Marketing Insider Group

DECEMBER 12, 2016

As the year 2016 winds to a close, it is yet again time to fine-tune or create a unique content marketing plan for your business in the year 2017. Your marketing needs are as real and urgent as those of any multinational, […]. Running a small or medium sized enterprise can be a really tough affair.

Content Marketing 87

Content Marketing Marketing Plan Marketing Marketers 87

Rock Content

OCTOBER 12, 2015

In this post we’ll go over 10 reports you need to read before you start planning your marketing objectives for 2016. B2B Content Marketing 2016 Benchmarks, Budgets, and Trends — North America | CMI and Marketing Profs. Carat predicts a positive outlook in 2016 with global growth of +4.7%.

Social Media Marketing 95

Social Media Marketing Marketing Marketers B2C 95

Adobe Experience Cloud Blog

NOVEMBER 2, 2015

Author: Jignesh Shah Whether you’re trying to close Q4 deals or set the stage for 2016, you should start planning a holiday marketing campaign now. Holiday marketing can also help grow your pipeline into 2016 as it sets a solid foundation for sales and marketing plans as they head into the New Year.

Customer Marketing 134

Customer Marketing Customer Thought Leadership Food 134

SocialPilot

FEBRUARY 9, 2024

She posts on productivity hacks, content marketing, brand building and will convince you to deploy an influencer marketing plan. Content Marketing Jay Baer Jay has been an eminent advisor to more than 700 companies since 1994, including Caterpillar, Nike, The United Nations, Oracle, Cisco, and more.

Digital Marketing 94

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 94

Neil Patel

DECEMBER 1, 2020

The growth of live streaming has been exponential, with the market increasing from $30 billion in 2016 to an expected value of $70 billion in 2021 and $184 billion by 2027. That’s a huge amount of growth, and it’s something that’s forcing marketers to sit up and take notice, with 28% starting to invest more in live streaming.

Social Media Marketing 145

Social Media Marketing Promotion Analytics Marketing Strategy 145

Hubspot Marketing

APRIL 25, 2022

This makes influencer marketing a great method for brands or businesses looking to market themselves on TikTok. In our survey, we found that 57% of influencer marketers reported influencer marketing as one of the most effective trends they leverage. Clubhouse. I remember when Clubhouse was launched in 2020. Houseparty.

Gen Z 121

Gen Z Influencer Marketing Social Media Marketing Finance 121

SocialPilot

JANUARY 15, 2024

Since 2016, the number of businesses using video content for marketing has increased by 41%. A study by Wyzowl shows that 87% of marketers claim they are happy with the ROI obtained from video marketing. In 2020, about 24% of marketers tried video marketing for the first time.

Video Marketing 85

Video Marketing Gen Z Marketing Marketers 85

Rock Content

NOVEMBER 4, 2015

Only 30% of B2B marketers think their content programs are effective–down from 38% last year, according to another great survey (the 2016 B2B Content Marketing Report by MarketingProfs and the Content Marketing Institute).

Marketing 87

Marketing Marketers Marketing Plan Content Marketing 87

Neil Patel

APRIL 9, 2021

In 2016, they eliminated users’ ability to edit GMB descriptions and introduced attributes to provide a more accurate listing. A 2016 study found, “53% of consumers search for local businesses at least one time per month.”. That way, you can better integrate posts into your marketing plan and examine their impact on your business.

User-Generated 145

User-Generated Customer loyalty SEO Customer 145

Sprout Social

AUGUST 23, 2016

— UPS Customer Support (@UPSHelp) August 16, 2016. A photo posted by Liza Like Minnelli (@lizaherlands_) on Aug 15, 2016 at 12:34pm PDT. — Amy yasmin (@theamyyasmin) August 15, 2016. A photo posted by Soylent (@soylent) on Aug 9, 2016 at 8:14am PDT. Develop a strong social media marketing plan around them.

Social Media Marketing 111

Social Media Marketing User-Generated Millennials Promotion 111

Sprout Social

JUNE 20, 2016

A photo posted by Gary Vay-Ner-Chuk (@garyvee) on Jun 10, 2016 at 4:23am PDT. Additionally, Baer has established himself as the go-to expert for all things digital marketing. Knowing which aspects of your marketing plan fell on deaf ears is important. — Jay Baer (@jaybaer) June 13, 2016. SaraFHawkins.

Branding 82

Branding Promotion Energy Digital Marketing 82

Rock Content

APRIL 25, 2023

In 2016, Social Media Today examined Buzzfeed’s popularity. Take the time to create them consistently as part of a clear content marketing plan, and you will find yourself climbing the search engine rankings. At the time, they found that Buzzfeed got “7 billion views each month from more than 200 million unique visitors.”

