Hubspot Marketing

FEBRUARY 18, 2025

Growing from a PDF to a Massive Newsletter I had an idea creating a product that makes business news captivating and memorable. And, in March 2015, the very first Morning Brew was sent out following todays format. They have the smallest addressable market but the most loyal readers and the highest potential customer value.

Entertainment

Martech

JANUARY 3, 2025

“If the tech stack were an orchestra, which product would be the conductor?” Indeed, the late Mark Hurd, then Oracle CEO, predicted in 2015 that, by 2027, two vendors would command 80% of the martech market. The agentifying of the Salesforces of this world may be a major development for Salesforce customers.

Transform

Hubspot Marketing

MAY 7, 2025

Best for: I like that the templates are in Google Slides which makes them easy to edit and customize, even without graphic design experience. Go where your customers are. Customer feedback, direct mentions of your brand, and even industry chatter can all inform your social strategy. You dont have to be on every platform.

Social Media Marketing

Hubspot Marketing

APRIL 29, 2025

Of course, the most famous part of our promised 2015 was the Mattel Hoverboard. But marketing teams are stretched thin, being asked to deliver that individualized experience at scale across more customer segments, channels, and product lines. Then, change customer segmentation depending on behavioral triggers.

Price

Sprout Social

MAY 7, 2025

Direct engagement, communication and customer care can set your business apart from your competition. To connect with these potential customers directly, you need to learn how WhatsApp can be used as a marketing and communication tool. WhatsApp customer service Many brands also host a WhatsApp customer service number.

Gen Z

Backlinko

AUGUST 22, 2024

From physical products to hotels and restaurants, customers increasingly rely on user-generated content to make informed decisions. Facebook and Instagram are the most popular social media platforms for reading customer reviews. 93% of customers expect a response from businesses to their online reviews.

User-Generated

Hubspot Marketing

NOVEMBER 25, 2024

Because we had 4,000 URLs with published dates ranging from 2006 to 2015, we already knew that this chunk of content was not fresh or helpful. You could also start with a small portion of your site (such as product pages or specific topic clusters) and build out from there. This is where we really felt a sense of urgency.

SEO

Hubspot Marketing

JUNE 4, 2025

My transformation from serving customers to nurturing a community didn't happen overnight. Gymsharks infamous Black Friday 2015 catastrophe happened during my first week: Our website crashed on one of the busiest shopping days of the year. Customer support lit up. And yet, something wild happened: Our customers didnt leave.

Transform

Hubspot Marketing

MARCH 4, 2025

Ive been in content marketing since early 2015. With over 90,000 customers and fewer than 25 employees, they needed a simple way to track progress. This boost in content production drove a 98% increase in blog traffic and a massive 1,412% growth in organic traffic. Customization. Source A content planning tool is a must.

Price

Hubspot Marketing

JULY 22, 2024

If you walk into almost every major retail chain grocery store in the US, there would be at least one product that we designed, if not two.” Differentiate Brands Through Design Back in 2015, Gander worked on the rebranding for Banza , a pasta made from chickpeas. It’s a pendulum, after all. What Else Is Trending in CPG Design?

Food

Animalz blog

JULY 22, 2025

Mallory Russell [00:03:10]: It was kind of a smattering of different kinds of content focused on acquisition, but also a lot of, kind of upsell to existing customers. But it was, you know, the blog had like product announcements and feature updates, but also like, you know, 10 things to do for Valentine’s Day, like that kind of stuff.

SEO

Animalz blog

AUGUST 5, 2025

She blends product marketing with day-to-day content work and starts every plan with clear positioning, not channels. About Our Guest: Kirti Sharma Kirti Sharma is Director of Product Marketing for Adobe Learning Manager and Captivate. She leads product, demand, and content marketing for a 250-person business unit at Adobe.

Thought Leadership

SocialPilot

JULY 4, 2025

bloopers, workspace shots) Product brainstorms or war room sessions BTS of a feature in development A quick tour of your workspace or remote setups Casual team celebration post (e.g., In 2015, I was freelancing and forgot to invoice clients. This single-user email changed how I view customer success. That moment led to [brand].

Thought Leadership

Animalz blog

JULY 15, 2025

Her core belief: Enterprise content works best when it runs like a newsroom — focused on the customer, guided by data, and built through real teamwork. 06:30) This result shows that editorial, thought-leadership content can have a clear business impact when it replaces product-focused pages. Product information.

Thought Leadership

Duct Tape Marketing

APRIL 9, 2025

If youre still using SEO playbooks from 2015, its time for an upgrade. Optimize for AI Discovery Use structured content like bullet points, product attributes, and schema to increase your chances of being picked up by Google AI and LLMs. On virtual listings, which is a free product listing from Google, how often is it?

SEO

SocialPilot

APRIL 23, 2025

Next, you need to choose and upload a video thumbnail from the stills of your video or add a customized thumbnail according to your preference. Step 4: Generate Custom Thumbnails The AI will generate 3-4 thumbnail options for your video. It helps you manage time cleverly and improve productivity.

User-Generated

Chief Martec

FEBRUARY 10, 2025

From unified data to agentic workflows, from consolidating vendors to proliferating gen AI, and from commercially-packaged platforms to custom-developed apps, martech stacks and the marketing ops heroes who manage them are experiencing a Renaissance of new ideas and new technologies. Does it name specific products? ” you say.

New Technology

SocialPilot

JULY 28, 2025

Show Empathy : Acknowledge the pain or frustration your customers are feeling, and show that you genuinely care. What could have been a routine customer service moment quickly turned into a local PR mess. Rather than diffusing the situation, these comments fanned the flames, making customers feel attacked and dismissed.

