Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. important; }. Or re-emerging. Get Started.

Influencer Marketing 145

Influencer Marketing Market Trends Non-Profit Marketing 145

Marketing Insider Group

OCTOBER 3, 2017

2017 is flying by. It’s time to review the key B2B marketing trends that have popped up so that you can evaluate the success of your B2B strategy. It’s nearly useless to know about the trends if you’re not fully aware of what they mean for you and your company. […]. Remember, it’s all about context.

Market Trends 94

Market Trends Marketing Marketers Content Marketing 94

Marketing Insider Group

DECEMBER 21, 2016

I’ve gathered 4 new Twitter trends that will change social media marketing […]. The post 4 Trends which Will Change Social Media Marketing on Twitter in 2017 appeared first on Marketing Insider Group.

Social Media Marketing 108

Social Media Marketing Marketing Marketers Customer 108

Sprout Social

MARCH 1, 2017

This month, we’re trying to answer the questions that directly impact our team’s marketing strategy. CST to make sure you stay on top of social media marketing trends and make valuable connections with peers too. Join us for our chat and mark your calendars for Thursday, March 16, 2017 at 4 p.m.

Social Media Marketing 85

Social Media Marketing Market Trends Marketing Strategy Branding 85

Marketing Insider Group

JANUARY 6, 2017

The post Weekend Reading: “Non-Obvious 2017” by Rohit Bhargava appeared first on Marketing Insider Group.

Marketing 82

Marketing Marketers Market Trends Marketing Strategy 82

Rock Content

MARCH 25, 2020

That is why being familiar with most Digital Marketing trends can help you get a lead on your competitors. Your company probably uses now at least one technique or tool that was once seen as a trend. Take a look at these 2020 Digital Marketing trends to learn which ones can be applied to reach your company’s goals.

Market Trends 80

Market Trends Digital Marketing Inbound Marketing User-Generated 80

Marketing Insider Group

SEPTEMBER 14, 2017

Content marketing is booming. According to the 2017 B2B Content Marketing Trends, 39% of companies are increasing investment in content marketing. And yet most companies are not creating effective content. Want proof?

Market Trends 110

Market Trends Content Marketing Marketing Marketers 110

Marketing Insider Group

SEPTEMBER 21, 2016

That’s why I believe one of the content marketing trends we’ll see in 2017 is a move to more […]. The post What You Need To Know About Content Personalization (And The Technology Behind It) appeared first on Marketing Insider Group.

Market Trends 111

Market Trends Content Marketing Branding Marketing 111

Hubspot Marketing

DECEMBER 4, 2017

By the end of 2017, the combined total of VR software and hardware from Sony, Oculus, HTC, and others is predicted to reach 5.1 By 2020, the number of VR headsets sold is predicted to reach 82 million -- a 1507% increase from 2017 predicted totals. In other words: Yeah, VR marketing is a thing you need to think about.

Manufacturing 145

Manufacturing Food Finance Marketing 145

Adobe Experience Cloud Blog

APRIL 13, 2017

So, put your list together (you can even bookmark these partners in the conference mobile app, Marketing Nation Summit 2017 ) and pretend like you’re at the best speed dating event of your life, but with marketing vendors. What are you looking forward to most? I’d love to hear about it in the comments below.

Thought Leadership 122

Thought Leadership Transform Marketing Marketers 122

Hubspot Marketing

MARCH 18, 2020

However, dynamic ads rose from making up 44% of ad placements in 2017 to 48% in the following year. ( The amount of branded content in podcasts increased by nearly 10% between 2017 and the end of 2018. ( In late 2018, premade edited in podcast ads made up 51% of placements. IAB Podcast Ad Revenue Report ).

Gen Z 144

Gen Z Advertisers Advertising Millennials 144

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketing Marketers 145

Adobe Experience Cloud Blog

DECEMBER 8, 2016

Author: Mike Tomita As the role of marketing continues to expand, it’s more challenging than ever to keep a pulse on what changes are occurring in the field. Continued learning is critical, and if you’re not taking the time to keep up with industry news and marketing trends, your efforts may fall flat.

Digital Marketing 134

Digital Marketing Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

JULY 31, 2017

But they’ve differentiated so successfully due to readjusting their focus on their team and audience, ignoring industry precedents and current digital marketing trends. Want to learn more about becoming exceptional in the world of marketing? Check out Jay Acunzo at ZoomInfo’s 2017 Growth Acceleration Summit on Sept.

