Adobe Experience Cloud Blog

DECEMBER 15, 2017

The results of our 2017 State of Engagement Report are in, and there’s good news and bad news. I’ll lead with the positive: 98% of marketers have customer engagement strategies. What that says is that our customers want to be engaged by brands in meaningful ways, and marketers have gotten the message. The bad news?

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Buffer Marketing

NOVEMBER 4, 2024

Start your social media marketing strategy by pinpointing where your ideal customers are active, to get the best return on investment (ROI) for your business. WhatsApp’s business platform allows businesses to provide customer support and share updates with customers about their purchases. Facebook 3.65

Branding 122

Branding Social Media Marketing User-Generated Advertising 122

Adobe Experience Cloud Blog

DECEMBER 19, 2017

I cannot tell you where 2017 went. Customer expectations have evolved in 2017, just as they did in 2016, and in 2015 before that. Success will be dependent upon how willing marketers are to work together to keep up (and stay ahead of) customer expectations. Note to self: add “clean fridge” to my to-do list.). Technology.

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Thought Leadership Finance B2C Energy 13

Adobe Experience Cloud Blog

MARCH 23, 2018

A shifting focus to a more customer-centric world makes this true: Consumers demanding personalized and on-demand products and services, and brand recall becoming more critical than ever as customer attention span decreases. And who’s on the ground, interacting with customers? Knowing Your Customers. CMOs and their teams.

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Customer Thought Leadership Analytics Finance 134

Buffer Marketing

SEPTEMBER 5, 2024

  For example, take a look at how our Content team worked together back in 2017 to plan our editorial calendar. They allow me to really roll up my sleeves and put myself in the shoes of Buffer readers and customers, and help establish a level of empathy and understanding that I’ll be able to leverage in future articles, too. 

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Thought Leadership SEO Communications Place 105

Buffer Marketing

AUGUST 12, 2024

  I quickly burned out when I tried starting a YouTube channel in 2017.   YouTube is generally a strong top-of-funnel marketing strategy, increasing visibility and thought leadership.   Instead, focus on creating helpful content for your target customer.

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SEO Thought Leadership Place Marketing Strategy 89

Adobe Experience Cloud Blog

FEBRUARY 8, 2017

Marketers, who are responsible for driving the customer experience , stand to make huge gains with VR campaigns. They created a custom experience to show Durant what it was like to be on the Warriors team—from being in the locker room, to practicing, to walking out to a game in the tunnel.

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Adobe Experience Cloud Blog

JANUARY 5, 2018

However, my caution to marketers is that you need to shift to personalizing a majority of your content in 2018, or you will face an accelerated increase in communication opt-out from your customers and prospects. Question #3: How well are your marketing activities integrated into your customer journey? Very well— 4%. Pretty well— 33%.

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Adobe Experience Cloud Blog

JANUARY 12, 2017

It comes from all sides; from competitors, as new tools come to market, are adopted, and become essential for effective strategies; and from customers, as individuals and businesses show preferences for new channels and methods of communication. Formally, we refer to it as “proliferation,” but I think of it as a blizzard. However, while U.S.

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Adobe Experience Cloud Blog

NOVEMBER 23, 2016

Many of us are already chin-deep in 2017 planning and can barely think about the rest of this calendar year. Back in those days, it wasn’t even possible to have a one-to-one relationship with your customers, not to mention prospects. Need to find and reach out to your top 100 customers in one go? That’s unreal!

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Adobe Experience Cloud Blog

JANUARY 31, 2017

So, I was particularly happy when I learned that we were fielding a benchmark survey to gather insights on how our customers from different company sizes, functional areas, and industries are moving along their own paths to digital transformation. 2017 Marketing Benchmark Report–North America .

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Adobe Experience Cloud Blog

APRIL 13, 2017

So, put your list together (you can even bookmark these partners in the conference mobile app, Marketing Nation Summit 2017 ) and pretend like you’re at the best speed dating event of your life, but with marketing vendors. Hear Directly from Our Customers. Nothing makes us happier than happy customers.

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Thought Leadership Transform Marketers Marketing 122

Adobe Experience Cloud Blog

DECEMBER 19, 2016

Author: Heidi Bullock 2017 is right around the corner and you’re probably knee-deep in 2017 planning. You can also choose to map your stack to your revenue process for technologies that support when a buyer first becomes aware of your company/products to after they become a customer and beyond. Have a Dedicated Owner.

