Hootsuite

SEPTEMBER 16, 2022

Under Bestseller’s corporate umbrella falls fashion brands like Jack & Jones, Vera Moda, and ONLY. On top of a large number of stores, Bestseller has a broad customer base spread across brands. She speaks to users with a warm voice from a smiling avatar, which is in line with Lemonade’s brand. provide customer support.

PR 96

PR Whitepaper eCommerce Retail 96

Hubspot Marketing

NOVEMBER 8, 2023

They enable consumers to get up close and personal with their favorite brands, driving awareness and interest in the process. Immersive Experience I like physical spaces because they give customers the opportunity to see, feel, and experience your brand. Sure, it's all about your brand, but your brand is for them.

COS 103

COS Food Transform Direct Mail 103

Content Marketing Institute

JANUARY 12, 2018

In the 2018 B2B research , 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful. PR vs. demand generation ). Paid digital media is driven by the need to stand out, and promotes differentiating thought leadership more and the buy-now call to action less.

Digital Marketing 111

Digital Marketing Marketing Strategy Content Marketing PR 111

Sprout Social

NOVEMBER 19, 2018

Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018.

Retail 108

Retail Tentpole Shoppers PR 108

Sprout Social

JUNE 24, 2019

B Squared was also named Sprout’s 2018 Partner of the Year. Fifty & Five is a full-service digital & social media agency with a passion for creating memorable conversations between brands and their consumers. SSPR is an award-winning Digital PR Agency that pushes the boundaries of conventional public relations.

Non-Profit 67

Non-Profit PR Social Media Marketing Retail 67

Neil Patel

MARCH 24, 2021

You might not need a record deal to make it as an artist ( just ask Chance the Rapper ), but you will need the media on your side to raise your brand profile. Use your social presence to speak directly to fans, promote your music, announce new tour dates, and generally build a community around your work. Create an Electronic Press Kit.

Marketing 141

Marketing Marketers Promotion User-Generated 141

Exposure Ninja

APRIL 6, 2022

Covering multiple niches related to their brand is an excellent way to use their blog as they are creating content that is not only relevant to their service but also focuses on their different customer types. This makes it the perfect type of content for Wise to share and the perfect place to promote their international transfers.

Marketing Strategy 59

Marketing Strategy Finance PR Marketing 59

Sprout Social

JANUARY 2, 2019

And after all, the social landscape took quite a few twists and turns in 2018. ” We also saw a whole slew of social ad types and fresh business features roll out for brands. From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience. Download Here.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Plan Transform 111

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Thought Leadership 80

Thought Leadership PR CMO SEO 80

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Thought Leadership 74

Thought Leadership PR CMO SEO 74

Moz

DECEMBER 17, 2019

Later, in 2018, that same number was published by Ahrefs when they did a similar survey. Links from digital PR campaigns. Also, digital PR campaigns always cost 10X more than any traditional email outreach campaign. Also, digital PR campaigns always cost 10X more than any traditional email outreach campaign. Paid links.

PR 67

PR Price SEO Branding 67

Content Marketing Institute

JULY 24, 2018

We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: How Brands Use Pop-Up Experiences to Make a Lasting Impression. 100,000: Split between new content tests and paid content promotion like targeted sponsored updates on LinkedIn. CMWorld Click To Tweet.

Whitepaper 106

Whitepaper Content Marketing Direct Mail User-Generated 106

Set Up

MARCH 29, 2022

When “apps” were created, they used design and art to drive the narrative for the user through the interface, and social media forever changed the way brands and humans interacted by engaging in two way creative rather than pushing out messages. Eventually, I joined a PR agency. We never know where life’s big moments will take us.

Law 52

Law Thought Leadership Marketing Marketers 52

Rock Content

NOVEMBER 6, 2017

Marketers likely began their preparations long ago, but with about four weeks remaining (at least as of publication), here’s a checklist – not of who’s been naughty or nice, but how to ensure your brand is optimized for Black Friday 2017. Step 1: Start early. Step 2: Cover the SEO basics. Bradley Shaw of SEO Expert Brad Inc.

