illumin

APRIL 4, 2025

TV and streaming sports rights is expected to nearly double between 2017 and 2027. NIL partnerships resonating with the modern audience The introduction of name, image, likeness or NIL deals has transformed college athletes into influential marketing figures.

Advertisers 59

Advertisers Advertising Gen Z Branding 59

Duct Tape Marketing

JULY 11, 2024

How Music Transformed My Business Approach written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Stephanie Sammons, a certified financial planner and accomplished singer-songwriter. It's time to transform your approach.

Transform 78

Transform Customer Email Marketing Marketers 78

Hubspot Marketing

FEBRUARY 4, 2025

Today, I'm going to pull back the curtain (sorry, I just saw Wicked ) on how HubSpot's Blog team reimagined our approach to content transforming what used to be a siloed blog strategy into a dynamic, multi-channel storytelling machine. Psst: Curious what else is happening in the world of blogging? In our first full year, we drove over 1.4

Transform 119

Transform Thought Leadership Market Trends Video Marketing 119

Martech

FEBRUARY 18, 2025

Dig deeper: 4 marketing jobs to be done being transformed by genAI Google, Meta, Microsoft and Amazon appear to be in deep DeepSeek denial. If so, congratulations to OpenAI. It is the only big AI company to respond to the challenge of a competitor whose product costs at least 90% less.

Transform 121

Transform User-Generated Price Product 121

Adobe Experience Cloud Blog

NOVEMBER 2, 2017

The 2017 State of Account-Based Marketing Study by SiriusDecisions validates this trend in ABM results and adoption: 91% of the B2B companies surveyed are realizing higher deal sizes through ABM. More B2B marketers are moving from pilot programs to full ABM programs: 62% in 2017 compared to 40% in 2016.

Transform 268

Transform Thought Leadership Inbound Marketing Marketers 268

Content Marketing Institute

NOVEMBER 30, 2017

For all the time and coordination it takes to pivot from a product-centric to a customer-centric focus, the benefits are worth it: Stronger empathy for and alignment with the customer, which transforms transactional relationships into holistic relationships and leads to more sales. Is your company taking steps to make its own pivot?

Customer 223

Customer Transform Content Marketing Analytics 223

Marketing Insider Group

FEBRUARY 8, 2017

The post 652 Magnificent Digital Marketing Tools to Transform Your Business in 2017 appeared first on Digital Current. The post 652 Magnificent Digital Marketing Tools to Transform Your Business in 2017 appeared first on Marketing Insider Group.

Transform 100

Transform Digital Marketing Marketers Marketing 100

Adobe Experience Cloud Blog

JANUARY 6, 2017

Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB PureMatter (@purematter) January 5, 2017.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Adobe Experience Cloud Blog

MARCH 24, 2017

That said, here are three can’t-miss learnings that you can expect at Marketing Nation Summit 2017: 1. With the theme of “Leading in the Engagement Economy,” our 2017 focus will be just that. , my favorite part is that no matter what stage you are in your career, you will walk away with more knowledge that you arrived with.

Thought Leadership 118

Thought Leadership Transform CMO Marketers 118

Marketing Insider Group

NOVEMBER 6, 2017

Facilitating transformation initiatives – which entails guiding and empowering teams. The post Major CMO Priority Shift for 2017 Is Audience Centricity appeared first on Marketing Insider Group. And, continuing to push for a better alignment of marketing with overall business strategy.

CMO 107

CMO Transform Marketers Marketing 107

Duct Tape Marketing

AUGUST 1, 2024

Mastering LinkedIn Ads: Transforming Clicks into Clients written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with AJ Wilcox In this episode of the Duct Tape Marketing Podcast, I interviewed AJ Wilcox, a LinkedIn Ads expert and founder of B2Linked , a company specializing in LinkedIn Ads account management.

Transform 89

Transform eBook Thought Leadership Whitepaper 89

Hubspot Marketing

NOVEMBER 10, 2023

Editor's Note: This post was originally published in June 2017 and has since been updated for comprehensiveness. Grow Your Career in Graphic Design As you progress, you‘ll develop your own workflow, and one day, that design that took you all day will only take you a mere fraction of time. Trust me, I’m living proof.

Transform 117

Transform Communications User-Generated Place 117

Content Marketing Institute

NOVEMBER 19, 2017

During 2017, there has been a flood of practical, relevant, and well-written content marketing books for marketers of all levels of experience and expertise. Content transformed Red Bull into a media company. Content will transform your business in another way. Resources for content marketing newcomers.