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Adobe Experience Cloud Blog

NOVEMBER 2, 2017

The 2017 State of Account-Based Marketing Study by SiriusDecisions validates this trend in ABM results and adoption: 91% of the B2B companies surveyed are realizing higher deal sizes through ABM. More B2B marketers are moving from pilot programs to full ABM programs: 62% in 2017 compared to 40% in 2016.

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Transform Thought Leadership Inbound Marketing Marketers 268

Adobe Experience Cloud Blog

DECEMBER 21, 2016

Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. Okay, so you could panic, but there’s more than a month left to use the feature, which will be removed on February 1, 2017.

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Thought Leadership User-Generated Marketing Automation Platform Social Media Marketing 134

Adobe Experience Cloud Blog

MAY 11, 2017

And judging by the $2 billion market share it claimed last year, it’s a trend set to get stronger in 2017. There must be a balance—modern customers are savvy enough to recognize an ill-fitting, shoddily constructed campaign when they see one. Despite this, not all influencer campaigns are created equal.

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Influencer Marketing Thought Leadership Health Education 134

Adobe Experience Cloud Blog

APRIL 11, 2018

Nicknamed the Martech 5000, the image shows that the MarTech landscape reached a total of 5,381 solutions at the start of 2017. While these technologies are essential to creating agile, fluid structures and driving customer engagement, is any one piece of technology really going to make all the difference in your marketing?

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Adobe Experience Cloud Blog

APRIL 27, 2017

Michael Brenner , CEO of Marketing Insider Group, kicked off his session, 2017: The Year of Tough Choices, by setting the scene: we do a ton of stuff. Principle insights are basic, but hard to reach truths about what your customer really wants. And that wraps Marketing Nation Summit 2017! What are my constraints?

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Content Marketing Thought Leadership Marketers Marketing 126

Adobe Experience Cloud Blog

JANUARY 30, 2019

Just 50% of D&B survey respondents expressed confidence in the quality of their data—down from 75% in 2017. They’re left with a limited or inaccurate view of customers or prospects. Meanwhile, quality data is the key to providing personalized content, which is crucial to enhancing the customer experience and driving revenue.

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Adobe Experience Cloud Blog

DECEMBER 20, 2016

In a world where brands like Amazon and Netflix are leading the way by providing excellent customer experiences , marketers can’t afford NOT to A/B test. If you’re building a testing culture and aren’t afraid of ‘failing forward,’ you’ll always be in a great position to create great customer experiences. Make Data Your Playground.

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Thought Leadership Millennials B2C eBook 124

Adobe Experience Cloud Blog

NOVEMBER 6, 2017

In the Email Marketing Industry Census 2017, conducted by Adestra in partnership with eConsultancy, 73% of email marketers considered the performance of email campaigns either ‘excellent’ or ‘good’ while SEO came close at 72% and social media at 44%. Code it Like it’s 2017. Custom Font Support.

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Thought Leadership Email Marketing Marketers Marketing 134

Adobe Experience Cloud Blog

APRIL 10, 2019

In fact, LinkedIn’s State of Sales 2017 US Report notes that trust in a salesperson is the number one factor in a purchase decision. These sales relationships put the customer first, focusing on creating value for the buyer over the long term that will build brand loyalty. You only want the ones that lead to satisfied customers.

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Adobe Experience Cloud Blog

MARCH 7, 2017

Human to human, connecting one-on-one, brands and customers should be BFF, you get the gist. This concept, as well as how to be successful designing strategies, programs, and campaigns around this concept, will be the cornerstone of the Marketing Nation Summit 2017. A new way to brand your marketing. This one’s for you!

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Transform Thought Leadership Marketers Marketing 117

Adobe Experience Cloud Blog

DECEMBER 21, 2017

Did you know that 24% of global marketing budgets were spent on events in 2017? Customer Advisory Boards. Before investing the time and resources required to pull off an event , regardless of the size, it’s important to set the right expectations with all major internal stakeholders (sales, customer success, marketing, etc.)

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Adobe Experience Cloud Blog

DECEMBER 8, 2016

In June, Pinterest amplified its ad targeting capabilities with customer list, visitor, and lookalike targeting. Remarketing has been proven to bring back customers who previously bounced. Marketers are using real-time analytics to simplify processes, improve conversions, and more precisely target potential customers.

