Search Engine Land

JANUARY 1, 2023

New search quality raters guidelines for Google Assistant and voice search evaluations. 2018: Similar to the web search quality guidelines, raters evaluated voice responses from Google Assistant for information satisfaction, length, formulation and elocution. 2019: 2019 in search: Find your seamlessness by Alexis Sanders.

Search Marketers 104

Search Marketers Marketers Marketing Manufacturing 104

Search Engine Land

JANUARY 4, 2023

Best Buy to sell search ads under its own in-house media company. 2022: Best Buy Ads started offering paid search ads and sponsored product listings on Best Buy’s website, among other ad offerings. 2018: Search marketers weighed in on their experiences since the change took effect. From Search Marketing Expo ( SMX ).

Search Marketers 96

Search Marketers SEO User-Generated Marketers 96

Search Engine Land

MARCH 25, 2023

Also on this day Now, analyze more accounts in Google Ads Report Editor 2020: Advertisers could run reports for up to 200 accounts in a Manager account. EU Android search choice screen’s impact delayed due to COVID-19 2020: Engagement with the search choice screen had been slowed by stifled smartphone supply and decreased demand.

Search Marketers 90

Search Marketers Marketers Marketing SEO 90

Search Engine Land

JANUARY 7, 2023

With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. 2015: Some users were missing their Google Now cards, which they rely on to see if there will be traffic on the way to work, how cold it may be or other useful information for their day. An Open Letter to Paid Search Networks.

Search Marketers 91

Search Marketers Non-Profit Marketers Marketing 91

Search Engine Land

MARCH 9, 2023

Google Analysis Shows Over 80% Of HTTPS URLs Not Displaying In Google’s Search Results 2015: Despite many sites already supporting HTTPS, 80% of those URLs did not show in the Google search results because the webmaster was communicating to Google to display the HTTP version. Wolfram Alpha To Challenge Google?

Search Marketers 87

Search Marketers User-Generated Marketers Marketing 87

Search Engine Land

MARCH 26, 2023

Search marketers are volunteering services, support to help small businesses get through COVID-19 2020: Consulting, web hosting, budget coaching – marketers were extending help to ease the strain on businesses. Google Search Analytics bug drops some image search traffic from reports 2017: Google was working on a fix.

Search Marketers 90

Search Marketers SEO Marketers Marketing 90

Search Engine Land

JANUARY 26, 2023

The AdWords API is designed for developers representing tech-savvy advertisers and the ecosystem of third parties which includes SEMs (search engine marketers), agencies, and other online marketing professionals who manage multiple client accounts and/or large campaigns.

Search Marketers 84

Search Marketers Marketers Marketing SEO 84

Search Engine Land

MARCH 5, 2023

Google: The Mobile Friendly Update Ranking Factor Will Be Real Time & On A Page-By-Page Basis 2015: Google’s Gary Illyes answered some questions around this new ranking factor at SMX West. Google May Discontinue Its AJAX Crawlable Guidelines 2015: Gary Illyes indicated Google would be decommissioning its guidelines.

Search Marketers 84

Search Marketers SEO Marketers Marketing 84

Search Engine Land

FEBRUARY 4, 2023

Also on this day Justice Department homing in on Google Ad Manager in antitrust probe 2020: The feds were interviewing publishers and ad-tech rivals about whether Google has too much control “over the monetization of digital content.” As Apple-Google Deal Expires, Who Will Win The Safari Default Search Business?

Search Marketers 84

Search Marketers SEO Real Estate Marketers 84

Search Engine Land

MARCH 3, 2023

How Google Made It A Little Harder To Reach Google.com From Outside The US 2015: Google said the change was meant to help local searchers, but did the Right To Be Forgotten play a role? Google Launches AdWords App For Android 2015: This was the first time Google had launched a native app for monitoring and managing AdWords campaigns.

Search Marketers 88

Search Marketers SEO Health Marketers 88

Search Engine Land

JANUARY 22, 2023

Expedia buys Travelocity In 2015, Expedia bought rival Travelocity for $280 million amid sluggish travel industry growth and pressure from insurgent travel providers. PLAs Drove 56% Of Non-Brand Google AdWords Clicks In Q4 [RKG] 2015: Click share also rose on Bing’s product ads, doubling from Q3. Atlanta, Seattle and Boston.

