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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

This is exactly what happened in the infamous “ humans have less attention span than a goldfish ” debacle of 2015.) The post 9 Places to Source Authoritative Stats for Your Content Marketing appeared first on Marketing Insider Group. This practice is just wrong.

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Has Google Ads lost all credibility? Why one advertiser says it’s time to leave

Search Engine Land

The confession comes eight years after Google Ad executive Jerry Dischler denied the search engine manipulates ad auctions at SMX Advanced in 2015. The backtracking has infuriated digital marker Greg Finn – so much so that he now believes advertisers should consider leaving Google. But will others follow? There is nothing left.”

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9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]

Hubspot Marketing

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. Check out this blog on AI in Digital Marketing for more information.

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AMP for Email: A Place in Every Marketing Playbook

Litmus

Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. Rather than a bland static email, brands can generate leads more easily and nurture cold leads with interactive email conversations. An AMP for email use case.

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X in 2023: A Recap of Everything Marketers & Advertisers Need to Know

Hubspot Marketing

Analysts and experts shared their views about this with TIME magazine: Jasmine Enberg from Insider Intelligence believes Twitter’s brand is closely connected to Musk’s personal brand. Image Source Moreover, Twitter’s financial health took a hit in 2023 due to a nearly 50% decline in advertising revenue and significant debt.

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Best Display Advertising Campaign: Nextory

Bannerflow

The Winter of 2021 is over and here at Bannerflow we are proud to announce the first winner of our 2021 best display advertising campaign. Nextory is a streaming service for audiobooks and e-books founded in Sweden in 2015. Are the creative assets repurposed from Nextory’s brand library? And the winner?

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This day in search marketing history: February 25

Search Engine Land

Danny Sullivan, Google’s Search Liaison said Google’s support of the overall ecosystem (searchers, advertisers and publishers) is important. Google Images to replace dimensions overlay on image thumbnails 2020: Google would instead show product, recipe, video, and soon, licensable labels in place of that dimensions information.