Sprout Social

JANUARY 2, 2019

Welcome to planning season! For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. Regardless of your industry or audience, this approach to planning can work for you.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Plan Transform 112

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Users are most engaged on social media when they’re entertained.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Neil Patel

FEBRUARY 15, 2021

Since this release, Google has created its own version specific to its user base, which is called Eddystone — to keep up with the Joneses, of course. According to one recent report by Markets and Markets , the location-based services (LBS) market is projected to grow to as much as $77.844 billion by 2021.

Energy 145

Energy Manufacturing Retail User-Generated 145

Hubspot Marketing

NOVEMBER 17, 2020

The heaviest podcasts users listen while they are away from home; often while at work. Both blogs and podcasts nurture customer relationships, validate expertise, deepen brand loyalty, capture search, and generate leads. You can focus on building a content calendar, graphic design, and a blog marketing plan.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Marketing Insider Group

NOVEMBER 18, 2020

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Have a Formal Marketing Plan. Partner with a Marketing Agency. Have a Formal Marketing Plan.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. WashPost HS Sports (@WashPostHS) September 2, 2017.

Energy 111

Energy Price Transform User-Generated 111

Hubspot Marketing

NOVEMBER 16, 2017

Only 10% of users who landed on a given post read to the bottom. As blogging becomes more saturated and user behavior shifts towards video-based traffic, it’s no wonder why these platforms are gaining traction. Currently, Facebook has over two billion monthly active users , and YouTube is just behind it at 1.5 Follow the data.

User-Generated 112

User-Generated CMO Video Marketing eCommerce 112

Content Marketing Institute

MAY 11, 2018

Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side. Given her team’s responsibility for lead and demand generation, she knew basic awareness was not sufficient. Host panels or give presentations. And be persistent.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Content Marketing Institute

JUNE 27, 2018

With just over 100 million monthly active users in nearly 200 countries, its audience falls evenly along generational lines — millennial, generation X, and baby boomer — as well as gender lines. Without it, your company’s content marketers will be suffering from burnout. Content curation is the only way to go.

User-Generated 111

User-Generated Promotion Thought Leadership Millennials 111

SocialPilot

JANUARY 15, 2024

A research by Hubspot shows that 17% of marketers include live videos on social media platforms as a part of their marketing strategy. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos. On average, Facebook users spend 26 minutes per day watching videos on the platform.

Video Marketing 105

Video Marketing Gen Z Marketing Marketers 105

Hootsuite

MAY 6, 2020

With more than 145 million active daily users , Twitter should be a part of your marketing strategy. We’ve got everything you need to create and implement a highly effective Twitter marketing strategy that gets results. How to create a Twitter marketing strategy. Are your bio and profile picture on-brand? Inspirational?

Marketing 145

Marketing Marketers Key Performance Indicator Analytics 145

Rock Content

SEPTEMBER 20, 2023

Within this plan, you’ll identify your target audience and coordinate messaging to reach them effectively. Additionally, the GTM strategy is used to determine the distribution channels and generate demand for your product or service. Determine the best ways to promote your launch , then generate the content to get you there.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Marketing 95

Hootsuite

AUGUST 21, 2019

Since launching native video in 2017, LinkedIn video has taken off. According to insights from LinkedIn, video is the fastest-growing content-type on the platform, and is 5x more likely to generate conversations with members and 20x more likely to be re-shared. Have your colleague reply to user comments for you if possible.

Thought Leadership 112

Thought Leadership Real Estate Promotion Whitepaper 112

Content Marketing Institute

JUNE 22, 2018

Through its app, the brand offers ideas to help users elevate their travel experience in over 25 popular destinations, the ability to send digital postcards to jealous friends at home, and expert tips to help them find their footing no matter where in the world their LV luggage might accompany them. Grab a souvenir before you depart.

Content Marketing 109

Content Marketing Price Fashion Entertainment 109

SMA Marketing

DECEMBER 15, 2022

He asked, "How can I use digital marketing to increase sales in a brick-and-mortar location?” What's great is that statistics show users want to connect with brick-and-mortar locations online. Then, you need to market your website by having a strong digital marketing plan and SEO strategy. Social Media.

Digital Marketing 98

Digital Marketing Shoppers Millennials Price 98

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend. 82% of smartphone users turn to search engines to find businesses close to them. So, that’s a TON of money. Source: Statistica. Let’s get started!

B2C 133

B2C eCommerce Communications Digital Marketing 133

Bannerflow

DECEMBER 16, 2021

To keep pace with competitors, you should make a robust social media advertising strategy an important aspect of your overall marketing plan. The report highlights that, across the past two years, social media user behaviour is evolving to lean more towards making connections, plus seeking entertainment and news.

Advertising 98

Advertising Advertisers Entertainment Influencer Marketing 98

Rock Content

JULY 11, 2016

There are millions of engaged sports fans who are the foundation of a lucrative global market. According to Statista , sports marketing revenue totalled $76 billion in 2013, and is projected to surpass $90 billion in 2017. This summer is a very impressive time of year for sports, sports fans, and sports marketers.

Entertainment 63

Entertainment Transform User-Generated Marketing Plan 63

Rock Content

MARCH 25, 2020

Below, you’ll see the most important Digital Marketing trends for content in 2020. Generate traffic for content with Google Discover. Google Discover presents users with a lot of relevant information (and relevant ads) and has been used since 2017 by the brand on all Google apps.

Market Trends 80

Market Trends Digital Marketing Inbound Marketing User-Generated 80

Neil Patel

FEBRUARY 4, 2021

In late 2017, NP Digital was born, ready to deliver digital marketing services at a superior level. Our approach is to take a holistic view of a client’s marketing, then apply a very specialized or expert approach to execution. We’ll also help you through every stage of growing your business through online marketing.

Digital Marketing 126

Digital Marketing SEO Marketing Marketers 126

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. It’s no longer just one piece of your overall marketing plan. Continue reading learn everything you need to know about video marketing, or use the links below to jump to a specific section. Why You Need to Focus on Video Marketing in 2018.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Bannerflow

SEPTEMBER 3, 2018

billion alone in 2017. A key to marketers planning a successful Cyber Monday campaign is prepping their mobile presence in anticipation of the big day. Use your banner ads to generate hype. Even better use dynamic banners with feeds , and users will see your latest offers, and products every minute of the shopping day.

Advertising 66

Advertising Advertisers Retail Shoppers 66

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan.

Marketing Strategy 10

Marketing Strategy Marketing Marketers Whitepaper 10

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Neil Patel

FEBRUARY 16, 2021

Fortunately for Google search users and ethical website owners, those days are long gone. These days, Google is more concerned with the overall user experience on your site and the user intention behind the search — i.e., does the user want to buy something (commercial intent) or learn something (informational intent)?

SEO 141

SEO Analytics User-Generated eCommerce 141

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. What’s not so simple, however, is growing your Twitter account and turning it into an actual tool that generates leads and builds up your brand. Successful Twitter marketing is powerful.

Marketing Strategy 111

Marketing Strategy Marketing Marketers User-Generated 111

Duct Tape Marketing

MARCH 3, 2017

How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide written by Guest Post read more at Duct Tape Marketing. With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals. Not really.

Content Marketing 73

Content Marketing Analytics eBook Marketing 73

Econsultancy

DECEMBER 13, 2021

Snap has once again seen rapid growth in revenue and Daily Active Users (DAUs) as we move into the latter half of this year. This quarter’s 23% uplift equates to an extra 57 million users engaging with the app daily compared to the same period the year before. Just 4% expect it to decline.

Advertising 52

Advertising Advertisers Retail Shoppers 52