

Search Marketers Marketing Marketers SEO 95

Hubspot Marketing

JUNE 21, 2022

Think back to 2014 when the ice bucket challenge went viral. Social proof is used in marketing all the time to foster trust between a brand and its target audience. Brands often do this by sharing customer reviews. The first is through social challenges. Non-profit orgs can also use social proof to drive action.

Non-Profit 114

Non-Profit Gen Z Millennials User-Generated 114

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Janet is all about promoting thought leadership and will encourage you to take rewarding actions. Why should you follow her? Why should you follow her?

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Hubspot Marketing

APRIL 21, 2023

The team also needed to figure out how to improve page navigation while still representing the brand. Neurogan’s Deal Promotion Making the most of email promotion is important for any company, especially those in competitive industries. Results These changes brought higher revenue for promotions and higher click rates.

Gen Z 129

Gen Z User-Generated Promotion Fashion 129

Search Engine Land

JANUARY 2, 2023

In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. Brands can now buy Walmart sponsored search ads via API partners. A day later, we found out what happened, according to Google.

Search Marketers 94

Search Marketers Advertising Advertisers Marketing 94

Hubspot Marketing

SEPTEMBER 20, 2022

Promote new posts. Say you’re a home decor brand, you can poll your audience on their interior design styles, purchasing considerations, and their favorite decor trends. Say the social media marketer from the home decor brand discovers that its audience doesn’t know how to choose a rug size for a room. Start a countdown.

User-Generated 110

User-Generated Education Promotion Millennials 110

Digital Marketer

MARCH 13, 2023

Collaborate with other professionals and brands Working with other professionals and brands in your industry allows you to learn from their experiences and gain new insights into marketing strategies and tactics. Look for businesses and individuals who complement your brand and its values.

Digital Marketing 87

Digital Marketing Market Trends Gen Z Marketing 87

Neil Patel

JANUARY 27, 2021

In 2014, social media was becoming the place to post your content. You have to promote and measure. According to HubSpot’s most recent Not Another State of Marketing Report , the top two types of video are promotional and brand storytelling. The average blog post was 808 words in 2014, but was 1142 words in 2017.

Content Marketing 143

Content Marketing Marketing Marketers B2C 143

Sprout Social

AUGUST 15, 2016

Since 2014, roughly 18 new Instagram features, updates or changes to the app were released. It’s important to cross-promote your Instagram on Facebook and Twitter. Try holding Instagram contests , special promotions and other Instagram-only content through Stories. Longer Videos on Instagram. Edit Geo-tagged Content.

Branding 95

Branding User-Generated Social Media Marketing Management 95

Hootsuite

FEBRUARY 24, 2020

Just so it’s clear – I have/would never give permission for use of my son’s photo to promote any agenda of this vile man or that disgusting party. Remember the star-studded selfie snapped on Ellen DeGeneres’ phone during the 2014 Academy Awards? A post shared by Ellen DeGeneres (@theellenshow) on Mar 2, 2014 at 7:10pm PST.

Social Media Marketing 145

Social Media Marketing Law Non-Profit User-Generated 145

AWeber

FEBRUARY 17, 2022

Video has become the focus of the internet and there's no better time for small businesses and growing brands to get in on the trend. Video can be used throughout your whole customer journey , from generating interest in your brand and driving customer conversions to keeping them on board and engaging with them. Table of Contents.

Real Estate 92

Real Estate User-Generated Education Promotion 92

Neil Patel

SEPTEMBER 6, 2021

However, it can be hard for smaller businesses to compete with well-known brands in their market. Alongside customer choice, brand awareness and visibility are critical to business success. Niche marketplaces allow businesses to leverage the power and branding of larger platforms to reach their target audiences.

B2C 139

B2C Entertainment Non-Profit Transform 139

Hubspot Marketing

OCTOBER 6, 2023

Women can experience impostor syndrome in key moments of an existing role, or at specific milestones such as a career change or promotion.” The big idea should be born from the intersection of real consumer behaviors, facts about the brand or product, and the cultural context that surrounds it all.” Read the rest here.

User-Generated 106

User-Generated eCommerce Promotion Product 106

Contently B2C

AUGUST 8, 2016

In February 2014, a new luxury fashion magazine hit the newsstands in 60 countries around the globe. Research shows that adoption of influencer marketing, despite its buzz, is still relatively slow among luxury brands. For some luxury brands, the solution has been to partner with a social influencer agency. Influencer marketing.

Market Trends 52

Market Trends Branding Content Marketing Fashion 52

Hootsuite

JUNE 25, 2019

In this example from Hallmark UK and Ireland’s Instagram account, the entry rules and deadline are clearly stated, and an on-brand image of the prize ties it all together. To promote the launch of its new direct flight from Tampa to Frankfurt, German airline Lufthansa ran a two-week #Hausguest social media campaign. residents only.

User-Generated 111

User-Generated Food Promotion Transform 111

Neil Patel

DECEMBER 22, 2022

E-A-T first showed up in Google’s Search Quality Guidelines in 2014 and has progressively become one of the most important aspects of SEO. Putting this high-level content on your website can result in the following benefits: Higher search engine rankings : Google’s algorithm loves content that promotes your site’s E-A-T.

Real Estate 116

Real Estate Law Health SEO 116

Content Marketing Institute

JULY 3, 2018

About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. While LinkedIn is primarily a B2B social media platform, both B2B and B2C brands can benefit from publishing on it.

Content Marketing 110

Content Marketing Promotion B2C Marketing 110

Hubspot Marketing

NOVEMBER 7, 2022

While Google essentially maintains its branding with its colorful logo and whitespace on the homepage, there are other aspects of the site that look entirely different today. In 2022, Apple chooses to keep branding minimal yet distinctive. The company branding also no longer takes center stage and focuses on featured stories.

Fashion 123

Fashion Branding Product Promotion 123

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. On the other hand, new Instagram users increased by 150 million year over year in 2014 and has since successfully grown by 100 million new users each year. 30% of millennials engage with a brand on social at least once a month.

Millennials 112

Millennials Advertising Advertisers Influencer Marketing 112

Sprout Social

FEBRUARY 5, 2020

Here, we’re going to try to make sense of Facebook reach and how it can help grow your brand. You’ll need to take your overarching brand strategy into account to determine whether you should be focusing on increasing your post or page reach. If brand awareness is your goal, increasing your page reach is usually the better target.

Promotion 145

Promotion Branding Place Marketing Strategy 145

Hootsuite

NOVEMBER 25, 2015

This explosion in advertising options has left a lot of brands trying hard to play catch-up. Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014. A 2014 survey asked 200 B2B marketers to rate the cost of demand generation channels based on the cost per lead. That’s no small number.

Advertising 112

Advertising Advertisers User-Generated Promotion 112