Marketing Insider Group

MARCH 14, 2017

Social media marketing may seem more in style, but email marketing remains the best bet for good ROI, and in 2017 it might just be making a comeback. As marketers, there’s a lot of pressure to master the latest trends.

Email Marketing 83

Email Marketing Social Media Marketing Marketing Marketers 83

Hubspot Marketing

OCTOBER 11, 2023

Instagram was the first social media app available on iOS, and it was the first mobile-only platform and the second visual-first platform. Social media marketers in 2023 say Instagram has the highest ROI and engagement of all other apps. It was shut down in 2017 after a decline in its user base.

Gen Z 125

Gen Z User-Generated Transform Social Media Marketing 125

Adobe Experience Cloud Blog

JUNE 16, 2017

At that rate, it’s possible that 800 have already been implemented in the first half of 2017. Here’s a quick guide to the important things you might have missed, and what they mean for your SEO strategy in 2017 and beyond. SEO for 2017 and Beyond. Google launched more than 1,600 changes to their algorithm last year.

CMO 113

CMO SEO B2C Thought Leadership 113

Sprout Social

JANUARY 3, 2017

Cheers to 2017! January 4, 2017: Maintaining a Social Media CRM. Sprout Product Focus: Social CRM. Organizing and keeping track of community members across social networks can be incredibly overwhelming. This week’s #SproutChat will focus on Sprout Social’s CRM features.

CRM 58

CRM User-Generated Social Media Marketing Education 58

Sprout Social

JANUARY 13, 2017

Whether it’s the next best television show to binge watch or the next big social media marketing best practice, it’s fun to take a stab at predicting what the future holds. At #SproutChat , we had more than 65 social media marketers join us to talk about what they believe 2017 has in store for the industry.

Social Media Marketing 52

Social Media Marketing Advertising Advertisers Branding 52

Marketing Insider Group

MAY 2, 2017

Despite its sheer numbers of active users and maturity, this social media network may no longer be the top platform to focus on for your social media marketing strategies. The post Social Media Engagement – 2017’s Surprising Best and Worst Performers appeared first on Marketing Insider Group.

Social Media Marketing 70

Social Media Marketing Marketing Strategy Marketing Marketers 70

Sprout Social

JANUARY 29, 2017

It’s hard to believe that we’re days away from February 2017! SproutChat is the perfect place to gain new insight and keep your social strategies moving forward. CST to learn and share best practices about social media marketing and community building. February 1, 2017: Managing Social Media on the Go.

Social Media Marketing 48

Social Media Marketing Management Place Product 48

SocialPilot

MARCH 12, 2024

That is when they devised the “The Truth Is Hard” campaign, one of the most effective integrated marketing campaigns, launched for the first time on 26th February 2017. Wells Fargo used its integrated marketing platforms to create a well-optimized campaign to appeal to its target demographic.

Automobile 83

Automobile Marketing Marketers Social Media Marketing 83

Sprout Social

JANUARY 19, 2017

We’re thrilled to share that Sprout Social has been named to G2 Crowd’s “Best Software for Marketing Teams” list for 2017, an honor we believe reflects our commitment to making social media marketing an inclusive, collaborative effort.

Social Media Marketing 59

Social Media Marketing Communications Product Management 59

Sprout Social

MARCH 1, 2017

CST to make sure you stay on top of social media marketing trends and make valuable connections with peers too. Feel free to ask your own social media marketing questions in our Facebook group. Join us for our chat and mark your calendars for Thursday, March 16, 2017 at 4 p.m.

Social Media Marketing 54

Social Media Marketing Market Trends Marketing Strategy Branding 54

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. Are you ready? Let’s begin! Table of Contents 1.

Digital Marketing 94

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 94

Martech

MAY 23, 2022

A 2022 survey by social media analysts Sprout Social found 71% of U.S. from 2017. Interestingly it is social media marketers, the folks having the most direct day-to-day interaction with the public, who see the need to take a stand. A new global survey by pollster Edelman supports that.

Branding 107

Branding Social Media Marketing Education Digital Marketing 107

Search Engine Land

FEBRUARY 12, 2023

7 algorithm update 2017: Many webmasters and SEOs were noticing some significant changes in Google’s search rankings algorithm. Google’s ‘people also ask’ search feature officially gains dynamic loading 2017: Google’s people also ask feature gained a new way for searchers to explore topics in the desktop and mobile search results.