Whitepaper 61

Whitepaper SEO Entertainment Education 61

Rock Content

DECEMBER 11, 2020

A technology capable of balancing personalization and automation that can be used in various parts of a Digital Marketing plan — this is what Artificial Intelligence entails. Since 2016 the company is investing in personalization with AI-based data analysis. Machine Learning. AI is a business management tool today.

Transform 83

Transform Marketing Marketers Communications 83

Rock Content

JULY 11, 2016

According to Statista , sports marketing revenue totalled $76 billion in 2013, and is projected to surpass $90 billion in 2017. This summer is a very impressive time of year for sports, sports fans, and sports marketers. The 2016 Summer Olympics will begin on August 5 in Rio de Janeiro, Brazil.

Entertainment 43

Entertainment Transform User-Generated Marketing Plan 43

Rock Content

SEPTEMBER 19, 2016

The end of 2016 is sneaking up on us, and you’re probably preparing your editorial calendar and campaign strategy for 2017. It’s not always easy to prep and plan content for the future, but we’ve gathered a panel of experienced marketers that know how to build robust and sustainable content engines.

Direct Mail 45

Direct Mail Customer Journey Marketing Plan Advertising 45

Rock Content

AUGUST 11, 2020

Thus, when conducting a study to develop a marketing plan, for example, an organization can generate its own data, obtain market reports from partner companies, or consult specialized agencies that make this type of data available on open platforms.

User-Generated 72

User-Generated Law Transform Logistics 72

Rock Content

JUNE 17, 2020

Why did it suddenly become a priority for Content Marketing plans around the world? But we want to show you that using existing UGC is also a great marketing idea. In 2016, Destination Canada wanted to create a new campaign for the U.S. travel market. But what exactly does UGC mean? Where can it be used?

User-Generated 72

User-Generated Marketing Strategy Content Marketing Promotion 72

Content Marketing Institute

APRIL 27, 2018

As for the drip email campaigns, you can use email marketing tools like MailChimp (free and paid versions) or Constant Contact. HANDPICKED RELATED CONTENT: How to Build a Smart Yet Simple Social Media Marketing Plan [Template]. A post shared by Shining Hope for Communities (@shofco) on Jun 27, 2016 at 7:13am PDT.

Promotion 108

Promotion Social Media Marketing User-Generated Content Marketing 108

Rock Content

JULY 31, 2020

Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan. Video marketing is a Digital Marketing trend that has been going on for some years. On Youtube, the increase has been 99% in the same period.

User-Generated 130

User-Generated Video Marketing Digital Marketing Food 130

Neil Patel

OCTOBER 23, 2020

How to Identify and Hire the Best Specialized Marketing Agency for Your Company? Before signing up for an agency, ask yourself the following questions: Is your company generating sufficient marketing leads? Are all your marketing plan elements being carried out efficiently? Does your current budget allow it?

Marketing 112

Marketing Marketers Inbound Marketing Advertising 112

Sprout Social

FEBRUARY 8, 2023

Avery Dennison goes all-in on platform According to the 2022 Sprout Social Index™ , over half (51%) of consumers plan to regularly use YouTube but only 35% of marketers plan on meeting them there. wraps up the year with milestones In 2016, Spotify introduced its Wrapped feature and marketing hasn’t been the same since.

Manufacturing 84

Manufacturing Transform Entertainment Law 84

Rock Content

JUNE 10, 2020

Their coverage of 2016 election coverage , GM’s faulty ignition switch , legal challenges for LGBT rights , Alphabet’s most advanced technology , and Trump Impeachment Vote gives readers chronological context and perspective on current events. Create a timeline: Reuters.

User-Generated 59

User-Generated Food Digital Marketing Content Marketing 59

Sprout Social

OCTOBER 10, 2019

For example, your Twitter marketing strategy isn’t going to be the same as your Pinterest or Facebook marketing plan. Live video from Twitter’s content partners reached over 31 million views in Q4 2016, so it’s safe to say your followers are likely interested in consuming your videos. What Makes Twitter Different.

Marketing Strategy 107

Marketing Strategy Marketing Marketers User-Generated 107

Adobe Experience Cloud Blog

DECEMBER 18, 2015

Apply those learnings to your event planning for 2016 and tie your messaging, branding, and giveaways to the specific demographic that is expected to attend your event. Why did you select those events? Was it because they were different or were going after a new key vertical? Were they successful in meeting your objectives?

Thought Leadership 91

Thought Leadership Event Marketing Branding Marketing Plan 91

Adobe Experience Cloud Blog

DECEMBER 10, 2015

Next year, don’t miss out on the millions of shoppers who are paying attention, engaging, and spending—plan a cyber week campaign into your marketing plan that matches your brand and maps to your goals, and use data to drive which days you offer the best deals. Experience is Everything.

