Sprout Social

JANUARY 5, 2017

As one of the organizers I may be a bit biased, but Hack Week 2016 was a smashing success. A photo posted by Sarah Nagel (@thesarahnagel) on Dec 23, 2016 at 1:08pm PST. — Zachary Hanz (@ZacharyHanz) December 23, 2016. This post Stay Scrappy: Sprout Hack Week 2016 originally appeared on Sprout Social. What a day.

Transform 79

Transform Promotion Place Marketing Strategy 79

Marketing Insider Group

JULY 25, 2016

Can you believe we’re more than half way through 2016 already? It feels like just yesterday when we were making our 2016 content marketing predictions last year. In 2015, 88% of marketers said content marketing was core to their overall marketing strategy.

Market Trends 75

Market Trends Content Marketing Marketing Marketers 75

Rock Content

SEPTEMBER 14, 2016

Benefit, a cosmetics brand known for its quirky personality, launched a weekly livestream talk show, “Tipsy Tricks with Benefit” in early 2016 on Facebook Live. For more about how live video can fit into your content marketing strategy, check out this post from Convince and Convert for more success stories. Check out an episode.

Marketing Strategy 110

Marketing Strategy Content Marketing Food Marketing 110

Martech

DECEMBER 4, 2023

Racist chatbots In 2016, Microsoft created a chatbot called Tay. The post Why edge cases matter in marketing strategy appeared first on MarTech. It was a design flaw. It became a big scandal for Apple – all because they were looking at the big picture and ignoring what seemed to be an inconsequential, rare problem.

Marketing Strategy 123

Marketing Strategy Marketing Marketers Market Segmentation 123

Rock Content

SEPTEMBER 16, 2020

In 2016, just 38% of companies were reliant on SaaS for at least 80% of their software needs. While the SaaS market is predicted to grow to a staggering $220.21 Therefore, it is extremely important to have a Content Marketing strategy in place that can stand up to the rigorous competition in this arena. BigCommerce.

Marketing Strategy 124

Marketing Strategy Content Marketing Whitepaper B2C 124

Sprout Social

JULY 18, 2016

But it is important to create a content marketing strategy specific to your goals and audience. Whether you are starting a content marketing plan from scratch or just need to refine your strategy, below are some things to consider. What Do You Want to Achieve in a Content Marketing Strategy & Why?

Marketing Strategy 111

Marketing Strategy Content Marketing Transform Marketing 111

Marketing Insider Group

APRIL 20, 2016

Curious about how marketing is shaping up in 2016? Or how your marketing strategy is performing against other companies? And what’s working for other marketers or is keeping them up at night? The post 100+ Amazing Marketing Stats You Need To Know In 2016 appeared first on Marketing Insider Group.

Marketing 37

Marketing Marketers Advertisers Advertising 37

Marketing Insider Group

MAY 16, 2016

The post Your Must-Have Marketing Technology In 2016 appeared first on Marketing Insider Group. Take a minute to think about what you do each day and what you need to be effective in your role. Now consider how much of that was around as little as five years ago. The rise of […].

Marketing 75

Marketing Marketers Marketing Strategy 75

Rock Content

OCTOBER 12, 2016

Robert Sperl, editorial director at Red Bulletin , spoke to Super Content Marketing , about what’s required to make great content in 2016. The post How 3 Top Brands Are Using Long-form Storytelling in their Content Marketing Strategies appeared first on ScribbleLive.

Marketing Strategy 111

Marketing Strategy Content Marketing Branding Entertainment 111

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should. Conduct a situation analysis.

Marketing Plan 105

Marketing Plan Marketing Marketers Social Media Marketing 105

Sprout Social

SEPTEMBER 9, 2016

This week at #SproutChat we discussed the benefits of a co-marketing strategy for your brand. — Headway (@HeadwayWFS) September 7, 2016. — Sheldon Pearce (@sheldonpearce) September 7, 2016. Marketing is all about networks – and co-marketing allows you to expand beyond your own. sproutchat.

Marketing Strategy 72

Marketing Strategy Whitepaper Marketing Marketers 72

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Content Marketing Institute

DECEMBER 5, 2017

Renasant Bank: Marketing strategy takes step above boring classes. Athey also attributes the company’s customer retention rate of greater than 96% and other marketing KPI growth in part to the educational efforts. For instance, between 2012 and 2016, the company’s primary lead collection channel grew by 35% year over year.

