Hubspot Marketing

MARCH 19, 2019

83 percent of B2B companies use e-newsletters as part of their content marketing program. 40 percent of B2B marketers say email newsletters are most critical to their content marketing success. B2B Email Marketing Statistics. 93% of B2B marketers use email to distribute content.

Email Marketing 145

Email Marketing Millennials B2C Marketers 145

Rock Content

OCTOBER 12, 2015

In this post we’ll go over 10 reports you need to read before you start planning your marketing objectives for 2016. B2B Content Marketing 2016 Benchmarks, Budgets, and Trends — North America | CMI and Marketing Profs. The Ultimate Guide to Content Marketing ROI | Newscred.

Social Media Marketing 111

Social Media Marketing Marketers Marketing B2C 111

Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. Resources for content marketing newcomers. The chapters contain between three and 12 pages.

Content Marketing 111

Content Marketing PR Transform Manufacturing 111

Duct Tape Marketing

DECEMBER 7, 2015

4 Local SEO Tips For 2016 written by Alex Boyer read more at Duct Tape Marketing. Getting your local SEO plan dialed in is important because B2B and B2C consumers depend on the Internet to get the information they need to make purchase decisions. The Top 4 Tips for Local SEO in 2016. And let’s be honest.

SEO 53

SEO eBook Finance B2C 53

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Hubspot Marketing

JULY 22, 2024

Marketing plans can get quite granular to reflect the industry you're in, whether you're selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. Nonetheless, here are the elements every effective marketing plan includes: 1. This helps drive extra traffic to your website and maximize ROI.

Marketing Plan 106

Marketing Plan Marketers Social Media Marketing Marketing 106

Martech

SEPTEMBER 26, 2022

That has translated to immense success for startups like Robinhood, which reached almost 1 million users in 2016. With that out of the way, let’s delve deeper into fintech marketing, starting with B2C. 7 fintech marketing strategies for B2C. This will also help guide your fintech content marketing strategy.

B2C 120

B2C Transform Finance Affiliate Marketing 120

Content Marketing Institute

MAY 11, 2018

Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side. For the pilot project, she set her sights on SAP Sapphire 2016, an annual event that attracts 20,000 CIOs and IT professionals and was mere months away. Click To Tweet.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Podcasts are the No. 1 audio source based on time of consumption via @EdisonResearch.

Branding 111

Branding B2C Logistics Content Marketing 111

Hubspot Marketing

JULY 10, 2018

Social media is now a critical component of B2B marketing. However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue. B2B marketers.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper eBook 145

Content Marketing Institute

DECEMBER 5, 2017

Athey also attributes the company’s customer retention rate of greater than 96% and other marketing KPI growth in part to the educational efforts. For instance, between 2012 and 2016, the company’s primary lead collection channel grew by 35% year over year. Cover image by Joseph Kalinowski/Content Marketing Institute.

Education 111

Education Marketing Strategy Branding Energy 111

Marketing Insider Group

OCTOBER 1, 2019

Understanding what makes your customers tick is key to successfully marketing to them. Harness the power of emotions and storytelling to make your content marketing more engaging. Use psychology tricks such as a feeling of exclusivity or scarcity to boost your marketing efforts, but be honest and don’t overuse them.

Real Estate 111

Real Estate Shoppers Marketers B2C 111

Adobe Experience Cloud Blog

MARCH 30, 2016

The pressure to have an effective, dynamic presence on every single digital platform can be crippling to busy marketers who can barely keep up with just social media posts. And let’s not get started on the responsive, personalized website you need to have if you want to appeal to your audience.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Hubspot Marketing

AUGUST 11, 2022

As a content marketer, you’ll want to show up in search engine results, even in these early stages, to establish your authority and gain the trust of buyers who are starting the journey. From that research, you can begin crafting a documented content strategy that maps your content to the various stages of the buyer's journey.

Whitepaper 145

Whitepaper eBook Education Price 145

Contently B2C

JULY 25, 2016

ASOS’s strategy represents a key feature of smart marketing programs in 2016: It focuses only on the metrics that measure to what degree the brand achieves its goals. Assessing specific and targeted analytics allows brands to understand which pieces of content perform the strongest in different arenas.

Content Marketing 52

Content Marketing Branding Key Performance Indicator Fashion 52

Contently B2C

NOVEMBER 4, 2016

For six years, the Content Marketing Institute (CMI) has studied the evolution of content marketing. One statistic frequently thrown around is that, in both B2B and B2C, the majority of marketers do not use documented content strategies. Marketers are getting better at documenting content strategy.

B2C 52

B2C Analytics Promotion Content Marketing 52

Orbit Media Studios

MARCH 8, 2022

In 2016, the search results helped visitors find websites with wedding dresses. But this is a high-volume, low-intent phrase for the B2C consumer doing early-stage research. “Google’s consistent evolution of the SERPs isn’t designed to help you as a content creator, but to keep users on Google’s search. Here’s how.

SEO 108

SEO B2C Transform User-Generated 108

Rock Content

MAY 2, 2016

Marketers and publishers are under more pressure than ever to create engaging, high-quality content that sets them apart from the competition. In response to this need, 77% of B2C and 76% of B2B companies will step up content production in 2016 (according to research by CMI and MarketingProfs ).

