Remove 2017 Remove Advertising Remove Target Market
article thumbnail

YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

Hubspot Marketing

The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. In January 2017, Google announced it would make changes to AdWords to allow advertisers to reach more viewers on YouTube -- especially across mobile devices, where 50% of YouTube views take place.

article thumbnail

The 5 Best E-commerce Advertising Campaigns Of All Time!

Bannerflow

E-commerce and its advertising campaigns are booming! trillion with the Chinese, UK, US, Australian and Canadian markets leading the way. It’s why some of the biggest brands on the planet are levelling up their e-commerce marketing campaigns and doubling-down on online e-commerce advertising. And it’s big business.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Quora Ads: Are They Right For Your Business?

Hubspot Marketing

When you think of online advertising, what’s the first thing that pops into your mind? If you limit yourself to those digital media giants, you could be missing out on a more targeted market that is reaching 300 million users every month. How much does it cost to advertise on Quora? What Is Quora? And Who Uses It?

article thumbnail

Stories, Filters, and Bots: What You Need to Know Now

Content Marketing Institute

Snapchat is boosting its inventory of advertising opportunities by expanding the ways sponsors use lenses. The platform’s audience-lenses feature lets you customize your target market by regions – guaranteeing a number of impressions by age, gender, and lifestyle in that area.@Snapchat's snapchat Click To Tweet.

Promotion 111
article thumbnail

Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot Marketing

When a brand gets a marketing budget, a portion of that typically goes to paid advertising. It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. When buying media, you can target audience by device, location, behaviors, interests, web browser, and more.

Shoppers 137
article thumbnail

9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Marketing

Over Black Friday weekend in 2017, the UK-based luxe skincare brand launched 14,600 special edition orangutan soaps at £8.25 Make your sale invite-only For certain target markets, exclusivity makes sense. each, with 100 percent of proceeds going to the Sumatran Orangutan Society (SOS).

article thumbnail

The New Marketing: How to Manage a Media Arm Within Your Company

Content Marketing Institute

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. What’s the best way for the marketing and media teams to relate to each other? In all cases, the subscribers are electrical engineers, the company’s target market.