Adobe Experience Cloud Blog

JUNE 22, 2015

This is how mobile apps will be perceived within the context of digital marketing. The conversion from app user to customer can be very high compared to other digital marketing channels such as display advertising or social media. A mobile app is a very strategic marketing asset. Let the mobile race begin!

Manufacturing 134

Manufacturing Marketing Automation Platform Thought Leadership Retail 134

Adobe Experience Cloud Blog

FEBRUARY 27, 2015

One of the UK’s most respected digital marketing thought leaders, Dr. Dave Chaffey, kicked-off day two with a compelling and data-rich keynote. His presentation ranged from the need for adaptive websites, to the state of digital marketing. Event Marketing b2b Consumer' Adapt, Don’t Respond.

Entertainment 132

Entertainment Thought Leadership Event Marketing Digital Marketing 132

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. Email marketing. Social media marketing.

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketing 174

Adobe Experience Cloud Blog

DECEMBER 8, 2016

Read on for 10 trends that propelled the biggest changes in digital marketing this year: 1. Social media marketing is one of the fastest growing marketing niches, and 2016 brought about much-improved search functionality. If you’re worried you might have missed something major this year, we have you covered.

Digital Marketing 134

Digital Marketing Thought Leadership Marketing Marketers 134

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketing Marketers 145

Hubspot Marketing

MAY 7, 2025

Best for: Marketers or businesses who want to take their Instagram presence to the next level. Best for: B2B marketers or business owners who want to reach their audience on LinkedIn. Free Social Media Certification HubSpot Academy has a breadth of video courses across inbound and digital marketing.

Social Media Marketing 113

Social Media Marketing eBook Marketing Marketers 113

Adobe Experience Cloud Blog

OCTOBER 20, 2017

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. Popular digital marketing channels include the company website, organic search, paid search, social media, and email.

Digital Marketing 134

Digital Marketing Marketing Strategy Marketing Marketers 134

Marketing Insider Group

MARCH 23, 2020

Even more so now, with everything going on in the world, we are seeing a massive spike in new client requests for thought leadership content. Thought leadership. Today, we average one digital marketing strategy project each month. What is Thought Leadership and When Should You Use It (189K views).

Thought Leadership 145

Thought Leadership Customer SEO Digital Marketing 145

Adobe Experience Cloud Blog

OCTOBER 2, 2015

Here are my suggestions of where to dig your shovel for the remainder of 2015 and for all of 2016: October 2015. DMA and Global Marketing Conference – Oct 4 th - 7 th – Boston, MA. November 2015. SalesStack 2015 – November 10 th – San Francisco, CA. MobCon 2015 – November 17 th - 18 th – Minneapolis, MN.

Thought Leadership 134

Thought Leadership Marketing Marketers CRM 134

Adobe Experience Cloud Blog

APRIL 15, 2015

Author: Chandar Pattabhiram We’re just about to kick-off Day 3—the final day—of the Marketo Marketing Nation™ Summit 2015. We’re thrilled to have 7,000 of our customers, partners, colleagues, and friends here to talk about the evolution of marketing and the critical steps we must take to usher in the new era of marketing!

Advertising 126

Advertising Advertisers Whitepaper Thought Leadership 126

Adobe Experience Cloud Blog

JULY 23, 2015

Author: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. For brands and organizations, the ability to “build a content marketing supply chain and determine how to create, curate and cultivate content” is critical.

Whitepaper 134

Whitepaper Thought Leadership User-Generated Communications 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital Advertising is the New Norm.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Janet is all about promoting thought leadership and will encourage you to take rewarding actions. Why should you follow her? Why should you follow him?

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Adobe Experience Cloud Blog

JULY 20, 2015

I know this flies in the face of your digital sensibilities, but the truth is a simple phone call has customer and marketing insights you just can’t find anywhere else. Here are 10 marketing insights you can only gain from phone calls: 1. It’s no secret digital marketing drives phone calls.

Thought Leadership 134

Thought Leadership Marketing Marketers Customer Journey 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital Advertising is the New Norm.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Adobe Experience Cloud Blog

DECEMBER 21, 2016

” What’s a digital marketer to do without Twitter ads? More than 317 million people use Twitter at least monthly and daily active users grew 7% over 2015, according to data from Twitter, so there’s a strong likelihood your customers and prospects are among them. Pivot to Retargeting Campaigns.

