Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

The name of the game for Facebook advertising is quickly becoming Facebook Messenger. As Facebook’s newsfeed becomes more and more saturated with content, the platform will be expanding its options for how to reach your customers. Start to think through your customer segmentation strategy.

Thought Leadership

Marketing Insider Group

OCTOBER 19, 2015

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. I think we’ll see a massive correction in the advertising market. It will force more marketers to consider how to create and publish content their customers actually want. Ads we are willing to pay an ad blocker to avoid.

Content Marketing

Adobe Experience Cloud Blog

JANUARY 26, 2015

My answer—not yet, and I don’t think we should expect it to in 2015. Organizations large and small are adopting more marketing technology to identify, engage, acquire and manage their prospects and customers. Lifecycle Marketing/Customer Success. For example, ChiefMarTech reported there was over $3.3B

Thought Leadership

Adobe Experience Cloud Blog

APRIL 14, 2015

For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, social media, digital advertising, and more—all from Marketo. It’s time to embrace the new marketing, which is focused on building long-term relationships and creating consistent conversations with customers.

Product

Adobe Experience Cloud Blog

AUGUST 27, 2015

In case you haven’t heard, let me be your insider guide to what you can expect at Marketing Nation Online 2015: Sit in on 25+ thought leadership sessions to hear the latest from industry movers & shakers (where is marketing heading?). Join us , why don’t you!? Mingle with thousands of your marketing peers (can you say brainpower?

Thought Leadership

Adobe Experience Cloud Blog

JUNE 22, 2015

A good example is event apps: companies are increasingly using event apps as a way to communicate with customers and partners on their corporate events or tradeshows. The conversion from app user to customer can be very high compared to other digital marketing channels such as display advertising or social media.

Manufacturing

Adobe Experience Cloud Blog

FEBRUARY 27, 2015

Well, based on our experience over the last few days, it would look a lot like the TFM&A event (standing for ‘Technology for Marketing & Advertising’). Chaffey referenced Lufthansa’s site, which adapts itself based on where the customer is, be that at home, in the airport, or elsewhere—pretty smart stuff.

Entertainment

Marketing Insider Group

JANUARY 26, 2015

Without any further ado, here is: The Best Marketing Conferences Of 2015. The focus of this year’s event is on driving results with marketing data, setting up an effective marketing organization and managing the customer experience. Three of the biggest marketing trends for 2015. Content Marketing'

Marketers

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital advertising has a lot to offer today’s marketers.

Advertisers

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital advertising has a lot to offer today’s marketers.

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Sprout Social

JANUARY 28, 2020

If you’re looking for ways to revamp your Instagram strategy, look no further than incorporating Instagram advertising into your plan of action. Read on for our walkthrough of Instagram advertising, why it’s a great strategy for your business and how to create your first ads. What is Instagram advertising? Target your audience.

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Martech

JULY 29, 2021

The idea to build Channacademy as an education hub for Channable customers originated at the end of 2018. Entering the German market, they considered taking their staff on a bus to Berlin to train new customers. Building an online customer education hub. Customer education is a strategic must for customer-centric businesses.

Education

Martech

APRIL 18, 2022

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. billion in 2015, according to Backlinko. billion in 2015, according to Backlinko. from 2021 to 2028 owing to the increased spending on advertising. Worldwide 4.48

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Adobe Experience Cloud Blog

APRIL 15, 2015

Author: Chandar Pattabhiram We’re just about to kick-off Day 3—the final day—of the Marketo Marketing Nation™ Summit 2015. We’re thrilled to have 7,000 of our customers, partners, colleagues, and friends here to talk about the evolution of marketing and the critical steps we must take to usher in the new era of marketing!

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Hubspot Marketing

MARCH 6, 2017

The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. In January 2017, Google announced it would make changes to AdWords to allow advertisers to reach more viewers on YouTube -- especially across mobile devices, where 50% of YouTube views take place.

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Bannerflow

AUGUST 17, 2021

E-commerce and its advertising campaigns are booming! in 2015 to a projected 19.5% in 2015 to a projected 19.5% It’s why some of the biggest brands on the planet are levelling up their e-commerce marketing campaigns and doubling-down on online e-commerce advertising. Essential strategies for e-commerce advertising.

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Rock Content

DECEMBER 10, 2015

Important because: This interactive website profiles NASA astronaut Scott Kelly’s trip to the International Space Station and his time in space throughout 2015. Population Reference Bureau: 2015 World Population Data Sheet. Images and stories from real-life customers add depth and underscore the value of working with Zazzle.

Education

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. Check out this blog on AI in Digital Marketing for more information.

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Bannerflow

MARCH 18, 2021

The Winter of 2021 is over and here at Bannerflow we are proud to announce the first winner of our 2021 best display advertising campaign. Nextory is a streaming service for audiobooks and e-books founded in Sweden in 2015. But later decided to just keep it simple instead and focus on the customer finding their perfect book.

Advertisers

Martech

JANUARY 19, 2022

“We connect all the different places where they’re running advertising to our system. We started doing global work in advertising in 2015, a result of me having the privilege of being the second jury president for the Glass Lions.” This then allows us, via APIs, to pull in all of their content.

Advertisers

Adobe Experience Cloud Blog

MAY 18, 2016

Author: Jeffrey Hirsch The rise in ad blocking is continuing to cause major concern for advertisers and publishers who stand to lose ad effectiveness and revenue if they can’t curb this trend. Ad blocking has grown by 41% globally year over year, according to Pagefair’s 2015 Ad Blocking Report. an instructional video).