Retail 40

Retail SEO User-Generated PR 40

Exposure Ninja

AUGUST 26, 2022

At the end of the post, writer Danny Sullivan explains that the Helpful Content Update is tied to another update from the last twelve months, called the “ Product Review Update “ Like the Helpful Content Update, the Product Review Update focused on promoting originality and devaluing unoriginal, aggregated, and lightweight review pages.

Copywriting 115

Copywriting SEO Education User-Generated 115

Hubspot Marketing

NOVEMBER 6, 2023

In fact, in a recent HubSpot survey of 500+ marketers who sell content via social shopping features, 92% say user-generated content increases brand awareness of their products. Article Article is an online-only furniture brand known for creating chic, Scandinavian-inspired modern pieces.

User-Generated 119

User-Generated Shoppers Manufacturing Promotion 119

Search Engine Land

JULY 3, 2023

Below is a summary of possible areas of influence of E-E-A-T in Google search: Rankings in the classic Google search results At least since the documentation of the Google Core Updates, the importance of E-E-A-T as a ranking influence has been confirmed since 2018. Controlling brand-related online samples.

Management 99

Management PR User-Generated Brand Management 99

Sprout Social

DECEMBER 20, 2023

Social listening Sprout’s social listening solution and AI-driven technology offers custom topics, or pre-built topic templates that enable you to perform competitor analysis, analyze brand health, uncover industry insights, analyze campaigns and monitor events in a snap. Additionally, Oktopost puts an emphasis on their brand safety features.

Branding 104

Branding Price Influencer Marketing Transform 104

Search Engine Land

MAY 3, 2023

Typically, these sites need links to the articles or brand listing pages. Ecommerce An ecommerce site will want links to brand, product or category pages to improve ranking. But my favorite technique is finding unlinked brand mentions of the site’s products. I highly recommend leveraging HARO with a CPG brand.

eCommerce 111

eCommerce PR Affiliate Marketing SEO 111

Hubspot Marketing

NOVEMBER 6, 2018

They promote a focused effort that guides consumers towards a desired action. They also give brands identity, personality, and emotion. Marketing campaigns don’t include all marketing efforts for a brand. Great marketing campaigns follow a consistent theme and promote a single or focused idea or goal (as we’ll discuss.).

Direct Mail 140

Direct Mail Marketing Marketers Transform 140

Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. She offers the lessons learned along the way to help B2B brands create influencer marketing programs: Set a clear goal. Your revenue last year was a smart $29.4 Set a clear goal.

Influencer Marketing 104

Influencer Marketing Branding Whitepaper Thought Leadership 104

Content Marketing Institute

DECEMBER 6, 2018

Health insurance provider Anthem BlueCross BlueShield developed The Benefits Guide to provide objective, practical information to business owners looking to promote office health or to better understand the Affordable Care Act (ACA). HANDPICKED RELATED CONTENT: Are You Still Content Marketing Like It’s 2018? Why it’s different.

Content Marketing 106

Content Marketing Branding Health User-Generated 106

Neil Patel

JANUARY 21, 2020

That number increased to 1,653 in 2016 and to 3,234 in 2018. That’s why you are seeing people like Gary Vaynerchuk and Grant Cardone promoting their phone numbers all over Instagram. Not only can it help with your site’s indexing but it can also help with brand building, which indirectly will help boost your rankings as well.

SEO 145

SEO User-Generated PR Education 145

AWeber

FEBRUARY 13, 2024

And what if that strategy didn’t only make your brand popular, but also drove significant traffic, engagement, and conversions for your business? Microblogging is an excellent way to grow your business, thanks to its high potential for engagement and ability to generate brand awareness.