B2C 69

B2C Entertainment Education Place 69

Rock Content

JUNE 7, 2016

This mountain of content will only grow as 77% of B2C brands and 76% of B2B brands say they plan to produce even more content in 2016. Audiences are overwhelmed by content on a daily basis. Below we break down 7 ways to cut through the clutter and give your audience the kind of content they’re looking for.

Entertainment 66

Entertainment User-Generated B2C eBook 66

Animalz blog

OCTOBER 4, 2022

Content marketing is baked into the DNA of most successful horizontal SaaS companies. And with good reason: the growth challenges these companies face can be uniquely solved through content. For the Zapiers, Webflows and Airtables of the world, content is more than marketing: it is acquisition, activation, and retention.

Non-Profit 70

Non-Profit User-Generated B2C Product 70

Rock Content

MAY 3, 2016

When it comes to creating content, marketers and publishers face a number of challenges. For example, the Content Marketing Institute’s annual survey of B2C content marketers had some trouble with everything from creating engaging content to lack of budget. What is curated content?

User-Generated 73

User-Generated PR SEO B2C 73

Contently B2C

NOVEMBER 10, 2016

At the beginning of 2016, Peloton Cycle asked its employees to share their New Year’s resolutions on YouTube. Last month, the at-home fitness brand took the number one spot on the Crain’s New York Business 2016 Fast50 , a list of the fastest-growing companies in New York. — Peloton (@onepeloton) October 31, 2016.

Energy 59

Energy Retail Traditional Marketing Branding 59

Rock Content

JUNE 28, 2016

Marketing in 2016 is a brand new practice compared to strategies that were implemented over the past 5 or 10 years. The fact is that people’s schedules are stretched very thin, and there is little time in busy lives for market research. Community development and content marketing initiatives were the main focus of the.

Transform 40

Transform Millennials B2C CMO 40

Duct Tape Marketing

NOVEMBER 23, 2016

The ROI of Lead Scoring written by Guest Post read more at Duct Tape Marketing. According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. Drop him a note here.

Whitepaper 71

Whitepaper User-Generated CRM Thought Leadership 71

Contently B2C

AUGUST 4, 2016

A post shared by The Knot (@theknot) on Jan 23, 2016 at 3:38pm PST. It’s generated more than 20 million likes and 500,000 comments overall, and was named the best brand on Instagram in the 2015 Digiday Content Marketing Awards. A post shared by The Knot (@theknot) on Apr 12, 2016 at 8:10pm PDT.

User-Generated 52

User-Generated Branding Promotion Analytics 52

Rock Content

MAY 31, 2016

Content syndication isn’t just for the local newspapers – it’s now an important piece in the content marketing framework. Last year 77% of B2C (and 76% of B2B companies) said they plan to step up their content production in 2016. Follow him on Twitter at @natebirt.

B2C 45

B2C Energy Content Marketing SEO 45

Neil Patel

MARCH 19, 2019

I started content marketing in the early days. Similarly, when I first started with content marketing, there were less than 30 million blogs that existed and now there are over a billion. We are at a point where you already know you need to leverage content marketing. million for WordPress. billion a year.

Content Marketing 112

Content Marketing Marketers Marketing User-Generated 112

Orbit Media Studios

SEPTEMBER 20, 2022

That project grew into a long-term gathering of blogging statistics, tracking the ever-changing trends of content marketing. Each year, we ask 1000+ bloggers 20 questions about their process and their content. Then we analyze, make a bunch of charts and add input from a dozen content marketing experts.

B2C 145

B2C eBook Analytics Promotion 145

Marketing Insider Group

SEPTEMBER 15, 2015

We’ve got news for you, content marketers: video isn’t going anywhere. By 2016, Cisco predicts that online video traffic will account for 55% of total consumer traffic on the internet. It’s true that content marketing is democratizing , and video is no exception. B2B Content Marketing Tutorials.

Content Marketing 111

Content Marketing PR Whitepaper Marketers 111

Marketing Insider Group

MARCH 16, 2023

Every marketer today is hearing about the importance of brand personality — or the way a brand is personified in human terms. In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. The Content Marketer Sorting Hat — Which house are you?

Gen Z 126

Gen Z User-Generated SEO Thought Leadership 126

Neil Patel

OCTOBER 21, 2020

As of 2016, RankBrain was the third-most important ranking factor of Google’s algorithm. However, their research shows that bounce rates are higher for B2B businesses than B2C businesses. He created the “content upgrade” strategy, which has now become a marketing standard. Illyes (@methode) June 26, 2017.

Analytics 145

Analytics eBook Advertisers Advertising 145

Marketing Insider Group

FEBRUARY 16, 2021

If you’re like most content marketers, you want to get the maximum value out of every blog post you create. Evergreen content is a collection of content that is relevant to your target audience for years to come. In other words, evergreen content is timeless. Answer Perennial Customer Questions.

Manufacturing 142

Manufacturing B2C Transform Shipping 142