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10 Trends That Defined Digital Marketing in 2016

Adobe Experience Cloud Blog

Social media marketing is one of the fastest growing marketing niches, and 2016 brought about much-improved search functionality. Here are a few brands that nailed it this year: During the 2016 Super Bowl, Gatorade created a Snapchat filter that allowed users to share a Super Bowl tradition—dumping Gatorade on the coach—with their friends.

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The SEO’s guide to Google Search Console

Search Engine Land

Google Search Console (GSC) is a free gift from Google to SEO professionals that tells you how your website is performing. With data-packed amenities, SEOs can scavenge through GSC to locate stashes of hidden nuggets like clicks and impressions from search queries, Core Web Vitals and whatever other surprises lay within your website.

SEO 106
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The 50 Best Startup Tools For 2016

Marketing Insider Group

Whether you’re thinking about launching a business in 2016 or you’re already working on growing one, you probably recognize and understand the importance and value of tools. In this post, we’re listing the 50 best startup tools and resources that you should consider using in 2016. Data/Analytics Tools. Social Analytics.

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20 Experts Provide Their Content Marketing Predictions For 2016

Marketing Insider Group

The leading marketing trend of 2016 will be the maturing of the age of ad blocking. And I am very proud and honored to deliver these content marketing predictions for 2016 from the real experts. Joe Pulizzi – 2016 will be the year for content marketing M&A. But what the heck do I know?

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7 SEO Metrics that Reflect Revenue Growth and Prove Value

Adobe Experience Cloud Blog

In 2016, a record number of CMOs lost their jobs, and studies suggest that metrics neglect may have played a part. There are an endless number of metrics that marketers—and SEOs, specifically—can track, but attempting to monitor all of those metrics would require a significant amount of effort that would likely yield a low ROI.

SEO 133
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How to master the basics of social media advertising [+ 5 examples]

Hubspot Marketing

Pro tip: Use CRM and web analytics data to inform your ad campaigns and discover which ads convert the most visitors into customers. Editor's note: This post was originally published in May 2016 and has been updated for comprehensiveness. How to Create a Social Media Ad Here are the major steps for how to run social media ads.

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How to Run a Cohort Analysis in Google Analytics to Better Segment Your Traffic

Neil Patel

Google Analytics is a staple in every experienced digital marketer’s set of tools. Google defines it as a group of users who share a common characteristic, identified by an Analytics dimension. For example, cohorts in Google Analytics are grouped based on Acquisition Date , or the users’ first visit to your site.

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