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Digital Marketing Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

JUNE 24, 2019

And today inside sales reps are often a company’s first line of communication with existing customers and prospects alike. AI can identify high-value prospects at scale and complement your sales team’s efforts by delivering a personalized, multi-channel customer experience that complements your reps’ sales calls. between 2017 and 2018.

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Transform Whitepaper Thought Leadership Communications 134

Adobe Experience Cloud Blog

FEBRUARY 1, 2018

Small tweaks and changes could very well make the difference between a customer purchasing or leaving your website. For those who don’t, you are letting customers slip through your fingers. Listrak published a shopping cart abandonment index which revealed there was a 77% abandonment rate in the last six months of 2017.

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Adobe Experience Cloud Blog

MARCH 31, 2017

I know this can seem oversimplified, but take a step back to think about how YOU can help YOUR CUSTOMERS. Use customer-centric titles. Not only that but those customers who convert stick around–influencer campaigns tend to achieve a 37% increase in retention. Create content that educates. Promote your live stream.

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Thought Leadership Social Media Marketing Influencer Marketing B2C 134

Adobe Experience Cloud Blog

OCTOBER 9, 2018

There is much speculation as to why marketers have a shorter lifespan than their executive colleagues, but one stat from the Marketing Performance Management Survey, 2017 particularly caught my attention and could be related: only 23% of marketers earn top ratings from their C-suite on proving impact, value, and contribution to revenue.

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Adobe Experience Cloud Blog

FEBRUARY 1, 2017

When we launched our first user conference Uberflip Experience last year, we were constantly adjusting messaging, pricing, and CTAs to entice customers and prospects to take a chance and come check out our first big event. I learned last week that this prospect recently became a customer. What worked last year may not work tomorrow.

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Thought Leadership Marketers Marketing User-Generated 131

Adobe Experience Cloud Blog

DECEMBER 20, 2018

According to a 2017 Harvard Business Review report, “the number of people involved in B2B solutions purchases has climbed from an average of 5.4 Costs spikes for programmatic, social and native channels are inevitable as retailers up their bids in hopes of getting in front of more customers.”. B2B Tips and Tricks. two years ago to 6.8

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Adobe Experience Cloud Blog

MAY 10, 2019

Irrespective of exciting deals and great products, customers have a tendency to research multiple options before making a purchase. Push notification is an effective strategy brands use to re-engage with customers who have abandoned their shopping carts. Let the customer know the stock is running low.

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Thought Leadership eCommerce Customer Journey Promotion 134

Content Marketing Institute

APRIL 12, 2018

If you need proof of how true his observation is, look no further than the Capital Group, a conservative, trusted financial services company that – until recently ­– lagged far behind its competitors in thought leadership and digital marketing. “We Thought leadership is not just kind of nice, something extra. Even better?

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Branding Thought Leadership Whitepaper Energy 111

Adobe Experience Cloud Blog

JULY 2, 2018

There are few things more valuable than automated marketing when it comes to moving customers down your sales funnel. This is the first step to onboarding your future customer and your chance to introduce yourself, talk about what you offer, and demonstrate why you’re superior over your competitors. Welcome Campaign.

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Adobe Experience Cloud Blog

MARCH 20, 2018

We believe that the next gen CMO is one that pushes the envelope, tries new and exciting ways to engage their customers, isn’t afraid to take risks, and charges passionately forward to drive business impact. While there are MANY qualities reflected in fearless marketers, here are a few key traits that embody our most fearless customers.

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Adobe Experience Cloud Blog

DECEMBER 14, 2017

Effective October 2017, Google Chrome has started adding a label on forms, on HTTP sites. The channels that are best to engage B2C consumers may not be the best channels for B2B customers. Still cold calling in 2017? or keyword stuffing, certain lead generation attempts are obvious no-no’s in 2017. Do: Convert to HTTPS.

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Whitepaper User-Generated B2C Thought Leadership 134

Adobe Experience Cloud Blog

DECEMBER 13, 2016

Instead of casting a wide net and hoping that some leads will convert, you start by identifying your ideal customers, or accounts (hence the name account-based marketing ), and then expand your outreach by engaging your prospects on the channels they are actively using such as social, mobile, email, display, and video.

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