Adobe Experience Cloud Blog

JANUARY 3, 2017

Here’s a list of our top 10 performing blogs for 2016, brought to you by me and unsuspectingly chosen by you: Measure the ROI of Digital Advertising Beyond Revenue Impact. However, this doesn’t only impact B2B social media marketing. Get Scrappy: 7 Tips for Smarter Digital Marketing. The common themes?

Thought Leadership 106

Thought Leadership Transform Digital Marketing Education 106

Hubspot Marketing

SEPTEMBER 5, 2022

But it’s not enough to simply have a social presence; instead, businesses need social media marketing goals that help them attain specific outcomes in the short-term and keep users engaged over time. Ready to take your social media marketing to the next level? Social Media Marketing Goals for 2022.

Social Media Marketing 98

Social Media Marketing PR User-Generated Marketing 98

Sprout Social

JULY 22, 2016

All professionals have their go-to news outlets, blogs, podcasts and social media channels for advice and inspiration to better themselves and advance in their career. This week at #SproutChat , the community shared their favorite social media marketing resources. Breaking News about Social Media Networks. .

Social Media Marketing 71

Social Media Marketing Marketing Marketers Analytics 71

Sprout Social

JANUARY 4, 2017

There was no shortage of changes to the social media industry in 2016, which included several new features, consumer preferences and brand opportunities. Looking toward 2017, social media trends will continue to evolve and surprise us. — High Castle (@HighCastleTV) December 17, 2016.

Analytics 112

Analytics User-Generated Social Media Marketing PR 112

Rock Content

OCTOBER 12, 2015

In this post we’ll go over 10 reports you need to read before you start planning your marketing objectives for 2016. B2B Content Marketing 2016 Benchmarks, Budgets, and Trends — North America | CMI and Marketing Profs. The Ultimate Guide to Content Marketing ROI | Newscred.

Social Media Marketing 111

Social Media Marketing Marketing Marketers B2C 111

Hootsuite

AUGUST 18, 2020

2016: Machine learning (a.k.a. In 2016, YouTube released a whitepaper that made some waves. Source: Deep Neural Networks for YouTube Recommendations , 2016). 2016-2020: Borderline content, demonetization and brand safety. First, it ranks videos by assigning them a score based on performance analytics data.

Whitepaper 145

Whitepaper Advertising Advertisers Analytics 145

Buffer Marketing

APRIL 2, 2025

TikTok stepped onto the social scene in 2016 and completely reshaped the way we create and consume content, but nearly a decade later, with over 1 billion monthly active users uploading millions of videos daily, standing out can feel impossible. How do you capture attention and keep viewers hooked?

Transform 81

Transform Millennials Analytics User-Generated 81

Hubspot Marketing

JULY 14, 2022

Your social media strategy is your master plan for how you create, post, and engage with your social media content. It encompasses your social content guidelines, posting cadence, social media marketing campaigns , creative plans, and engagement strategy. Why You Need a Social Media Strategy.

Social Media Marketing 145

Social Media Marketing Real Estate Key Performance Indicator Promotion 145

Neil Patel

DECEMBER 1, 2020

By utilizing your social media reach, you can stream live footage to a huge audience and give your followers a unique glimpse into your company. The growth of live streaming has been exponential, with the market increasing from $30 billion in 2016 to an expected value of $70 billion in 2021 and $184 billion by 2027.

Social Media Marketing 145

Social Media Marketing Promotion Analytics Marketing Strategy 145

Sprout Social

DECEMBER 19, 2018

Sprout Social , a leading provider of social media marketing, analytics and advocacy solutions for business, today announced $40.5 million and underscores Sprout’s momentum and foothold within the social media software space. . ABOUT SPROUT SOCIAL. ” said Howard. .

Transform 111

Transform Analytics Social Media Marketing Management 111

Sprout Social

SEPTEMBER 27, 2016

The key to driving engagement and growing a social media following is knowing what your audience wants to see. To be successful with social media marketing , you need to create and share content your target audience resonates with. Social listening is about more than just looking at what’s being said.

Social Media Marketing 111

Social Media Marketing Analytics Branding Customer 111

Sprout Social

JULY 27, 2016

But much like your product launch or social media marketing strategy , you have to know where to start before you can see any success. Going into Twitter blindly as a marketer can lead to time-wasting efforts that don’t bring real results like traffic and faster customer support. — NBC (@nbc) July 21, 2016.

