Ariyh

OCTOBER 16, 2023

More isn’t always better, there comes a point at which too many followers make influencers less effective. 🧠 Why it works How often we see a brand or creator affects how we respond to them. So some frequency is necessary to familiarize ourselves with a brand or creator, but too much backfires. Want your brand here?

B2C 124

B2C Price Promotion eCommerce 124

TechWyse

MAY 3, 2023

The rise of video content is one of the most significant trends in digital marketing today. We may expect that brands will invest more in video creation and distribution. Brands seeking to engage their consumers more will emphasize video marketing. That is because consumers continue to watch more video content.

Market Trends 98

Market Trends Digital Marketing Influencer Marketing User-Generated 98

Hubspot Marketing

AUGUST 16, 2018

Are you looking to expand your business’s reach and expose your brand to new people who are likely to be interested in what you have to offer? It’s how brands manage the spread of their information, so it’s similar to branding. People writing about your brand or products are likely to reference owned media in their own coverage.

PR 136

PR Communications Inbound Marketing Management 136

Hubspot Marketing

JULY 25, 2022

Influencer recommendations matter more than recommendations from friends and family. If I follow a makeup influencer, it's safe to assume he or she knows more about makeup than most of my friends. In 2018, it encompassed 63.5% TikTok and other short-form video platforms will become increasingly popular for advertisers.

Gen Z 128

Gen Z Millennials Retail Price 128

Hubspot Marketing

SEPTEMBER 13, 2023

Creating your own branded videos, blogs, or podcasts can require a lot of bandwidth. If you’ve always wanted to experiment with this strategy, but haven’t had the time or resources to produce your own campaigns, sponsoring content from other companies or influencers might be the right strategy for you.

Food 106

Food Fashion Advertising Advertisers 106

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. AI is also being used in advertising.

Digital Marketing 141

Digital Marketing Influencer Marketing Marketing Marketers 141

Rock Content

APRIL 24, 2024

The recent rumors point to the use of it on social media , which can be surprising for some people, but quite predictable, since the use of these platforms embraces billions of people, resulting in an extremely important channel for marketing campaigns. That is a 390% increase since 2018. According to Demand Stage “TikTok has 1.7

User-Generated 61

User-Generated Advertising Advertisers Price 61

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. Throughout the past few years, social media channels have embraced their new role as product research platforms, devoting certain areas or features of their platforms to brands and products. Facebook has a whopping 1.59 Here are a few examples.

Shoppers 126

Shoppers Product Gen Z Promotion 126

Sachs Marketing Group

DECEMBER 18, 2023

AI enables brands to analyze consumer behavior and preferences at an unprecedented scale, allowing for highly targeted marketing campaigns. In return, businesses gain valuable insights directly from their audience, enabling them to tailor marketing strategies more effectively.

Digital Marketing 98

Digital Marketing Market Trends User-Generated Transform 98

Hootsuite

OCTOBER 22, 2019

Only YouTube had more downloads in 2018 (2019 statistics are not yet available). With half a billion people using Stories every single day, it’s clear that Stories are an important channel for brands. growth in Canada in 2018, and 7.3% That’s a slight increase from 35% in 2018. Why should marketers care?

User-Generated 112

User-Generated Gen Z Marketing Marketers 112

Spiralytics

JANUARY 26, 2023

This phenomenon is the main reason why the influencer marketing industry is worth a whopping $16.4 Thanks to emerging personalities through parasocial relationships on social media, influencer marketing has become an effective strategy for brands to reach a wider audience. Is Influencer Marketing Really Worth It?

Influencer Marketing 129

Influencer Marketing Branding Fashion Price 129

Martech

JANUARY 27, 2023

Marketing laws and regulations are nothing new. Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. The EU’s GDPR The European Union’s General Data Protection Regulation (GDPR) went into effect on May 25, 2018.

Law 134

Law Pharmaceutical Marketing Marketers 134

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. She mostly posts about brand building, campaign strategies, and humane marketing for creating a solid brand identity. Why should you follow her?

