Hubspot Marketing

MAY 7, 2020

Generally speaking, it's easier to follow than blog posts, email newsletters, or ebooks. As of 2020, 85% of businesses use video as a marketing tool — up 24% from 2016. In 2019, 61% of Google searches took place on a mobile device, and that trend is showing no signs of slowing down. Image Source. Video is inherently engaging.

Content Marketing 145

Content Marketing Shoppers eBook Marketers 145

Hubspot Marketing

JULY 10, 2018

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. Source: 2016 Content Marketing Institute. A well-placed CTA in a compelling blog post can direct prospects to your landing page for leads. Facebook Lead Ad.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Sprout Social

MAY 18, 2016

— Tide (@tide) April 21, 2016. — Instacart (@Instacart) May 14, 2016. For instance, webinars or eBooks that specifically talk about how your product works. — Neil Patel (@neilpatel) May 12, 2016. For instance, webinars or eBooks that specifically talk about how your product works. dEMkCctEWE.

Whitepaper 107

Whitepaper User-Generated eBook Partner Marketing 107

Adobe Experience Cloud Blog

AUGUST 3, 2018

Back in 2016 , we surveyed the retargeting landscape and gave some tips on how to get started. By placing a tracking pixel on your website, you can follow them when they leave and place an ad on another unrelated website, just to remind them of how awesome your products or services are—and persuade them to come back over.

Whitepaper 94

Whitepaper eBook Thought Leadership Energy 94

Adobe Experience Cloud Blog

JULY 20, 2017

According to a report from Aberdeen , the single most popular new technology among top marketers in 2016 was a landing page/conversion optimization software. Distractions like these, or others like competing calls-to-action, offer visitors too many choices of places to click.

User-Generated 134

User-Generated Thought Leadership Shoppers Law 134

Hubspot Marketing

JANUARY 28, 2019

In PowerPoint 2016 and later, PowerPoint is filled with interesting boilerplate designs you can start with. This presentation by Gavin McMahon features color in all the right places. The one above , based on the ebook by Seth Godin, keeps it simple without boring its audience. Fix Your Really Bad PowerPoint," Slide Comet.

Transform 145

Transform Fashion eBook Place 145

Neil Patel

AUGUST 19, 2021

It’s one of the best places to connect with your potential clients and land work. Eighty percent of B2B marketers say LinkedIn is the best place to find leads. In 2016, the search engine giant bought the video-sharing site and has integrated the platform with search results. Like Google, SEO also plays a part on YouTube.

SEO 145

SEO Marketers Marketing Whitepaper 145

Buffer Marketing

JUNE 22, 2023

Luckily, it’s easier for creators who want to stand out – tell your story or share your knowledge from your perspective and target it towards the person who might be in the place you used to be. Whether that takes the form of an ebook or another product, dive deep into it and give it your best shot,” Jahleane recommends.

eBook 121

eBook Product Place Social Media Marketing 121

Hubspot Marketing

APRIL 1, 2018

It seems like a no-brainer, but obeying Facebook guidelines is crucial to your Facebook Page existing in the first place. In April 2016, Facebook reported that over half of its user base ( 54.2%) access the social network exclusively from mobile devices. 11 Best Practices for Your Facebook Cover Image. Do keep mobile users in mind.

User-Generated 145

User-Generated Fashion eBook Branding 145

Adobe Experience Cloud Blog

DECEMBER 10, 2015

While they likely had plans in place to mitigate situations like the site going down—nothing kills the customer experience like trying to reach your website only to be turned away. Make sure that you have a detailed strategy and plan in place to recapture your customer’s attention in the case of a technology disaster!

