Search Engine Land

FEBRUARY 2, 2023

Report: Releasing Super Bowl ads early jump-starts lifts in brand search 2017: Snickers and Budweiser saw by far the biggest jumps in brand search volume. To Fight Radicalism In The UK, Google’s Giving Away Free Search Ads 2016: NGOs that promoted anti-radicalization would be able to use $10,000 worth of AdWords credits each month.

Search Marketers 94

Search Marketers Real Estate SEO Marketing 94

Search Engine Land

JANUARY 13, 2023

2014: Thousands of hotels listed within Google+ Local appeared to have had links leading to their official sites “hijacked” and replaced with ones leading to third-party booking services. 2014: The feature wasn’t new. 2014: Two video parodies make fun of what a Google would be if it was a real guy. 2011: “Q.

Search Marketers 119

Search Marketers Non-Profit Marketing Marketers 119

Search Engine Land

FEBRUARY 6, 2023

Google tests Buying Guides in mobile search results 2022: It presented users with various drop-down menu options to learn more about the product they were searching for. YP Wants To Compete Directly With Google And Yelp In Local 2014: New CMO planned to focus on personalization, more content depth and multi-platform experiences.

Search Marketers 85

Search Marketers SEO User-Generated Marketing 85

Search Engine Land

MARCH 9, 2023

Twitter Shops lets brands showcase 50 products 2022: It was only available to select merchants in the U.S. Google PLAs: Testing scrollable carousel on desktop & numbered rankings for “best” products go live 2016: The desktop carousel test simulated mobile. Others should focus on building good products, too.”

Search Marketers 93

Search Marketers User-Generated Marketing Marketers 93

Search Engine Land

JANUARY 7, 2023

Halting campaigns shouldn’t be your only brand safety precaution. With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. 2014: CEO Marissa Mayer introduced the new news app at CES. 2014: In How should I address a small duplicate content issue? Also on this day.

Search Marketers 100

Search Marketers Non-Profit Marketing Marketers 100

Search Engine Land

MARCH 6, 2023

Microsoft Advertising announces new ad type for service providers 2022: Professional service ads could also be used to promote regional offices, branches or even national brands that provide relevant services. Google To Acquire BeatThatQuote.com 2011: BeatThatQuote.com was a price comparison website for loans and financial products.

Search Marketers 85

Search Marketers Marketing Marketers SEO 85

Martech

APRIL 5, 2022

McKinsey) High growth brands (annual revenue increase of at least 10%) are 1.9x Harvard Business Review ) 69% of brands with the most diversity and inclusion in their in ads saw an average stock gain of 44% in a seven-quarter period ending in 2019. McKinsey) High growth brands (annual revenue increase of at least 10%) are 1.9x

Gen Z 116

Gen Z Millennials Customer Acquisition Advertising 116

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 99

Education Marketing Strategy Branding Energy 99

Neil Patel

SEPTEMBER 8, 2020

Then you must snatch the golden opportunity to grab consumer attention with the ultimate local guide, on a mobile device including the iPhone and iPad as well as all Android device products. ? Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018.

Branding 126

Branding Retail Real Estate User-Generated 126

Hubspot Marketing

SEPTEMBER 20, 2022

Products and Services. Spotlight products and services. Promote new posts. Say you’re a home decor brand, you can poll your audience on their interior design styles, purchasing considerations, and their favorite decor trends. Start a hashtag and encourage your followers to use it when using your products or services.

User-Generated 119

User-Generated Education Promotion Millennials 119

Hubspot Marketing

APRIL 21, 2023

The team also needed to figure out how to improve page navigation while still representing the brand. Problem In the control, Thrive Themes had been using a banner that highlighted product features, but not how customers felt about the product. This A/B testing example starts with creating product-specific offers.

Gen Z 138

Gen Z User-Generated Promotion Fashion 138

Rock Content

FEBRUARY 4, 2021

Brand positioning is the central element of the success, sustainability and permanence of a business in any field. In this article, we want to fully explore this concept, delving into its essence and key factors, among other strategic aspects that can be the great differential for your brand positioning in the market. Stay with us!

Branding 72

Branding Neuromarketing Manufacturing User-Generated 72

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Janet is all about promoting thought leadership and will encourage you to take rewarding actions. Why should you follow her? Why should you follow her?