Digital Marketing 94

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 94

Adobe Experience Cloud Blog

JULY 24, 2018

The sole focus of customer marketing is to win over customers to bolster retention and reduce churn. A direct result of a successful customer marketing program is increased revenue, increased engagement across your marketing channels, and louder brand advocates. Tapping into Your Influencer Network.

Customer Marketing 107

Customer Marketing Customer Direct Mail User-Generated 107

Sprout Social

AUGUST 14, 2018

If you want your brand story to be a best-seller, you’ve got a better chance of finding your audience with Facebook. The question is, how do brands take advantage of these new media moments? Why Do Brands Use Facebook Stories? As a marketing strategy, Facebook has a solid track record. Be Brand Focused.

Branding 88

Branding Real Estate User-Generated Promotion 88

Neil Patel

DECEMBER 14, 2020

A solid advertising strategy can help you increase sales as competition on the platform heats up, even if you don’t have a massive budget. We’re going to dive into the eight advanced Amazon ad tactics you can add to your repertoire to boost your ad spend ROI, brand awareness, and ultimately bring in more sales on autopilot.

User-Generated 145

User-Generated Advertising Advertisers Shoppers 145

Hootsuite

JANUARY 27, 2020

As of late 2019, average reach for Facebook posts was down by 2.2%, meaning that brands could reasonably expect their posts to be seen by about 5.5% Big brands with massive follower counts can expect even lower averages. So what does that mean for brands who don’t want to shell out dollars to turn every single post into a Facebook ad

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Customers.ai

DECEMBER 11, 2023

With landmark regulations like GDPR and CCPA taking hold in 2018 and 2020 respectively, data privacy has surged to the forefront of the tech landscape. Giants like Google, Meta, and Apple have made data privacy their mission, and the outcomes are impacting the very core of advertising and marketing strategies.

Law 100

Law Marketing Marketers Advertising 100

Sprout Social

MAY 10, 2019

In 2018, YouTube viewership grew by its fastest rate in recent years, increasing by 60% year-over-year. The same study also found that YouTube’s TrueView ads worked in synergy with TV ads to improve brand metrics like ad recall. When brands use the TrueView ad solution, they see their views of previous content increase by up to 500%.

Marketing Strategy 110

Marketing Strategy B2C User-Generated Millennials 110

Hootsuite

DECEMBER 17, 2019

In addition to highlighting the outsized privilege enjoyed by some influencers, the documentaries raised questions about how accountable they should be for the brands they partner with. Both of the documentaries talked about the role of influencer marketing that I thought deserved some additional context.

Influencer Marketing 99

Influencer Marketing Social Media Marketing Advertising Advertisers 99

Econsultancy

DECEMBER 6, 2021

The report notes that if this trend continues, marketers will likely spend record amounts during the fourth quarter of this year, a three-month period which historically sees the highest investment in social advertising in the lead up to the holidays. Sixty percent of US B2B marketers now use Instagram, up from 30% in 2020.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Sprout Social

OCTOBER 16, 2018

After all, beauty brands represent many of the most-followed, active accounts on Instagram in particular. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling. A post shared by Sephora (@sephora) on Oct 7, 2018 at 5:06pm PDT. What more could a brand want?

User-Generated 100

User-Generated Promotion Entertainment Branding 100

Hootsuite

SEPTEMBER 30, 2019

Many non-Chinese brands have used WeChat’s Mini Programs and platform features to break into the Chinese market. In 2018, more than 580,000 Mini Programs were created a year within its launch, attracting more than 170 million daily active users. More than 12 Mini Programs had more than one million daily active users in 2018.

Transform 111

Transform Marketing Marketers Finance 111

Hootsuite

OCTOBER 30, 2019

For some brands, Twitter might seem risky or divisive—though whether it causes or reflects political polarization is up for debate. But for those brands who ‘get’ Twitter, the rewards are many. For instance, back in summer 2018, Twitter was purging third-party apps and deleting spam accounts. Let’s take a look. Twitter’s U.S.

Gen Z 112

Gen Z Marketing Marketers Advertising 112

Sprout Social

FEBRUARY 3, 2022

The concept of a “campaign” is a staple of marketing itself but perhaps it doesn’t get talked about enough. A marketing campaign is a promotional push or initiative carried out by a brand, typically tied to a big-picture business goal. Not to mention the rising cost of paid social media advertising.

