Content Marketing Institute

DECEMBER 6, 2017

B2C marketers may be about to hit that stage given the signs that popped up as we read through the survey data and fill-in responses to the latest annual content marketing research. You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.).

B2C 110

B2C Content Marketing Marketing Marketers 110

Hubspot Marketing

AUGUST 21, 2023

When was the last time you ran a competitive analysis for your brand? If you're not sure, or if the last "analysis" you ran was a quick perusal of a competitor's website and social media presence, you're likely missing out on important intelligence that could help your brand grow. What is competitive market research?

Shipping 98

Shipping Whitepaper Price eBook 98

Content Marketing Institute

JANUARY 16, 2018

But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People.

Content Marketing 98

Content Marketing Marketing Marketers B2C 98

Hubspot Marketing

OCTOBER 2, 2019

When you're first starting a business, branding is likely the last thing on your mind. Plus, even if you made creating a brand identity a priority in the beginning, a change in business plans might have made your initial branding strategy obsolete. Even big brands aren't immune -- just look at Uber.

Food 143

Food Branding Place Product 143

Rock Content

OCTOBER 6, 2020

A company’s brand identity is more than just its name and logo. However, if the current brand identity conveys an image that it is outdated and stale, the company can lose a lot of potential business. Does the tone, voice, and words you use for your brand match your messaging and what you deliver to your customers?

Energy 85

Energy Food Market Research Market Segmentation 85

Hubspot Marketing

OCTOBER 27, 2022

In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. Plus, we'll explore some examples of effective content marketing strategies for inspiration. Say your business goals include increasing brand awareness.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. The brand launched two shows this year, Wild Ideas Worth Living and Take It From Me.

Content Marketing 106

Content Marketing Health Marketing Marketers 106

Hubspot Marketing

JANUARY 21, 2019

Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for already over-burdened marketing managers. In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. What Is Good Global Marketing? Guess what?

Global Marketing 144

Global Marketing Marketing Strategy Marketing Marketers 144

Hootsuite

DECEMBER 7, 2022

Twitter isn’t just the birthplace of cutting-edge humor or the top place to find breaking news. Twitter’s desktop site has its own built-in advanced search field, which is a great place to start your sleuthing. If your brand is making waves on Twitter, you’ll likely see plenty of people pop up in your mentions tab.

Place 115

Place Social Media Marketing Management Product 115

Adobe Experience Cloud Blog

MARCH 23, 2018

Only 21% had a marketing background among FTSE 100 CEOs. That big discrepancy suggests a gap in value placed on the disciplines. Marketing as a Growth Driver. Gartner also revealed that in 2017-2018, CMOs allocated 9.2% of their total marketing expense budget on marketing analytics —behind any other capability.

Customer 134

Customer Thought Leadership Analytics Finance 134

Hubspot Marketing

AUGUST 21, 2023

As you explore business plan examples from real companies and brands, you’ll learn how to write one that gets your business off on the right foot, convinces investors to provide funding, and confirms your venture is sustainable for the long term. Show a clear and realistic plan for product and brand differentiation.

Price 98

Price Finance Marketing Strategy Product 98

Neil Patel

MARCH 24, 2021

You might not need a record deal to make it as an artist ( just ask Chance the Rapper ), but you will need the media on your side to raise your brand profile. Contact details: Make it easy for people to book or write about you by gathering all your contact details in one place. Create Interactive Content to Improve Music Marketing.

Marketing 141

Marketing Marketers Promotion User-Generated 141

Hubspot Marketing

JULY 6, 2018

The negative feedback loop benefits both businesses and customers -- customers feel valued and respected by the business and are more likely to become long-term advocates for the brand, and the business’s design is improved to increase customer satisfaction. Negative Feedback Loop Examples. Trader Joe’s.

Non-Profit 127

Non-Profit Retail Food Price 127

Hootsuite

OCTOBER 21, 2020

The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. According to LinkedIn data, deals influenced by marketing on LinkedIn were 161% larger on average than those forged offline, in the boardroom, or otherwise. Not only that.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Content Marketing Institute

OCTOBER 22, 2017

Instead, they’re attracted to authenticity, transparency, and friendliness in a brand. These channels help consumers pick and choose exactly which brands they interact with. Hence, the fundamentals behind content marketing – relationship-building, focusing on the customer versus the brand – were born in response.

Outbound Marketing 111

Outbound Marketing Content Marketing User-Generated Traditional Marketing 111

Hootsuite

NOVEMBER 13, 2019

Here’s what you need to know if you want to make meaningful connections with the next most important generation on the market. Find out how successful brands are adapting to each trend, access data from over 3,000 customer surveys, and read the full report. In fact, 68% of Gen Zers expect brands to contribute to society.”.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

Hubspot Marketing

JULY 26, 2022

You can use email marketing to stay top of mind while providing the educational content that is most relevant to them. Indeed, brand awareness email campaigns help you solve for your readers and also establish yourself as a leader in your industry. Marketing Campaign: Engagement. Marketing Campaign: Questionnaire.

Real Estate 145

Real Estate Email Marketing Marketing Marketers 145

Hubspot Marketing

JANUARY 7, 2024

Do you like the creative side of marketing, or do you like working with numbers and analytics? Does promoting a single product excite you, or would you prefer to work on overall brand awareness? Lastly, internships are valuable currency in today’s job market. For this reason, companies need event marketers.

