Duct Tape Marketing

AUGUST 1, 2024

Mastering LinkedIn Ads: Transforming Clicks into Clients written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with AJ Wilcox In this episode of the Duct Tape Marketing Podcast, I interviewed AJ Wilcox, a LinkedIn Ads expert and founder of B2Linked , a company specializing in LinkedIn Ads account management.

Transform 87

Transform eBook Thought Leadership Whitepaper 87

Adobe Experience Cloud Blog

APRIL 7, 2014

Welcome to the 2014 Marketo Marketing Nation Summit. But the reality is that we are at the very beginning of this marketing transformation. Product and Industry' Welcome to Innovation in the Nation. Phil Fernandez. Chairman and Chief Executive Officer, Marketo.

Transform 129

Transform Thought Leadership Product Place 129

Marketing Insider Group

SEPTEMBER 17, 2024

In 2014, Marketing Insider Group released an ebook looking at the future of the customer experience. ’ I think any organization that creates innovative products (or services) with a ‘customer first’ mentality can truly claim to be ‘customer-focused.’ That’s a great question.

Customer 76

Customer Transform Entertainment Real Estate 76

Adobe Experience Cloud Blog

MARCH 6, 2017

It is one of the Top 10 Emerging Technologies of 2016 chosen by the World Economic Forum, based on the power to improve lives, transform industries, and safeguard the planet. Analyst Scott Brinker estimated that there were 3,874 marketing technology vendors in 43 different categories in January 2016—up from 947 vendors in 2014.

Transform 134

Transform Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

NOVEMBER 11, 2015

Before we dive into ABM’s digital transformation, here’s a quick refresher for anyone less familiar with the concept. Not surprisingly, the shift in marketing trends came hand-in-hand with another major change—the dawn of online product research. A Quick ABM Refresher: Targeting Accounts That Matter Most.

Transform 134

Transform Thought Leadership Direct Mail Education 134

Exposure Ninja

APRIL 25, 2025

These platforms are now acting as discovery engines summarising, referencing, and recommending content, products, services, or brands directly within AI-generated responses. With 400 million weekly users in February 2025 , it’s quickly becoming a go-to source for product and service recommendations. Take ChatGPT, for example.

Market Trends 80

Market Trends Content Marketing User-Generated Thought Leadership 80

Neil Patel

JULY 8, 2021

However, to give a brief overview, BrickSeek started out in 2014 as a web application enabling LEGO collectors to track down popular sets online and in-store. Wouldn’t you love to know: How much of a certain product your biggest rivals have in stock? Which products are being marked down, and in which locations? Think about it.

Retail 145

Retail Transform Price Manufacturing 145

Marketing Insider Group

JUNE 18, 2015

The Lincoln Motor Company, Land Rover and Cadillac are three automotive brands that have struggled in recent years with brand identity, and now are leveraging content marketing to transform their perception and engage new, desired audiences. Despite a strong year for the luxury automobile market, Cadillac sales dipped 6% in 2014.

Automobile 104

Automobile Content Marketing Transform Marketing 104

Marketing Insider Group

SEPTEMBER 19, 2013

What changes are in store for content marketing in 2014? 2014 will see brand content marketing teams that take on the look and feel of real newsrooms including the technical platforms to support that. So content marketing needs to work with the existing campaign and product and field support teams in order to be truly effective.

Content Marketing 108

Content Marketing Transform Thought Leadership Marketing 108

Duct Tape Marketing

JULY 23, 2020

He served as Chairman and CEO of Cree for 16 years where his team successfully led the LED lighting revolution not just by creating new products, but by focusing on solving old problems in completely new ways. billion as they transformed Cree from a start-up into a global market leader with 6,500 employees worldwide.

Transform 96

Transform Global Marketing Product Marketers 96

Hubspot Marketing

OCTOBER 10, 2018

And AR can do much more than transform your face or recognize your favorite paintings. In 2014, Google released Google Glass — the first mass-produced, wearable AR device — making it easy to get digital information simply by nodding your head. For example, if you sell physical products, let your consumers imagine or try them at home.

Transform 145

Transform User-Generated Entertainment Retail 145

Content Marketing Institute

DECEMBER 12, 2017

At least one Fortune 100 company will announce it is transforming its marketing department into a true profit center. 1 Fortune 100 company will transform its #marketing dept into a profit center. 2 major Fortune 500 brands will hire former publishers and/or media execs as CMOs. JoePulizzi #Predictions2018 Click To Tweet.

