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Advanced analytics techniques to measure PPC

Search Engine Land

I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement. I’ve been in digital marketing for over 20 years, and in my (rather biased) opinion, intelligent analytics have never been more of a differentiating factor in marketing campaigns.

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6 outdated AI marketing trends you should retire in 2025 by Comarch

Martech

Predictive analytics based on historical data Then: AI-driven predictive analytics based on historical data, such as past purchase behaviors, were heavily used to predict future buying patterns. Now: Basic predictive analytics alone is no longer enough, as customers expect companies to adapt in real-time.

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Research: Marketing Tech Is Broken. Here’s How to Fix It

The CMO Survey

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. Media Articles Research: Marketing Tech Is Broken.

CMO 100
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Pinterest videos: A complete guide for 2025

Sprout Social

One of the platforms biggest innovations was the introduction of Pinterest videos in late 2018, which now play a major role in Pinterest marketing. With a business account, you can also review how many people click these links via Pinterest analytics. To make your Pinterest videos as impactful as possible, use Pinterest analytics.

Shoppers 103
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Google Search Ads 360 (SA360) starter guide

Search Engine Land

Since its rebranding in 2018, Google Search Ads 360 has continued to be a powerful tool for PPC advertisers. The tool was renamed Search Ads 360 in 2018 – the same year Google AdWords became Google Ads. However, many marketers still struggle to understand its full potential. How does Google Search Ads 360 help marketing efforts?

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The SEO’s guide to Google Search Console

Search Engine Land

Google Search Console is a free website analytics tool Google provides. 8, 2018: Google Search Console released Manual Actions report, “Test Live,” and request indexing features added for the URL inspection tool and upgraded to 16 months of historical data. 8, 2018: Google experiments with domain properties.

SEO 106
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Diary of a CMO: How Much Does Marketing Contribute to My Company’s Profits?

The CMO Survey

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. Media Articles Diary of a CMO: How Much Does Marketing Contribute to My Company’s Profits?

CMO 100