Adobe Experience Cloud Blog

DECEMBER 8, 2016

Read on for 10 trends that propelled the biggest changes in digital marketing this year: 1. Social media marketing is one of the fastest growing marketing niches, and 2016 brought about much-improved search functionality. These kinds of insights drive content marketing that speaks directly to your audience’s needs.

Digital Marketing 134

Digital Marketing Thought Leadership Marketers Marketing 134

Neil Patel

JANUARY 15, 2019

Digital marketing is going to change drastically in 2019. You already know that each year marketing gets more expensive and more competitive. One of the big reasons we are seeing digital marketing change so much is because of the adoption of new technologies. On July 17, 2015, Google released Panda 4.2.

Digital Marketing 112

Digital Marketing Marketers Marketing User-Generated 112

Neil Patel

NOVEMBER 3, 2020

You already know that WordPress is a popular CMS and that most content marketers love it for their business or personal blog. Did you know that your success as a content marketer goes beyond writing great content ? Trust me; it’s not as easy as you think. But I know better now. Can you find one? Sure you can.

Content Marketing 145

Content Marketing Marketers Marketing Food 145

Marketing Insider Group

JUNE 8, 2015

What are the top content marketing blogs you read every day? And while there is a long list of blogs and media sites I browse , a bunch of great B2B Marketing blog sites , and many, many more sites I could mention, this is my go-to list of top content marketing blogs I read every day. on Clothes Made Me $692,500.

Content Marketing 112

Content Marketing Non-Profit Thought Leadership Inbound Marketing 112

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Table of Contents 1. Social Media Marketing + Michael A. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Let’s begin!

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Marketing Insider Group

MARCH 23, 2020

Even more so now, with everything going on in the world, we are seeing a massive spike in new client requests for thought leadership content. We know it works because the approach we use with our clients is the same : all our new customers come from the engaging, consistent, and customer-focused content we publish each week.

Thought Leadership 145

Thought Leadership Customer Digital Marketing SEO 145

Adobe Experience Cloud Blog

AUGUST 25, 2016

Fueled by the internet boom, content marketing especially has seen explosive growth over the past five years. Last year, job listings for content marketers grew nearly 350% on Indeed.com between 2011 and 2015. So what are the qualifications for the ideal hybrid content marketing applicant?

Content Marketing 98

Content Marketing Thought Leadership Education Marketers 98

Search Engine Land

OCTOBER 7, 2022

If so, read on to learn about the impact of a four-day workweek on digital marketing, the pros and cons, and tips for adopting it at your company. The four-day workweek and digital marketing. Digital marketing is considered one of the most flexible industries due to its online nature.

Digital Marketing 89

Digital Marketing Marketers Marketing Energy 89

Adobe Experience Cloud Blog

OCTOBER 2, 2015

Here are my suggestions of where to dig your shovel for the remainder of 2015 and for all of 2016: October 2015. DMA and Global Marketing Conference – Oct 4 th - 7 th – Boston, MA. November 2015. SalesStack 2015 – November 10 th – San Francisco, CA. MobCon 2015 – November 17 th - 18 th – Minneapolis, MN.

Thought Leadership 134

Thought Leadership Marketers Marketing CRM 134

Marketing Insider Group

FEBRUARY 15, 2016

If 2015 was the year of video marketing, then 2016 is the year of digital marketing. According to a Gartner survey, 98% of marketers no longer see digital as a distinct approach from other marketing practices. Digital marketing is now the context for all marketing.

Digital Marketing 75

Digital Marketing Marketers Marketing Video Marketing 75

Adobe Experience Cloud Blog

JULY 23, 2015

Author: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. For brands and organizations, the ability to “build a content marketing supply chain and determine how to create, curate and cultivate content” is critical.

Whitepaper 134

Whitepaper Thought Leadership User-Generated Content Marketing 134

Rock Content

OCTOBER 12, 2015

It’s no surprise that digital marketing is constantly evolving and adapting to the trends that appeal to our target audiences. Through testing different approaches, marketers can get a sense of what works best for their demographics. The Ultimate Guide to Content Marketing ROI | Newscred.

Social Media Marketing 111

Social Media Marketing Marketers Marketing B2C 111

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. Content marketing was a hit at the firm. The content marketing director smiled. The pizza was delicious.

Content Marketing 81

Content Marketing CMO Thought Leadership Marketers 81

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital Advertising is the New Norm.

Advertisers 134

Advertisers Advertising Gen Z Thought Leadership 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital Advertising is the New Norm.

Advertisers 127

Advertisers Advertising Gen Z Thought Leadership 127

Adobe Experience Cloud Blog

MARCH 30, 2016

And their B2B report echoes similar results, with the most effective digital marketing tactics being webinars/webcasts, email newsletters, blogs, videos, and online presentations. Why You Need to Spend Even More on Digital Marketing. Of course, to reorganize your marketing team, you need the budget.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Marketing Insider Group

FEBRUARY 4, 2020

It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. You even use visuals to break up your text, just as all the top digital marketing gurus say to do it. As a content marketer, you’re paid to write those posts.

Gen Z 110

Gen Z Whitepaper Millennials Transform 110

Neil Patel

MARCH 11, 2021

These AI-powered bots allow you to perform a wide range of actions, from welcoming new members to paraphrasing influencer content. Discord has grown dramatically since it hit the stage in 2015, and while it was primarily dedicated to gamers, digital marketers are finding ways to make it work for them. Conclusion.

Entertainment 143

Entertainment Communications Digital Marketing Influencer Marketing 143

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot!

