Scoop.it!

APRIL 18, 2024

Thought leadership in community engagement has shifted from traditional methods to a digital, inclusive, and collaborative approach. Implementing Community Feedback Content Creation Techniques for Community-Centric Thought Leadership 1. Effective Content Curation 2.

Thought Leadership 105

Thought Leadership Management Transform User-Generated 105

Adobe Experience Cloud Blog

MARCH 28, 2014

Collect details about their latest features, what their customers are saying about them, and the message they are highlighting at the conference. If you prefer to engage a salesperson directly, here are some questions to ask that will steer the conversation away from a generic pitch: What do your customers love about your solution?

Thought Leadership 133

Thought Leadership Marketing Marketers Place 133

Adobe Experience Cloud Blog

JANUARY 5, 2015

As a marketer, I long for the day when all of my customers are active. I dream of my customers being excited. A recent McKinsey & Company global survey found that the ability to create sustainable and engaging customer relationships is the top priority for CMOs. Customer Activation!

Customer 134

Customer eBook Thought Leadership Market Trends 134

Adobe Experience Cloud Blog

JULY 31, 2014

In an April 2014 study, Flurry found that the average American spends 162 minutes on their mobile device daily, 86% of which is spent in apps. In previous blog posts and presentations, I’ve discussed why marketers should embrace and extend technology , building continuous, relevant, and personalized relationships with their customers.

Customer 134

Customer Thought Leadership Health eCommerce 134

Adobe Experience Cloud Blog

MARCH 14, 2014

Author: Michael Gerard Content marketing will be an essential part of leading marketing strategies in 2014, but many marketers are still challenged by its deployment. For our 2014 Content Marketing Tactics Planner , Curata surveyed over 500 organizations about their content marketing strategies. Provide Thought Leadership.

Content Marketing 134

Content Marketing Thought Leadership eBook Marketing 134

Adobe Experience Cloud Blog

DECEMBER 27, 2016

There are plenty of creative ways for marketers to leverage the holiday season to drive their business objectives across the customer lifecycle –gaining mindshare, acquiring new customers, retaining and selling more to existing customers, and bolstering loyalty. Conversion/Purchase. Retention/Loyalty.

Customer Journey 110

Customer Journey Customer Thought Leadership Retail 110

Adobe Experience Cloud Blog

MAY 13, 2015

When we started planning and prototyping our new mobile products, we met with a number of teams who had recently built their first generation mobile experiences in order to understand how their customers were engaging with their mobile apps and how they had approached the challenges of building those products. The Vessel.io

Thought Leadership 134

Thought Leadership User-Generated Marketing Marketers 134

Exposure Ninja

APRIL 25, 2025

Originally introduced in 2014 and refined in 2022, it plays a role in how your content performs, especially in YMYL (Your Money or Your Life) sectors like finance, health, or legal. ” But this year, it’s not just founders your team can play a role in building credibility and connection with your customers.

Market Trends 80

Market Trends Content Marketing User-Generated Thought Leadership 80

Adobe Experience Cloud Blog

APRIL 7, 2014

Welcome to the 2014 Marketo Marketing Nation Summit. It has become common that our customers design outreach and engagement with their audience that results in 2X or 3X improvements in leads, revenue, customer engagement, and customer lifetime value. Welcome to Innovation in the Nation. I hope you can’t wait either….

Transform 129

Transform Thought Leadership Product Place 129

Adobe Experience Cloud Blog

JUNE 1, 2015

years later in Q3 2014, mobile minutes had catapulted to 177 while TV minutes remained at 168. Web and email access shows a similar shift with comScore reporting in July 2014 that smartphones and tablets are now accounting for 60% of all online traffic. Customer Journey. Let’s face it—mobile is the primary channel now.

Thought Leadership 134

Thought Leadership Customer Journey B2C Advertising 134

Adobe Experience Cloud Blog

JULY 21, 2015

Marketo Institute was started in 2014 by Marketo Co-founder Jon Miller. His vision was to gather data across all Marketo customers and provide marketers with fact-based insights and data-driven best practices to help them succeed in an ever-changing digital world. Are these stats relevant or even reliable?

Thought Leadership 134

Thought Leadership Place Communications Digital Marketing 134

Adobe Experience Cloud Blog

DECEMBER 17, 2014

Marketers today (and really, all customers) want to be impressed by big, bold ideas, actionable takeaways and have space to connect with each other. Plus, exhibiting at one of these marketing events as a company is the perfect way to showcase your thought leadership, personality, and brand. Or a personal favorite from 2014?

