Adobe Experience Cloud Blog

JANUARY 5, 2018

Technology, personalized content , account-based marketing (ABM) , and analytics are dominant investment themes, with AI showing up more now than ever before. Here’s a good read from late 2017 on AI and marketing that can get you started! More comprehensive analytics— 6%. Better sales and marketing alignment— 24%.

Thought Leadership 134

Thought Leadership CRM CMO Customer Journey 134

Adobe Experience Cloud Blog

JANUARY 31, 2017

We are awash in reports, analytics, spreadsheets, charts, and graphs…which is great! 2017 Marketing Benchmark Report–North America . 2017 Marketing Benchmark Report–North America .

Thought Leadership 109

Thought Leadership Transform CMO Marketers 109

Adobe Experience Cloud Blog

MARCH 23, 2018

The CMO job description has also undergone massive change in recent years. In addition to creative work, it now also involves a lot of analytics. How can you achieve results by combining creativity and analytics? This explains why four in 10 CMOs knew more about AI than the average consumer (vs. The Alexa of Marketing.

Customer 134

Customer Thought Leadership Analytics Marketers 134

Martech

AUGUST 19, 2022

When I say organizational skills, I’m not talking about time management, analytical thinking, attention to detail, etc. The CMO and CTO didn’t have much in common a decade ago. Some 25% of marketing budgets are spent on marketing technology, according to the 2022 Gartner CMO Spend Survey. Organizational skills.

CMO 115

CMO Retail Management Analytics 115

Adobe Experience Cloud Blog

MARCH 13, 2017

In HOOKED: How Clever Brands Create Addictive Content That Drives Revenue, Andrew Davis, Founder and CMO of Monumental Shift, will teach you how to create content so good it’s addictive. Founder, and CEO Jeff Bullas will reveal the core pillars that you need to embrace and master in 2017. Analytics and Data Matter.

Transform 126

Transform Thought Leadership Marketers Marketing 126

Martech

FEBRUARY 22, 2024

2017 was a watershed year where I witnessed firsthand a massive influx of new clients to the Lytics CDP during my time there running customer success. At that time, it was accepted that CMOs would outspend CIOs on technology. Thus, The CMO is a key influencer in the CDP decision that a committee — usually led by IT — makes.

User-Generated 111

User-Generated Transform Analytics CMO 111

Marketing Insider Group

NOVEMBER 16, 2019

Data and analytics can help you to build better marketing campaigns. Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. 90% of organizations now view their CMO as a collaboration-leader who connects different departments.

Customer 111

Customer CMO Marketers Marketing 111

Martech

SEPTEMBER 27, 2021

Predictive analytics to navigate uncertain times . Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. So why isn’t this technology being used by more CMOs? Much of the way marketers use predictive analytics is customer-focused. Chris Wood, Editor.

Analytics 111

Analytics Finance CMO Advertisers 111

Content Marketing Institute

JULY 18, 2018

We’ve got a promotion and audience development plan, and the audience analytics dashboard ready.” Re-platforming the magazine’s WordPress site and Google Analytics into the enterprise CMS would take months and hundreds of thousands of dollars. The audience promotion and development plan, along with the analytics plan, were sidelined.

Content Marketing 81

Content Marketing CMO Thought Leadership Marketers 81

Martech

APRIL 12, 2024

BlueConic’s pure-play CDP is designed to give transformation-minded organizations and their growth-focused teams, such as marketing, ecommerce, digital product and experience, and analytics, access to unified, actionable, and privacy-compliant firstparty customer data. Those reporting that they had implemented a CDP fell from 31% to 25%.

Customer 117

Customer B2C Transform Retail 117

Sprout Social

JANUARY 18, 2017

Sprinkle in an unknown acronym and mix it with the terms “code” or “strings” and those of us who aren’t crazy for analytics immediately tune out. UTM parameters are tags you add to the end of a URL to tell Google Analytics (or your CRM) a full story about where and why a person clicked. Remember, it’s 2017 and this is the internet.

Analytics 102

Analytics PR Influencer Marketing CMO 102

Marketing Insider Group

OCTOBER 16, 2021

Data and analytics can help you to build better marketing campaigns. Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. 90% of organizations now view their CMO as a collaboration-leader who connects different departments.

