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The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity

Content Marketing Institute

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. A search of Amazon.com for “marketing books” returns 324,225 titles.

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Unsolicited Advice: How to Avoid 4 Content Marketing Blunders

Content Marketing Institute

Here’s the deal, if you segment your list and commit to creating content for the other half of your target market, both Becky and I will write one article to kick-start your content engine. (Oh, Whether you wanted it or not, Andrew Davis and Becky Montchal ( November 2017 ). Oh, and we’ll also re-subscribe.).@aweb44

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Quora Ads: Are They Right For Your Business?

Hubspot Marketing

If you limit yourself to those digital media giants, you could be missing out on a more targeted market that is reaching 300 million users every month. In June 2017, Quora launched its advertising services, and businesses are seeing significant ROI from advertising on Quora. What Is Quora? And Who Uses It?

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How to Change Your Brand Perception with Always-On Content Marketing

Marketing Insider Group

It came about with a sustained flow of content tailored to each property’s target customers, delivered on a multitude of channels. Always on marketing works. Always on content marketing works ever better, especially when trying to grow your brand. Quick Takeaways: Research your new target market and their needs.

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The Ultimate Guide to Successfully Rebranding in 2019

Hubspot Marketing

Market repositioning -- brands are designed to connect companies with their customers, so if you reposition your business to target a completely new customer profile -- whether through product, place, price, or promotion -- your brand will need to follow suit. That's not to say that a partial rebrand can't be effective.

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A Free Social Media Proposal Template to Help You Win Clients

Hootsuite

With all of these details in place, you’re well positioned to establish a good working relationship with a new client. Posted by Hootsuite on Friday, November 3, 2017. These can help your potential client understand how your proposed work will speak directly to their target market. If not, tweak accordingly. Introduction.

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot Marketing

Whether they're watching a TV show or scrolling through a website, media buyers get brands in front of their target market. Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. Media Buying vs. Media Planning. The Trade Desk.

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