Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 billion in 2016. What is Instagram influencer marketing?

Influencer Marketing

Marketing Insider Group

NOVEMBER 7, 2017

For most marketers, influencer marketing is well worth the investment. Research from 2016 revealed that this marketing tactic can generate 11 times the ROI of traditional digital marketing. The post Influencer Marketing Budget: What’s Reasonable to Drive Results? That’s already well known.

Influencer Marketing

Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side.

Influencer Marketing

Traackr

AUGUST 29, 2017

With 176 updates in 2016, see how Traackr's IRM technology has evolved to help customers normalize influencer marketing, standardize KPIs and scale impact.

Influencer Marketing

Traackr

AUGUST 29, 2017

Is influencer marketing worth it? Learn the true value from multiple angles: market trends, the impact on customer relationships, gains in ROI and more.

Influencer Marketing

Hootsuite

NOVEMBER 25, 2015

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50 Bookmark this list as a reference guide for your 2016 plans.

Influencer Marketing

Traackr

AUGUST 29, 2017

These 9 trends continue to make an impact in 2016. A recent McKinsey report quoted that social recommendations induced an incredible 26% of consumer purchases.

Market Trends

Traackr

AUGUST 29, 2017

While planning your 2016 content strategy, did you integrate influencer marketing? If you didn't, then you might be missing out on a huge opportunity.

Influencer Marketing

Hubspot Marketing

APRIL 19, 2023

By 2016, there were over 99,000 attendees at Coachella each weekend — combined to be nearly 10x the attendance of the first event. How Influencer Marketing Changed Coachella The rise of social media also had a major impact on Coachella’s growth. Influencer culture and "festival fashion" became nearly synonymous with the event.

Influencer Marketing

Adobe Experience Cloud Blog

JANUARY 6, 2017

Luke Combs (@LukeCombsMusic) December 20, 2016. In his free time, he’s also the author of four content marketing books. Joe Pulizzi (@JoePulizzi) December 19, 2016. 2017 Trends for CMOs: Ignite Content Performance with Influencers https://t.co/jrAtcpeOge Zach King (@FinalCutKing) December 6, 2016. VUd3N9H84y.

Social Media Marketing

Adams & Knight Marketing

MARCH 23, 2023

” Adams & Knight has now won more than 40 awards for the State of Connecticut’s last 5 tourism campaigns since 2016. . ” Adams & Knight has now won more than 40 awards for the State of Connecticut’s last 5 tourism campaigns since 2016.

PR

Adams & Knight Marketing

APRIL 16, 2023

” Since 2016, Adams & Knight has won more than 40 awards for various travel/tourism marketing campaigns. For more information on Adams & Knight’s travel/tourism marketing services and its award-winning work, visit: [link] ### Every tactic works better when it all works together.”

PR

Traackr

AUGUST 29, 2017

What is the main reason behind an influencer marketing fail? Learn from Microsoft's influencer marketing strategy panel at Content Marketing World 2016.

Influencer Marketing

Hubspot Marketing

APRIL 25, 2022

Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022. Leveraging TikTok Influencer Marketing. If you’re a marketer looking to start leveraging the app , or increase your investment, a great way to do so is via influencer marketing.

Gen Z

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. Nearly a fourth of social media influencers believe Instagram is the top avenue for influencer marketing strategies.

Millennials

Sprout Social

MARCH 12, 2024

The dawn of social media activism—from #OccupyWallStreet to #ArabSpring to the 2016 US presidential election—changed people’s expectations of brands. Like Reformation’s latest campaign with Monica Lewinsky and Vote.org , some brands will rely on influencers and celebrities to communicate their brand values.

Social Media Marketing

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Digital Marketing

Martech

MAY 3, 2022

Influencer marketing. Influencer marketing refers to the process of using external content creators to communicate your brand’s messages and build brand awareness. In fact, the influencer marketing market grew from $1.7 billion in 2016 to $13.8 billion in 2016 to $13.8

Social Media Marketing

Hubspot Marketing

JULY 25, 2022

Influencer recommendations matter more than recommendations from friends and family. If I follow a makeup influencer, it's safe to assume he or she knows more about makeup than most of my friends. The Influencer industry will continue to grow and remain one of the most popular avenues for brands looking to connect with their audiences.

Gen Z

Hubspot Marketing

JANUARY 9, 2023

Launched in March 2016, Mastodon has about 2.5 Mastodon emphasizes community, therefore marketers may have a difficult time finding their footing for their business in fediverse. Pro Tip: If you're interested in pivoting, I'd suggest investing in influencer marketing to connect with your target audience on Mastodon.

Gen Z

Traackr

AUGUST 29, 2017

Traackr's influencer marketing manager shares her take on the 10 most inspirational speakers to see at Salesforce Connections 2016. Don't miss it!

