Search Engine Land

FEBRUARY 8, 2024

You’ll learn exactly why and how SEO supports brand growth, sales, and leads. How brands grow Marketing research has made it clear how brands grow. They may not be as committed or loyal to a particular brand or product category.) Again, the research is clear. Let’s dive in.

SEO 125

SEO Branding Shoppers Advertising 125

CMO Network

OCTOBER 1, 2023

With consumers more in control than ever before, brands will need to create individualized, on-demand experiences that place the notion of equity for all at the heart.

Market Research 104

Market Research Place Marketing Marketers 104

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. But consider that the majority of consumers today feel that brands don’t understand them.

Market Research 96

Market Research Gen Z Price B2C 96

Buffer Marketing

APRIL 18, 2024

Some influence web design, some make their way onto packaging, and others become a staple for social media branding. In order to stay ahead of the curve, savvy business owners are constantly on the lookout for ways to keep their social media branding fresh, engaging, and relevant. One powerful strategy?

Gen Z 105

Gen Z Branding Transform Food 105

Vertical Response

MAY 10, 2024

To craft a slogan that sticks, know your audience, highlight benefits, keep it simple yet powerful, and ensure it reflects your brand’s personality. Slogans are key in marketing, requiring careful testing and refining to ensure they resonate with consumers and accurately represent the brand.

Branding 91

Branding Transform Communications Copywriting 91

DIY Marketers

JULY 9, 2023

Don’t even think about getting into affiliate marketing until you read this. Millions are ignoring affiliate marketing research and risking more than they know. If you’re considering affiliate marketing as a business model or a side hustle, you have to know how to do affiliate marketing research.

Affiliate Marketing 54

Affiliate Marketing Market Research Marketing Marketers 54

Marketing Insider Group

AUGUST 2, 2021

But often it’s not the little details so much as your overall branding that needs attention. The way that you present your brand to the public can determine the success of your marketing. If you’re looking at the data and you feel your current branding efforts are holding you back, don’t hit the reset button quite yet.

Branding 132

Branding PR Market Trends Market Research 132

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. But Reddit isn’t the best place for every company. Find out if Reddit marketing is right for you, and how to get started on the self-proclaimed “ frontpage of the Internet. ”.

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Vertical Response

APRIL 12, 2024

Key Takeaways Effective marketing strategies encompass creating value, understanding customer needs, and building strong brand-customer relationships through various channels such as market research, branding, promotion, and analytics.

Marketing Strategy 52

Marketing Strategy Branding Market Segmentation Marketing Mix 52

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Branding 145

Branding Customer Acquisition Customer loyalty User-Generated 145

Calvyn Lee Blog

DECEMBER 10, 2023

The four Ps are product, price, place, and promotion. Just like the legs of a chair, if any of the four Ps are poorly executed, your entire marketing strategy can collapse. Whether you run a small business or a global brand like Tesla, the four Ps of marketing apply. What makes my product unique? Where is the competition?

Marketing Mix 130

Marketing Mix Price Promotion Education 130

Rock Content

DECEMBER 21, 2020

What if you could consider the whole world as your operating market? Without borders for branding, your company could reach people from many different countries and cultures. Then you need to learn more about global branding! To arrive in a new country and make your brand relevant is not exactly an easy task.

Brand Management 78

Brand Management Branding Management Logistics 78

Hubspot Marketing

APRIL 2, 2019

Better yet, the companies that create and market them know exactly the experience they want you to have when you make (or consider) a purchase. That’s why they create a brand. These brands are known, loved, and chosen out of a long lineup of options. What’s a brand? What is branding? The result?

Branding 145

Branding Shoppers Entertainment Advertising 145

Rock Content

MARCH 17, 2023

SEO and brand awareness go hand in hand. Although search engine optimization focuses mostly on driving organic traffic, this strategy also increases brand awareness. Branding is a process in which a company creates a unique and distinct identity for itself that is memorable for audiences and customers.

SEO 80

SEO Branding User-Generated Digital Marketing 80

Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. This helps you better ally with your marketing communications colleagues to contribute to improving your website E-A-T. . Why SEOs should care about brand marketing.

Branding 96

Branding Non-Profit Real Estate Transform 96

Rock Content

OCTOBER 27, 2015

Ascend Media notes that 74% of customers prefer to get to know a brand through articles than through ads. As Google and others have made algorithmic shifts to reward quality content, it’s become a more rewarding place for content marketers who go the extra mile. Content also endures. Content helps convert.

Market Research 93

Market Research Content Marketing Marketing Marketers 93

Martech

MAY 16, 2024

Brands are interested because of the deep penetration that CTV and digital video have with U.S. CPG brands alone are projected to spend $12.6 B2B brands’ ad spend here is projected to climb 22% in 2024, exceeding $4 billion. billion globally on influencer marketing in 2024. households. And they’re growing.

Retail 106

Retail Entertainment Influencer Marketing Advertising 106

Hootsuite

DECEMBER 4, 2019

Four out of five people would rather watch a live video from a brand than read a blog post, according to a survey done by Vimeo and New York Magazine. We're going LIVE with Benefit Cosmetics demonstrating the brand new BADgal BANG! For Instagram , post an appealing on-brand graphic that fits the content. Live videos.

Branding 145

Branding Finance User-Generated Food 145

Neil Patel

DECEMBER 21, 2022

Market research shows that 44 percent of brands feel recommending products on past preferences is imperative, while just 11 percent of customers agree. However, it’s essential to recognize that marketing isn’t a guessing game. Deep, ongoing market research is one of the best ways to truly understand your customers.

