Duct Tape Marketing

JUNE 18, 2025

AI search and zero click searches mean that most Google users get what they need without clicking; visibility across multiple platforms is critical. Focus on content strategy that prioritizes quality, experience-driven stories, and unique insights—not generic blog posts generated by AI. It gets very user friendly.

User-Generated

Spiralytics

MAY 2, 2025

Libertpub ) 74% of businesses that use data discovery provide their users to make changes to the analytics environment as needed. Tableau ) Impact on User Engagement Visual content receives 94% more views than text-only content, highlighting its effectiveness in quick communication and boosting engagement. for every dollar spent.

Transform

SocialPilot

APRIL 23, 2025

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. 48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. One viral campaign can inflate your visibility.

PR

illumin

JUNE 24, 2025

How can WhatsApp advertising potentially impact its users? Announced at Cannes Lions 2025 , the native ads will appear exclusively in the Status section of the Updates tab of WhatsApp, a format similar to Instagram Stories , where users share photos, videos, and disappearing messages.

Advertising

Use Insider

JANUARY 3, 2025

Appboy rebranded to Braze in 2017 and went public in 2021. Its tools for building personalized user journeys across SMS, WhatsApp, and push notifications are highly advanced and scalable. Some customers point out the platforms outdated user interface as the reason for that and its lack of a true customer data platform (CDP).

Customer Journey

SocialPilot

JULY 28, 2025

Case Study: Kendall Jenner’s Pepsi Ad (2017) – A PR Horror Story Pepsi launched its “Live for Now” campaign with a commercial featuring Kendall Jenner. One user complained about portion size and service, only to be called an “idiot” in a public reply. Others were told to “cook your own food” if they didn’t like it.

Management

Martech

FEBRUARY 18, 2025

Last week, OpenAI CEO Sam Altman announced ChatGPT users will have unlimited access to its upcoming GPT-5 release free of charge. He said it is being done to simplify the product line. With GPT-5, users will no longer have to choose between (and the company won’t have to support) multiple generative AI models.

Transform

Spiralytics

AUGUST 10, 2025

Libertpub ) 74% of businesses that use data discovery provide their users to make changes to the analytics environment as needed. Tableau ) Impact on User Engagement Visual content receives 94% more views than text-only content, highlighting its effectiveness in quick communication and boosting engagement. for every dollar spent.

Transform

Backlinko

JUNE 23, 2025

Today, Cash App is a popular digital wallet with over 57 million users. It targets the lower-income adult demographic with a range of products, from money transfers, debit cards to personal loans. Cash App Key Stats Cash App has 57 million monthly active users. Age Cash App User Base 18-24 35.3% million 2020 $457.67

User-Generated

Martech

MAY 23, 2025

Why more content is no longer the answer Back in the old days of B2B marketing (circa 2017 or so), social media algorithms rewarded more volumes of content and posts by showing them to larger and larger audiences. Authentic user-generated content (UGC) often resonates more significantly with audiences. Processing.

User-Generated

Sprout Social

JANUARY 4, 2017

Looking toward 2017, social media trends will continue to evolve and surprise us. While it’s impossible to predict how the social media marketing landscape will change over the course of a year, we’re here to provide six social media trends marketers should keep an eye on in 2017: Jump to the Social Media Trends 2017 Infographic.

Analytics

Sprout Social

APRIL 10, 2017

billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. That’s why we created this Facebook marketing strategy for 2017, which includes seven essential steps to not only get started, but also create an impressive plan. Addressing Your 2017 Goals. There are more than 1.86 Get started now.

Marketing Strategy

Sprout Social

JANUARY 3, 2017

Cheers to 2017! January 4, 2017: Maintaining a Social Media CRM. Sprout Product Focus: Social CRM. We’ll discuss tips and tricks for referencing past conversations and dive deeper into how a social CRM can help your team reach its 2017 business goals. January 11, 2017: Social Media Trends for 2017.

CRM

Hubspot Marketing

DECEMBER 5, 2019

The user-influenced platform , which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks -- like Facebook or Instagram -- where brands naturally find their niche. General Stats. Reddit surpassed 330 million monthly active users in 2017.

Gen Z

Hubspot Marketing

OCTOBER 11, 2023

1978 - The Bulletin Board System (BBS) is introduced, allowing users to upload and download software and data, read news online, and exchange messages with people in online communities. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging. billion monthly active users.

Gen Z

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency.

Product

Hubspot Marketing

FEBRUARY 12, 2019

billion monthly active logged-in users. More than 70% of YouTube watch time is generated from mobile devices. Over 50,000 years of product review videos have been watched on mobile devices over the past two years. Over 90% of 18-44 year old American internet users watch videos on YouTube. YouTube has over 1.9

Video Marketing

Rock Content

JULY 30, 2020

The introduction of new channels, such as social networks and blogs, allows businesses to create exceptional user experiences that may now be enjoyed by a greater audience, such as the live broadcasts. Thus, anyone with access to adequate tools can transmit their content in real-time to users worldwide.

Product

Sprout Social

MARCH 9, 2017

More importantly you want your audience to remember you next time they need your product or service. According to the Sprout Social Q1 2017 Index , 71% of respondents said they’re more likely to buy from a company when they experience a positive interaction with the brand. — Netflix US (@netflix) February 19, 2017.