Thought Leadership 134

Thought Leadership User-Generated Marketing Automation Platform Social Media Marketing 134

Adobe Experience Cloud Blog

JUNE 30, 2015

June 30, 2015 marks the 6 th annual global celebration of social media’s impact on global communications and the contributions that social has made to our lives. Author: Shanna Cook Have you “liked” all of your Social Media Manager’s posts today? If you haven’t, then you should. Because today is officially Social Media Day!

Management 134

Management Thought Leadership PR CMO 134

Adobe Experience Cloud Blog

NOVEMBER 18, 2016

Here are five quotes that have inspired me to become a better marketer: . “Content is the atomic particle of all digital marketing.” Her areas of expertise include digital marketing and media. Share them in the comments below, along with how they apply to marketing!

Thought Leadership 134

Thought Leadership Non-Profit Marketing Marketers 134

Adobe Experience Cloud Blog

MARCH 30, 2016

And their B2B report echoes similar results, with the most effective digital marketing tactics being webinars/webcasts, email newsletters, blogs, videos, and online presentations. Why You Need to Spend Even More on Digital Marketing. Of course, to reorganize your marketing team, you need the budget.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Adobe Experience Cloud Blog

JUNE 1, 2015

In addition, a January 2015 Marketing Land survey found that two-thirds of emails are now opened and read on smartphones and tablets. Web and email access shows a similar shift with comScore reporting in July 2014 that smartphones and tablets are now accounting for 60% of all online traffic. The times they are a-changin’!

Thought Leadership 134

Thought Leadership Customer Journey B2C Advertisers 134

Adobe Experience Cloud Blog

APRIL 11, 2017

Author: Jingcong Zhao At this point, many marketing organizations have adopted a digital marketing platform. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. Recent research found that the average office worker receives 121 emails every day.

Email Marketing 129

Email Marketing Thought Leadership User-Generated Marketing 129

Adobe Experience Cloud Blog

AUGUST 25, 2016

Fueled by the internet boom, content marketing especially has seen explosive growth over the past five years. Last year, job listings for content marketers grew nearly 350% on Indeed.com between 2011 and 2015. Again, MOOCs also offer lectures and courses on creative skills like content marketing and branding.

Content Marketing 98

Content Marketing Thought Leadership Education User-Generated 98

Marketing Insider Group

FEBRUARY 4, 2020

You even use visuals to break up your text, just as all the top digital marketing gurus say to do it. Reebok: An athletic footwear company with a keen grasp on marketing trends, Reebok got in on the EGC trend early on. As the campaign took flight between 2015 and 2017, the company’s market share grew steadily.

Gen Z 110

Gen Z Whitepaper Millennials Transform 110

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

Author: Tyler Lessard Marketing technology took a lot of big steps forward in 2015. Predictive analytics, engagement marketing, and account-based marketing all took hold, and companies like Facebook announced that more than 8 billion videos are viewed every day on their social network. Whoa, wait a minute, WHAT?!

Thought Leadership 91

Thought Leadership Transform Video Marketing Fashion 91

Adobe Experience Cloud Blog

MARCH 17, 2017

Author: Katie Pope In just a few months, thousands of people will descend upon San Francisco for the Marketing Nation Summit. There are only a few conferences like Summit where you’ll have all the industry-leading integrators, solutions providers, and digital marketing agencies gathered in one place for your shopping pleasure.

Thought Leadership 118

Thought Leadership CRM Advertisers Advertising 118

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Do: Take a Second (and Third) Look at Mobile Marketing. As of 2015, most of Google users access the search engine via mobile phone. Therefore, it only makes sense to optimize mobile marketing efforts for lead generation purposes. Stop: Isolating Marketing Strategies That Work Well Together.

Whitepaper 134

Whitepaper User-Generated B2C Thought Leadership 134

Hootsuite

SEPTEMBER 2, 2021

Build your business’ thought leadership through a 30-60 minute show. A great example of this is Adweek, which hosts a weekly chat for digital marketers called #AdweekChat. Host interactive sessions (such as AMAs) with your audience. Checkout: @SpaceCastsPod. Source: Facebook. Inspirational social media platforms.

