article thumbnail

9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

Examples: McKinsey & Company BCG (Boston Consulting Group) Source: McKinsey Technology consulting firms These firms focus on technology, helping providers and users understand it and what it means for industry and society. Though it was published in 2014, it’s still a great starting point for government research data in the US.

Place 113
article thumbnail

Must-Attend Marketing Events of 2014

Adobe Experience Cloud Blog

Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Are you ready for the many marketing events taking place in the new year? Your presence at physical events is great for generating leads , but it also gives your audience opportunities to interact with your brand.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

This day in search marketing history: January 14

Search Engine Land

2016: Google documented the attraction with tiny Street View cars as though it were a real place. 2014: Thousands of hotels listed within Google+ Local appeared to have had links leading to their official sites “hijacked” and replaced with ones leading to third-party booking services. 2014: The feature wasn’t new.

article thumbnail

Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Search Engine Land

UA reported what users did; GA4 generates predictive insights. But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” Back in 2014, an “experiment” by Groupon found that up to 60% of “direct” traffic was actually organic search traffic.

article thumbnail

This day in search marketing history: February 25

Search Engine Land

“We don’t thrive & users don’t thrive unless the ecosystem thrives.” Google’s recent preview of its generative AI search results featured answers to complex questions that were made possible after being trained on content created by third-party publishers, with a grand total of zero links to publishers.

article thumbnail

This day in search marketing history: February 14

Search Engine Land

Google also revealed that Webmaster Central had more than a million users. Open Letter: Why Search Engine Land Will & Won’t Cover Someone Being Penalized By Google 2014: Search Engine Land would only write about it if there was some exceptional news value.

article thumbnail

Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

UA reported what users did; GA4 generates predictive insights. But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” Back in 2014, an “experiment” by Groupon found that up to 60% of “direct” traffic was actually organic search traffic.