Shoppers 91

Shoppers Thought Leadership Retail Direct Mail 91

Hubspot Marketing

MAY 3, 2018

Don't have buyer personas in place for your business? Next, you'll need a place to host this and every other blog post you write. And if you're looking for more direction, the following resources are chock-full of valuable writing advice: The Marketer's Pocket Guide to Writing Well [Free Ebook]. MakeMyPersona.com [Free Tool].

eBook 145

eBook SEO User-Generated Millennials 145

Hubspot Marketing

APRIL 25, 2017

And if one of the challenges you're facing is growing your email lists and generating leads, then be sure to save your seat for our live workshop that's taking place on Thursday, April 27 at 1:00 P.M. PR: Public relations is less about paying for a spot in a news blog, and more about focusing your voice and finding your place in the market.

PR 112

PR Inbound Marketing eBook Place 112

Marketing Insider Group

SEPTEMBER 14, 2020

HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. However, a good place to start is with infographics OKDork confirms that infographics are the most shared content type, and according to Forbes, roughly 84% of those using them find the images effective. Optinmonster). Optinmonster). Overthink Group).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Sprout Social

AUGUST 25, 2016

Sprout Social (@SproutSocial) March 15, 2016. Social media can be a very cold place for customers trying to reach brands they care about. According to Social Media Examiner’s 2016 Industry Report , 60% of marketers are currently using video and 73% plan to increase their use of video. hU9jyU5uwZ pic.twitter.com/Eai6vgFYS5.

Video Marketing 76

Video Marketing Marketing Strategy Customer Acquisition Marketers 76

Duct Tape Marketing

JANUARY 12, 2017

Content upgrades are special bonus content pieces or mini-lead magnets placed in your existing content. Businesses create eBooks, free reports, subscription membership sites, and online workshops based on the content they already wrote about on their blog or website. Facebook Instant articles were opened to the public in April 2016.

User-Generated 68

User-Generated Advertising Advertisers eBook 68

Rock Content

SEPTEMBER 5, 2017

It may take some organizations a bit longer to get to a point where they have a comprehensive program in place. Assigning roles will ensure that sales teams have the right ownership, accountability, and support structure in place to reach your desired outcomes. Sources: * “ State of Sales in 2016.” Step 6: Train Your Team.

Whitepaper 49

Whitepaper eBook Education CRM 49

Rock Content

SEPTEMBER 7, 2016

For example, your goal may look like this: “Generate 1,000 downloads of our holiday shopping eGuide by December 10, 2016.”. It’s likely that your marketing team already has personas in place. Make them: 1.) Attainable. Measurable. Time-bound. It’s beneficial to find out as many details about your target audience as possible.

Whitepaper 65

Whitepaper Promotion Marketers Marketing 65

Duct Tape Marketing

AUGUST 8, 2019

My first interaction with John Jantsch was in April of 2016 at the annual Social Media Marketing World conference in San Diego, CA. A copy of John Jantsch’s presentation at the 2016 Social Media Marketing World conference in San Diego, CA. They make it so easy! Before Joining the Network. on retainer and several other one-off projects.

Marketers 70

Marketers Marketing Price SEO 70

Duct Tape Marketing

MARCH 15, 2016

In 2016, however, it is one of the best, simplest, most affordable ways to create awareness, leads and ultimately clients for local and national businesses alike. If you use WordPress you can paste this code in the same place you likely pasted tracking code such as that for Google Analytics. Click the code to highlight it. Click Done.

eBook 53

eBook Advertising Advertisers Management 53

Neil Patel

DECEMBER 16, 2020

Other than dealing with spam, there are other actions that you’ll need to take to ensure that your group is a place worth hanging out in. Exclusive group content could include PDF guides or free eBooks that you’d otherwise charge for but are giving away for free in your group. Encourage Engagement. Conclusion.

Promotion 145

Promotion User-Generated Management Advertising 145

Exposure Ninja

JANUARY 25, 2022

Once you’ve got this foundation in place, your other strategies will be more effective, increasing your search traffic and increasing your leads and sales ! This is what Google announced in 2016; Today, most people are searching on Google using a mobile device. Search engine optimisation of course!

eBook 52

eBook SEO Customer Journey User-Generated 52

Duct Tape Marketing

JANUARY 25, 2016

A review on your website is a great example of content that will not be shown in search results unless you add the right schema code into your website in the right place. . Be sure to download my SEO Structured Data WordPress plugin (available February 2016) and give it a try!