Advertisers

Martech

DECEMBER 7, 2021

Singal co-founded the InMobi Group, which includes social video-sharing platform Glance Roposo, but his main executive responsibility is for InMobi Marketing Cloud, which he describes as “An end-to-end programmatic infrastructure to power advertising for app developers.” That’s been our bread and butter for a while.

Advertisers

Bannerflow

DECEMBER 14, 2020

E-commerce advertising trends for 2021 could be the saviour for many for brands. What 2021 e-commerce advertising trends will we be considering? Adapting your e-commerce advertising post Covid-19. Mobile display advertising. Perhaps a potential customer is shopping for a new pair of winter boots? Reusing content.

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Adobe Experience Cloud Blog

MARCH 30, 2016

Author: Matt Zilli The marketing organization has been in a renaissance, moving from a model where every type of marketing is handled in a silo toward a more holistic model that’s structured around the customer lifecycle. Traditionally, customers have come to us with marketing departments organized in every which way.

Customer

Bannerflow

SEPTEMBER 7, 2021

Car advertising campaigns are some of the most inventive around. So what did the dramatic fall in demand and production mean for car advertising campaigns? And with it came the latest complete with smart, engaging, multi-channel car advertising campaigns. The current state of car advertising campaigns. BestDayEver.

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Hubspot Marketing

MAY 6, 2024

Image Source Moreover, Twitter’s financial health took a hit in 2023 due to a nearly 50% decline in advertising revenue and significant debt. Another reason for this decision is that Twitter’s research from 2015 showed that over 500,000 users were using Twitter without logging in. The comments below this post were a mixed bag.

Advertising

Hubspot Marketing

MAY 22, 2017

Back in 2015, business intelligence firm L2 found that fashion and beauty brands were growing their community size and engagement rates on Instagram at a rapid rate. Their feed includes customer-generated photos of their sandals out in the wild, as well as sleek product shots highlighting their new styles. Source: Digiday.

Fashion

Martech

JANUARY 23, 2023

Having to explain to CDP customers that the CDP is not enough; you need additional technology to make it work smarter. Dig deeper: Enterprise Customer Data Platforms: A Marketer’s Guide What is “madtech “ ? It’s a term used to signify the growing convergence of marketing and advertising technologies.

CMO

Search Engine Land

MARCH 14, 2023

With an exciting product now offering more levers to ensure brand safety and profitable ad spend, there’s never been a better time for DTC brands (and other Facebook-first advertisers) to test a Performance Max campaign meaningfully. In this article, I’ll walk you through: What Google offers that Facebook can’t.

Advertising

Adobe Experience Cloud Blog

MARCH 4, 2015

While digital advertising, email marketing, and industry conferences are bastions of the marketing arsenal, it’s time to realize that website engagement is just as crucial for nurturing and lead generation. For example, based on the Marketo customer database, most company websites attract tens of thousands of visitors per month.

New Markets

Hubspot Marketing

SEPTEMBER 27, 2023

Per Delta’s official statement , Brady would be involved in strategic initiatives involving Delta’s employees and customers. In 2015 Beyoncé famously turned down $6M cash from Uber to perform at a corporate event, instead taking the payment in equity which was valued at $300M in 2019. What does that mean exactly?

Branding

Adobe Experience Cloud Blog

MAY 20, 2015

A customer enters. “Is Event Magazine listed immersive marketing as one of its top trends advertisers must utilize in 2015. While interactive ads are certainly engaging, customers can’t download tangible experiences onto a smart device. The whole scene is quirky, adorable, and unbelievably Instagram-able. Is this a dream?”

Thought Leadership

Duct Tape Marketing

DECEMBER 31, 2019

How Mobile Has Impacted the Customer Journey written by John Jantsch read more at Duct Tape Marketing. The customer journey is influenced by many outside factors. As the use of mobile devices has taken off over the past decade, it’s changed the way that businesses market themselves and how customers interact with businesses.

Customer Journey

Adobe Experience Cloud Blog

JANUARY 15, 2020

Digital marketing helps small businesses build lasting customer relationships. Over 1,190 US-based small business respondents told Keap that their third biggest challenge in 2019 was retaining and re-engaging customers. It goes beyond to ensure a buying customer becomes the brand’s ambassador. . Graphic source: Keap report.

Digital Marketing

Neil Patel

OCTOBER 25, 2020

According to Column Five Media: “A creative agency is a term for an agency that offers a variety of services that fall under the umbrella of marketing and advertising. It also allows them to identify “where” that positioning should happen – something that comes from knowing your prospective customers’ demographics.

Market Research

Adobe Experience Cloud Blog

DECEMBER 8, 2016

In late 2015, Facebook booted Bing and replaced site search with their own algorithm that allows visitors to search all public posts. In June, Pinterest amplified its ad targeting capabilities with customer list, visitor, and lookalike targeting. On average, conversion rates for advertisers on Google AdWords are around 2.7%

Digital Marketing

Search Engine Land

JANUARY 13, 2023

2016: The new features: more competitive insights and benchmarking, customizable ad group and keyword bids, a new source for keyword suggestions and time range customization up to 24 months for keyword search volume. 2015: Return on investment rose as revenue outpaced the rise in spending. Google Opens A Visitor Center.

Search Marketers