SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Automobile 84

Automobile Marketing Marketers Social Media Marketing 84

Econsultancy

DECEMBER 6, 2021

As remote work and business continues, it is evident B2B brands are investing in Instagram and other (perhaps typically neglected) social platforms to connect with their employees and potential customers in new and creative ways. Marketing spend across other channels jumped in this year in comparison to 2020’s recordings.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 109

Copywriting CMO PR Social Media Marketing 109

Hubspot Marketing

APRIL 25, 2022

In 2019, we saw brands like Guess experimenting with TikTok by creating their own unique viral video challenges. We predicted more industries and brands would start getting creative with their marketing tactics and dabble with TikTok over time. However, in 2022, brands are still struggling to find their place on TikTok.

Gen Z 121

Gen Z Influencer Marketing Social Media Marketing Finance 121

Hootsuite

DECEMBER 4, 2019

To get started creating winning social videos, read our guide to creating the perfect social video. In addition to video posts, consider posting live video updates to your social channels. We're going LIVE with Benefit Cosmetics demonstrating the brand new BADgal BANG! Live videos. How to Use Benefit BADgal BANG!

Branding 145

Branding Finance User-Generated Food 145

Content Marketing Institute

AUGUST 31, 2018

Editor’s note: Beverly Jackson is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. And it offers several lessons for other marketers. Circus Circus (@CircusVegas) June 30, 2018.

Branding 73

Branding Transform Entertainment Customer Journey 73

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A.

Digital Marketing 94

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 94

Sprout Social

DECEMBER 13, 2018

Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. As 2018 comes to a close, let’s take a look at what you should prioritize in 2019 and what you should let go of. Personalize your marketing efforts. Where is the line?

Marketing 110

Marketing Marketers Advertising Advertisers 110

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. Increase brand awareness.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Plan Transform 111

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. Free Promotion. Paid Promotion. Facebook has a whopping 1.59

Shoppers 126

Shoppers Product Gen Z Promotion 126

Content Marketing Institute

MARCH 1, 2018

Our writing was solid, well curated, and helpful for social media managers, but it wasn’t definitive. In our space of social media marketing, we felt being definitive wasn’t merely pontificating about a new announcement from Google or commenting on how to use a new feature on Instagram. kalnerwilliams.

Branding 91

Branding Inbound Marketing Content Marketing Social Media Marketing 91

Hootsuite

MAY 7, 2020

Since its global release in 2018, TikTok’s growth has been explosive. Thinking about adding TikTok to your social media marketing strategy? Bonus: Want to know how a viral social video creator makes millions of dollars in sales? Brands are jumping aboard, too. important; }. Not yet, at least. mar_king17 ?

Transform 145

Transform Price Marketing Marketers 145

Sprout Social

OCTOBER 16, 2018

Social media and the beauty industry go hand in hand. After all, beauty brands represent many of the most-followed, active accounts on Instagram in particular. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling. What more could a brand want?

User-Generated 100

User-Generated Promotion Entertainment Branding 100

Hubspot Marketing

JULY 23, 2019

Watching the growth of young, promising social channels will help you determine which are worth joining and which aren't worth your time. And, if you do end up joining a hot new social channel early on, you may have more time to pick up on what promotional really content works there. In 2018, the lip-syncing app, Musical.ly

Gen Z 145

Gen Z Entertainment Millennials Marketing 145

Many Chat

JULY 13, 2022

It remains a hot topic of conversation in the social media marketing world. Despite the fact that Instagram stated “shadowbanning isn’t real” in 2018, a year later, a spokesperson admitted the platform does have measures to limit inappropriate content. Confusing brand image. Follow-for-follow schemes.

Gen Z 128

Gen Z User-Generated Promotion Energy 128

SMA Marketing

JANUARY 19, 2023

A business owner's time is better spent hiring the right team to handle their digital marketing while they focus on other business development and financial matters. Your Message Isn't Coming Through Online Perhaps your website was created years ago and no longer accurately reflects your brand. A content marketing audit.

Digital Marketing 98

Digital Marketing Marketing Marketers SEO 98

Hootsuite

SEPTEMBER 22, 2021

The last time Twitter talked about shadowbanning explicitly was in this blog post from 2018. This includes explicitly suggestive content, content that promotes vaping and a variety of other topics. Act like a human, and your content is much more likely to be shared and promoted in feeds and on discover pages. Twitter shadowban.

User-Generated 144

User-Generated Promotion Management Social Media Marketing 144

Neil Patel

SEPTEMBER 13, 2021

FYRE is a documentary about Fyre Media’s failed music festival. It captures how Billy McFarland’s vision for his company, Fyre Media, was not only to promote musicians but to put on a new kind of luxury concert experience for millennials who were bored with Coachella and other festivals. Its runtime is 78-minutes.

Transform 136

Transform Marketing Marketers Millennials 136

Hootsuite

OCTOBER 26, 2020

Any brand using Twitter as part of its social media marketing plan likely recognizes Twitter updates each month. Staying on top of new Twitter updates can help your brand make the most of the social media platform and try out the new features. Jump back to see Twitter updates in previous months.