Search Marketers 83

Search Marketers Health Marketers Marketing 83

Search Engine Land

FEBRUARY 19, 2023

Google says no algorithm changes in new deal to demote pirated content in UK search results 2017: Google and Microsoft Bing agreed to reduce pirated content from their search results in an agreement named the Voluntary Code of Practice.

Search Marketers 85

Search Marketers Marketers Marketing User-Generated 85

Search Engine Land

MARCH 15, 2023

Microsoft’s Automotive Ads get more placements, roll out globally 2022: With this expansion, the format could also display in the Microsoft Audience Network, the Microsoft Autos Marketplace and the Windows search bar. Too Much SEO? ” Adscape was an in-game advertising company.

Search Marketers 85

Search Marketers Marketers Marketing SEO 85

Search Engine Land

JANUARY 8, 2023

AdWords Managed Accounts get shared negative lists across accounts. In 2017, Google added the ability to create and share negative keyword lists across accounts for Managed Accounts. Read all about it in: AdWords Managed Accounts can finally share negative keyword lists across accounts. Also on this day .

Search Marketers 83

Search Marketers Marketers Marketing User-Generated 83

Search Engine Land

JANUARY 12, 2023

Part of his visit included a 89-page slide presentation, called “Search Integrity,” at Google’s Washington, D.C. Cutts said the same thing that Google had been telling the search marketing community for years – that Google’s results are determined by an algorithm and not tweaked to get particular sites ranking well.

Search Marketers 87

Search Marketers Marketers Marketing SEO 87

Search Engine Land

JANUARY 21, 2023

Google might remove search in Australia if forced to pay to link to sites 2021: “The latest version of the Code requires Google to pay to link to news sites, breaking a fundamental principle of how the web works,” said Mel Silva, Google Australia’s managing director.

Search Marketers 82

Search Marketers SEO Marketers Marketing 82

Search Engine Land

FEBRUARY 11, 2023

Google’s Search Impact Report Goes Live For Select Few Webmasters 2015: Google released the alpha version of their new search queries report in Google Webmaster Tools to a small number of Webmasters for feedback and testing. Billion 2015: After buying Travelocity the previous month, Expedia grabbed Orbitz in competitive bidding.

Search Marketers 85

Search Marketers SEO Marketers Marketing 85

Search Engine Land

FEBRUARY 26, 2023

Yotpo taps Bazaarvoice Network for review distribution to retailer sites 2020: The move was intended to expand the reach of Yotpo-managed reviews content for retailers. Now Available 2015: Changes included some subtle but welcome usability updates and the ability to edit the text of keywords that already had been synced. Use Twitter!

Search Marketers 82

Search Marketers Non-Profit Retail SEO 82

Search Engine Land

JANUARY 15, 2023

Google Search Console’s URL inspection tool adds HTTP response, page resources, JS logs and rendered screenshot. Bing Ads launches page feeds for easier Dynamic Search Ads management. Google ordered to submit search index to state sponsorship in Russia. Google Still Doing At Least 1 Trillion Searches Per Year.

Search Marketers 78

Search Marketers Real Estate SEO Marketers 78

Search Engine Land

JANUARY 29, 2023

Quickly See AdWords Performance By Search Query Length In Google Analytics 2015: A new Word Count Query dimension in Analytics let advertisers quickly compare head terms and long-tail queries. Google Now Cards Integrated With Third-Party Developer Apps 2015: Google Now could now be integrated with 30+ developer apps.

Search Marketers 78

Search Marketers Real Estate Transform Marketers 78

Search Engine Land

JANUARY 5, 2023

Google launches ‘Shops’ section in mobile search results. 2022: The Shops section showed three to 10 retailers based on their organic search rankings. 2022: Search marketers entering exact match keywords may have seen an alert toward the bottom of their Google Ads interface stating, “Broad match keywords are on.

Search Marketers 82

Search Marketers Law Marketers Marketing 82

Search Engine Land

FEBRUARY 5, 2023

This major update was designed to simplify campaign management across multiple devices and increase adoption rates of mobile advertising among small and medium-sized businesses. Google Removes “How Can I Join ISIS” Autosuggestion 2015: Google censored out the Google autocomplete results to show ISIS for the search term [how can I join].

Search Marketers 77

Search Marketers Marketers Marketing SEO 77

Search Engine Land

MARCH 5, 2023

Conductor will help WeWork offer ‘holistic’ proposition to enterprise customers 2018: It would now be able to manage customers’ physical and digital presence. Google Debuts AdWords Dynamic Structured Snippets 2015: Automated extensions displayed content from ad landing pages.