Customer 133

Customer Copywriting Marketing Marketers 133

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Brand loyalists.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Power Digital Marketing

DECEMBER 10, 2022

In this feed, we’ll bring to light the benefits of both organic and paid Instagram marketing, strategies on leveraging Instagram’s algorithm to grow your brand, and how to get started. Why choose Instagram marketing? The benefits of Instagram marketing. How does this help brands?

Affiliate Marketing 52

Affiliate Marketing Marketing Marketers User-Generated 52

Customers.ai

DECEMBER 11, 2023

With landmark regulations like GDPR and CCPA taking hold in 2018 and 2020 respectively, data privacy has surged to the forefront of the tech landscape. Giants like Google, Meta, and Apple have made data privacy their mission, and the outcomes are impacting the very core of advertising and marketing strategies.

Law 56

Law Marketing Marketers Advertising 56

Hootsuite

MARCH 31, 2020

Learn more : 7 Great Ways Brands Are Using Instagram’s “Questions” Sticker. When used creatively, augmented reality provides new ways for potential customers to interact with your brand, such as seeing what your products would look like in their home or which glasses look the best on their face. Brand advocate. Brand Awareness.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Hootsuite

AUGUST 2, 2022

After analyzing 752,626 Facebook ads back in 2018, AdEspresso found that ads did best when the copy in each element was clear and concise. viewers’ companies and job titles), making it a valuable resource for marketers. For brand awareness and brand consideration videos, LinkedIn recommends keeping the length under 30 seconds.

Entertainment 139

Entertainment Promotion Advertising Advertisers 139

Set Up

MARCH 28, 2023

Instead, I wanted to be her husband, Darren, who worked at an advertising agency! I learned so much from her - not only about advertising and marketing, but about how to be a boss and run a business. Meaning, how can we squeeze the life out of the dollars we have by growing organically and creating brand awareness?

Copywriting 98

Copywriting Advertising Advertisers SEO 98

Hootsuite

JULY 9, 2019

Even the most-loved brands get a one-star rating now and then. Review sites are goldmines for glowing tidbits about your brand, so make sure to compile some of the best feedback! Then incorporate it into your own social posts, email marketing, and product copy. Influencer endorsements. That’s the power of an influencer!

Marketing Strategy 111

Marketing Strategy Gen Z User-Generated Marketing 111

Sprout Social

APRIL 26, 2018

Ever since announcing Instagram Business Profiles in 2016, brands have asked, “should I switch to an Instagram Business Profile or keep my personal account?” So it’s no wonder why Instagram is nudging brands to switch. Sure, you technically could manage your brand’s Instagram account with a personal profile.

Analytics 109

Analytics Branding Influencer Marketing Promotion 109

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. 1,000: Experiment with advertising on some of the lesser-known sites, like Quora. 1,000: Take the marketing team to dinner.

Whitepaper 103

Whitepaper Content Marketing Direct Mail User-Generated 103

Unbounce

MAY 1, 2024

For example, if a user searched for “design on-brand emails,” the landing page would automatically adjust its headline and CTAs to include the verb “design” instead of alternatives like “build” or “create.” A clever blend of influencer creativity and data-driven decision-making.

Gen Z 59

Gen Z Shoppers Fashion Transform 59

Hubspot Marketing

DECEMBER 11, 2019

In a Lucid poll, I asked 350 people to tell me if, "The same marketing tactics that persuade millennials also work on Gen Z," was a true or false statement. If you think consumers -- the people who are being marketed to by brands -- would sway one way or another, you'll be slightly surprised by the results below: Data Source: Lucid Software.

Gen Z 145

Gen Z Millennials Finance Education 145

Bannerflow

AUGUST 17, 2021

E-commerce and its advertising campaigns are booming! trillion with the Chinese, UK, US, Australian and Canadian markets leading the way. It’s why some of the biggest brands on the planet are levelling up their e-commerce marketing campaigns and doubling-down on online e-commerce advertising. And it’s big business.

Advertising 98

Advertising Advertisers Retail Shoppers 98