Hubspot Marketing

JULY 10, 2018

A 2017 survey by research firm BCG showed 60% of B2B buyers used mobile in their recent purchases. Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile. State of Video Marketing Survey , Wyzowl 2017). Facebook Lead Ads.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Adobe Experience Cloud Blog

AUGUST 25, 2017

There’s no doubt that data is a marketer’s very best friend these days. According to Forbes , best-in-class marketers are 56% more likely to use data and analytics platforms and 64% of marketing executives see data-driven marketing as crucial to success in a globalized economy. Get Data Delivered to You.

Digital Marketing 134

Digital Marketing Transform CRM Thought Leadership 134

Orbit Media Studios

FEBRUARY 14, 2023

To find out, we need to do a content marketing audit. Today we’ll do it with the latest version of Google Analytics and do a content marketing audit using GA4, which you should have added as a tag to Google Tag Manager. We’ll focus on the top three promotion channels: SEO, email marketing and social media.

SEO 145

SEO Content Marketing Analytics Promotion 145

Sprout Social

FEBRUARY 21, 2017

For instance, email marketers might use autoresponders or coding tools. Social media marketers use social media management tools and SEOs use keyword research and analytics tools. We’ve put together a list of six free SEO tools social media marketers can use as well. Google Analytics.

Social Media Marketing 111

Social Media Marketing SEO Analytics Marketing 111

Content Marketing Institute

DECEMBER 5, 2017

The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics.

Education 111

Education Marketing Strategy Branding Energy 111

Litmus

SEPTEMBER 27, 2021

It’s a checklist for deliverability success and the safeguarding of future email marketing revenue. That’s because marketers who describe their email programs as successful are more likely than less successful programs to use each of those tools and tactics. See how brands manage deliverability (and other analytics).

Analytics 116

Analytics Management Email Marketing Branding 116

Hubspot Marketing

MARCH 6, 2017

When you create your website, make sure you implement Google Analytics or HubSpot Marketing Free (both of which are free products) so you can easily track who's looking at your site. To start learning everything there is to know about this powerhouse marketing tactic, check out The Ultimate Guide to SEO in 2017.

Inbound Marketing 145

Inbound Marketing SEO Marketing Marketers 145

Litmus

JULY 8, 2019

Over the course of the past year, we’ve analyzed over 10 billion—yes, that’s billion with a “B”— email opens tracked with Litmus Email Analytics to see where subscribers read emails. And while a few things stayed the same, we saw plenty of movement this year in terms of email client popularity. in Q2 2018).

Marketing 94

Marketing Marketers Analytics Promotion 94

Litmus

OCTOBER 5, 2022

We’re counting down the days: Litmus Live—the premier email marketing event of the year—is just 19 days away! Fernando Rubino Pereira — Global Email Marketing Manager, Canyon Bicycles. What’s your email marketing origin story? What do you love about email marketing? Aaron Beatty.

Non-Profit 120

Non-Profit Email Marketing Communications Management 120

Sprout Social

OCTOBER 23, 2018

Optimize based on metrics and analytics. But, if you have several Facebook Audience types or if you have segmented email marketing lists—you should create different Black Friday social promotions for those market segments. Between 2016 and 2017, Cyber Monday spend increased over a billion dollars.

Shoppers 111

Shoppers Retail Millennials Promotion 111

Litmus

MARCH 30, 2021

Never send a broken email again. Learn about the most common issues that will break your emails in our ebook, The Anatomy of a Broken Email. Find out the impact mistakes have on your email marketing program—and get practical tips & tricks to create on-brand, error-free emails. Every time.

Analytics 111

Analytics eBook Branding Communications 111

AWeber

JUNE 29, 2023

We had a blog post “ Here's How Email Color Can Impact Subscriber Behavior ” that fell into this category - amazing content, no traffic. Here were sessions from Google Analytics for the past couple of years for this blog post. No one is searching for “ how email color impacts subscriber behavior.” You’re not alone.

SEO 111

SEO Email Marketing Analytics Promotion 111

Content Marketing Institute

DECEMBER 7, 2018

Email marketing. According to a recent survey from Econsultancy, email is the most effective channel. But data shows that companies are spending far too much time producing emails. According to The Litmus 2017 State of Email Report , 68% of companies take at least one week to produce one email.