Influencer Marketing

Traackr

AUGUST 29, 2017

To stay up-to-date with influencer marketing trends, check out three major growth spurts in the influencer marketing industry.

Influencer Marketing

Hubspot Marketing

JUNE 13, 2023

The campaign included TV spots , influencer marketing , and signage at New York subway stations. Since its launch in 2016, Noom has predominantly focused on helping users lose weight through behavior changes. The shift to include weight loss drugs feels like a departure from the brand’s initial mission.

Health

Bannerflow

JULY 5, 2022

In this article, we highlight the top five in-house marketing trends you should have implemented by now and how to get the best out of them. Those top trends are: Content marketing. Influencer marketing. Video marketing. Content Marketing. Influencer Marketing. Data analysis.

Market Trends

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. In this article, we’ll go over how I became one and how to become an influencer in your own field. I worked hard. Conclusion.

User-Generated

Sprout Social

SEPTEMBER 7, 2023

But before marketers join in, you’ll need to understand the current landscape. Below is a quick overview of some of the most popular decentralized social media networks: Mastodon Founded in 2016, Mastodon is the largest open-source, microblogging platform in the world with over three million users.

Customer loyalty

Hootsuite

OCTOBER 30, 2019

Although, it is a slight drop from 2016, when 24% of U.S. adults in 2016 to 69% in 2019. Meanwhile, Instagram experienced the largest gain over that period, from 2016’s 32% to 2019’s 37% of U.S. This stat comes from Twitter Arthouse (the platform’s in-house influencer agency). adults were on Twitter. 44% of U.S.

Gen Z

Hootsuite

NOVEMBER 25, 2015

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50 Bookmark this list as a reference guide for your 2016 plans.

Influencer Marketing

Hootsuite

JANUARY 27, 2020

In 2016, Facebook began prioritizing posts from friends and family, as well as “informative” and “entertaining” content. The decline of organic reach has savvy marketers turning to tried-and-true tactics like good old word of mouth. They also started downranking Pages that posted a high volume of overly promotional organic content.

Real Estate

Sprout Social

OCTOBER 16, 2023

Identify relevant partners Collaborating with content creators and influencers who have a trusting relationship with the people you’re trying to reach can have a halo effect for your brand. Leverage their expertise to create influencer marketing campaigns that will resonate with target audiences.

Gen Z

Neil Patel

SEPTEMBER 14, 2021

In 2016, the Kizuna AI channel launched and has racked up more than 4 million subscribers. How Can Marketers Use VTubers? Marketers can use VTube creators as part of their influencer marketing campaigns. For example, they can create a brand avatar or partner with popular creators through influencer marketing.

Promotion

Hubspot Marketing

MAY 29, 2017

Influencer marketing is a trendy topic these days, but it doesn't require a lot of work or a ton of money to harness the power of influencers on your brand's social media channels. February 24, 2016. Not sure what we're talking about? insta [link] pic.twitter.com/JFthjtZKON — Katherine Boyarsky (@katboyarsky).

Logistics

Sprout Social

MAY 3, 2017

In many ways, the “media” has expanded from only news networks and newspapers to bloggers, podcasters, social media influencers and celebrities. In the Q3 2016 Sprout Social Index , we found consumers to be 57.5% Use Influencer Marketing to Help PR. We’ve never had more ways to promote a product. BRMens #BRMovesYou.

PR

Martech

SEPTEMBER 26, 2022

That has translated to immense success for startups like Robinhood, which reached almost 1 million users in 2016. Referral, affiliate or influencer marketing. Referral marketing, affiliate marketing and influencer marketing all allow you to reach your target audience and build interest.

B2C

Hubspot Marketing

AUGUST 16, 2018

Influencer marketing. Here’s a great presentation by Iliyana Stareva, originally presented at the Inbound 2016 conference, which shares everything you’ll need to know about inbound PR: Why Inbound PR is the Future of PR at #INBOUND16 from. Paid media refers to paying to make your content visible. Pay-per-click (PPC).

PR

Hootsuite

APRIL 7, 2022

In 2016, a new app called TikTok transformed the social media landscape through its short videos and casual, spontaneous aesthetic; it’s now the most-downloaded app in the world. New social media apps and platforms marketers should watch in 2022. Social media is always evolving to satisfy the needs and interests of its users.

Gen Z

Hootsuite

AUGUST 2, 2022

We scoured the world wide web for research and the most recent study is from way back in 2016… an eternity in Social Media Years. But it’s all we have to work with, so it makes the best starting point we have: In 2016, BuzzSumo analyzed more than 800 million Facebook posts. Organic posts length: 1 to 80 characters. It’s a tall order!

Entertainment