Content Marketing 112

Content Marketing Transform Marketing Marketers 112

Content Marketing Institute

MAY 14, 2018

Many marketing teams tremble when contemplating video production. Buffer , 2014). It’s also important to sell the execs on your vision by sharing the goals – how much will it increase brand awareness, engagement, profitability, or product awareness? that can be transformed into a “snackable” video series. Production.

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Adobe Experience Cloud Blog

MAY 10, 2018

This translates to lower product margins and reduced profitability. Several years later, Deloitte confirmed that customers saw several categories of products as homogenous, ignoring labels for the cheapest item on the shelf. Coca-Cola’s “ Share a Coke ” campaign from 2014 executed mass personalization perfectly.

Branding 134

Branding Transform Thought Leadership Energy 134

Marketing Insider Group

AUGUST 27, 2015

When comparing these responses to the studies of 2013 and 2014, it is clear that B2B buying patterns are growing in sophistication and complexity. I asked her how many sales people she knew that were truly industry experts that could paint a vision without pushing their products? What about the buyer? It’s all about the buyer.

Transform 110

Transform Marketing Marketers Education 110

Content Marketing Institute

DECEMBER 5, 2017

From conception to airing took about two years, with a production time of three to four months. It was never a product campaign; it was a straight goodwill campaign. HANDPICKED RELATED CONTENT: How a Bank Transformed Its Business by Creating Its Own Web TV Station. Click To Tweet. dawnpapandrea Click To Tweet.

Education 111

Education Marketing Strategy Branding Energy 111

Many Chat

JUNE 13, 2022

Burbn’s transformation. December 1 2014 Instagram reaches 300 million users. It has transformed into a marketing machine that can be used to skyrocket a brand into riches. You’ll be able to create product catalogs and view the analytics of your feed’s performance. December 21, 2012: Version 3.4.1 Engage with other users.

Transform 98

Transform Marketing Marketers Analytics 98

Hubspot Marketing

OCTOBER 11, 2023

The history of social media is characterized by constant innovation, technological advancements, and transformation. 2014 - Musical.ly Consumers of all generations browse for products and make purchases within social media apps, with Millennials and Gen Z taking the generational lead.

Gen Z 132

Gen Z User-Generated Transform Social Media Marketing 132

Neil Patel

SEPTEMBER 6, 2021

With innovative products, services, and brands being added to global commerce every day, it’s becoming an increasingly crowded market to operate in. Choosing a smaller platform that caters to high-intent customers will help you cut through some of the noise and deliver a high-quality product or service. Less Competition.

B2C 144

B2C Entertainment Non-Profit Transform 144

Sprout Social

OCTOBER 13, 2022

A target audience is the group of people who are most likely to be interested in your brand or product. No products were being sold. In recent months, UGG has transformed their brand image, with their boots becoming an essential high fashion staple. If you haven’t already, define your target audience. No special deals touted.

Transform 145

Transform Social Media Marketing Education Fashion 145

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2015 – 2014. Superlist is a productivity app that helps teams and individuals change the way they work. How do you transform the feeling of luxury and practicality into a website? In this way, Southwest's website is a product of their most loyal passengers. Best Website Designs from 2020.

Place 145

Place Promotion Transform Product 145

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Today, the average consumer does research on products, solutions, and companies before making a purchase. And today, your target market is largely online. This can work for any marketer.

Advertisers 134

Advertisers Advertising Gen Z Thought Leadership 134

Litmus

JULY 21, 2020

According to our State of Email Survey, 69% of teams have up to 10 emails in production at any given time, and it takes 53% of teams 2 weeks or more to produce just one of those emails. Scale email production with intuitive email creation for all, regardless of technical skills. It’s no secret that email marketers are incredibly busy.

Transform 92

Transform User-Generated Branding Email Marketing 92

Adobe Experience Cloud Blog

AUGUST 2, 2016

But one of my favorites was actually a syndicated oldie-but-goodie that my parents grew up with called Underdog, where a “humble, lovable shoeshine boy” (who was a dog, but still) transforms into a caped crusader and somehow always foils the bad guy. I’m not alone–we all love a good underdog story, don’t we?

eBook 91

eBook Customer Thought Leadership Transform 91

The CMO Survey

APRIL 19, 2019

We suspect looming economic uncertainty, increased competition, and the opportunities/threats associated with digital transformation lie at the heart of this challenge. on product/service development, 13.5% on product/service development, 13.5% growth in 2014 to 9.3% Marketing penetration remains a top priority for CMOs.

