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5 Ways to Turn 2014 Marketing Challenges Into 2015 Success

Adobe Experience Cloud Blog

Author: Yoav Vilner All of this talk of New Years Resolutions, and what I’m going to do differently for 2015 has got me thinking about improvement. There is good news about your 2014 challenges; they can turn into your 2015 successes. The ability to tune into strategies that put the user before the product.

Transform 134
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What’s in your stack? The 2025 Stackie Awards are open for entries, and we’re donating $100 for each one

Chief Martec

From unified data to agentic workflows, from consolidating vendors to proliferating gen AI, and from commercially-packaged platforms to custom-developed apps, martech stacks and the marketing ops heroes who manage them are experiencing a Renaissance of new ideas and new technologies. Does it name specific products?

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10 Ecommerce Trends to Expect in 2018

Hubspot Marketing

It isn’t enough to post product images to your site and hope your ideal customers will find them. In 2018, there’s a whole lineup of new trends that could kickstart major growth for your ecommerce company if you pay attention. High-Quality Product Videos. IKEA also offers an AR app that lets you place 3D products in your home.

eCommerce 145
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Marketing and Artificial Intelligence: Make Your Job Robot-Proof

Adobe Experience Cloud Blog

New technologies are emerging and showing up in our everyday lives at a rapid rate. In fact, because of these developments, investments in AI startups has risen in recent years—increasing from $145 million in 2011 to $681 million in 2015, according to CB Insights. Soon enough, new technologies are going to emerge.

Transform 134
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AI Images in Marketing: What to Consider Before Leveraging Them

Hubspot Marketing

While AI is gradually becoming more intuitive, its product can't render "perfect" images. Made by OpenAI , an artificial intelligence research lab founded in 2015, it's highly advanced and generates accurate and detailed depictions of search inquiries. AI image quality needs to be more consistent.

Price 140
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5 Best Content Marketing Videos of All Time

Marketing Insider Group

Brands willing to jump on opportunities presented by these new technologies are gaining huge wins. Being a Content Marketing Animal is his widely known talk from Online Marketing Rockstars 2015. People are rarely looking for a specific product or service — they’re looking for ways to solve their problems. Gary Vaynerchuk.

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Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing

Adobe Experience Cloud Blog

billion will be spent on mobile marketing in 2013 , a figure set to roughly double to $21 billion by 2015. ’ Mobile interactions often happen in situations where users previously couldn’t be informed, connected, entertained, or productive. Before we fully adopt new technologies, we need to know their measurable marketing value.