Search Marketers 93

Search Marketers SEO Marketing Marketers 93

Hootsuite

AUGUST 11, 2020

A great social media proposal is a key tool for any social media marketer. Whether you’re a freelance social media professional or you work at an agency, you need to understand how to use a proposal to build business. And then use our free social media proposal template to create your own in minutes.

Social Media Marketing 143

Social Media Marketing Energy Analytics Management 143

Search Engine Land

FEBRUARY 13, 2023

Google featured snippets now often followed by the ‘people also ask’ box 2017: People also ask got more frequent and prominent placement in Google. Open Letter: Why Search Engine Land Will & Won’t Cover Someone Being Penalized By Google 2014: Search Engine Land would only write about it if there was some exceptional news value.

Search Marketers 91

Search Marketers User-Generated Marketing Marketers 91

Buffer Marketing

APRIL 4, 2024

Semrush is a veteran at incorporating TikTok’s fast-paced trend cycle into their social media marketing strategy, with several viral videos under their belts. Their social media manager (and the broader marketing team) really understands how to adapt large trends for their business-oriented audience.

Gen Z 94

Gen Z User-Generated Entertainment Millennials 94

Marketing Insider Group

AUGUST 8, 2018

billion social media users around the globe, up from 2.46 billion in 2017. Social media marketing is important to the success of every business, but it can be exhausting. In 2019, it is estimated that there will be around 2.77 There […].

Social Media Marketing 88

Social Media Marketing Marketing Marketers 88

Adobe Experience Cloud Blog

MAY 26, 2017

Facebook has published some information (via their blog) on their changes in January & May , but savvy observers have noticed changes every month of 2017 so far. What does that mean for a social media marketer? Among other recent changes, Facebook says it is favoring video in the News Feed.

Thought Leadership 134

Thought Leadership User-Generated Social Media Marketing Promotion 134

Sprout Social

JANUARY 23, 2017

But when used correctly, hashtags can be one of the most effective ways to track your social media marketing campaigns, brand influence and a lot more. At their most fundamental level, hashtags are a way of organizing content across social media. Your social media marketing efforts should have a purpose. .

Social Media Marketing 111

Social Media Marketing Entertainment Promotion Branding 111

Hubspot Marketing

MAY 9, 2022

But it isn’t enough to just post content to social whenever you feel like it – posting at some times performs better than others. So, what are the best times to post on each social media channel in 2022? We surveyed over 300 social media marketers in the United States and got the answer.

Gen Z 145

Gen Z B2C Manufacturing Food 145

Buffer Marketing

JUNE 6, 2024

In this article, Val explains the importance of social proof and shares tips on how small businesses can encourage social proof on Instagram. But when you know actionable ways to get social proof on Instagram correctly, you can get wonderful results.    Below is an example of social proof from My Bright Journal.

User-Generated 87

User-Generated Social Media Marketing Promotion Communications 87

Sprout Social

OCTOBER 10, 2016

Several social media marketers know when and how to post to Instagram, and even who to target. But effective social and community managers go beyond that by researching and capitalizing on lesser-known Instagram stats. Could you imagine the state of social media marketing without hashtags?

Social Media Marketing 112

Social Media Marketing User-Generated Communications Promotion 112

Hubspot Marketing

DECEMBER 5, 2019

To keep you informed and help you make strategic social media decisions, here's a list of 30 helpful and intriguing Reddit stats related to the company, its user base, and what it takes to engage audiences on the platform. Reddit surpassed 330 million monthly active users in 2017. billion after 2017 funding rounds.

Gen Z 137

Gen Z Millennials User-Generated Advertising 137

Hootsuite

FEBRUARY 24, 2020

Especially if an image is used for social media marketing. Fair use rarely applies to social media marketing. How does the use affect the potential market for the original work? It’s very unlikely images used for social media marketing without copyright permission will meet fair use criteria.

Social Media Marketing 145

Social Media Marketing Law Non-Profit User-Generated 145

Duct Tape Marketing

NOVEMBER 2, 2016

My prediction is that in 2017 this tool will become a pretty standard feature for anyone running groups, providing training, and looking for more personal engagement. My guest for this week’s episode of the Duct Tape Marketing Podcast is Michael Stelzner, author of books Launch and Writing White Papers.

Whitepaper 68

Whitepaper Social Media Marketing Price Promotion 68

Hubspot Marketing

MAY 3, 2017

32 Free Marketing Courses to Take in 2017. Inbound Marketing Certification " by HubSpot Academy. Content Marketing Certification " by HubSpot Academy. Internet Marketing for Smart People " by Copyblogger. Viral Marketing and How to Craft Contagious Content " by Coursera. " Social Media " by QuickSprout.

