Remove 2018 Remove B2C Remove Branding Remove Price
article thumbnail

When to show off that you’re a new brand

Ariyh

You have two options: Product A, from a startup founded in 2018 Product B, from a brand established in 1865 This time, which one would you choose? 🎓 Findings People prefer younger, new brands when shopping for products where innovation is important (e.g. chose the older brand (1865 vs 2018) for a wooden armchair.

Branding 110
article thumbnail

36 Up-To-Date Ecommerce Statistics

Backlinko

Here’s a detailed breakdown of US retail ecommerce sales since 2018: Year US Retail Ecommerce Sales 2018 $512.57 Here’s a detailed breakdown of US retail ecommerce sales since 2018: Year US Retail Ecommerce Sales 2018 $512.57 Ecommerce share in global retail sales is forecasted to reach 22.6% trillion in 2023, up from $1.03

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The science of how often to post on social media

Ariyh

👀 Pros and cons of popular tools Key user reviews Transparent pricing Risk-free trials Compare customer support software Want to sponsor Ariyh? 🧠 Why it works How often we see a brand or creator affects how we respond to them. Want your brand here? The data analyzed was from 2018 to 2020. What's inside?

B2C 124
article thumbnail

Top Ten Results From The CMO Survey – August 2019

The CMO Survey

of marketing leaders are unlikely to use their brands to take a stance on politically-charged issues, this percentage is trending down from the 82.6% who reported being unwilling in the February 2018 Survey. B2C companies are most likely to take a stance. in August 2018. Although 73.5% in the next three years.

CMO 130
article thumbnail

Everything Brands Need to Know About the Metaverse

Hubspot Marketing

But, there's more to the story of the metaverse, and a lot of things you'll need to know before even asking yourself, "Is investing in a trendy VR world right for my brand?". To explain what happens in the metaverse, we'll dive into a few types of metaverses and explain what you or your brand can do in each. Meta Horizon Worlds.

article thumbnail

Slow motion = luxury

Ariyh

Use fast videos to highlight features and price. 🎓 Findings When something moves in slow motion in an ad, people perceive it, and its brand, as more luxurious. This also makes us view the product or brand as more luxurious, because we associate luxury items with enjoyment and sensory experience. Want your brand here?

Price 57
article thumbnail

Use ‘gifts’ to reduce product returns

Ariyh

Want your brand here? ✋ Limitations This effect only works with brands people are already familiar with. This isn’t effective when people are less certain about the product’s value, such as when buying from a new brand. Psychology & Marketing (September 2018). Click here. Seoul National University.

Product 52