Copywriting 103

Copywriting CMO PR Social Media Marketing 103

Hubspot Marketing

DECEMBER 11, 2019

In a Lucid poll, I asked 350 people to tell me if, "The same marketing tactics that persuade millennials also work on Gen Z," was a true or false statement. If you think consumers -- the people who are being marketed to by brands -- would sway one way or another, you'll be slightly surprised by the results below: Data Source: Lucid Software.

Gen Z 145

Gen Z Millennials Finance Education 145

Econsultancy

MARCH 4, 2022

Almost half of all UK non-food retail sales took place online in 2021, notching up double-digit growth. The latest BRC/KPMG Retail Sales Monitor has revealed that close to half of non-food retail sales in the UK – 46.9% – took place online during 2021, and that ecommerce sales of non-food items for 2021 as a whole were 14.3%

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Hubspot Marketing

SEPTEMBER 28, 2018

You’ve heard it before -- forms are the gold standard when it comes to capturing leads , learning about industry trends, doing market research, and even just getting some customer feedback. Before we dive into the best form builder tools for 2018, though, let’s talk about what a form builder exactly is. Image Source: Google.

User-Generated 138

User-Generated Transform CRM Price 138

Econsultancy

FEBRUARY 23, 2022

The PlayStation 5 came in second place for dollar sales in 2020, but its predecessor beat it in unit sales. Similarly, 52% of UK media buyers’ clients are requesting that money be spent on in-game marketing compared to 33% in the US. Digital Shift Q1 2022 Chapter 3 – Expanding Gaming Worlds. Mobile gaming.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Marketing Insider Group

AUGUST 30, 2019

Marketing strategy, however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Neil Patel

MARCH 31, 2021

According to the Pew Research Center , four in five Americans say the benefits they see from data collection are outweighed by the potential risks, while the same proportion admits they’re concerned about how brands are using their data. Universal uptake of ad blockers would clearly be a disaster for brands and marketers.

Advertising 103

Advertising Advertisers User-Generated Place 103

Marketing Insider Group

AUGUST 30, 2019

Marketing strategy, however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8

Content Marketing Institute

NOVEMBER 26, 2018

A BuzzSumo study, Content Trends 2018 , confirms it; in a review of 100 million articles published in 2017, the company found social sharing was half what it was three years earlier. One successful but often overlooked approach is publishing original research. What type of original research are you publishing? Research tech.

User-Generated 93

User-Generated Food Entertainment Retail 93

Content Marketing Institute

NOVEMBER 9, 2017

When I chat with marketers about their teams, the biggest cry I hear is for someone to create the content: often writers, but also videographers, podcasters, etc. HANDPICKED RELATED CONTENT: 22 Examples From Brands (and Marketers) That are Winning at Content Marketing. Socialmedia is the face of your brand.

Content Marketing 92

Content Marketing SEO Marketing Marketers 92

Content Marketing Institute

APRIL 25, 2018

Don’t miss an opportunity to share your research findings wide and far, even if you are focused on leads. TIP: If your primary goals are brand awareness, traffic, or backlinks, forgo the gate altogether. Publish your research on SlideShare. Publish your #research on @SlideShare to generate more traffic, says @hailleymari.

PR 99

PR B2C Promotion Health 99

Content Marketing Institute

DECEMBER 4, 2017

While marketing campaigns are often centered on content, event marketers often think about content too late. That’s precisely what UBM found in its Content Connects research among technology brands. The Interop team already released research on the State of Infrastructure that connects to the agenda for 2018.

Thought Leadership 103

Thought Leadership Education Promotion Event Marketing 103

Buffer Marketing

JANUARY 10, 2023

By age 21, Janet had already earned six figures from her lifestyle brand Janet Gwen. Within the first week, Janet had already received many domestic orders along with 17 international orders from places like Japan and France. In recent years, the brand has hit a huge milestone by making seven figures in sales. ” she said.

Manufacturing 20

Manufacturing Shipping Retail Logistics 20

Marketing Insider Group

DECEMBER 8, 2020

In fact, a study by Walker Information , projected that customer experience has surpassed price and product as the key brand differentiator. Some B2B brands are getting better at converting their prospects while others are stuck in their old ways, perhaps unsure how to spice things up. One-size-fits-all marketing is dead.

User-Generated 139

User-Generated CRM Marketing Marketers 139

Content Marketing Institute

NOVEMBER 14, 2017

Like their peers in North America, Australian content marketers say their organizations are concentrating more on building audiences than they were a year ago. That’s a 23% year-over-year increase, which is higher than the 18% year-over-year increase reported by North American B2B content marketers. The importance of commitment.

Content Marketing 82

Content Marketing Transform Marketing Marketers 82

Content Marketing Institute

NOVEMBER 6, 2017

Don’t go overboard on branding. If you want to build links via social media techniques, investing in a white paper as a key cornerstone asset is a good place to start. Data/research. HANDPICKED RELATED CONTENT: How Content Influences the Purchasing Process: Tips for Content Marketers [Research].

Whitepaper 110

Whitepaper SEO Promotion Content Marketing 110