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Hubspot Marketing

JUNE 21, 2022

Unlike most marketing campaigns you see looking to get you using a product or service, non-profit social marketing is all about getting you to take action for a cause. Think back to 2014 when the ice bucket challenge went viral. Social proof is used in marketing all the time to foster trust between a brand and its target audience.

Non-Profit 123

Non-Profit Gen Z Millennials User-Generated 123

Hubspot Marketing

MAY 1, 2017

Penned by Charles Duhigg, it was written largely as a follow-up to what became a public incident: An angry father marched into a Minnesota Target store, demanded to know why his teenage daughter received coupons for baby products, only to later find out that she was, in fact, pregnant. 7 Personalized Marketing Examples. The Example.

Personalized Marketing 139

Personalized Marketing COS Branding Price 139

AWeber

FEBRUARY 17, 2022

Video has become the focus of the internet and there's no better time for small businesses and growing brands to get in on the trend. Video can be used throughout your whole customer journey , from generating interest in your brand and driving customer conversions to keeping them on board and engaging with them. Table of Contents.

Real Estate 90

Real Estate User-Generated Education Promotion 90

Neil Patel

JANUARY 27, 2021

They don’t want irrelevant messages and products that have nothing to do with them shoved in their face. 70% of consumers prefer to learn about a product from an article rather than an ad , and 4x more would rather a video than an article. In 2014, social media was becoming the place to post your content. This will continue.

Content Marketing 143

Content Marketing Marketing Marketers B2C 143

Hubspot Marketing

OCTOBER 6, 2023

17 Of the Best Tools For Any Entrepreneur Looking to Scale Their Business , Morgan DeBaun CEO of Blavity Inc and founder of AfroTech Morgan DeBaun gives her best tips for working smarter and shares some of her favorite productivity tools. 1 contributor to lost productivity. 1 contributor to lost productivity. Read the rest here.

User-Generated 113

User-Generated eCommerce Promotion Product 113

Neil Patel

SEPTEMBER 6, 2021

However, it can be hard for smaller businesses to compete with well-known brands in their market. Alongside customer choice, brand awareness and visibility are critical to business success. Niche marketplaces allow businesses to leverage the power and branding of larger platforms to reach their target audiences.

B2C 139

B2C Entertainment Non-Profit Transform 139

Hubspot Marketing

NOVEMBER 7, 2022

While Google essentially maintains its branding with its colorful logo and whitespace on the homepage, there are other aspects of the site that look entirely different today. Apple always takes a product-centric approach to its homepage. In 2022, Apple chooses to keep branding minimal yet distinctive. 3) Microsoft. 4) Mashable.

Fashion 133

Fashion Branding Product Promotion 133

Digital Marketer

MARCH 13, 2023

Collaborate with other professionals and brands Working with other professionals and brands in your industry allows you to learn from their experiences and gain new insights into marketing strategies and tactics. Look for businesses and individuals who complement your brand and its values.

Digital Marketing 86

Digital Marketing Market Trends Gen Z Marketing 86

Search Engine Land

JANUARY 2, 2023

In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. Brands can now buy Walmart sponsored search ads via API partners. A day later, we found out what happened, according to Google.

Search Marketers 92

Search Marketers Marketing Marketers Advertising 92

Hootsuite

JUNE 25, 2019

In this example from Hallmark UK and Ireland’s Instagram account, the entry rules and deadline are clearly stated, and an on-brand image of the prize ties it all together. To promote the launch of its new direct flight from Tampa to Frankfurt, German airline Lufthansa ran a two-week #Hausguest social media campaign. residents only.

User-Generated 111

User-Generated Food Promotion Transform 111

Sprout Social

AUGUST 15, 2016

Since 2014, roughly 18 new Instagram features, updates or changes to the app were released. It’s important to cross-promote your Instagram on Facebook and Twitter. Try holding Instagram contests , special promotions and other Instagram-only content through Stories. Longer Videos on Instagram. Edit Geo-tagged Content.

Branding 93

Branding User-Generated Social Media Marketing Management 93

Contently B2C

AUGUST 8, 2016

In February 2014, a new luxury fashion magazine hit the newsstands in 60 countries around the globe. Research shows that adoption of influencer marketing, despite its buzz, is still relatively slow among luxury brands. For some luxury brands, the solution has been to partner with a social influencer agency. Influencer marketing.