SEO 53

SEO User-Generated eBook Place 53

Neil Patel

MARCH 9, 2023

Other than dealing with spam, there are other actions that you’ll need to take to ensure that your group is a place worth hanging out in. Exclusive group content could include PDF guides or free eBooks that you’d otherwise charge for but are giving away for free in your group.

Promotion 112

Promotion User-Generated Advertising Advertisers 112

Duct Tape Marketing

NOVEMBER 2, 2023

Peter Caputa (00:50): Yeah, well, I think the biggest problem that we solve for companies is that their performance data is all over the place. I always stayed there until that team was counter million in annualized revenue, which was around 2016. Peter Caputa (17:07): I just want the stupid ebook. Why am I asking?

Transform 92

Transform Inbound Marketing Analytics CRM 92

Rock Content

OCTOBER 11, 2023

I’d love to spill all the beans about my job, but that’d be a whole ebook! In our content marketplace, WriterAccess , I place orders and enjoy getting in touch with our talented writers. There was one time when I invested a solid five hours revamping an article from 2016. So, let’s dive into the core tasks.

SEO 52

SEO User-Generated Analytics eBook 52

Adobe Experience Cloud Blog

SEPTEMBER 4, 2018

The articles on your blog from 2016 may still be valuable, but I’m not scrolling through years’ worth of posts to find them. And if not by date, some marketers organize by resource type—infographics, blogs, ebooks, videos, podcasts. One of the things we often see is marketers organizing content by publication date.

Content Marketing 133

Content Marketing Marketers Marketing User-Generated 133

Hubspot Marketing

AUGUST 9, 2018

The Bureau of Labor Statistics found that in 2016, almost 250,000 marketing jobs existed. 15 companies deemed the best places for UK marketers to work (Marketing Week). The same study projected that, by 2022, that number would increase by 12% — to 224,000. But the marketing job market is increasing faster than anyone expected.

PR 145

PR Non-Profit Marketers Marketing 145

Neil Patel

JANUARY 20, 2021

AdExpresso analyzed over 100 million dollars of ad spend and determined the average ad cost for the whole of 2016. It could be a coupon code, an ebook, or anything related to your business. After you’ve finalized the creative elements, you can place your ad order and you’re set to go. Why not turn it into an event?

User-Generated 145

User-Generated Promotion Social Media Marketing Branding 145

Econsultancy

MARCH 4, 2022

Almost half of all UK non-food retail sales took place online in 2021, notching up double-digit growth. The latest BRC/KPMG Retail Sales Monitor has revealed that close to half of non-food retail sales in the UK – 46.9% – took place online during 2021, and that ecommerce sales of non-food items for 2021 as a whole were 14.3%

eCommerce 98

eCommerce Non-Profit Retail Shoppers 98

Rock Content

NOVEMBER 19, 2020

times more engagement; between 2015 and 2016, the use of images in content increased by 130%. The perfect place for digital artists and web designers , Kaboom Pics brings a differentiated search: you can filter colors, keywords, modules, or image orientation. Do they have their own staff, outsource the service, or use online tools?

User-Generated 64

User-Generated Food Inbound Marketing eBook 64

Duct Tape Marketing

MARCH 17, 2017

Tutorials, podcasts, demos, eBooks, resource guides, white papers, detailed infographics, case studies and even websites are examples of linkable content. It can work as an ice-breaker sentence in a long-form content that gives tips on writing and so, it is placed within the content as a funny reference. Additional Tips.

Whitepaper 63

Whitepaper Entertainment eBook User-Generated 63

Hubspot Marketing

FEBRUARY 3, 2023

Here's a chart based on data from early 2016: Source: Atlas 6) Search in a Giphy You know that coworker who always seems to find the perfect animated GIFs for your social posts or internal chat client? It lets you mark up images, digital assets, PDFs, and other files with arrows, callout boxes, text, and more all in one place.

eBook 125

eBook User-Generated Whitepaper Thought Leadership 125