Food

Jeff Bullas

MARCH 7, 2023

If you want to dominate your industry, you have to pay attention to off-page SEO , specifically high-quality guest posting , i.e., writing content for another company’s website with a backlink that redirects web users to your site. If your best friend recommends a product, you’ll trust it. Sweet, right? Think about it.

SEO

Hubspot Marketing

JULY 10, 2018

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals. Social Media Marketing Strategies.

Inbound Marketing

Content Marketing Institute

DECEMBER 21, 2017

Here are 15 of the most intriguing as she shared them in 2017. Starbucks inspires with multichannel Upstander series ( February 2017 ). Metropolitan Museum of Art creates extension for Chrome ( February 2017 ). Users can click on a work of art’s title to learn more about it.

B2C

Sprout Social

SEPTEMBER 29, 2020

When Snapchat emerged in 2012, it excited users by letting them tell stories, use fun filters and create off-the-cuff content. By the end of Q1 2020, Snapchat still has 229 million daily active users around the world. And Snapchat users post over 210 million snaps on the platform every single day. increase in usage since 2019.

Gen Z

Duct Tape Marketing

SEPTEMBER 8, 2017

Top 7 Mistakes That Kill Your Ads Conversion in 2017 written by Guest Post read more at Duct Tape Marketing. Yet, one assured method exists to generate lots of buzz about your business and advertising. They forget about users on the other side of the screen, willing to communicate to people rather than brands and products names.

Copywriting

Martech

FEBRUARY 22, 2024

“Who should the primary user of my CDP be?” It’s worth reconsidering who the user is for your CDP — especially in light of advances within “composable CDP.” Many CDPs have tried to embrace marketing as the core user. Artificial intelligence advances a business users’ ability to scale segmentation and creative exponentially.

User-Generated

Chief Martec

APRIL 12, 2022

Having reviewed hundreds of entries to The Stackies over the years — here are all of them from 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , and 2021 — I’ve distilled 10 patterns that I’ve seen on their own and in combination together. Vendor Category Map. Here’s an example from SAS and their 2021 Stackie entry: 2.

Customer Journey

Search Engine Land

MARCH 1, 2024

These features not only fail in their promise to enhance the user experience but also diminish the visibility of legitimate publishers with original ideas, worsening the search landscape. populating the database) can be generated programmatically (i.e., via generative AI), but that has not historically been the case.

Non-Profit

Buffer Marketing

NOVEMBER 13, 2023

Many online publications take advantage of affiliate sales links with product recommendations and round-ups.  Over Black Friday weekend in 2017, the UK-based luxe skincare brand launched 14,600 special edition orangutan soaps at £8.25 The move generated a ton of buzz The result?

User-Generated

Hubspot Marketing

SEPTEMBER 26, 2023

Announced in 2017, Google AI is a division of the tech company that focuses on artificial intelligence. From text-to-video generation to universal translator dubbing, Google’s dive into AI technology is resulting in huge advancements. With Gemini, users could have the AI interpret text, video, and audio.

User-Generated

Hubspot Marketing

AUGUST 20, 2019

billion users worldwide. of Generation X, and 48.2% of Baby Boomers are active social media users. 54% of social browsers use social media to research products. 74% of Facebook users check it daily. ( 96% of Facebook users access it on mobile. Link clicks account for 92% of all user interaction with tweets.

Social Media Marketing

Sprout Social

APRIL 5, 2017

Post real-time updates: Whether you’re slated for a product launch or a company update, scheduling takes the stress out of social and allows you to focus on other things. — Ask PlayStation (@AskPlayStation) April 3, 2017. Napping is the most productive thing you can do without doing anything. More info: [link].

User-Generated

Sprout Social

AUGUST 12, 2020

Take a moment to consider what happens every 60 seconds on that channel: Instagram users post 277,777 stories and 55,140 photos, YouTube users watch 4.5 million videos and Twitter users send 511, 200 tweets—per minute! The competition for attention is fierce for brands on social. Utilize innovative technology and gamification.

User-Generated

Neil Patel

NOVEMBER 23, 2020

And as people stay home more, the desire for self-care products, including skincare, continues to expand. That helped her products appear more often and higher up in searches. Step 2: Add Testimonials to Your Skincare Marketing Product Web Pages. That’s exactly what Skincare by Alana did.

Gen Z

Adobe Experience Cloud Blog

APRIL 23, 2018

While product offerings and marketing tactics may change, this foundation remains the same. Whether it’s an ad, social media post , content on a landing page , or our product itself, the message always embodies our brand and furthers the conversation around it. To date, tentree has amassed 2.3

User-Generated

Content Marketing Institute

APRIL 13, 2018

Even mobile ads are disliked by 70% of users. What can you do to effectively connect your products to your audience? Its audience has grown rapidly, totaling over 800 million (increasing 200 million between July and September 2017 alone). Leverage user-generated content. Show the application of your product.

Food

Buffer Marketing

NOVEMBER 29, 2022

Transform a blog post into a video optimized for social 🎥 4 reasons why engagement (not sales) is the future of social media and how we can adapt 🚀 👉 [link] pic.twitter.com/2e8IXxgzNG — Buffer (@buffer) August 11, 2017. Re-share user generated content 🔗 We love to see how much remote work has evolved.

Transform

Neil Patel

MARCH 31, 2021

With 166 million daily active users, it’s no wonder that marketers flock to the social platform. Try out these different header image options: upcoming event new products best-selling products client testimonial capabilities. The more visually compelling your tweets, the more likely they are to generate social engagement.

Thought Leadership