Thought Leadership 134

Thought Leadership Marketing Marketers Digital Marketing 134

Neil Patel

JANUARY 27, 2021

The average blog post was 808 words in 2014, but was 1142 words in 2017. There are other trends to keep at least a passive eye on , everything from interactive content to the emergence of micro-influencer marketing. Trends come. 2021 Content Marketing: The Predictions. This will continue. That’s an increase of 41%.

Content Marketing 145

Content Marketing Marketing Marketers B2C 145

Rock Content

SEPTEMBER 24, 2015

Increasing demand from marketers. There are no signs that this demand will diminish anytime soon –a report from Cisco projects that, by 2017, video traffic will account for 69 percent of all internet use. Matt is passionate about the latest content marketing trends and best practices for video, infographics, eBooks and more.

Shoppers 97

Shoppers eBook User-Generated Market Trends 97

Neil Patel

MAY 4, 2021

The Lafayette Company’s Ellen Carmichael’s biggest tweet of 2017, for example, combined the 2016 presidential election with the 2017 Super Bowl. Automation is the latest marketing trend, and it’s easy to see why. But on social media, staying informed about current events is the key to being shared. Automate Posts.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Hubspot Marketing

JANUARY 31, 2019

To do this, companies like Immersion Neuroscience and Spark Neuro have developed technology that can gauge certain neurochemical and physiological responses, which both signal emotional engagement while consuming marketing content.

Neuromarketing 145

Neuromarketing Marketing Marketers Traditional Marketing 145

Neil Patel

MAY 19, 2020

For example, during one quarter in 2017, my SEO traffic went up 39.52%, but my revenue from SEO went up only 4.29%. I used to put dates in my URLs like: Neilpatel.com/2017/12/title-of-post/. Check out my posts on content marketing trends and social media trends. I quickly learned that traffic isn’t everything.

SEO 145

SEO Non-Profit User-Generated Branding 145

Adobe Experience Cloud Blog

MARCH 13, 2017

In The 3 Key Pillars for Potent Content Marketing, international influencer (is it weird if I call him a superstar?), Founder, and CEO Jeff Bullas will reveal the core pillars that you need to embrace and master in 2017. Looking for ways to ensure your marketing organization is ready for the future?

Transform 127

Transform Thought Leadership Marketing Marketers 127

Marketing Insider Group

FEBRUARY 4, 2020

Reebok: An athletic footwear company with a keen grasp on marketing trends, Reebok got in on the EGC trend early on. As the campaign took flight between 2015 and 2017, the company’s market share grew steadily. Companies that have taken the leap into employee activation number among the world’s most successful.

Gen Z 110

Gen Z Whitepaper Millennials Transform 110

SocialPilot

FEBRUARY 9, 2024

She also posts valuable information on content marketing, social media marketing, inspirational quotes for budding marketers, and more. Madalyn Sklar She was among the ‘50 Must-Follow Women Entrepreneurs’ by The Huffington Post in 2017. Madalyn is ranked No. 1 in ‘Social Media Power Influencer’ in Houston, Texas.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Rock Content

JULY 31, 2020

Video marketing is a Digital Marketing trend that has been going on for some years. In 2016 and 2017, a report published by Tubular Insight revealed that the consumption of branded videos increased an impressive 258% on Facebook.

User-Generated 131

User-Generated Video Marketing Digital Marketing Food 131

Rock Content

DECEMBER 27, 2017

The Content Marketing Institute predicts that this ‘onslaught of acquisitions’ will grow into one of the most significant content marketing trends of 2018. For instance, Arrow Electronics spent 2017 buying major magazine publishers and other media brands to diversify its content offerings. Businesses Will Optimize.

Content Marketing 58

Content Marketing Real Estate Influencer Marketing User-Generated 58

Litmus

SEPTEMBER 7, 2021

2017, February 1). New data on the complexity of marketing technology. 2021, Airtable Marketing Trends Report. Get started today so you can create more effective emails faster—now. Start your free trial. Sources: Oetting, J. Too many Tools? HubSpot Blog. 2021, February 9).

eBook 83

eBook Email Marketing Market Trends Management 83

Rock Content

JANUARY 3, 2024

Instead, tune in to market trends and, in this case, learn from the big mistakes made by big brands. The Biggest Mistakes Make the Best Marketing Advice If failure is the best teacher, then you’re in for a Marketing Advice for Small Business Masterclass.