Shoppers 91

Shoppers Thought Leadership Retail Direct Mail 91

Hootsuite

JANUARY 6, 2020

People are into it: Since the launch of live in 2016, more than two billion people have watched a Facebook Live video. This is one of the most important Facebook marketing tips for using the platform successfully: Always have a clear idea of exactly who you are trying to reach. Optimize your Page for engagement. Facebook Groups.

Marketing 145

Marketing Marketers User-Generated Promotion 145

Rock Content

JUNE 7, 2016

This mountain of content will only grow as 77% of B2C brands and 76% of B2B brands say they plan to produce even more content in 2016. Content marketing is getting harder so it’s more important than ever to make sure you’re spending your time and resources creating the kind of content that people are looking for.

Entertainment 45

Entertainment User-Generated B2C eBook 45

Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

Where the event(s) fit into your overall marketing plan/budget. Who knows―maybe these steps will lead you to sponsoring Marketo’s Marketing Nation Summit 2016 …). Now’s the time to present your research and recommendations to the people that hold the purse strings. Be sure to include: Audience profile. Predicted ROI.

Thought Leadership 134

Thought Leadership Fashion Marketing Mix Entertainment 134

Adobe Experience Cloud Blog

AUGUST 29, 2017

By providing users with seamless access to social features, including music players, YouTube videos, and travel booking apps, chat extensions are able to address the majority of today’s marketing trends , exposing users to specific brands or promotions. How have you incorporated chat into your marketing plan?

Marketing Plan 134

Marketing Plan Thought Leadership Marketing Marketers 134

Duct Tape Marketing

MAY 22, 2017

Backlinko , 2016). Now, I’m a marketing consultant so. We usually conduct our initial research and report our findings and recommendations to our client before we get started building a marketing plan. The first position on Google search results on desktop has a 34.36% clickthrough rate. Advanced Web Ranking, 2015).

Marketing 49

Marketing Marketers SEO Analytics 49

Hootsuite

MARCH 26, 2020

For example, some of Hootsuite’s webinars include Best Practices for Using Search and Social Advertising Together and How to Build an Audience Driven Social Marketing Plan. Posted by Mandy Moore on Tuesday, December 6, 2016. This format can offer deep dives around specific themes, skill sets, tools, and more. More than 2.4K

Promotion 145

Promotion Logistics Analytics Place 145

Econsultancy

DECEMBER 6, 2021

This figure is up from an average 2 billion searches per month in 2016 – or a 150% increase –  according to Social Media Today. This proves that, regardless of deep uncertainty from brands about advertising on TikTok, many are listening to their customers wants first and are planning to dive into the deep end.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Duct Tape Marketing

MARCH 10, 2016

There may be a chance to be a guest on this podcast, or perhaps its popularity suggests you might want to consider starting your own podcast in 2016 – take a look at the podcast in more detail and to see numbers of downloads and reviews. A dog training podcast? OPPORTUNITY ALERT!

Marketing 46

Marketing Marketers Food Price 46

Content Marketing Institute

NOVEMBER 20, 2017

Similarly, in October 2016, the lingerie retailer Cosabella replaced its digital agency with an AI platform named Albert. “It Marketing planning often involves analyzing content as a basis for making decisions about future content. Tools like @Crayon ‏& @Pathmatics enable you to monitor digital footprint of competitors.‏

Analytics 105

Analytics Marketing Marketers Transform 105

Hubspot Marketing

JANUARY 13, 2017

And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2017. In this blog post, we’ll dive into what happened in 2016 , what we think social media managers should expect in 2017, and how to plan for these changes. 7 Predictions for Social Media in 2017. Good question.

Millennials 145

Millennials eCommerce Shoppers Advertising 145

Content Marketing Institute

MAY 11, 2018

For the pilot project, she set her sights on SAP Sapphire 2016, an annual event that attracts 20,000 CIOs and IT professionals and was mere months away. She needed to create an influencer program that complemented the existing marketing campaign and set goals she could meet in the short timeline. Click To Tweet. And be persistent.

Influencer Marketing 101

Influencer Marketing Branding Whitepaper Thought Leadership 101

SocialPilot

DECEMBER 8, 2023

However, in 2016, it took a different approach. For holiday marketing ideas, creating special offers and experiences suitable to the festive theme goes a long way. And since gifts are an integral part of the whole end-of-the-year holiday package, incorporating the concept of gifts into your marketing plans is a wise move.

Non-Profit 54

Non-Profit Retail Marketing Marketers 54