Search Marketers 74

Search Marketers SEO User-Generated Marketers 74

Search Engine Land

MARCH 1, 2023

Yahoo Celebrates Its 20th Birthday By Setting New World Record For Yodeling , published March 3, 2015 (“Yahoo turned 20 yesterday…” i.e., March 2 ) Well, on March 2, 2005, Yahoo celebrated its 10th birthday by giving away a free scoop of Baskin-Robbins ice cream.

Search Marketers 79

Search Marketers SEO Marketers Marketing 79

Search Engine Land

FEBRUARY 3, 2023

Filter, sort, bulk manage product groups in Microsoft Shopping soon 2020: Scripts were also coming to Shopping campaigns in Microsoft Advertising. Bing doesn’t show ads for queries around Super Bowl commercials, while Google does 2019: The company’s primary goal was not to drive revenue and chose not to monetize search results.

Search Marketers 76

Search Marketers Automobile Non-Profit Marketers 76

Search Engine Land

MARCH 23, 2023

Google’s top 3 search ranking factors In 2016, Google’s Andrey Lipattsev revealed that links, content and RankBrain were the top three ranking signals in Google’s search algorithm. Google told us so in 2015. ” Read about it in Now we know: Here are Google’s top 3 search ranking factors. It is content.

Search Marketers 76

Search Marketers Marketers Marketing User-Generated 76

Search Engine Land

MARCH 17, 2023

Search in Pics: Google Analytics With NASA, Google buffalo & Fiber office 2016: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 67

Search Marketers SEO Marketers Marketing 67

Search Engine Land

FEBRUARY 13, 2023

Eventually, Google Webmaster Tools would be rebranded as Google Search Console , on May 20, 2015. Google AdSense launches related search for content pages 2022: The feature was designed to drive incremental ad revenue while encouraging more engagement from visitors.

Search Marketers 80

Search Marketers User-Generated Marketers Marketing 80

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot!

Telemarketing 94

Telemarketing Customer loyalty Inbound Marketing B2C 94

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Information management and storage company Iron Mountain adopted a gradual and surefooted approach to adopting digital assistants and making conversational AI a driver of engagement and revenue growth.

Customer Journey 117

Customer Journey Marketing Automation Platform User-Generated CRM 117

Search Engine Land

AUGUST 29, 2023

In 2015, I joined what was a very small SEO team. Managers find themselves juggling more responsibilities, including training those newcomers. Limit direct reports to maximize time spent with managers Nothing says that it’s time to look for a new job like a manager who isn’t providing proper leadership.

SEO 128

SEO Management Communications Food 128

Search Engine Land

JUNE 14, 2023

Since its rising popularity around 2015, headless CMS has been a buzzword for many organizations. This web management concept was meant to reduce friction between content managers and dev teams and empower digital marketers to improve their access to tackling SEO initiatives. Can it really improve the way we do SEO?

SEO 89

SEO Digital Marketing Management Product 89

Search Engine Land

AUGUST 2, 2023

Since its inception in 2015, the Search Engine Land Awards have recognized exceptional marketers on an annual basis — showcasing outstanding work, providing well-earned exposure in coverage and interviews, and bestowing upon them the highest honor in search.

SEO 89

SEO Management Branding Search Marketers 89

Marketing Insider Group

JUNE 24, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Telemarketing 89

Telemarketing Customer loyalty Entertainment User-Generated 89

SMA Marketing

MAY 20, 2022

When we were first introduced to the internet, IT departments built and managed the majority of websites due to the complexity of the programming. WordPress , which is now the world's leading content management system (CMS), was launched in 2003. As of January 2015, more than 23.3% 2015 - Growth-Driven Design.

COS 98

COS SEO Content Placement Management 98

Search Engine Land

APRIL 11, 2023

Get the daily newsletter search marketers rely on. Many resources are available to help organizations improve their local reviews , from hiring a reputation management company to promoting reviews with an email marketing strategy. They want to know they’ll receive quality products or services without hassle.

SEO 138

SEO User-Generated Real Estate Transform 138

Search Engine Land

DECEMBER 21, 2023

Undoubtedly, Google’s stance provided just enough breathing room to squeak out management approval at many organizations. And some of it initially made it into the company’s search results. But many SEOs and experienced website managers disagree. Get the daily newsletter search marketers rely on.

User-Generated 130

User-Generated SEO Branding Management 130