Customer 80

Customer CMO Customer Journey Non-Profit 80

Marketing Insider Group

DECEMBER 30, 2019

Being a CMO is an increasingly challenging job. The role of the CMO has also had to change to keep up with the broadening definition of marketing. Today’s CMOs are marketers, of course. They need to be a data whizz and understand data and analytics, and they must also be creative and expert storytellers. Quick Takeaways.

CMO 65

CMO Analytics Target Market Promotion 65

Search Engine Land

FEBRUARY 6, 2023

Google Search Console performance reports data issue may impact analytics 2022: It impacted Google Search, Google Discover, and Google News data. Bing rejected 130M ads in 2016, including 17M tech support scam ads 2017: Advertisers attempting Phishing attacks and pushing counterfeit goods continued to try to evade detection.

Search Marketers 77

Search Marketers SEO Marketers Marketing 77

Set Up

MARCH 19, 2024

While I started my career in Corporate Communications, I found myself increasingly attracted to the marketing function for its emphasis on storytelling supported by data and analytics. One in particular is the late Karen Eisenbach, former CMO at Voya and former executive at Great West and Nationwide. Lastly, never miss a moment!

Transform 105

Transform PR Marketers Marketing 105

Neil Patel

FEBRUARY 4, 2021

Neil Patel, CMO and Co-Founder, is a New York Times Bestselling Author and is recognized as a top influencer by The Wall Street Journal and Forbes’s top ten marketers. In late 2017, NP Digital was born, ready to deliver digital marketing services at a superior level. Meet our Co-Founders: Neil Patel and Mike Kamo.

Digital Marketing 137

Digital Marketing Marketers Marketing SEO 137

Hubspot Marketing

DECEMBER 11, 2023

Deloitte Insights found that 42% of high-growth companies rely on marketing for their most creative ideas : “While creative ideas can come from any of these sources, the CMO is sometimes best positioned to be the champion of identifying and activating these ideas across the enterprise.” It brings its own set of challenges.

User-Generated 119

User-Generated Marketers Marketing Copywriting 119

Moz

AUGUST 7, 2019

2017 - Sept. In my current space, Unified Communication as a Service ( UCaaS ), some of the CPCs have nearly doubled since 2017, with many keywords hovering close to $300 per click. January 2017–June 2018. However, I firmly believe that the homepage redesign (in July 2017) was a tremendous enabler of growth.

SEO 49

SEO Thought Leadership User-Generated Shipping 49

Content Marketing Institute

AUGUST 14, 2018

Nicole Martin , vice president, strategy and analytics, Pace. Seriously, who remembers what 2017 was the “year of”? Purpose is to what storytelling was to 2017. Andy Crestodina , co-founder, CMO, Orbit Media. There’s a role for it (e.g., mmagnarelli. CMWorld Click To Tweet. Expect to be strong: Segmentation.

Content Marketing 108

Content Marketing Marketers Marketing Education 108

Econsultancy

DECEMBER 13, 2021

Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% to 5.8%, representing the highest level of brand risk in this environment since 2017, a year laden with brand safety controversy. ” Marketing budgets now equate to just 6.4% of revenue. year-on-year.

Advertisers 52

Advertisers Advertising Retail Shoppers 52

The CMO Survey

FEBRUARY 27, 2019

The latest CMO Survey digs deep into marketers psyches and plans to understand how they are preparing to navigate an uncertain economic environment in 2019. Lets see what CMOs are thinking now. CMO optimism flags as business uncertainty increases Optimism among U.S. CMOs ranked their optimism on average at 57.0,

CMO 100

CMO Transform Price B2C 100

Adobe Experience Cloud Blog

JANUARY 3, 2017

I love Marketo’s team, brand, product, and partners and can’t wait to see what we do together in 2017! For everything else that happened in 2016, I think it’s best summarized as the “year where our collective analytics and predictive prowess failed us,” at least in the U.S. Which leads me to 2017.

Thought Leadership 126

Thought Leadership Transform Fashion CMO 126