Thought Leadership 134

Thought Leadership Event Marketing CRM Marketing 134

Marketing Insider Group

JULY 5, 2015

Is your gated content worth the relationship currency you’re asking your customers to pay? What you think is valuable content may be considered worthless to the customer on their buying journey! Do your customers value your content marketing enough to provide their contact information, email address or social sign-in credentials?

Whitepaper 105

Whitepaper Customer Thought Leadership Energy 105

Adobe Experience Cloud Blog

NOVEMBER 4, 2014

Author: Phillip Chen In just a couple days, the industry’s top digital marketers, advertisers and technology enthusiasts from around the world will come together at The Javits Center in New York City to connect, learn, network at ad:tech New York 2014. Why Events? Share your experiences in the comments below. Events for Everyone!

Thought Leadership 134

Thought Leadership Event Marketing Customer Journey New Technology 134

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. The technology six-pack enhances effectiveness through each stage of the customer lifecycle. You’ll need to “talk the talk” before your customer raises her hand.

CMO 134

CMO Thought Leadership B2C Marketing Automation Platform 134

Marketing Insider Group

JULY 14, 2015

Borussia Dortmund is a popular soccer team that plays in the German Bundesliga and despite a sub par 2014/2015 season, 54,907 of their 55,000 season ticket holders renewed for the upcoming season. That is the type of customer retention and loyalty that every single company out there dreams of, so how did Borussia Dortmund achieve this?

Content Marketing 105

Content Marketing Customer Thought Leadership Inbound Marketing 105

Adobe Experience Cloud Blog

MAY 7, 2015

Engagement marketing isn’t just about convincing customers to buy your company’s products and services—it’s about listening to what your customers are talking about and being a part of the conversation, whether it’s directly related to your product or not. Understanding Your Customers.

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Thought Leadership Place Product Customer 134

Adobe Experience Cloud Blog

DECEMBER 29, 2014

Tumblr’s “year in review” is a cool collection that showcases the ‘best of’ each category that was blogged and reblogged in 2014. But, if that’s not the story you want to tell about your year, the application allows and encourages you to customize it. Please share them in the comments below.

User-Generated 134

User-Generated Thought Leadership Promotion Digital Marketing 134

Adobe Experience Cloud Blog

MARCH 4, 2015

The 2014 B2B Procurement Study from Acquity Group found that company websites are the most popular channel for conducting online research (according to 83% of respondents!). For example, based on the Marketo customer database, most company websites attract tens of thousands of visitors per month. Wouldn’t that be grand?

New Markets 134

New Markets Thought Leadership Education Marketing 134

Adobe Experience Cloud Blog

JANUARY 6, 2014

What it means for marketing automation in 2014: For the first time, marketers could efficiently track the effectiveness and ROI of their marketing campaigns, tying them to sales leads and, more importantly, revenue. Key Quote: “Too often, we want customers to buy from us on our schedule, when we have campaigns to run or monthly goals to meet.

Thought Leadership 134

Thought Leadership CRM Marketing Marketers 134

Adobe Experience Cloud Blog

AUGUST 2, 2016

In fact, according to Gartner’s report, “Predicts 2014: Seizing the Digital Business Advantage,” 20% of all market leaders will lose their dominant position to a company founded after the year 2000. That advantage is crystal-clear when it comes to building a growth-oriented marketing strategy around existing customers.

eBook 91

eBook Customer Thought Leadership Transform 91

Adobe Experience Cloud Blog

JANUARY 26, 2015

Organizations large and small are adopting more marketing technology to identify, engage, acquire and manage their prospects and customers. Tracking mobile in-application behavior and providing mobile notifications are a just a couple actions marketers can leverage to deliver more compelling experiences to their customers.

Thought Leadership 134

Thought Leadership Energy Customer Journey Analytics 134

Adobe Experience Cloud Blog

JUNE 23, 2015

Many marketers have now created an app to engage with their customers via the mobile channel as well. Some, even more advanced marketers, are using mobile marketing techniques like push notifications, in-app messages and more to engage with their app users to improve engagement, retention, and customer lifetime value.

Thought Leadership 134

Thought Leadership Marketing Marketers Digital Marketing 134

Adobe Experience Cloud Blog

AUGUST 11, 2015

However, the success of these incremental improvements to email marketing depends largely on the next steps customers take after engaging with your email. Whether you’re sending them to a specific landing page or inviting them to take advantage of a personalized offer on-site, the work doesn’t end in your customer’s inbox.

Email Marketing 134

Email Marketing Thought Leadership CRM B2C 134

Adobe Experience Cloud Blog

JANUARY 2, 2015

Content marketing will continue to be an important part of demand generation but the companies that can effectively tell a customer-centric story and engage their potential customers through innovative content will succeed. Multi-channel communication will be more important than ever. How are you planning for the new year of marketing?

