Content Marketing Institute

DECEMBER 11, 2018

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. Allison Wert , content marketing manager, Frontline Education.

Content Marketing 111

Content Marketing Whitepaper PR Marketers 111

Adobe Experience Cloud Blog

JANUARY 6, 2017

This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing. She actively wages war on mediocre content marketing. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB 8k62h9NJjB [my latest] pic.twitter.com/JGSDtF8oor. —

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Search Engine Land

MARCH 7, 2023

SEM stands for “search engine marketing.” ” It is the process of combining SEO and PPC strategies to create a holistic internet marketing strategy that drives traffic and visibility through search engines based on a user’s search query. SEO and PPC are both forms of marketing on search engines.

SEO 92

SEO PR Marketers Marketing 92

Duct Tape Marketing

JANUARY 8, 2015

Inbound vs. Outbound Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Jolynn Oblak – Enjoy! There are two basic types of marketing – inbound and outbound. What is Outbound Marketing?

Outbound Marketing 69

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 69

Sprout Social

FEBRUARY 10, 2022

Food for thought: 70% of marketers say that consistent branding is the most important element of building a community and retaining customers. For example, changes in your branding and marketing messages might reflect: Simplifying (or expanding) your product offerings and features. Marketing messaging. Marketing teams.

PR 141

PR Communications Copywriting Branding 141

Hootsuite

MAY 10, 2021

Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels. Depending on the industry, companies may also run separate accounts for support, marketing, different verticals, divisions, and even recruitment.

PR 145

PR Social Media Marketing Influencer Marketing B2C 145

Content Marketing Institute

JANUARY 9, 2019

marketing automation, predictive lead scoring, etc.). Beyond that, I found the concept hard to grasp until Chris Penn’s presentation at Content Marketing World, How to Use AI to Boost Your Content Marketing Impact. But most marketers don’t have data science and computer programming skills. cspenn Click To Tweet.

Content Marketing 105

Content Marketing Transform Marketers Marketing 105

Rock Content

DECEMBER 7, 2016

Here’s one example: And another: Responses like that are not exactly what a marketing or corporate communications team envisions when they pitch a live Q&A to boost engagement and build trust with customers and prospects. For example, Google’s Site Readability Team did a Reddit AMA, too, in 2014. Not necessarily.

PR 81

PR Communications Branding Customer 81

Buffer Marketing

AUGUST 31, 2022

I've been working at Buffer since 2014, and even before I joined, I was always impressed by the Buffer team's product and engineering culture: how quick they shipped improvements and how close everyone was to the users (not uncommon to see engineers responding to comments on Twitter!).

Shipping 133

Shipping User-Generated PR Energy 133

Duct Tape Marketing

MAY 25, 2022

Transforming Marketing With Artificial Intelligence written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Paul Roetzer. In this episode of the Duct Tape Marketing Podcast , I interview Paul Roetzer. 5:18] How will AI impact the marketing profession? [7:21]

Transform 98

Transform Marketers Marketing Non-Profit 98

Duct Tape Marketing

FEBRUARY 10, 2014

How to Make Content the Voice of Strategy written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I talk about marketing strategy a lot. It is for me the most important element when it comes to building a long-term, sustainable marketing system. February – Offline marketing.

eBook 78

eBook Outbound Marketing PR Marketing Strategy 78

Customers.ai

FEBRUARY 7, 2024

Ralph Burns Founder & CEO at Tier 11 Twitter / LinkedIn Expertise: Digital Advertising, Direct Response Marketing Ralph Burns turned a blogging side gig into Tier 11, a leading digital advertising firm managing over $50 million in ads annually.

Transform 88

Transform eCommerce Non-Profit Advertisers 88

Hootsuite

OCTOBER 1, 2019

Lest we forget that photography was an art before it was a marketing tool, we all have to own up to the fact that sometimes our taste exceeds our skill. A man stands in front of a large ship grounded by Typhoon Haiyan in Tacloban, Leyte, Philippines, on 18 April 2014. Have you done your target market research ? Time to level up.

