Sprout Social

JULY 20, 2021

In November 2015, Kylie Jenner launched her iconic lip kit to so much fanfare, her website crashed. Being attached to the Kardashian-Jenner empire certainly didn’t hurt sales, but that doesn’t mean you can disregard her simple yet effective promotion strategy.

Gen Z 142

Gen Z Product Retail Millennials 142

Hubspot Marketing

FEBRUARY 3, 2020

With this strategy, two or more brands put money, time, effort, or resources into creating a joint piece of content that cleverly highlights all brands involved. Here's a great example of a 2015 ad where Newcastle pooled its money with 37 other brands to buy a Super Bowl ad slot that mentions all the companies at some point.

Gen Z 145

Gen Z Advertising Advertisers Energy 145

Sprout Social

FEBRUARY 27, 2017

However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015. Nearly a fourth of social media influencers believe Instagram is the top avenue for influencer marketing strategies. Daily Facebook visitors grew by 6% year over year from 2015 to 2016 to equal more than 1.6

Millennials 112

Millennials Advertising Advertisers Influencer Marketing 112

Hubspot Marketing

FEBRUARY 5, 2024

Before delving into the strategies and examples, let’s discuss tips for solving your most fundamental marketing challenge — building a product customers love. When customers love your product, marketing becomes much easier. Financial Services Marketing Strategies Marketing for financial services doesn’t have to be boring.

Marketing 129

Marketing Marketers User-Generated Social Media Marketing 129

Marketing Insider Group

FEBRUARY 4, 2020

It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. You even use visuals to break up your text, just as all the top digital marketing gurus say to do it. It’s not your meticulously researched blog posts that get all the online love.

Gen Z 110

Gen Z Whitepaper Millennials Transform 110

Hootsuite

APRIL 7, 2022

Just as TikTok was once merely “the dance challenge app”, Discord was launched in 2015 as a niche app for the gaming community. But it’s worth considering how smaller social networks that serve niche audiences can play a role in your marketing strategy. Does LinkedIn finally have a challenger?

Gen Z 145

Gen Z Finance User-Generated Transform 145

Hootsuite

JANUARY 27, 2020

For instance, in 2015, Facebook introduced the “See First” feature to let users choose which Pages they’d like to see at the top of their feeds. Of course, this tactic works best when you are consistently producing content that resonates with your audience and directly supports your Facebook marketing strategy.

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Hootsuite

NOVEMBER 25, 2015

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50 Ready to develop your influencer marketing strategy?

Influencer Marketing 40

Influencer Marketing Marketing Marketers Marketing Strategy 40

Adobe Experience Cloud Blog

AUGUST 29, 2016

In fact, any good marketing strategy should have them working together. You just have to focus your strategy on what they can do for each other, which I’ll get into in more detail below. That kind of high-value link building from influencer marketing can be difficult to land with out social media.

SEO 113

SEO Thought Leadership Social Media Marketing User-Generated 113

Hootsuite

SEPTEMBER 30, 2019

Read on for app stats, WeChat marketing strategies, and more. WeChat influencer marketing. Known on WeChat as Key Opinion Leaders (KOLs), WeChat influencers can help brands break into new markets by sharing sponsored posts. There’s currently no fixed rate for influencer partnerships on WeChat.

Transform 111

Transform Marketing Marketers Finance 111

Buffer Marketing

MARCH 10, 2022

This strategy extended to having extremely responsive customer service (even when I was a team of one) so that buyers would have a positive experience and recommend me to others. Brooklyn Candle Studio branding and photography from 2015 to today. And if you’re putting yourself out there and nothing seems to be sticking?

Retail 104

Retail Influencer Marketing Product Marketing Strategy 104

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. In this article, we’ll go over how I became one and how to become an influencer in your own field. I worked hard. Listen to Criticism.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. Are you ready? Let’s begin! Table of Contents 1.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Neil Patel

MARCH 11, 2021

These AI-powered bots allow you to perform a wide range of actions, from welcoming new members to paraphrasing influencer content. Discord has grown dramatically since it hit the stage in 2015, and while it was primarily dedicated to gamers, digital marketers are finding ways to make it work for them. Conclusion.

Entertainment 113

Entertainment Communications Digital Marketing Influencer Marketing 113

Marketing Insider Group

OCTOBER 19, 2015

Carlos Abler, Leader: Content Marketing Strategy at 3M, @ Carlos_able r. Todd Wheatland – Content marketing breaks free of silos. In 2016, B2B marketers will stop, take a breath and get to know their buyers before launching content marketing programs. Rebecca Lieb is an Analyst, Advisor, Author.

Content Marketing 168

Content Marketing Telemarketing Marketing Marketers 168

Content Marketing Institute

OCTOBER 20, 2017

See what inspires you given your content marketing strategy , audience, and formats. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. Influencer marketing is a great strategy for extending your content marketing reach in a valuable way.

Transform 111

Transform SEO Content Marketing B2C 111

Customers.ai

FEBRUARY 7, 2024

Aslam’s work extends beyond Solutions 8, contributing significantly to the digital marketing community as a Traffic Coach for DigitalMarketer.com and co-hosting the Perpetual Traffic Podcast​ 4. Her innovative approach has successfully harnessed the power of influencer marketing and data to elevate brands like Montblanc and Ray-Ban.

Transform 86

Transform eCommerce Non-Profit Advertising 86

Duct Tape Marketing

SEPTEMBER 29, 2017

Design Inspiration: 15 Exciting Website Advertising Campaigns written by Guest Post read more at Duct Tape Marketing. The online advertising campaign is one of the most influencing marketing tools today. 2015 Digital Annual Report Airbus Group. Near 90 % of the information, people perceive visually.

Advertising 62

Advertising Advertisers Influencer Marketing Communications 62

Marketing Insider Group

AUGUST 7, 2023

When I created my own B2B Marketing Blog almost 14 years ago, I looked out across the web and asked “what do I have to say that is unique, valuable and helpful?” ” I explained why I love marketing and how I would try and help other marketers learn and grow.

Thought Leadership 60

Thought Leadership Marketing Marketers SEO 60

Rock Content

APRIL 30, 2020

SEO is a key Digital Marketing strategy. And having a good SEO strategy can get you there! Mobilegeddon (2015) : mobile-friendly became a ranking factor. RankBrain (2015) : added artificial intelligence and machine learning to the algorithm to better understand users’ search intentions. User Intent.

SEO 81

SEO User-Generated Digital Marketing Communications 81

Marketing Insider Group

JULY 1, 2020

This is not true for most marketing programs. But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action. image source.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Over 2 hours a day , in fact, which is 30% more time than in 2015. Step 1: Create a social media marketing strategy. Try influencer marketing.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. That number was only 73% in 2015, a 30% jump in 7 years.

Gen Z 109

Gen Z Millennials User-Generated Marketing 109

Duct Tape Marketing

APRIL 2, 2025

AI in marketing is powerful, but limited. Tools like ChatGPT can support email marketing and content creation, but they cant replace real brand relationships. Employee advocacy beats influencer marketing. Omni-channel marketing is essential. The most effective marketing strategy? Human connection.

Marketing 67

Marketing Marketers Branding Communications 67

Sprout Social

MAY 10, 2022

Some common tactics in a brand marketing strategy include: Creating brand engagement on social media. Recruiting brand ambassadors or influencers. Square secured the #1 spot on the Harris Poll by teaching Gen Zers how to become entrepreneurs through influencer marketing. Grammarg – BLVKSHP.

Gen Z 139

Gen Z Branding Law Transform 139