CMO 100

CMO Transform Analytics Marketing 100

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Today, the average consumer does research on products, solutions, and companies before making a purchase. And today, your target market is largely online. It’s Where Everyone Is.

Advertisers 127

Advertisers Advertising Gen Z Thought Leadership 127

Marketing Insider Group

AUGUST 30, 2021

So much of what we see today are product-centric claims aimed at impressing the prospect. That’s why it’s important to get beyond the product and speak to the results and the feelings the buyer seeks. Empathetic understanding is not the product of survey data. The root word of emotion and motivate is the same.

Whitepaper 141

Whitepaper Marketing Marketers CMO 141

Hootsuite

JUNE 25, 2019

Shopkins toy brand uses this type of contest to showcase its products. Or ask them to come up with a name for a new product. — Expedia (@Expedia) July 24, 2014. — New England Patriots (@Patriots) November 13, 2014. Posted by Dateline NBC on Monday, July 21, 2014. Create a best comment competition.

User-Generated 112

User-Generated Food Promotion Transform 112

Search Engine Land

APRIL 12, 2024

This shift transforms storytelling from the long-form 60 and 120-second segments that captivated a seated, undistracted audience to a dynamic, distraction-filled present where engagement within the first three seconds is critical, requiring content that feels organic. Product demonstration. Top Regrets (reverse psychology).

Advertisers 91

Advertisers Advertising Transform User-Generated 91

Digital Marketer

MAY 23, 2023

Enter → Standout Authority , my baby since 2014. Here’s what’s coming to a LinkedIn profile you want to get going: LinkedIn’s Drive to Embrace AI and Transform Content Creation LinkedIn continues to push the boundaries of AI-powered transformation, making your content creation more engaging, entertaining, and downright amazing.

Transform 77

Transform Energy User-Generated Entertainment 77

Duct Tape Marketing

NOVEMBER 1, 2017

Most of the success stories in business marketing circles these days involve product and service companies thinking and acting like media companies. Pulizzi is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Why building a loyal audience is key to transforming a business.

Transform 62

Transform Marketing Marketers Content Marketing 62

Adobe Experience Cloud Blog

APRIL 8, 2014

The evolution of marketing has historically been measured in decades: 1900s – 1920s: Marketing is focused on product attributes. Here are five of the biggest trends that are transforming marketing today. But jokes aside, when you put recent marketing trends into a historical context, you see just how fast the industry is changing.

Marketing 134

Marketing Marketers Transform Thought Leadership 134

Martech

SEPTEMBER 29, 2021

Originally launched in 2014 as email automation platform TriggerMail, Bluecore rebranded in 2015 and added more personalization functionality across the broader digital shopping journey. To address this challenge, they partnered with Bluecore, a marketing cloud platform that specializes in the digital retail space.

Transform 98

Transform Retail Finance Email Marketing 98

Backlinko

MARCH 13, 2024

New product/service development 9.3% While market research has been around for a while, it has been undergoing constant transformation. Market measurement 15% User experience 12.4% Usage and behavioral studies 11% (Media) Audience research 10.3% Opinion survey/polling 5% Omnibus/cost-sharing surveys 5% Advertising/brand tracking 4.6%

Market Research 107

Market Research Non-Profit Transform Marketing 107

Duct Tape Marketing

MARCH 13, 2014

One smash hit can transform a business’s reach overnight. The pressure to go viral can have a negative effect if you think: You need a perfect video with high-end production to stand out. 5. Remind viewers that you have products or services that can also help. photo credit: ARMLE via photopin cc.

Video Marketing 77

Video Marketing Transform Marketing Marketers 77

Hubspot Marketing

AUGUST 16, 2017

In business, a slogan or tagline is "a catchphrase or small group of words that are combined in a special way to identify a product or company," according to Entrepreneur.com's small business encyclopedia. Both formats grab consumers' attention more readily than the name a company or product might. What Is a Slogan?

Branding 145

Branding Food Automobile Advertisers 145

Customers.ai

FEBRUARY 7, 2024

His journey began in 2006, transforming Solutions 8 from a vision into a globally acknowledged leader in digital advertising. Starting his journey in 2014 with a minimal salary, he embarked on learning e-commerce and advertising without knowing English.

Transform 88

Transform eCommerce Non-Profit Advertisers 88