Content Marketing 111

Content Marketing PR Transform Manufacturing 111

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. A search of Amazon.com for “marketing books” returns 324,225 titles. Conclusion.

Product 112

Product Content Marketing Marketers Marketing 112

Martech

NOVEMBER 18, 2021

Braze, a New York-based company, was founded as Appboy in 2011 and re-branded in 2017. And second, that generations-old companies would be driven by changing consumer behavior to transform the way they delivered products and services. Shares were priced at $65, above the expected range of $55 to $65.

Transform 117

Transform Price Place Branding 117

The CMO Survey

SEPTEMBER 14, 2021

The pandemic has prompted many companies to undergo a rapid transformation in their go-to-market models. More companies report moving past the nascent phase of their digital transformations (31.1% Marketing expenses as a percentage of company revenue declined for the first time since 2017, but climbed as a percentage of company budget.

Digital Marketing 130

Digital Marketing Transform CMO Marketers 130

Content Marketing Institute

DECEMBER 26, 2017

Whether you wanted it or not, Andrew Davis and Becky Montchal ( November 2017 ). Even the title of that video, “How Tommy Nicholas Transformed his Career With Codecademy,” tells me the ending before I hit play. With suspense, Nicholas’ story would be transformed. Whether you wanted it or not, Andrew Davis ( August 2017 ).

Content Marketing 109

Content Marketing Transform Marketers Marketing 109

Hubspot Marketing

OCTOBER 11, 2023

The history of social media is characterized by constant innovation, technological advancements, and transformation. It was shut down in 2017 after a decline in its user base. 2017 - TikTok became available in the United States in late 2017 and has since reached over 130 million downloads. 2014 - Musical.ly

Gen Z 137

Gen Z User-Generated Transform Social Media Marketing 137

Adobe Experience Cloud Blog

JANUARY 31, 2017

So, I was particularly happy when I learned that we were fielding a benchmark survey to gather insights on how our customers from different company sizes, functional areas, and industries are moving along their own paths to digital transformation. 2017 Marketing Benchmark Report–North America .

Thought Leadership 109

Thought Leadership Transform CMO Marketers 109

Marketing Insider Group

OCTOBER 9, 2013

Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. 90% of all internet traffic in 2017 will be video. The Future of Business is being defined right in front of our eyes. Click to Tweet. Click To Tweet. Click To Tweet. Click To Tweet.

Transform 111

Transform Millennials Shoppers Management 111

Martech

AUGUST 3, 2021

Around 2017 or 2018 there was enthusiasm for RPA as a core factor in digital transformation. The news below about Salesforce’s acquisition of a Robotic Process Automation provider had me thinking back to the days when people were talking about an RPA bubble bursting.

Transform 114

Transform Digital Marketing Management Place 114

Adobe Experience Cloud Blog

MARCH 7, 2017

I’m not going to say you haven’t, but there really is only one industry event for anyone that’s marketing in this transformational age. This concept, as well as how to be successful designing strategies, programs, and campaigns around this concept, will be the cornerstone of the Marketing Nation Summit 2017.

Transform 117

Transform Thought Leadership Marketers Marketing 117

Adobe Experience Cloud Blog

APRIL 13, 2017

So, put your list together (you can even bookmark these partners in the conference mobile app, Marketing Nation Summit 2017 ) and pretend like you’re at the best speed dating event of your life, but with marketing vendors. Topics range from predictive analytics, to webinar and video marketing, to digital transformation strategy.

Thought Leadership 122

Thought Leadership Transform Marketers Marketing 122

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Victor compares this effort to the movie Transformers, in which three of four transformers get together to form a bigger, more powerful transformer – Combiner.

Transform 98

Transform Management New Markets Manufacturing 98

Welcome Software

JUNE 6, 2022

They are all facets of digital transformation in retail. Retail businesses that thrive adopt digital transformation strategies, which means it’s crucial to understand and apply them. So, to start, let’s define digital transformation in retail. So, to start, let’s define digital transformation in retail.

Transform 40

Transform Retail Health Communications 40

Rock Content

DECEMBER 18, 2023

Building upon this success, their latest breakthrough now extends to the realm of dynamic visual storytelling, where Magic Media AI transforms not only images but also breathes life into captivating videos, shaping a new paradigm for creative expression. AI Content Idea Generator (for content writing) ?Pricing: Chatfuel (for chatbots) ?