Education 111

Education Marketing Strategy Branding Energy 111

Sprout Social

AUGUST 26, 2020

Fans can sniff out when brand partnerships aren’t in the best interest of the game, like in 2016 when fans questioned the legitimacy of Bud Light’s All-Star program which included nominees who retired from competitive play. Not to mention, the esports space is crowded. Grow your fanbase.

Marketing Strategy 120

Marketing Strategy Marketing Marketers B2C 120

Hubspot Marketing

SEPTEMBER 23, 2024

Editor's note: This post was originally published in May 2016 and has been updated for comprehensiveness. What's the purpose of your story? As you can see, visual storytelling can be used in many ways to get people invested in your brand. Just start with a vision, story, and purpose.

Food 112

Food Energy Place Health 112

SocialPilot

JULY 16, 2024

Since 2016, Twitter (now X)has also been running its feeds, just like other social media platforms, on an engagement or popularity basis and not on reverse chronology. So now that we have gone over the basic timelines you can use to strengthen your Twitter marketing strategy, let’s find the best time to post specifically for your brand.

Analytics 105

Analytics User-Generated Social Media Marketing Branding 105

Hubspot Marketing

FEBRUARY 14, 2019

Consider this -- in 2016, I began using JetBlue for my flights to and from college in North Carolina. Relationship marketing is not focused on short-term wins or sales transactions -- rather, it is focused on delighting an audience and your customers for the long-haul. Relationship Marketing Examples. Need further convincing?

Food 145

Food Customer loyalty Marketing Marketers 145

Hubspot Marketing

JANUARY 13, 2017

We have a variety of resources for getting your marketing plan organized for the upcoming year -- between the 2017 marketing strategy kit , the social media content calendar , and the blog editorial calendar , we’ve got your content marketing strategy covered. 7 Predictions for Social Media in 2017. Good question.

Millennials 145

Millennials eCommerce Shoppers Social Media Marketing 145

Hubspot Marketing

MAY 8, 2025

Align your marketing objectives with your social media advertising strategy to help you plan your budget. Consider the amount you're comfortable with taking out of the larger marketing strategy to put towards your social ads. Start by planning your strategy to create your next social media ad.

Advertisers 105

Advertisers Advertising User-Generated Promotion 105

Sprout Social

AUGUST 25, 2016

While it’s easy to recognize the need for a robust social media video marketing strategy, it’s more difficult to actually create your own plan that sets you apart from every other video online. Why Social Media Video Marketing? Social media video marketing strategies take time and resources.

Video Marketing 76

Video Marketing Marketing Strategy Customer Acquisition Marketing 76

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. That way you can make the best decisions when it comes to your social media marketing strategy. That’s up from 59% in 2016. But that’s a little easier said than done.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hootsuite

FEBRUARY 27, 2025

Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. Overall other than a minor drop in 2021 downloads for YouTube Kids have continued to increase since its launch in 2016. YouTube has continued to dominate the world of video sharing. 32% of U.S.

Gen Z 100

Gen Z User-Generated Marketing Marketers 100

Sprout Social

NOVEMBER 23, 2016

. — NASA (@NASA) May 25, 2016. — Jimmy John's (@jimmyjohns) November 11, 2016. — Samsung Mobile (@SamsungMobile) August 31, 2016. — Pop-Tarts (@PopTarts411) November 17, 2016. — BarkBox (@barkbox) November 20, 2016. — PilotPenUSA (@PilotPenUSA) November 15, 2016.

Energy 112

Energy Entertainment Branding Social Media Marketing 112

Hubspot Marketing

MAY 28, 2025

Source How to Create an Amazon Video Marketing Strategy Ive gone through tons of LinkedIn posts, expert guides, and video tutorials to pull out the most practical, reliable tips out there. So in this guide, Ill show you how to build a strong Amazon video marketing strategy step by step, from the ground up.

eCommerce 103

eCommerce Shoppers Marketing Marketers 103

Hubspot Marketing

MARCH 26, 2025

Id start small with HubSpots free Clip Creator Tool and Ultimate Video Starter Pack and experiment with your Facebook video marketing strategy. The creative process spent before actually filming a video is just as important as the actual content, so dont be afraid to spend a good chunk of time defining your brand strategy.