Thought Leadership 134

Thought Leadership Energy Communications Digital Marketing 134

Adobe Experience Cloud Blog

JUNE 25, 2014

Zappos recently launched an online customer service marketing program central to the hashtag #AskZappos. The campaign allows customers to seek out products by curating photos using the designated hashtag. In return, they receive real-time responses from Zappos, who tracks down the product for the customer. Easy to Understand.

Branding 134

Branding Thought Leadership Millennials User-Generated 134

Adobe Experience Cloud Blog

MARCH 30, 2016

Author: Matt Zilli The marketing organization has been in a renaissance, moving from a model where every type of marketing is handled in a silo toward a more holistic model that’s structured around the customer lifecycle. Traditionally, customers have come to us with marketing departments organized in every which way.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Adobe Experience Cloud Blog

DECEMBER 10, 2014

For its 2014 holiday campaign, Kate Spade created a clickable video featuring Anna Kendrick (and an incredibly adorable dog) called “The Waiting Game.” Kmart is shaking things up (literally) in 2014 with the return of their Joe Boxers holiday campaign. 1) Memorable, Interactive Video: Kate Spade. Social Media Consumer'

Thought Leadership 134

Thought Leadership Promotion Branding Product 134

Adobe Experience Cloud Blog

NOVEMBER 11, 2015

The roots of ABM as we think of it today dates back to the 1990s, when companies started realizing the need to shift away from mass marketing and move toward customized campaigns that target individual customers. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Transform 134

Transform Thought Leadership Direct Mail Education 134

Adobe Experience Cloud Blog

MARCH 22, 2017

Do your best-existing customers who generate the most revenue for your business have distinct characteristics OR have you identified accounts with distinct characteristics that have the potential to generate more revenue? In fact, according to Aberdeen Group, 75% of customers say they prefer personalized offers.

Thought Leadership 128

Thought Leadership Marketing Marketers New Technology 128

Adobe Experience Cloud Blog

JUNE 8, 2018

But it’s his catch-phrase that I’m interested in here—the seven-word tagline to all of his advertising: “An educated consumer is our best customer. I’d say the concept is a perfect fit for marketing today when it is all about the customer. Another phrase that has stuck with me comes from circa 2014, and it’s about Red Bull.

Branding 134

Branding Non-Profit Education Entertainment 134

Adobe Experience Cloud Blog

FEBRUARY 10, 2014

According to the most recent Chango Retargeting Barometer, one in five marketers already has a dedicated budget for retargeting, and over 50% of marketers plan to increase their retargeting budgets in 2014. Retargeting is a type of digital advertising focusing on users who have previously visited your website. Targeting and Personalization'

Outbound Marketing 134

Outbound Marketing Thought Leadership Inbound Marketing eBook 134

Adobe Experience Cloud Blog

SEPTEMBER 30, 2014

Given our struggles to rise above the noise, and to establish resonance in a personalized way with our prospects and customers, our audiences are often left to wonder – who exactly are we, as marketers, talking to? Customers are bombarded by nearly 3,000 messages per day, many times from the competition, at every step in their journey.

Thought Leadership 134

Thought Leadership Marketing Marketers eBook 134

Adobe Experience Cloud Blog

MARCH 6, 2017

The main impact of AI in marketing is on improving the customer experience. Identifying prospective customers (53%). Analyst Scott Brinker estimated that there were 3,874 marketing technology vendors in 43 different categories in January 2016—up from 947 vendors in 2014. More detailed analysis of campaigns (56%).

Transform 134

Transform Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

JULY 1, 2014

What steps do customers take in order to convert? On that same note, some marketers claim that they can’t be held accountable for their marketing spends, but in 2014, every dollar needs to deliver a meaningful ROI. We all like to think that we understand our customers. Focus on metrics that actually lead to conversions.

Digital Marketing 134

Digital Marketing Logistics Thought Leadership Marketing 134

Adobe Experience Cloud Blog

OCTOBER 5, 2016

As a noun, it refers to the 2014 movie starring Arnold Schwarzenegger about a team of elite DEA agents that are being taken out one by one. In order to understand the whole story, you must be able to track all the interactions your prospects and customers have with your marketing programs.

Thought Leadership 134

Thought Leadership Social Media Marketing Product Marketing 134

Adobe Experience Cloud Blog

AUGUST 18, 2015

Back in 2014, cross-channel strategy became all the rage for marketers to reach more customers and leads in engaging and relevant ways. Customers are constantly on the go, and their mobile devices are their lifelines. If you thought the world was always-on and connected before, how about now? The New and The Different.

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Thought Leadership Law Marketing Marketers 134