Transform 97

Transform Price User-Generated CRM 97

Buffer Marketing

NOVEMBER 29, 2022

Transform a blog post into a video optimized for social 🎥 4 reasons why engagement (not sales) is the future of social media and how we can adapt 🚀 👉 [link] pic.twitter.com/2e8IXxgzNG — Buffer (@buffer) August 11, 2017. — Buffer (@buffer) October 6, 2022. 2 Piano Mono - moshimo sound design 8.

Transform 142

Transform Energy Social Media Marketing User-Generated 142

Martech

JUNE 23, 2022

Heltzel notes that when scoping out vendors — a process that begin in 2017 — Redpoint stood out during the RFP process. A digital transformation initiative of the size and complexity of Xanterra’s requires committed vendor support — a true partnership. “We Get the daily newsletter digital marketers rely on. Processing.Please wait.

Transform 107

Transform Customer Branding Food 107

Chief Martec

SEPTEMBER 20, 2022

I first came across Jay’s work with his 2017 landscape , where he’d mapped 83 companies across 8 categories of “channel” related software. Partner ops is going through a similar transformation. Last month, G2 provided empirical data of 103,528 software products reviewed on their site.

Transform 119

Transform Manufacturing Finance eCommerce 119

Martech

JUNE 10, 2022

The digital transformation in the media industry has placed unparalleled pressure on all the links in the complex digital ad supply chain. Ads.txt was originally launched in 2017 and aims at verifying and validating ad destinations in programmatic bidding. Read next: IAB Tech Lab ad format updates include digital video and CTV.

Transform 117

Transform Advertisers Advertising Place 117

Martech

AUGUST 25, 2021

The short answer is that it’s part of the transformation in the relationship between businesses and customers, from brand-driven, often in-person and transactional to customer-driven, digital and experiential. ” In 2017 he started a Slack channel. So why does it feel like community is about to take off?

Transform 144

Transform Retail Marketers Marketing 144

Adobe Experience Cloud Blog

JUNE 24, 2019

between 2017 and 2018. Thus, it transforms a sales pitch into a conversation that’s a springboard for a business relationship. With this potential, it’s no wonder that an InsideSales.com survey on the state of artificial intelligence found that companies are rapidly adopting AI. AI does more than identify your high-value prospects.

Transform 134

Transform Whitepaper Thought Leadership Communications 134

Content Marketing Institute

DECEMBER 12, 2017

At least one Fortune 100 company will announce it is transforming its marketing department into a true profit center. 1 Fortune 100 company will transform its #marketing dept into a profit center. 2 major Fortune 500 brands will hire former publishers and/or media execs as CMOs. JoePulizzi #Predictions2018 Click To Tweet.

Content Marketing 112

Content Marketing Transform Marketers Marketing 112

Adobe Experience Cloud Blog

MARCH 13, 2017

Swift broke all the traditional brand rules, challenged a number of assumptions across a range of marketing disciplines, and transformed herself into the ultimate “unbrand.” Founder, and CEO Jeff Bullas will reveal the core pillars that you need to embrace and master in 2017.

Transform 127

Transform Thought Leadership Marketers Marketing 127

Duct Tape Marketing

OCTOBER 20, 2021

As a well-versed entrepreneur and artist, Alex took his passion for social media and transformed it into an award-winning agency, Rossman Media. He started his career as a touring musical artist where he quickly learned the skills of PR and social media.

Transform 100

Transform PR Law Marketing Strategy 100

Sprout Social

JULY 7, 2020

Seventy percent of consumers say it’s important for brands to take a stand on social and political issues, up from 66% in 2017.”. In our 2019 survey, 41% of consumers said brands’ social posts did influence their opinions on public issues–a 21% increase from the same question in 2017. Learn more about our plans here: [link].

Branding 144

Branding Transform Fashion Promotion 144

Hootsuite

SEPTEMBER 30, 2019

In 2017, WeChat reported 50 million monthly active senior users. In 2017, WeChat users were sending an average of 38 billion messages per day, up 25% from the previous year. An average of 68 million videos were posted to Moments every day in 2017. WeChat usage stats. Users also made an average of 6.1 WeChat Mini Programs stats.

Transform 112

Transform Marketers Marketing Finance 112