Customer 111

Customer Market Research Target Market User-Generated 111

Rock Content

JANUARY 26, 2021

When it comes to marketing, human beings are behind the screens, elaborating or receiving the companies’ ads and content. The intention is to approach brands and consumers with the human essence in mind, which is often lost in digital communications due to the fast pace we live in. From Marketing 3.0 Check it out!

Branding 104

Branding User-Generated Transform Health 104

Rock Content

MARCH 19, 2024

If you’re in B2B marketing, you needn’t be told that success is more than just getting the word out about your products and services. It’s about reaching the right people and convincing them that your brand has the solution they’ve been searching for. A particular B2B brand may not be right for every business.

Whitepaper 83

Whitepaper Marketing Marketers eBook 83

Sprout Social

NOVEMBER 30, 2023

Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses. Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service.

CRM 99

CRM Whitepaper Marketing Marketers 99

Sprout Social

APRIL 25, 2024

Social media marketing templates streamline the process of creating new content or resources, helping you make the most of your time. Social media strategy templates A documented social media strategy sets the foundation for more consistent messaging, branding and reach over time. Download the template 3. Download the template 6.

Social Media Marketing 103

Social Media Marketing Key Performance Indicator Influencer Marketing Management 103

SmartBrief - Marketing

MARCH 17, 2024

For influencers able to amass a sizable following, a plethora of opportunities emerge, including brand partnerships, collaborations and even the potential to launch their own companies and brands. Though this approach may lack the precision of traditional market research, it also circumvents many of its challenges.

Influencer Marketing 107

Influencer Marketing Health Transform Marketing 107

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. Getting that part right is as critical to a good brand story as it is to your favorite novel or TV show. Why are buyer personas important? Accelerate buyers through the sales cycle.

Millennials 139

Millennials Social Media Marketing B2C Market Research 139

Martech

NOVEMBER 9, 2022

Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. Also, podcast ads drive an aided brand recall rate of 71%, per Nielsen. . In a report commissioned by the BBC, organizations with branded podcasts saw: 89% higher awareness. Why we care.

Whitepaper 125

Whitepaper Information Technology Retail Marketing 125

Set Up

MARCH 14, 2024

Piligian shared that curiosity alone can take you very far in the marketing industry. “Be I think people in marketing who really thrive in this business are lifelong learners. They're always intrigued by the brand, brand challenges, as well as [the consumers they] are talking to. Q5 | What is a brand that you admire?

CMO 59

CMO Thought Leadership Market Research Performance Marketing 59

Rock Content

FEBRUARY 12, 2024

In an increasingly connected digital-age world, getting a brand noticed and building a loyal customer base calls for high-quality, engaging content, and plenty of it. The right approach to content marketing can give your brand a powerful voice that makes your target audience truly sit up and take notice.

Key Performance Indicator 72

Key Performance Indicator eBook Market Research Shoppers 72

Rock Content

APRIL 30, 2024

Amazing inbound marketing campaigns also foster lasting, powerful brand-customer connections. Fantastic marketing content answers important questions for your existing and potential customers. It empowers them to make wiser marketing decisions. Soon, your brand will gain serious momentum.

Content Marketing 63

Content Marketing Inbound Marketing Outbound Marketing Direct Mail 63

SMEI

MARCH 10, 2022

A marketing strategy is a plan of action that will help you achieve your business goals. Marketing strategies can be used to increase sales, get your product or service in front of motivated buyers, or boost your brand awareness. A great marketing plan will give you a sustainable competitive advantage.

Marketing Strategy 162

Marketing Strategy Marketing Marketers Target Market 162

Businesses Grow

SEPTEMBER 25, 2023

It was the perfect stage for brands to shine. A beloved brand entered the stage … Oreo cookies. 360i, the agency behind this masterpiece , seized the moment like marketing maestros (fun fact I actually had a hand in creating this Dentsu unit, but that is a story for another day). And it started something new.

Gen Z 126

Gen Z Transform Marketing Marketers 126

Rock Content

MAY 1, 2024

Whether you’re brand new to marketing or have been in the game for a long time, a solid understanding of the basics is crucial to your ongoing success. Of course, creativity and innovation are vital qualities in any successful digital marketing campaign. That’s where the seven functions of marketing come in.

Finance 52

Finance Price Marketing Marketers 52

Content Marketing Institute

MAY 9, 2018

John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. HANDPICKED RELATED CONTENT: How Virtual Reality Could Change Content Marketing. CCO: How do you feel about the ways brands have used VR to date?

Branding 93

Branding Shipping Price Food 93

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Social Media Marketing 126

Social Media Marketing Marketing Marketers Influencer Marketing 126

Martech

MARCH 18, 2024

The power of the consideration set When a buyer comes in-market, they bring a consideration set that has been developing for months or even years. Through exposure to marketing, research into categories, conversations with peers and insights from sources of influence, a shortlist of vendors emerges.

Market Research 96

Market Research Branding Place Customer Journey 96

The CMO Survey

SEPTEMBER 13, 2022

Flattening spending across categories: Marketers report 10.4% growth in marketing spending over the last year but predict this level will decrease and start trending toward the pre-Covid level of 5.8% Brand, CRM, and innovation investments follow the same pattern—all growing but reverting to levels closer to pre-Covid levels. ?Traditional

CMO 130

CMO Analytics Marketing Marketers 130

Hubspot Marketing

JUNE 6, 2023

It's not solely the product that motivates people to come back to a brand, but rather the way they experience it. This is where experiential marketing comes in. When an engagement marketing campaign is event-centric, it's dedicated less to the type of event — like a concert, festival, conference, etc. —

User-Generated 145

User-Generated Marketing Marketers Branding 145