User-Generated 111

User-Generated Promotion Analytics Social Media Marketing 111

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. What follows is a powerful strategy involving gentle coaxing and convincing to monetize your social connections.

Customer 119

Customer Social Media Marketing Analytics User-Generated 119

Search Engine Land

JANUARY 28, 2023

How to know when it’s time to pay for search analytics tools 2019: Search marketing experts offered feedback on when to pay for search analytics tools, factors to consider and making the most out of what you buy. Google spend slowed slightly from Q3.

Search Marketers 115

Search Marketers Marketing Marketers Retail 115

Sprout Social

AUGUST 15, 2016

Social networks are changing all the time. By the time you get comfortable, an update occurs and changes your social media marketing strategy. In 2016 alone, Instagram announced major feature changes such as: View Counts on Videos. As a social media marketer, you have to be on your toes and ready for changes.

Branding 107

Branding User-Generated Social Media Marketing Management 107

Sprout Social

AUGUST 2, 2016

— Minute Maid US (@MinuteMaid) July 4, 2016. — Kyrie Irving (@KyrieIrving) July 24, 2016. Measure Your Efforts: By using third-party social media management software like Sprout Social, you can track hashtags within your most important networks. — Petco (@Petco) July 24, 2016.

Promotion 112

Promotion Food Social Media Marketing Analytics 112

Sprout Social

APRIL 10, 2017

billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing strategy has to be unique.

Marketing Strategy 112

Marketing Strategy Marketing Marketers Social Media Marketing 112

Sprout Social

NOVEMBER 23, 2016

. — NASA (@NASA) May 25, 2016. — Jimmy John's (@jimmyjohns) November 11, 2016. — Samsung Mobile (@SamsungMobile) August 31, 2016. — Pop-Tarts (@PopTarts411) November 17, 2016. If you do stick to static media, sometimes a well-timed meme can help your content resonate with viewers.

Energy 112

Energy Entertainment Branding Social Media Marketing 112

Adobe Experience Cloud Blog

MAY 25, 2018

LinkedIn has always been the social network for business connections and, as such, has maintained a more professional facade of social networking. However, they have slowly been adding some new features that help users to be more interactive and social in nature. Enhanced Analytics.

Thought Leadership 134

Thought Leadership Analytics Advertising Advertisers 134

Sprout Social

JANUARY 3, 2017

One of the biggest features to hit social media in 2016 was the launch of Instagram Stories. After the 24-hour period, the content vanishes, acting as an “in the moment” social media channel. For many marketers, Instagram Stories becomes another social feature that is hard to track and measure effectively.

Branding 112

Branding User-Generated Promotion Social Media Marketing 112

Sprout Social

AUGUST 29, 2016

At Sprout Social, we have a very robust Twitter dashboard that’s perfect for businesses of all sizes. If Twitter is one of your primary social media marketing channels, the data you get from Sprout Social’s dashboard is extremely beneficial. Some dashboards only provide very basic analytics.

Social Media Marketing 110

Social Media Marketing Analytics Communications Management 110

Sprout Social

JUNE 6, 2016

If your business is trying a new social media platform or marketing strategy, you want someone who will challenge the process and validate its purpose through data. When social media analysts show their work, you know their process is legitimate and efficient. They Understand the ‘Social’ Aspect.

Transform 105

Transform Analytics Social Media Marketing CMO 105

Hubspot Marketing

JULY 10, 2018

This article will help you gain insights into each major channel for B2B lead generation, including social media, PPC, blogging, and email. Social Media Marketing Strategies. Social media is now a critical component of B2B marketing. Source: 2016 Content Marketing Institute.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Martech

MAY 26, 2023

Oracle acquired AddThis in 2016. Not only did it allow web visitors to easily share content on social, it also provided analytics to publishers via dashboard and weekly reports. The termination was “part of a periodic product portfolio review,” the statement read. Why we care. What’s next.

Analytics 111

Analytics Product Customer Social Media Marketing 111

Sprout Social

NOVEMBER 8, 2016

Following Facebook best practices is essential to your overall social media marketing strategy. Don’t Hold Back on Your Facebook Marketing Efforts. Facebook can be completely ignored by social media marketers or deemed “too hard of a platform” to see results. Always Understand Your Facebook Analytics.