Non-Profit 85

Non-Profit User-Generated Entertainment Promotion 85

Hubspot Marketing

AUGUST 9, 2018

According to the dictionary , marketing is “the process or technique of promoting, selling, and distributing a product or service. ” The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services. Digital Marketing.

PR 125

PR Marketing Marketers Non-Profit 125

Neil Patel

DECEMBER 18, 2018

If you have a strong brand like Nike or Amazon, this doesn’t matter as much. Hack #7: Brand queries is the fastest way to increase rankings. No matter which industry you are going after, the more people that type in your brand name into Google and click on your site, the faster your rankings will climb.

eBook 111

eBook User-Generated PR SEO 111

Moz

MAY 21, 2020

We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. We know agencies, brands, and freelancers are struggling in the midst of the economic downturn, and that it's more important than ever to hone skills and build new ones.

Thought Leadership 70

Thought Leadership PR CMO Price 70

Search Engine Land

SEPTEMBER 26, 2023

Medic update Let’s hop back to August 2018, which is likely to be well remembered by many SEO enthusiasts with health-related sites – all thanks to the Medic update. It’s about promoting the “very best” and ensuring that they get the spotlight they deserve. Stoica also sheds light on the updates that profoundly impact businesses today.

SEO 130

SEO Transform User-Generated Health 130

Orbit Media Studios

SEPTEMBER 20, 2022

Most bloggers struggle to find time to create and promote their content. Finding time to write and promote blog content competes with our other priorities. Each of the items here are aspects of content strategy, including content formats and promotion channels. But content marketing remains challenging.

B2C 145

B2C eBook Analytics Promotion 145

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Take a look at the data and the numbers. Statista ).

Digital Marketing 104

Digital Marketing Marketing Strategy B2C Marketing 104

Content Marketing Institute

NOVEMBER 9, 2018

In May I judged a category in the 2018 Content Marketing Awards. Rand spoke to me about measurement on an episode of the Brand Newsroom podcast. “I Distribute content , via your email database, social media, and PR. It’s a little disingenuous to pay Google to promote your content or website, then turn around and claim success.

Content Marketing 99

Content Marketing Customer Acquisition User-Generated Marketing 99

Content Marketing Institute

APRIL 25, 2018

I’ll let you in on a little secret, too: Some sites won’t link to gated pages because it feels promotional. TIP: If your primary goals are brand awareness, traffic, or backlinks, forgo the gate altogether. This next idea comes from Hailley Griffis at Buffer, which recently published The State of Remote Work in 2018.

PR 99

PR B2C Promotion Health 99

Content Marketing Institute

JULY 20, 2018

Editor’s note: Evan Parker is a finalist for 2018 Content Marketer of the Year. Planning, creating, distributing, and promoting content typically involves people on more than one team. Entertainment marketing created their content, brand created their content, social created their content. told the story on his Dale Jr.

Entertainment 57

Entertainment PR CMO Content Marketing 57

Econsultancy

DECEMBER 13, 2021

In fact, 20% of budgets are spent on newspapers, magazines and OOH – well above the 13% budget ringfenced for these formats by the average brand. billion, as brands battle it out with their headline Christmas ads. Meanwhile, spend by online car brands like Carwow and Cinch has collectively grown by 235% to reach £36.3

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 103

Copywriting CMO PR Social Media Marketing 103

Hubspot Marketing

FEBRUARY 21, 2019

But cybersecurity is about more than just avoiding a PR nightmare. It encourages transparency and reduces friction as customers become advocates for your brand. It’s a very common type of cyber attack — over 75% of organizations fell victim to phishing in 2018. Investing in cybersecurity builds trust with your customers.

Non-Profit 107

Non-Profit PR Law Education 107

Moz

DECEMBER 5, 2018

In fact, local links were one of the top three takeaways from the 2018 Local Search Ranking Factors survey. Savvy local brands (including brick-and-mortar models) will see the way the wind is blowing with this and work to form non-Google-dependent sources of traffic and lead generation. Why is this?

SEO 52

SEO Place PR Food 52