Market Trends 52

Market Trends Branding Content Marketing Fashion 52

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Shine a laser on the prospects who are most likely to buy your product, and give up on the batch-and-blast emails. Goal : Understand how customers use your products.

CMO 134

CMO Thought Leadership Marketing Automation Platform B2C 134

Neil Patel

DECEMBER 22, 2022

E-A-T first showed up in Google’s Search Quality Guidelines in 2014 and has progressively become one of the most important aspects of SEO. Putting this high-level content on your website can result in the following benefits: Higher search engine rankings : Google’s algorithm loves content that promotes your site’s E-A-T.

Real Estate 116

Real Estate Law Health SEO 116

Hubspot Marketing

JULY 4, 2022

Take this example below: On my birthday last year, wine brand McBride Sisters , one brand I’ve engaged with in the past, sent me birthday wishes along with a discount on their product. Say you have high-intent content, for instance, product pages or product-focused blog articles. Number of pages viewed.

eBook 145

eBook CRM Marketing Marketers 145

Marketing Insider Group

NOVEMBER 15, 2021

Knowing how to create demand for your products and services is often the difference between reaching your sales goals and a missed opportunity. One of the ways brands can reliably generate demand is through scarcity marketing tactics, which tap into people’s motivation to avoid loss or obtain something exclusive. Quick Takeaways.

Content Marketing 95

Content Marketing Marketing Marketers Manufacturing 95

Ariyh

JANUARY 30, 2023

Just think of how Kanye West damaged Adidas’s brand. Something like that can happen with brands and influencers of any size. Can be tested for B2B Research date : January 2023 📈 Recommendation If your product is tech-related or innovative, work with digitally-created virtual influencers. But they’re people.

B2C 52

B2C Price Influencer Marketing Food 52

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. On the other hand, new Instagram users increased by 150 million year over year in 2014 and has since successfully grown by 100 million new users each year. 30% of millennials engage with a brand on social at least once a month.

Millennials 111

Millennials Advertising Advertisers Influencer Marketing 111

Neil Patel

JUNE 11, 2021

Whether you’re just looking to save some money or you’re into retail arbitrage, the ability to easily check product inventory from the comfort of your home is something many people only dreamed about. What is BrickSeek, and how can it help you get the best deals on some of the most popular products? Until BrickSeek came along, that is.

Retail 143

Retail Price Shoppers Manufacturing 143

Neil Patel

JANUARY 22, 2021

Your eBay product listing title is a crucial aspect of performing well on the site’s SERPs. Here is one of the earlier organic results for watches: Well-written titles make your products easier to discover by eBay’s algorithm and consumers. Don’t just put words together as a title describing your product.

SEO 120

SEO Shipping Manufacturing Price 120

Hubspot Marketing

FEBRUARY 14, 2019

Alternatively, American Express discovered retained customers buy more often and spend more than newer customers -- they've seen your worth and they're invested loyally in your brand, so it makes sense they're willing to turn to your business for their needs, again and again. Need further convincing? What is relationship marketing?

Food 144

Food Customer loyalty Marketing Marketers 144

Rock Content

AUGUST 20, 2020

One of the ways to do it is to apply the concept of Newsjacking, a method that aims to take advantage of a subject or hot topic, to promote your brand. How about knowing more about Newsjacking and how this method can bring good results for your brand? In this post, we will cover: How important is it to promote your brand?

User-Generated 72

User-Generated Transform Promotion PR 72

Adobe Experience Cloud Blog

DECEMBER 27, 2016

At this early stage, your goal as a marketer is to make your brand both known and relevant to your potential and existing customers. Whether they’ve engaged with you or not before, it’s important to keep your brand top-of-mind as they encounter other campaigns from all sorts of companies. Engagement. Retention/Loyalty.

Customer Journey 110

Customer Journey Customer Thought Leadership Retail 110

Rock Content

OCTOBER 7, 2020

For those who wish to invest in more efficient strategies to spread the word about their products, an increasingly popular trend is producing B2B marketing videos. As the name already suggests, it uses audiovisual content to promote a product or service. Customer Testimonials. Educational content for customers.

Video Marketing 78

Video Marketing Education User-Generated Marketing 78