Set Up
FEBRUARY 6, 2025
Set up CEO + Founder, Joe Koufman , spoke with Sergio Prez, the Chief Marketing Officer at Emmy Squared, a pizza restaurant founded in 2014 with 10 locations across the East coast. The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Watch the Full Interview to the right.
Exposure Ninja
APRIL 25, 2025
Originally introduced in 2014 and refined in 2022, it plays a role in how your content performs, especially in YMYL (Your Money or Your Life) sectors like finance, health, or legal. This includes: Posting thought leadership and behind-the-scenes content on LinkedIn. And that’s exactly what drives action.
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Hubspot Marketing
JUNE 30, 2025
Collaborate with prominent members of the company, including executives, to craft and pitch press releases and thought leadership columns. Editor's Note: This post was originally published in January 2014 and has been updated for accuracy and comprehensiveness. Requirements BA/BS degree or equivalent working experience.
Businesses Grow
JULY 9, 2025
In 2014, I wrote one of the most famous blog posts in marketing history, “ Content Shock.” It helped establish thought leadership and provided thousands of links to my original article. After all, we’re OK with Google scraping our content if we get credit for it in search results, right? The numbers back it up.
Search Engine Land
JULY 16, 2024
Dig deeper: Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google How to build an SEO approach in the AI age If you were referencing “how to build an SEO program” resources from 2014, you’d take the following approach: Build thousands of pages to rank for millions of keywords.
Martech
JULY 18, 2025
And while “thought leadership” gets thrown around a lot, X is a place where it can mean something — if you’re adding value and joining relevant conversations. teens’ usage has decreased significantly, from 33% in 2014-2015 to 17% currently. If you’re listening closely, it can be a helpful window into what people think.
Adobe Experience Cloud Blog
APRIL 7, 2014
Author: Dayna Rothman We are SO excited for tomorrow, the official kick-off day for Marketo’s Marketing Nation Summit 2014 ! The agenda is jam-packed with high-value thought leadership sessions, inspiring keynotes, a fantastic expo hall, and some hopping parties. View the infographic in a new window here.
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