Content Marketing 110

Content Marketing Marketing Marketers Analytics 110

Martech

MAY 6, 2022

Get the daily newsletter digital marketers rely on. Six ways email reporting builds your email program. Although it’s a key component of successful email marketing , email reporting can be a major challenge for many email teams. Some marketing teams do all the work themselves.

Email Marketing 106

Email Marketing Analytics New Technology Digital Marketing 106

Litmus

OCTOBER 26, 2018

Marketers told Litmus that creating interactive email experiences was going to be the biggest design trend of 2018 , and that’s a year after marketers declared that 2017 is the year of interactive email. Marketers are right to be excited. Interactive emails aren’t easily measured.

Real Estate 89

Real Estate Whitepaper Retail Email Marketing 89

Rock Content

SEPTEMBER 16, 2020

In 2017, this number grew to 43%, and then 51% in 2018, and is expected to increase to at least 80% by 2022. While the SaaS market is predicted to grow to a staggering $220.21 Therefore, it is extremely important to have a Content Marketing strategy in place that can stand up to the rigorous competition in this arena.

Marketing Strategy 124

Marketing Strategy Whitepaper Content Marketing B2C 124

Sprout Social

JUNE 24, 2019

Eighty Three Creative is a full-service marketing agency offering everything from brand creative and production to result generated digital experiences. eSpark Media is a digital marketing agency specializing in revenue building and sales generation. SocialCompass is also the winner of our 2017 “Happy Clients, Happy Partners” award.

Non-Profit 98

Non-Profit PR Social Media Marketing Retail 98

Marketing Insider Group

SEPTEMBER 14, 2020

Strategy Analytics ). Mobile Marketing Statistics. Since the beginning of 2017, mobile web traffic has accounted for about half of all large scale web traffic.(Statista). According to Marketing Land, “70% of media time and 79% of social media time happens on mobile devices.” Optinmonster; Marketing Land).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Martech

APRIL 12, 2024

BlueConic’s pure-play CDP is designed to give transformation-minded organizations and their growth-focused teams, such as marketing, ecommerce, digital product and experience, and analytics, access to unified, actionable, and privacy-compliant firstparty customer data. Fuel for your marketing strategy.

Customer 118

Customer B2C Transform Retail 118

Litmus

APRIL 29, 2021

They are the email equivalent to a letter written on a typewriter—no images, no pretty fonts, no hyperlinks. While they may not be nearly as attractive as HTML-based emails, they play a significant role in a well-rounded email marketing strategy. We’d love to hear how you create cool plain text emails.

User-Generated 133

User-Generated Email Marketing Price Marketing Strategy 133

Content Marketing Institute

DECEMBER 19, 2017

Mine your analytics for performance/conversion leaders. Identify which of the assets in your at-a-glance review have the best potential to further your content marketing goals. TIP: For most questions about your content’s performance, Google Analytics can provide the answer as long as you know where to look.

Whitepaper 107

Whitepaper Analytics Shoppers Content Marketing 107

Litmus

MAY 8, 2019

In this blog post, you’ll learn about the “add to calendar” button technique we use for our Litmus Live emails as we share the code and walk you through the steps you need to create one of these buttons for your emails. To help us understand what calendar tools to focus on, we took a look at our Email Analytics data.

User-Generated 96

User-Generated Analytics Promotion Email Marketing 96

Neil Patel

MAY 19, 2020

On top of that, I would log into Google Analytics 4 to 5 times a day and continually check my traffic. For example, during one quarter in 2017, my SEO traffic went up 39.52%, but my revenue from SEO went up only 4.29%. I used to put dates in my URLs like: Neilpatel.com/2017/12/title-of-post/. Facebook through email invites….

SEO 145

SEO Non-Profit User-Generated Branding 145

Litmus

JANUARY 11, 2019

Email programs that test the rendering of every email they send report generating an average return on investment of 40-to-1, whereas programs that test rendering less frequently or not at all report an average ROI of 35-to-1, according to our Email Marketing ROI: The Factors that Lead to Better Returns whitepaper.

Whitepaper 78

Whitepaper Email Marketing Branding Analytics 78

Litmus

JULY 15, 2022

If you’re like the nearly 60% of email marketing pros who responded to our 2021 State of Email survey, you invest more than two weeks into your email production cycles. But did you know 16% of all emails never make it into the inbox ? Emails in the spam folder waste your opportunity . TRY FOR FREE.

