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What’s HOT in Mobile Marketing – 5 Trends to Watch in 2015

Adobe Experience Cloud Blog

Cross-channel or omni-channel marketing finally becomes a reality, as specialized mobile marketing automation platforms integrate with the traditional marketing automation capabilities. It’s clear that by the end of 2015, we will see a dramatic increase in marketing budgets for mobile-first strategies.

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Digital Marketing In 2020 | 7 Reasons Why Small Businesses Need It

Adobe Experience Cloud Blog

Digital marketing is more affordable than traditional marketing. But many can afford digital marketing techniques to reach out and engage with ideal audiences. . How affordable is digital marketing compared to traditional marketing methods? Take email and social media marketing as examples.

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B2B Lead Generation Strategies for 2018 Plus 5 Strategies to Kick to the Curb

Adobe Experience Cloud Blog

Do: Take a Second (and Third) Look at Mobile Marketing. As of 2015, most of Google users access the search engine via mobile phone. Therefore, it only makes sense to optimize mobile marketing efforts for lead generation purposes. Stop: Isolating Marketing Strategies That Work Well Together.

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How Marketing and IT Can Team Up to Drive Engagement with Marketing Automation

Adobe Experience Cloud Blog

Author: Graham Gallivan As a marketer, it’s important to have all the tools and resources you need to build, measure, and optimize your campaigns. But just as important, it can be a tall order for IT to keep your marketing team equipped with all of the tools you need to be successful.

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The Ultimate Guide to Integrated Marketing

Hubspot Marketing

Speaking of channels, integrated marketing doesn’t apply to just your inbound or digital marketing channels; traditional media channels are also included. Many of the integrated marketing examples we’ll review below incorporate traditional marketing channels such as print, radio, and TV ads.

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Consumers Weigh in on the Efficacy of Inbound Marketing

Adobe Experience Cloud Blog

And believe me, people try their hardest to do just that: Nearly 200 million people worldwide admit to employing some sort of ad blocking software, according to the 2015 PageFair Ad Blocking Report. These backlinks will help boost your search rankings–an invaluable asset to any inbound marketer.

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How to Explain Content Marketing to Anyone [Fresh Examples]

Content Marketing Institute

EXAMPLE: Sainsbury magazine is the top cooking magazine in the United Kingdom, with 3 million paid subscribers — a content marketing effort that pays for itself. HANDPICKED RELATED CONTENT: See What Content Marketing Success Truly Looks Like. HANDPICKED RELATED CONTENT: See What Content Marketing Success Truly Looks Like.