User-Generated 112

User-Generated PR Law Shipping 112

Duct Tape Marketing

FEBRUARY 6, 2024

Understanding Research Engine Optimization And Its Impact on SEO with Shama Hyder written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Shama Hyder. 06:56] What is Dark Social? [09:10]

SEO 83

SEO Transform Gen Z PR 83

Scoop.it!

FEBRUARY 29, 2024

Joseph Folkman, a behavioral statistician, performed a research study in 2014 about vision statements and how they affect a company’s success. It also functions as a tagline for customers, stakeholders, and marketers. Consider your company’s purpose and what it does in its market. Even their stock market designator is LUV.

PR 104

PR Entertainment Product Customer 104

Exposure Ninja

FEBRUARY 1, 2022

Airbnb is one of the biggest travel booking websites in the world and a trailblazer for the “ homestay ” travel market. This article will explore how Airbnb’s marketing strategy has been able to reach customers across the globe. Airbnb’s Digital PR. Airbnb’s Marketing Approach. Airbnb’s Website.

Digital Marketing 52

Digital Marketing Marketing Strategy PR Marketers 52

Moz

AUGUST 16, 2020

Machine learning: Arguably everything from that point onwards has been an adventure into machine learning and artificial intelligence, and has also taken place during the careers of most marketers working in SEO today. So, while I love writing about that stuff, I’ll return to it another day. History of SEO: crucial moments. Web spam.

SEO 61

SEO User-Generated PR Shipping 61

Rock Content

AUGUST 20, 2020

Currently, it is imperative to innovate your Digital Marketing strategies if you want to be a reference in your field. Digital relevance is no longer a differential, but an obligation for those who want to stand out in such a competitive and disputed market. What is and when did the term Newsjacking come up?

User-Generated 72

User-Generated Transform Promotion PR 72

Litmus

OCTOBER 31, 2018

By the summer of 2014, remote work was going so well that our founders decided to extend the opportunity to all employees. For a trivial example, “I’ll take lunch right after I finish this PR review.”). As we grew the engineering team, we decided to hire the best candidates regardless of where they were located.

Management 82

Management Real Estate Finance PR 82

Duct Tape Marketing

AUGUST 18, 2016

When Automation Goes Wrong: A Better Approach to Social Media written by Guest Post read more at Duct Tape Marketing. Between monitoring, posting, and staying engaged, I’m not surprised that marketers try to automate the process as much as possible. That automated response led to a lot of negative PR for the brand.

PR 50

PR Price Place Branding 50

Contently B2C

AUGUST 22, 2016

And most people probably remember the “ America the Beautiful ” Super Bowl commercial from 2014, which showed Americans of all ages and ethnicities enjoying Coca-Cola products. In March of 2014, the beverage company held its first ever JourneyOn publishing summit. In 2013, the publication attracted 13.1 ” In the U.S.,

PR 52

PR Health Communications Branding 52

Neil Patel

JANUARY 21, 2021

Pigeon (July 2014): Worked to integrate local search results like Google Maps. Industry : If you read the content of Problogger, you might think that its industry is “blogging” or “internet marketing.” One essential element of an effective inbound marketing strategy is keyword research. Learn How Your Audience Finds Your Site.

SEO 145

SEO User-Generated Analytics Health 145

Doug Garnett

JULY 12, 2016

How Does This Fit the Bigger Retail Market? And here are some domestic US numbers from 2014/15 for more perspective: More than $4 Trillion: US retail market (excluding automotive) per US Census Bureau. 360 billion: Reported US market digital revenues (per US Census Bureau). $25-$35 Amazon is, then, a $50.0b

Non-Profit 52

Non-Profit Retail eCommerce Logistics 52

Moz

JANUARY 12, 2021

Before that, I was at Distilled, which is an international digital marketing agency, and I ran the Seattle office there for over a decade. And I want to talk about two particular modern ranking factors that we have evidence for and that if you're doing SEO or digital marketing or working on a website you can start considering today.