Email Marketing 94

Email Marketing Analytics Communications Management 94

Litmus

DECEMBER 5, 2018

“You have to test, otherwise you are just making an educated guess,” said Stuart Clark of Red C at Litmus Live London 2017. Email A/B testing was a recurring topic at all three Litmus Live events last year, as well as this year. their emails generate 20% more revenue. at Litmus Live 2017. 2018 State of Email Analytics.

Email Marketing 64

Email Marketing Analytics eCommerce Branding 64

Duct Tape Marketing

SEPTEMBER 7, 2017

We’re in 2017.In In case your company hasn’t already implemented mobile marketing strategies for present and future use, I’m asking you – what are you waiting for? Many marketers omit to include mobile marketing campaigns in their overall business strategy because they don’t even understand what it involves.

Advertising 59

Advertising Advertisers User-Generated Analytics 59

Sprout Social

MARCH 29, 2017

For us, that mostly consists of Unbounce (for landing page design), ActiveCampaign (for email marketing and automation), Hotjar (for qualitative analytics and feedback), Drift (for on-site chat), and of course, Sprout Social (our social media command center). Now determine where you’re receiving the biggest results.

Social Media Marketing 81

Social Media Marketing Inbound Marketing CRM Traditional Marketing 81

Litmus

APRIL 11, 2019

Despite Gmail not supporting web fonts, if you use either of these web fonts in your emails, they will actually render in Gmail. Simply add the fonts to your font-family CSS attribute if you want to use them in your email. When it comes to email marketing, it’s all about your audience. How to embed web fonts in email.

Place 109

Place Email Marketing Analytics Branding 109

Litmus

JUNE 15, 2021

You can benchmark your email programs against your peers, identify trends, uncover opportunities for improvement, and push the email industry forward. That’s why we create our annual State of Email reports. Take our email marketing survey. We’re excited to share that Litmus’ 2021 State of Email Survey is now open!

Industry Insights 105

Industry Insights Email Marketing Marketing Marketers 105

Rock Content

MARCH 25, 2020

Google Discover presents users with a lot of relevant information (and relevant ads) and has been used since 2017 by the brand on all Google apps. You can find that out by searching on Google Analytics for “googleapis.com” referral traffic. The landscape of Digital Marketing trends has evolved a lot in recent years.

Market Trends 80

Market Trends Digital Marketing Inbound Marketing User-Generated 80

Litmus

OCTOBER 22, 2020

If we don’t have any assets at all, we might have the very fun opportunity to create assets from scratch, specifically for use in email (I did a talk on this for Litmus at their conference back in 2017). Designing emails for Dark Mode doesn’t have to be hard.

Management 65

Management Analytics Communications Advertising 65

Rock Content

APRIL 27, 2020

Affiliate Marketing lets you choose the partners that will appear on your website , picking the ones your customers are more likely to interact with. That’s is why affiliate marketing became a $12 billion industry in 2017 and keeps growing. Brands get better advertising with affiliate marketing. Email lists.

Affiliate Marketing 59

Affiliate Marketing Whitepaper User-Generated Promotion 59

Unbounce

OCTOBER 15, 2024

Analyze the results : Use analytics to determine which variant performs better. These assets can convert your readers into hand-raisers, ready to be nurtured via email marketing efforts. Use analytics to track metrics like click-through rates (CTR) and conversion rates. Adjust your strategy based on what’s working best.

User-Generated 98

User-Generated Marketing Marketers CRM 98

Unbounce

DECEMBER 20, 2023

From intuitive customer service tools to predictive analytics and beyond, 2023 has proved that AI is no longer a nice-to-have— it’s a need for staying competitive in a rapidly evolving market. By embracing generative AI, the platform is redefining how businesses connect with their audience through smarter, data-driven email strategies.

Branding 52

Branding User-Generated Transform Email Marketing 52

Use Insider

NOVEMBER 8, 2023

However, for many brands, that data is siloed off in various solutions, like customer relationship management systems (CRMs), email marketing platforms , analytics tools, customer service software, and so on. Limited marketing stacks. One way to overcome this problem is to aggregate your data with a CDP.

Personalized Marketing 52

Personalized Marketing Customer Journey User-Generated Marketing 52

Hubspot Marketing

APRIL 8, 2019

Are you confused — even intimidated — by Google Analytics? What is Google Analytics? GA is an analytics tool that gives you an extremely in-depth look at your website and/or app performance. Is Google Analytics free? There is a free and paid version of GA (the latter is called Analytics 360). It’s not cheap.

Analytics 145

Analytics User-Generated eCommerce Millennials 145