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6 outdated AI marketing trends you should retire in 2025 by Comarch

Martech

AI-powered social media monitoring (sentiment analysis) Then: In the late 2010s, AI was widely used for basic social media listening, primarily focused on monitoring brand sentiment through keywords and simple text analysis. This provided brands with a general understanding of how consumers felt about them, but it lacked depth and nuance.

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5 Email Marketing Strategies to Try in 2018

Adobe Experience Cloud Blog

Something as simple as a personalized greeting can offer a six-fold increase in transaction rate , but 70% of brands still fail to personalize their emails. Take personalization emails a step farther, and you can customize your call to action (CTA). What new email marketing strategies have you tried out this year?

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Social media checklist: Action items for social marketers in 2019

Sprout Social

Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. As 2018 comes to a close, let’s take a look at what you should prioritize in 2019 and what you should let go of. A post shared by Article (@article) on Nov 16, 2018 at 3:58pm PST.

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HubSpot Marketers' Favorite Integrated Marketing Campaigns

Hubspot Marketing

This style of marketing is great for boosting leads and brand awareness. Let's look at some recent integrated marketing campaigns that delivered a great experience for customers and leads alike. The campaign included online and in-person marketing tactics, and is the favorite campaign of staff writer Jay Fuchs.

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Here’s a data-driven strategy for better understanding use cases

Martech

Use cases show brands how consumers interact with their products and services. “Now a lot of companies that we talked to struggle with where to begin in terms of how to prioritize and even identify what their use cases are,” said Karen Wood, Senior Director, Product Marketing at Acquia, in her MarTech presentation.

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How to Fix the B2B Data Meltdown

Adobe Experience Cloud Blog

Yet the marketer’s trust in data has plunged to a new low that’s putting a damper on strategic marketing initiatives, according to Dun & Bradstreet’s (D&B) recently released Sixth Annual B2B Marketing Data Report. And only 11% expressed extreme confidence in 2018. Conduct regular data reviews.

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How connecting customer data drives personalized experiences

Martech

Karen Naves, SVP of global demand generation at Tealium, recently gave a presentation on the benefits — and necessity — of connecting customer data to marketing initiatives. This process can help brands gain a more complete view of their audiences, allowing for more personalized experiences.

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