Health 145

Health User-Generated Social Media Marketing Promotion 145

Martech

MARCH 22, 2022

Today, Shopify introduces Linkpop, a link-in-bio tool that allows creators and followers to quickly get to promoted products and buy them. Creators on social media platforms like Instagram add the Linkpop link to their bio, and in one click their followers are taken to a storefront powered by Shopify. Updates for marketers.

Marketing 91

Marketing Marketers Digital Marketing Promotion 91

Hootsuite

NOVEMBER 4, 2022

If you don’t have a strong employer brand… well, good luck beating the appeal of freelancing in your PJs. By creating social content for your teammates to share about your company’s culture, projects, and benefits, you’ll help them create a shiny employer brand and attract qualified candidates who… uh, also don’t suck as people.

Copywriting 104

Copywriting Shipping Promotion Social Media Marketing 104

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Set goals for video marketing. Set goals for video marketing.

Video Marketing 143

Video Marketing Marketing Strategy Entertainment Marketing 143

Hootsuite

OCTOBER 27, 2021

Verification for Pages with large audiences has been required since 2018. Getting verified on Facebook is a great way to establish brand credibility online. Both large brands and local businesses can be verified on the platform. This might be the case if your brand uses different names in different markets.

User-Generated 145

User-Generated Social Media Marketing Management Branding 145

Sprout Social

SEPTEMBER 24, 2018

Like good ol’ fashioned television, IGTV has channels, which brands use however they like. IGTV connects brands with a whole new audience. From start to finish, this compelling content is a fantastic example of how brands highlight their knowledge and industry expertise on Instagram TV. View this post on Instagram.

Fashion 103

Fashion Food Promotion Branding 103

Hootsuite

JANUARY 15, 2020

Understanding social media demographics —the different audiences that each platform has the potential to reach—allows you to: Reach the right audience. Fine-tune your marketing strategy. Simple: The best social media marketers know where their audience is. That’s an increase from 35% in 2018.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Sprout Social

MARCH 30, 2021

And with the right tool, you can wield that power for the good of your brand. Sprout Social’s Listening solution lets you create highly customized Topics that surface conversations that matter most to your brand and answers to your burning questions. — Jordannn (@lockha12) August 15, 2018. What day is leg day?

Health 120

Health Manufacturing Promotion Social Media Marketing 120

Adobe Experience Cloud Blog

APRIL 17, 2019

Although MarTech software applications accounted for nearly 30% of a CMO’s budget in 2018, certain aspects of technical SEO might be harder to conceptualize and fit under a unified marketing umbrella. Successful inter-departmental collaboration can be tied to revenue and positive brand impact. Impact on revenue.

SEO 134

SEO Thought Leadership Marketing Marketers 134

Sprout Social

JUNE 15, 2020

” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. The short answer is a resounding “yes.”

Law 130

Law Marketing Marketers User-Generated 130

Marketing Insider Group

DECEMBER 29, 2020

The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Brand strategy, customer loyalty, and innovative technology are paramount. 92% of consumers agree that every interaction with a brand matters and the entire customer experience should be excellent.

Market Trends 144

Market Trends Digital Marketing Marketing Marketers 144

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Brand loyalists.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Hootsuite

OCTOBER 15, 2020

But social media marketers can practice it, too. Several social platforms have made recent accessibility updates. Social media accessibility isn’t technically required under Web Content and Accessibility Guideline’s 2.1 Inclusive social media marketing is just good social media marketing.

Social Media Marketing 145

Social Media Marketing User-Generated Health Copywriting 145

Hootsuite

OCTOBER 22, 2019

Only YouTube had more downloads in 2018 (2019 statistics are not yet available). With half a billion people using Stories every single day, it’s clear that Stories are an important channel for brands. Instagram is the fastest growing social media platform in Canada. The social network saw 20.4% growth in 2019.

User-Generated 112

User-Generated Gen Z Marketing Marketers 112

Hootsuite

MARCH 31, 2020

AMAs were originally text-based, but it can also be effective to answer questions using live social video or interactive stickers. Learn more : 7 Great Ways Brands Are Using Instagram’s “Questions” Sticker. Your real face is augmented with graphics (and sometimes sounds) created by the social platform. Brand advocate.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. It can be limited to a single network, or take place across multiple social media platforms. Olive asked, and beer is on its way!

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hootsuite

SEPTEMBER 21, 2020

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Benefits of social media for nonprofits. Social media marketing for nonprofits allows you to share your message on a global and local level. Promote awareness.

Non-Profit 145

Non-Profit Social Media Marketing Promotion Food 145

Power Digital Marketing

DECEMBER 10, 2022

In this feed, we’ll bring to light the benefits of both organic and paid Instagram marketing, strategies on leveraging Instagram’s algorithm to grow your brand, and how to get started. Why choose Instagram marketing? In other words, the social media platform offers businesses an excellent chance to gain tremendous exposure.

Affiliate Marketing 52

Affiliate Marketing Marketing Marketers User-Generated 52

Sprout Social

JUNE 24, 2019

B Squared Media is a boutique digital marketing agency specializing in “done-for-you” social media marketing and advertising. B Squared was also named Sprout’s 2018 Partner of the Year. social messages annually. social messages annually. Thin Pig Media. Fifty & Five. Friendemic.

Non-Profit 69

Non-Profit PR Social Media Marketing Retail 69