Inbound Marketing 145

Inbound Marketing eBook Social Media Marketing Copywriting 145

Buffer Marketing

NOVEMBER 13, 2023

Over Black Friday weekend in 2017, the UK-based luxe skincare brand launched 14,600 special edition orangutan soaps at £8.25 #uwamktg6 pic.twitter.com/ykwwVBX3XR — Charlotte Gibbs (@Charlottemg2000) March 22, 2021 Lush has also used Black Friday to show off their brand values, albeit slightly differently.

User-Generated 117

User-Generated Price Retail Marketing 117

SMA Marketing

OCTOBER 13, 2022

Trendsmap: Local Social. More and more local businesses are getting on board with social media marketing. However, for many small businesses, social media can be frustrating. You may be wondering what social has to do with local SEO. Well, a lot. For local businesses, this can be very useful.

SEO 98

SEO Analytics User-Generated Social Media Marketing 98

Sprout Social

FEBRUARY 17, 2017

Social media marketers have a plethora of productivity apps and platforms in their tool boxes. This week at # SproutChat , we were joined by Lolitta Gevorkova , Social Media Specialist at Evernote. — Evernote (@evernote) February 15, 2017. — Express Writers (@ExpWriters) February 15, 2017.

Product 50

Product Social Media Marketing Marketing Marketers 50

Rock Content

JANUARY 3, 2024

In today’s rapidly growing world of Generative AI , the content marketing advice delivered is a perfect cautionary tale that underscores the importance of human oversight on automated or AI-generated activities. Inappropriate News-Jacking Part 1: Pepsi In 2017, amidst a rise of protests across the U.S.,

Marketing 80

Marketing Marketers Retail Social Media Marketing 80

Sprout Social

APRIL 18, 2017

If you’re considering automation as part of your social media marketing efforts, there are a few key questions to ask yourself: Why do I want to automate? Among the many reasons that a customer would unfollow a brand, “spammy” and “annoying” behavior ranks high, according to the Q1 2017 Sprout Social Index.

Branding 101

Branding Social Media Marketing Management Place 101

Sprout Social

JUNE 24, 2019

B Squared Media. B Squared Media is a boutique digital marketing agency specializing in “done-for-you” social media marketing and advertising. Fifty & Five is a full-service digital & social media agency with a passion for creating memorable conversations between brands and their consumers.

Non-Profit 67

Non-Profit PR Social Media Marketing Retail 67

Sprout Social

MARCH 24, 2017

— BrandExtract° (@BrandExtract) March 22, 2017. — Stephanie Zatyko (@ExperianDQSteph) March 22, 2017. — Tony Stephan (@OmnipoTony) March 22, 2017. — Tony Stephan (@OmnipoTony) March 22, 2017. — Jeff Higgins (@AnnaMariaSocial) March 22, 2017. Look Beyond Social Networks for Promotion.

Entertainment 52

Entertainment Social Media Marketing Promotion Place 52

Neil Patel

DECEMBER 1, 2020

This offers huge potential for marketers, and as you might expect, live streaming performs particularly well on this platform. When you realize that the average NBA game in the 2017-18 season attracted 1.93 You also need to be consistent with your social media. million concurrent views.

Social Media Marketing 145

Social Media Marketing Promotion Analytics Marketing Strategy 145

Sprout Social

APRIL 14, 2017

Due to the nature of their jobs, social media marketing professional have a clear understanding of personal branding and its positive impact on an organization. — Your Creative People (@ycpideas) April 12, 2017. — b r i t t n e e (@hellobrittnee) April 12, 2017. A1: Be social! SproutChat.

Branding 54

Branding PR Social Media Marketing Promotion 54

Search Engine Land

JANUARY 28, 2023

Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo 2018: Bing and Yahoo saw search ad spend jump 32% year-over-year. Tell Google which report you are really missing in new Google Search Console 2018: A button in the beta Search Console explained why all of the old reports had not been migrated.

Search Marketers 129

Search Marketers Marketing Marketers Retail 129

Sprout Social

FEBRUARY 3, 2017

Check out their best practices for managing social on the go in this week’s Twitter chat recap. . For a mobile app to be valuable to social media marketers on the go, it has to have a well organized UI. — Sid says (@Sidneytoldme) February 1, 2017. — Brad Lovett (@Brad_Lovett) February 1, 2017.

Management 48

Management Non-Profit Entertainment Social Media Marketing 48