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China leads the world in generative AI use

Martech

Performance should be reliable, transparent and ethical, accelerating productivity and improving customer experience, while adding measurable value to stakeholders.” China is leading the way from a patent perspective when it comes to generative AI with more than 38,000 filed between 2014 and 2023.

Transform 144
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How to Master Product Launches: Strategies That Stand the Test of Time

Duct Tape Marketing

How to Master Product Launches: Strategies That Stand the Test of Time written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jeff Walker In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Walker, a renowned expert in product launches with over 30 years of experience in the industry.

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Top Marketing Predictions For 2014

Marketing Insider Group

One of the biggest trends I am seeing involves brands acting as producers – going beyond the publisher mentality and setting up newsrooms and production studios. 2014 will be the year of brand publishing. 2014 will be about 3 things: culture, data and content. So there you have it. Strategy'

Transform 110
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5 Ways to Turn 2014 Marketing Challenges Into 2015 Success

Adobe Experience Cloud Blog

There is good news about your 2014 challenges; they can turn into your 2015 successes. Without further ado, here are the 5 biggest challenges marketers faced in 2014, followed by my choice of tools to overcome them: 1. The ability to tune into strategies that put the user before the product. What sets these businesses apart?

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What Is Generative AI and How Does It Work?

Backlinko

A simple ChatGPT prompt could look like this: Write a 100-word product description for [insert product details]. It uses generative pre-trained transformer (GPT) technology to produce human-like responses to text prompts. Like this: As a Google app, Gemini is integrated with many Google products. How does ChatGPT work?

Transform 111
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Digital Transformation Strategy and Framework Guide

Bannerflow

It’s no secret that COVID-19 has accelerated the adoption of digital transformation technologies across many, if not all, industries. This can be hard to achieve in practice if you don’t have a strategy for digital transformation within a workable framework for your particular business. What is a digital transformation strategy?

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Transforming Marketing With Artificial Intelligence

Duct Tape Marketing

Transforming Marketing With Artificial Intelligence written by John Jantsch read more at Duct Tape Marketing. He is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing AI Conference (MAICON). Marketing Podcast with Paul Roetzer.