Marketing 97

Marketing Marketers Retail Social Media Marketing 97

Hubspot Marketing

JULY 28, 2022

last May) and Gracia ( ~$14m since its 2017 launch). Gifting powerhouse 1-800-FLOWERS had a record-breaking year in 2020 , and venture capital is flowing into startups like &Open ( $7.2m Another new player, Goody , sent 10,000 gifts in its first two months and has raised $32m since its 2020 launch.

Direct Mail 126

Direct Mail Gen Z Fashion Manufacturing 126

Sprout Social

OCTOBER 1, 2019

What new marketing tools can you recommend?”. What marketing trends do you think are totally overhyped right now?”. “In It’s no secret that LinkedIn loves video content, releasing their own native video format back in 2017. Bear in mind that video marketing on LinkedIn doesn’t have to represent a big-budget production.

Promotion 111

Promotion Analytics Food Entertainment 111

SocialPilot

JANUARY 15, 2024

The time spent watching Instagram videos has increased 80% since 2017. Around 77% of marketers create video content for IGTV. Another stat by Wyzowl shows 82% of the digital video marketers generated leads through video content. Post-Pandemic Video Marketing Trends 73. Social Media Video Stats for Instagram 53.

Video Marketing 105

Video Marketing Gen Z Marketing Marketers 105

Sprout Social

NOVEMBER 28, 2016

Check out our social media marketing guide for more tips on how to effectively utilize each platform. Social Marketing Trends for Ecommerce. In 2016, numerous ecommerce and social shopping integration apps such as Instagram’s ‘Shop Now’ button and Pinterest’s ‘Buyable Pins’ became available to marketers.

eCommerce 111

eCommerce Shoppers Millennials User-Generated 111

Set Up

MARCH 28, 2023

Q6 | What emerging marketing trend excites you? I think so many of us would agree that one that got a lot of press was State Street Bank’s Fearless Girl in 2017, which initially was created to ignite a conversation about the importance of gender diversity in corporate leadership. Not to mention a much larger network.

Copywriting 98

Copywriting SEO Advertisers Advertising 98

Rock Content

JULY 17, 2020

It helps you: Make efficient and effective decisions Understand ROI better Have a better understanding of your clients’/customers’ needs and interests Follow market trends. Know market prices. Research shows that mandatory spending has increased between 2010 and 2017. Source: Deloitte.

Price 72

Price Shoppers Retail Product 72

Set Up

MARCH 19, 2024

What emerging marketing trend excites you? Farrow: I am not a person who gets ecstatic by marketing trends. However, I am more of a purist, and I get excited about basic human psychology: How people make decisions, what they pay attention to, our ability as marketers to make them feel and do things is what excites me.

Transform 105

Transform PR Marketing Marketers 105

TechWyse

FEBRUARY 15, 2022

Part of running a business means staying up to date with all the latest industry news and marketing trends, so you can stand out from the crowd. Since their launch in 2017, they’ve stayed the same format, giving users the ability to ask a question with the choice of two responses. Happy Tuesday!

Video Marketing 52

Video Marketing SEO User-Generated Marketing 52

Hubspot Marketing

NOVEMBER 12, 2019

In 2017, Coca-Cola published a statement explaining the meaning of the ad: "The premise of ‘It’s Beautiful’ can be simply stated: America is beautiful and Coca-Cola is for everyone. While the 1971 ad connected people with a love of Coca-Cola and hopes for world peace, the 2014 commercial shows that even vastly different U.S.

Branding 102

Branding Marketing Marketers Advertisers 102

Bannerflow

DECEMBER 18, 2018

advertisers will buy $3.8billion in TV ads, a 236% increase on 2017. With exciting developments in mobile location, anonymised data, and media buying – DOOH is the future. Advertisers will reach audiences via online/connected TV. By 2019, eMarketer predicts that U.S. And much of this will be done via programmatic channels.

Advertisers 85

Advertisers Advertising Transform Shoppers 85

Bannerflow

DECEMBER 18, 2018

advertisers will buy $3.8billion in TV ads, a 236% increase on 2017. With exciting developments in mobile location, anonymised data, and media buying – DOOH is the future. Advertisers will reach audiences via online/connected TV. By 2019, eMarketer predicts that U.S. And much of this will be done via programmatic channels.

Advertisers 63

Advertisers Advertising Transform Shoppers 63