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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

12 Best Integrated Marketing Campaign Examples A business must target a variety of demographics across several channels to guarantee that a brand’s campaign is recognized and communicates to the right people in all the appropriate places. This is why having cohesive messaging across all mediums is so important. Take a look!

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Do Consumers Actually Shop Directly on Social Media Platforms [New Data]

Hubspot Marketing

When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

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What marketers need to know about managing social media through an economic downturn

Sprout Social

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction. Instead, it’s determined by their place in the greater cultural conversation. “I

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How to Use WeChat for Business: A Guide for Marketers

Hootsuite

More than 100 million people have purchased WeChat personal finance products. Pay services are now available to users in 49 markets outside of Mainland China. Banner ads can be placed at the bottom of articles. Moments ads are similar to in-feed ads placed on Facebook and Instagram. WeChat influencer marketing.

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Captivating a global audience: Why social data is the key to your esports marketing strategy

Sprout Social

When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that followed were pretty much inevitable. — Tyler Batiste (@TyBatiste) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015.

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13 Businesses With Brilliant Global Marketing Strategies

Hubspot Marketing

In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. What Is Good Global Marketing? Global marketing is the act of focusing a product on the needs of potential buyers in other countries. Red Bull really looks like a product from a global economy.

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The Alexa of Marketing: Helping Win Customers and the Boardroom

Adobe Experience Cloud Blog

That big discrepancy suggests a gap in value placed on the disciplines. Marketing as a Growth Driver. Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015. Create New Audiences.

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