Entertainment 145

Entertainment Thought Leadership Social Media Marketing Education 145

Marketing Insider Group

JUNE 8, 2015

MarketingProfs (@ MarketingProf s) – Led by their amazing Chief Content Officer @ AnnHandley , this is one of the best resources covering the latest trends and thought leadership in marketing. Digiday (@ Digiday ) covers the latest trends in digital marketing. Best article of the past year? ” Check it out!

Content Marketing 112

Content Marketing Non-Profit Thought Leadership Inbound Marketing 112

Adobe Experience Cloud Blog

MAY 18, 2016

Ad blocking has grown by 41% globally year over year, according to Pagefair’s 2015 Ad Blocking Report. Author: Jeffrey Hirsch The rise in ad blocking is continuing to cause major concern for advertisers and publishers who stand to lose ad effectiveness and revenue if they can’t curb this trend.

Advertising 91

Advertising Advertisers Thought Leadership User-Generated 91

Adobe Experience Cloud Blog

JUNE 14, 2016

Marketers must pivot away from segmentation, since often (2 out of 3) customers are pulled into an incorrect segment. A 2015 study by Forrester Research, “The Contextual Marketing Imperative,” revealed large gaps in delivering personalization. A move towards individualization is needed to become more targeted and relevant.

Transform 91

Transform CMO Thought Leadership Whitepaper 91

Search Engine Land

MAY 6, 2024

An award winning marketer : Mark has been winning awards for his work since 2015. But there were other moments too, and to paint the full picture of Mark Irvine, it’s useful to look at his bodies of work (of which there are many), what he meant to the digital marketing industry, and selfishly, what he meant to me.

Thought Leadership 109

Thought Leadership PR Digital Marketing Analytics 109

Content Marketing Institute

AUGUST 24, 2018

Other downloads followed the same formula: The Sophisticated Marketer’s Guide to Thought Leadership. The Sophisticated Marketer’s Guide to Content Marketing. The Sophisticated Marketer’s Guide to Global Marketing. The Sophisticated Marketer’s Podcast.

Entertainment 90

Entertainment Thought Leadership Marketing Marketers 90

Content Marketing Institute

JULY 18, 2018

The following week, the team learned the new vice president of digital worked with the CIO to institute a new “One Site 2015” initiative. The content marketing director desperately pleaded his case. All sections of the website (including thought leadership) were part of that redesign. Monday never came.

Content Marketing 81

Content Marketing CMO Thought Leadership Marketing 81

Marketing Insider Group

AUGUST 7, 2023

When I created my own B2B Marketing Blog almost 14 years ago, I looked out across the web and asked “what do I have to say that is unique, valuable and helpful?” ” I explained why I love marketing and how I would try and help other marketers learn and grow.

Thought Leadership 60

Thought Leadership Marketing Marketers SEO 60

Marketing Insider Group

MAY 31, 2012

Content strategy is a core component of inbound marketing success and an effective content strategy and inbound marketing approach starts by putting the buyer (content) needs at the center of everything we do. Ona Koehler (@ oneldal ) told us that Inbound marketing is already 35-50% of marketing spend and will approach 65% by 2015.

Inbound Marketing 81

Inbound Marketing Education Thought Leadership B2C 81

Adobe Experience Cloud Blog

JULY 3, 2015

Author: Sanjay Dholakia As our team made its maiden voyage to the 2015 Cannes Lions festival this year, I really didn’t know what to expect. Last week, Marketo attended the Cannes Lions International Festival of Creativity at a time of growing convergence between marketing and advertising.

Transform 134

Transform Thought Leadership Advertisers Advertising 134

Adobe Experience Cloud Blog

JUNE 5, 2013

I wanted to take a moment explore the key marketing trends and the resulting opportunities that can provide real value. Mobile Marketing is Exploding. Trend – With smartphone adoption in Australia now at 52% and soon to be 80% by 2015, mobile is rapidly becoming THE key channel for interacting with consumers. Modern Marketing'

Digital Marketing 134

Digital Marketing Telemarketing Thought Leadership Direct Mail 134