Video Marketing 105

Video Marketing Entertainment Marketing Marketers 105

Hootsuite

AUGUST 18, 2020

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. 2016: Machine learning (a.k.a. In 2016, YouTube released a whitepaper that made some waves. the algorithm).

Whitepaper 145

Whitepaper Advertisers Advertising Analytics 145

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. Nearly a fourth of social media influencers believe Instagram is the top avenue for influencer marketing strategies.

Millennials 112

Millennials Advertisers Advertising Influencer Marketing 112

Sprout Social

FEBRUARY 16, 2022

Read on to learn more about the algorithm and how to up your YouTube marketing strategy. 2015-2016: Satisfaction & personalization. In 2016, YouTube released a paper on its algorithm for its recommendation systems. 2016-present: Demonetization & policy updates. The YouTube algorithm before 2022.

Analytics 141

Analytics SEO Education Promotion 141

Traackr

AUGUST 29, 2017

What is the main reason behind an influencer marketing fail? Learn from Microsoft's influencer marketing strategy panel at Content Marketing World 2016.

Influencer Marketing 101

Influencer Marketing Marketing Strategy Content Marketing Marketing 101

Adobe Experience Cloud Blog

JANUARY 21, 2016

But what if you could have a better idea of the changes 2016 has in store for marketers? We were curious so we asked Marketo employees to take a moment to look forward and share their marketing predictions. According to eMarketer social media ad spend only accounts for 14% of digital marketing spend ….but

Thought Leadership 91

Thought Leadership Direct Mail Customer Journey Marketing 91

Hubspot Marketing

MARCH 19, 2019

You might be wondering if email is still a worthwhile marketing strategy. If you're still hesitant, keep reading -- we've cultivated a list of email marketing statistics for 2019 to demonstrate just how powerful email can be. Demographic Email Marketing Statistics. Adestra , 2016). More than 50 percent of U.S.

Email Marketing 145

Email Marketing Millennials B2C Marketing 145

Sprout Social

JUNE 8, 2016

In the same sense, you wouldn’t go into a marketing strategy blindly without a sales and brand awareness plan. The truth is Instagram can have monumental effects on your engagement and marketing strategies. A photo posted by Tito's Handmade Vodka (@titosvodka) on May 13, 2016 at 5:11pm PDT.

Advertisers 111

Advertisers Advertising Marketing Strategy Branding 111

Neil Patel

DECEMBER 1, 2020

The numbers behind live streaming are impressive , and if you’re not already, you should be incorporating this medium into your marketing strategy. Live streaming is a powerful way to connect with your target audience and personalize your message in a way that’s unique compared to other marketing mediums.

Social Media Marketing 145

Social Media Marketing Promotion Analytics Marketing Strategy 145

Sprout Social

DECEMBER 12, 2016

You might not have the budget of Nike, but don’t let that limit your Instagram marketing strategy. With these Instagram tips for setting up your account for success and large brand marketing, you’ll come away with some fresh ideas. According to Social Times , the most liked post of 2016 was the one below from Selena Gomez.

Branding 111

Branding Promotion Marketing Strategy Customer 111

Adobe Experience Cloud Blog

MAY 19, 2017

As a marketer, Quora may or may not be a channel on your radar, but it should be because, in 2016, they decided to release an advertising platform. In this blog, I’ll make a case for why you should consider adding Quora to your marketing mix, and more specifically, try their advertising. The Marketing Benefits of Quora.

Thought Leadership 133

Thought Leadership Advertisers Advertising Marketing Mix 133

Sprout Social

JUNE 21, 2016

It’s a minor gesture, but Instagram likes can have a major impact on your marketing strategy. A photo posted by The Container Store (@thecontainerstore) on May 27, 2016 at 8:03am PDT. A photo posted by Warby Parker (@warbyparker) on May 18, 2016 at 10:36am PDT. Totally tubular (hangers), and a great grad gift, too!

Customer 109

Customer Marketing Strategy Branding Marketing 109

Sprout Social

NOVEMBER 4, 2016

Building up a loyal community is an important aspect of any marketing strategy. Executing your Instagram marketing strategy needs to deliberate, especially when you have a low budget. A photo posted by Everlane (@everlane) on Oct 10, 2016 at 11:05am PDT. A video posted by nike (@nike) on Aug 22, 2016 at 7:04am PDT.

Analytics 111

Analytics Manufacturing Price Marketing Strategy 111