Management

Hootsuite

FEBRUARY 14, 2025

Personalized recommendations (user behavior and context) Because YouTube customizes content for every individual , it factors in: Watch history: The platform suggests videos based on previous interests. According to YouTubes product team, the algorithm only pays attention to how a video performs in context. a blog post). Measure.

Analytics

Martech

JULY 18, 2025

For example, in the initial month of Musk’s ownership, a fraudulent Eli Lilly account’s post claimed the company would distribute insulin to customers for free, resulting in a 4.37% drop in Eli Lilly’s stock price. teens’ usage has decreased significantly, from 33% in 2014-2015 to 17% currently.

Gen Z

Hubspot Marketing

AUGUST 12, 2024

He’s a product SEO here, and he sounds like he needs a hug. When I asked him how SEOs were figuring out how to optimize for Google’s AI Overviews , he reminded me that “there was a time” — October 2015 — “that Google really pushed forward a new format called AMP.” And no wonder. Not sure where to start? It failed for Yahoo!

SEO

Hubspot Marketing

MARCH 25, 2025

For example, if I want to see the details of Malaysias control of corruption, I could click on it and get information about Malaysias Gross Domestic Product (GDP), GDP growth, health expenditure rate, employment rate, government spending score, school life expectancy, and more.

Transform

Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

As Facebook’s newsfeed becomes more and more saturated with content, the platform will be expanding its options for how to reach your customers. Start to think through your customer segmentation strategy. If your non-fans are IRL ( in real life) your biggest fans, what can you do to entice them to convert as customers?

Thought Leadership

Martech

MAY 27, 2025

.” Dig deeper: SalesforceAgentforce: What you need to know Adding Informatica’s data catalog, integration, governance, privacy and data management services to Salesforce’s Data Cloud, MuleSoft and Tableau products will provide a “unified architecture for agentic AI,” said Salesforce CEO Marc Benioff.

CRM

Marketing Insider Group

OCTOBER 19, 2015

It will force more marketers to consider how to create and publish content their customers actually want. Partially because customer appetite for video (even low-res, real-time video) is insatiable. Carlos Abler – Synergy between content marketing and customer lifecycle management. But what the heck do I know?

Content Marketing

Hubspot Marketing

NOVEMBER 30, 2022

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date with a product launch checklist. Probably not.

Product

Sprout Social

JULY 20, 2021

In November 2015, Kylie Jenner launched her iconic lip kit to so much fanfare, her website crashed. Despite having promoted the launch for weeks to upwards of 40 million followers on Instagram alone, Jenner launched her site with just 5,000 units of product. How to plan a successful product launch with Instagram Drops.

Gen Z

Jeff Bullas

JANUARY 12, 2023

Open AI was founded in 2015 by Elon Musk and is expected to be valued at $29 Billion at its next round of funding. I’m excited by its potential to increase my content creation productivity by 1000%+. At the end of the day it is the tension of improving productivity while wrapping it in creativity. Why it matters.

Transform

Martech

JULY 29, 2021

The idea to build Channacademy as an education hub for Channable customers originated at the end of 2018. Entering the German market, they considered taking their staff on a bus to Berlin to train new customers. Building an online customer education hub. Customer education is a strategic must for customer-centric businesses.

Education

Marketing Insider Group

MARCH 23, 2020

The battle for customer attention is real. While some companies chase people around the web with ads and fill their sites with product promotions, we believe in the power of consistent content marketing to reach, engage, and convert relevant audiences to your business. And serve nearly 1 MILLION WEBSITE VISITORS a year! The Build-Up.

Thought Leadership

Martech

MARCH 24, 2023

About 12 years ago, I met with a client and spoke about their approach to customer acquisition. Not far into the meeting, a director said, “If we focused solely on marketing to our customers, we would overachieve on our objectives.” ” He had done his homework and got the attention of everyone in the room.

Customer

Jeff Bullas

DECEMBER 19, 2022

This large and lucrative online education market provides the opportunity to transform your knowledge into a digital product and sell it online. Lynda (now re-branded as LinkedIn Learning ) was an online course platform that was sold to LinkedIn in 2015 for $1.5 The free version doesn’t include a custom domain. Why it matters.

Transform

Buffer Marketing

JUNE 15, 2023

While connecting the team to our customers has always been a priority for us at Buffer, how the team has connected with customers has changed quite a bit over the years. During these sessions, our Customer Advocates would provide support for the entire Buffer team as they answered customer emails.

Customer

Martech

OCTOBER 11, 2021

“Customers will know that they can rely on us when things go wrong and that could be a deciding factor in them deciding to stay with us rather than go elsewhere.” ” We were talking to Gemma Cipriani-Espineira about the reason she re-branded her support team as the department of Customer Love.

Customer

Martech

APRIL 1, 2022

This week’s news about the purchase of TV-ratings giant Nielsen is spotlighting ongoing problems with its products and raising questions about the company’s value. Nielsen’s primary product is TV ratings and there are serious concerns about the reliability of those numbers. What happened. for about $10 billion.

Product

Martech

NOVEMBER 8, 2023

At the heart of top-performing B2B marketing programs lies a solid answer to the fundamental question: Do you truly know your best customers and where to find more of them? Since 2015, my team has conducted vendor-agnostic primary research into high-performance account-based sales and marketing strategies. The key takeaway?

Customer

Adobe Experience Cloud Blog

MARCH 23, 2018

Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015. And who’s on the ground, interacting with customers? Knowing Your Customers. CMOs and their teams. Consumers today are upending the market.

Customer