Telemarketing 93

Telemarketing Customer loyalty Inbound Marketing B2C 93

Adobe Experience Cloud Blog

NOVEMBER 18, 2016

Here are five quotes that have inspired me to become a better marketer: . “Content is the atomic particle of all digital marketing.” Her areas of expertise include digital marketing and media. As an information-hungry society, we consume massive amounts of content every day.

Thought Leadership 134

Thought Leadership Non-Profit Marketers Marketing 134

Hootsuite

NOVEMBER 9, 2015

While he has a focus on blogging, Darren highlights the deep connection between content marketing and social media through posts sharing his own content, or others he finds interesting and relevant. Here's the shownotes for todays Periscope on creating memorable blog posts and social media content – https://t.co/obE8oTe0xY.

Transform 76

Transform Social Media Marketing Communications Digital Marketing 76

Hubspot Marketing

JULY 10, 2018

However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue. Source: 2016 Content Marketing Institute. Case #3: Give before you get.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Certain strategies, like content marketing and SEO , are enduring no-brainers that will continue to allow you to thrive in 2018. Do: Take a Second (and Third) Look at Mobile Marketing. As of 2015, most of Google users access the search engine via mobile phone. Do: Up Your Content Marketing Game.

Whitepaper 134

Whitepaper User-Generated B2C Thought Leadership 134

Marketing Insider Group

MARCH 14, 2017

Impressive, original video content has become key in boosting forward thinking brands, and will most certainly stay so for in the times to come. The research by eMarketer has shown a rise in time American adults spend watching video content online. In 2015, the average was 5 […].

Marketers 103

Marketers Marketing Branding Digital Marketing 103

Search Engine Land

JANUARY 22, 2023

Expedia buys Travelocity In 2015, Expedia bought rival Travelocity for $280 million amid sluggish travel industry growth and pressure from insurgent travel providers. PLAs Drove 56% Of Non-Brand Google AdWords Clicks In Q4 [RKG] 2015: Click share also rose on Bing’s product ads, doubling from Q3. Atlanta, Seattle and Boston.

Search Marketers 83

Search Marketers Health Marketers Marketing 83

Marketing Insider Group

FEBRUARY 22, 2016

If there’s one thing we learned in 2015, it’s that in 2016 marketers are increasingly moving away from a “Mad Men” advertising era to a digital marketing age focused on the customer experience and journey.

Market Trends 75

Market Trends Branding Entertainment Marketers 75

Adobe Experience Cloud Blog

APRIL 11, 2017

Author: Jingcong Zhao At this point, many marketing organizations have adopted a digital marketing platform. internet users unsubscribe from emails isn’t because they don’t like the content of those emails; it’s because they receive too many emails in general. However, the top reason why U.S.

Email Marketing 129

Email Marketing Thought Leadership User-Generated Marketers 129

Hubspot Marketing

DECEMBER 5, 2023

This is a good, affordable microphone for a content creator who's just getting started in their journey," she says. I've been using one since 2015, and it's sturdy, reliable, and provides good quality for its price." Follow content your creators you or a loved one admire and see if they have any courses, webinars, or workshops.

Price 141

Price Finance Management Place 141

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. Take my case for example. Conclusion.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Buffer Marketing

OCTOBER 24, 2023

Yet here I am, with a (small) content marketing agency, selling services to companies, including series A startups and tech enterprises, and making a six-figure dollar income each year.  I also kept writing, mostly for affiliate marketing agencies, as a side hustle. Instead, (try to) end it on a good note and move on. 

Whitepaper 126

Whitepaper Affiliate Marketing Price B2C 126

Marketing Insider Group

APRIL 3, 2023

And when this technique first hit the digital press, it understandably gained a lot of traction. But, to be fair, that was back in 2015. You and I both know that the digital marketing landscape is changing quickly. Here’s how you can start using the Skyscraper Technique in 3 easy steps.

User-Generated 117

User-Generated SEO Promotion Digital Marketing 117

Hubspot Marketing

NOVEMBER 16, 2017

And these numbers continue to grow exponentially with the increase in new online sites all competing for the same precious site visits especially when the benefits of organic traffic has become more and more of common knowledge for online marketing. The total amount of videos on Facebook has increased by 94% annually from 2014 to 2015.

User-Generated 112

User-Generated CMO Video Marketing eCommerce 112

SocialPilot

APRIL 23, 2025

Also, it gives you control over your content by allowing you to batch your video production processes. Maximizing Audience Engagement Across digital marketing platforms, including YouTube, posting when your target audience is active online to engage with your content is crucial for driving results.

User-Generated 97

User-Generated Management Law Entertainment 97

Search Engine Land

JUNE 14, 2023

Since its rising popularity around 2015, headless CMS has been a buzzword for many organizations. This web management concept was meant to reduce friction between content managers and dev teams and empower digital marketers to improve their access to tackling SEO initiatives. How long does that usually take you?

SEO 89

SEO Digital Marketing Management Product 89

Content Marketing Institute

AUGUST 24, 2018

Editor’s note: Jason Miller is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. . HANDPICKED RELATED CONTENT: Road Map to Success: Content Marketing Strategy Essentials.

Entertainment 90

Entertainment Thought Leadership Marketers Marketing 90

Marketing Insider Group

JUNE 24, 2010

According to Sir Martin Sorrell, CEO of the WPP group, “Mobile is the most over-hyped medium in the short term and the most under-hyped medium in the long term.&#

Telemarketing 88

Telemarketing Customer loyalty Entertainment User-Generated 88

Content Marketing Institute

OCTOBER 26, 2017

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations. Click To Tweet.

Whitepaper 108

Whitepaper Pharmaceutical Marketers Marketing 108