SEO 59

SEO PR Branding Place 59

Duct Tape Marketing

AUGUST 3, 2017

Transcript of Create and Market Work That Lasts written by John Jantsch read more at Duct Tape Marketing. In this episode I visit with Ryan Holiday, he is the author of “Perennial Seller: The Art of Making and Marketing Work That Lasts.” Hello and welcome to another episode of the Duct Tape Marketing podcast.

Marketers 44

Marketers Marketing Promotion Advertising 44

Duct Tape Marketing

APRIL 12, 2017

Transcript of How to Get Found Using Local SEO Tactics written by John Jantsch read more at Duct Tape Marketing. This episode of the Duct Tape Marketing podcast is brought to you by Thriveleads. This episode of the Duct Tape Marketing podcast is brought to you by Thriveleads. Back to Podcast. Transcript. Mike: Yes I did.

Key Performance Indicator 35

Key Performance Indicator SEO Place PR 35

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. Choosing Your Social Networks.

Social Media Marketing 112

Social Media Marketing User-Generated Marketers Marketing 112

Marketing Insider Group

DECEMBER 22, 2014

Maybe the coming year is the year when brands start to “market like the year we are in” as Gary Vaynercheck has eloquently said. My 2013 Marketing Predictions included bets that content marketing conversations would mature. For 2014 , my marketing predictions were all about content, data and culture.

PR 109

PR Marketers Marketing Entertainment 109

Marketing Insider Group

OCTOBER 12, 2015

No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. Here’s a quick review: My Previous Marketing Predictions. I thought augmented reality marketing might become a reality (boy was that wrong.)

Content Marketing 110

Content Marketing Telemarketing Entertainment Marketers 110

Orbit Media Studios

SEPTEMBER 20, 2022

Years ago, in 2014, we set out to answer some basic questions about blogging, so we set up a survey. That project grew into a long-term gathering of blogging statistics, tracking the ever-changing trends of content marketing. Then we analyze, make a bunch of charts and add input from a dozen content marketing experts.

B2C 145

B2C eBook Analytics Promotion 145

Hubspot Marketing

SEPTEMBER 25, 2019

Although companies like Budweiser are beginning to test out paid native ads on the platform, marketing on a budget, or just using community management strategies like EA can still be tough. Why Reddit is So Tricky for Marketers. Common Reddit Marketing Strategies. Examples of Brands on Reddit. Promoted Content.

Branding 112

Branding Fashion Marketers Marketing 112

Search Engine Land

FEBRUARY 17, 2023

Goodbye Search Engine Land, SMX and Third Door Media 2020: After more than two decades of writing about search and online marketing, as well as speaking at and organizing conferences, Chris Sherman moved on. Aviate Is Yahoo’s Answer To Google Now (And More) 2014: But it wasn’t “robust” enough to fulfill its strategic potential.

Search Marketers 83

Search Marketers Marketers Marketing SEO 83

Search Engine Land

SEPTEMBER 26, 2023

Williams-Cook saw it all – big names in affiliate marketing saw their traffic go down the drain, agencies were getting the boot from clients whose rankings tanked, and suddenly, folks were charging money to remove links. There were places where you could buy links, and services promising to boost your rankings actually worked!

SEO 119

SEO Transform User-Generated Health 119

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Questions marketers get asked often include: So do you just scroll around Facebook all day?

Health 145

Health Social Media Marketing Marketers Marketing 145

Orbit Media Studios

MAY 4, 2022

That very thought, in the spring of 2007, was our first step on the long road of content marketing. Content marketing’ wasn’t really a thing yet. Orbit generates $7M in annual revenue, supports 48 Orbiteers and their families, all with a 100% content-driven approach to marketing. But blogging was becoming popular.

Thought Leadership 143

Thought Leadership Energy Content Marketing Promotion 143

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 123

Whitepaper Analytics User-Generated Key Performance Indicator 123

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 115

Whitepaper Analytics User-Generated Key Performance Indicator 115