User-Generated 111

User-Generated Social Media Marketing Communications Advertisers 111

Sprout Social

AUGUST 1, 2016

If Twitter is a big part of your social media marketing strategy, you need to get familiar with the analytics dashboard. In this post we’ll break down how to view your Tweet activity and how to use the data to improve your Twitter marketing strategy. Tweet activity lives in the Twitter Analytics dashboard.

Analytics 85

Analytics Social Media Marketing Promotion Marketing Strategy 85

Sprout Social

NOVEMBER 28, 2016

According to the Q2 2016 Sprout Social Index , 90% of followers try to reach out to brands via social media. In terms of customer care, more people turn to social than phone or email support when they have a problem or issue with a product or service. — Amazon Help (@AmazonHelp) September 25, 2016.

eCommerce 111

eCommerce Shoppers Millennials User-Generated 111

Sprout Social

MARCH 7, 2017

Our weekly #SproutChat has been a great way to bring the social media marketing community together and get our followers to interact. OK, so we may be a little bias here, but we’d be doing you a disservice if we didn’t mention the best Twitter dashboard on the market. does just that. Try Buzzsumo.

Social Media Marketing 111

Social Media Marketing Place Management Analytics 111

Sprout Social

JULY 5, 2016

The number of impressions displayed in Twitter Analytics only counts Tweets that appear within Twitter’s desktop or mobile app. So if a person saw your Tweet through a third party social media dashboard like Sprout Social, Twitter doesn’t count it. — ASPCA (@ASPCA) June 27, 2016. pFi4geqzI1.

Promotion 111

Promotion Social Media Marketing Branding Analytics 111

Sprout Social

AUGUST 17, 2016

To maximize your social media ROI , you need to research which networks are delivering the most value for your business. Your investment in social media marketing could be time, money or both. You can do the same with our Twitter Analytics Report as well. — Jeff Bullas (@jeffbullas) August 3, 2016.

Promotion 111

Promotion Social Media Marketing Analytics Branding 111

Sprout Social

NOVEMBER 15, 2016

Once your social media strategy is in place, repeat your audit quarterly so you can keep tabs on your performance. Measuring Social Media ROI. Social media ROI is what your business gets back from the time, money and resources you’re putting toward social media marketing.

Transform 111

Transform Entertainment Whitepaper Communications 111

Sprout Social

NOVEMBER 14, 2016

But with Instagram analytics tools from Sprout Social, your brand can dig deeper into the social data of each account. A photo posted by Tommy Hilfiger (@tommyhilfiger) on Nov 9, 2016 at 6:45am PST. A video posted by Target Style (@targetstyle) on Oct 28, 2016 at 10:55am PDT. Ready to Fri-YAY? TargetStyle.

Management 111

Management Branding Fashion User-Generated 111

Neil Patel

MAY 4, 2021

Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. I started in the trenches of SEO before learning content marketing , conversion rate optimization, influencer marketing, social media marketing , and more. I worked hard. It’s usually on the front page.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Hootsuite

JUNE 27, 2022

If you work in social media, you may be wondering, “ What is Discord — and wait, why should I care?” ” Discord may not be on your radar as a social media marketing tool. million users in 2016 to 150 million active monthly users in 2022. And the platform has grown from 2.9 Build community.

Social Media Marketing 107

Social Media Marketing Analytics Place Promotion 107

Buffer Marketing

FEBRUARY 5, 2024

In this article, we’ll dive into why dark social matters, exploring its impact on analytics and its value for everyone who creates on the Internet. What is dark social? Dark social, a term coined by Alexis C.

Analytics 119

Analytics Digital Marketing User-Generated Communications 119

Sprout Social

OCTOBER 19, 2016

Here are some of the top benefits of social media contests. Social Media Engagement. With engagement being one of the most critical metrics for social media marketers, contests make a lot of sense. — Save Your Sole (@saveyoursole) October 11, 2016. Increase Social Media Leads.

User-Generated 111

User-Generated Promotion Price Management 111

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services. Growth rate.

Branding 98

Branding Marketing Marketers Influencer Marketing 98