Marketing Insider Group

MAY 4, 2021

The idea of a brand’s marketing expressing empathy almost seems laughable: Marketing exists to generate money and sales by convincing people to buy stuff. That’s why empathy in content marketing is critical for content to deliver everything you were promised. You need empathy to make content relevant.

Content Marketing 145

Content Marketing Marketing Marketers User-Generated 145

Rock Content

DECEMBER 27, 2017

Content marketing is constantly evolving. From the growth of mobile platforms to the shifts in which content is seen as ‘in favor,’ the landscape has changed considerably over the past few years. It will continue to shift in 2018, presenting companies with many opportunities to win with high impact content.

Content Marketing 58

Content Marketing Real Estate Influencer Marketing User-Generated 58

Scoop.it!

MARCH 10, 2022

Content is king! Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. This is where modern content automation options can help your business.

Content Marketing 110

Content Marketing Transform User-Generated Marketing 110

Adams & Knight Marketing

AUGUST 6, 2019

Adams & Knight has been recognized as a finalist in the Content Marketing Institute’s 2019 Content Marketing Awards for “Best Content Marketing Program in Travel/Tourism” for its work with the Connecticut Office of Tourism.

Content Marketing 100

Content Marketing Marketing Marketers User-Generated 100

Scoop.it!

DECEMBER 28, 2023

Content marketing is, without a doubt, one of the best ways to achieve this goal. So, how do you use content marketing to boost conversions? But on top of that, it also ensures that users who convert don’t walk away with unmet expectations. Naturally, this will positively impact trust and conversion rates.

eCommerce 116

eCommerce Content Marketing Customer loyalty Marketing 116

Rock Content

SEPTEMBER 16, 2020

In 2017, this number grew to 43%, and then 51% in 2018, and is expected to increase to at least 80% by 2022. While the SaaS market is predicted to grow to a staggering $220.21 Therefore, it is extremely important to have a Content Marketing strategy in place that can stand up to the rigorous competition in this arena.

Marketing Strategy 124

Marketing Strategy Whitepaper Content Marketing B2C 124

Content Marketing Institute

DECEMBER 3, 2018

Many brands leverage content marketing to generate qualified leads and boost sales. In fact, content marketing generates over three times more leads as outbound marketing and costs 62% less. When the goal is lead generation, you need to incorporate that objective into your strategy.

Content Marketing 111

Content Marketing User-Generated Outbound Marketing Marketing 111

Buffer Marketing

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 135

Content Marketing User-Generated Analytics Marketing 135

Content Marketing Institute

DECEMBER 6, 2018

These are real results from real companies shared in response to our request for examples of awesome content marketing via HARO and other channels. Let’s explore how six companies in six industries find amazing results from their content marketing programs. These aren’t made-up numbers. IEEE GlobalSpec: Engineering360.com

Content Marketing 111

Content Marketing Branding Health User-Generated 111

Content Marketing Institute

NOVEMBER 9, 2018

But ask marketers if they’re measuring the right things and most answers are closer to “damned if I know” than “you betcha.” In May I judged a category in the 2018 Content Marketing Awards. Rand says content marketers run into problems when they assume some metrics are good and others are bad.

Content Marketing 110

Content Marketing Customer Acquisition User-Generated Marketing 110

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. 1,000: Take the marketing team to dinner. Support external content creation. Create shows, raid for content.

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone.

Outbound Marketing 112

Outbound Marketing Content Marketing Traditional Marketing User-Generated 112

OnPassive Marketing

JULY 14, 2022

As the number of content marketers and consumers on the internet continues to grow, we are seeing a significant shift in how consumers see our industry. The changing consumer landscape has produced many new content marketing statistics that can help you stay ahead of the curve. What Is Content Marketing?

Content Marketing 95

Content Marketing Marketing Marketers B2C 95

Content Marketing Institute

FEBRUARY 28, 2018

Enter, 20-year marketing veteran Lisa Mattson. This post shares some ideas from her Content Marketing World talk, How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy – ideas that you can steal to reinvigorate your brand. 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment.

Content Marketing 111

Content Marketing Marketing Marketers Food 111

Content Marketing Institute

DECEMBER 7, 2018

Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” research Click To Tweet. Cost: Free.

Content Marketing 110

Content Marketing Marketing Marketers Analytics 110

Content Marketing Institute

JANUARY 18, 2019

Sites with user-generated content like Quora and Reddit can be gold mines for referring traffic to your website, boosting brand authority, and reaching niche audiences for your business. But you better respect what is and is not allowed on these powerful channels for distributing your content and increasing engagement.

Content Marketing 110

Content Marketing User-Generated Marketing Marketers 110

Hootsuite

MARCH 9, 2020

While people keep their eyes on the big-name platforms for signs of saturation, user alienation, and stagnation, LinkedIn continues to own and grow its valuable niche. If you’re in B2B marketing, we have no doubt your LinkedIn business strategy is already in full swing. LinkedIn user statistics. 27% of Americans use LinkedIn.

User-Generated 145

User-Generated Thought Leadership Education Marketing 145

Hootsuite

FEBRUARY 20, 2020

In Europe, Northern Europe has the highest percentage of social media users (79%), versus Southern (66%), Western (62%) and Eastern Europe (57%). India has had the biggest increase in social media users since 2019, with 130 million new users, a 48% year-over-year increase. in 2019 , compared to 6% in 2018 (and 15% in 2016).

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Adobe Experience Cloud Blog

MAY 22, 2019

When mastered, demand generation can help transform even an underdog brand into a market leader. The goal of demand generation isn’t overnight success, but a gradual, methodical shift in perception among your audience. And content is key to this shift. First, content marketing is still in its infancy.

Whitepaper 134

Whitepaper Telemarketing Transform Thought Leadership 134

Adobe Experience Cloud Blog

NOVEMBER 21, 2017

Asking your audience for feedback, whether through ratings or comments, is a great first step in driving user interaction. The typical pop-ups that ask for ratings can easily come across as annoying, disrupting what should be a seamless user experience on your website. Incentivize with Gamification and Rewards.

User-Generated 134

User-Generated Entertainment Thought Leadership Place 134

Adobe Experience Cloud Blog

APRIL 6, 2018

I am a Marketing Nation Summit veteran—this year will be my 5 th Summit—and maybe I say this every year, but it’s FOR REAL this year—2018 is going to be the best Summit yet! For Marketo power users: Analytics That Matter: Reports For Every Stage of the Funnel. For healthcare marketers: Building a Content Marketing Powerhouse.

Transform 134

Transform Thought Leadership Marketing Marketers 134

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. Which Social Media Platform Should You Market Products On? Facebook has a whopping 1.59

Shoppers 143

Shoppers Product Gen Z Promotion 143

Rock Content

OCTOBER 11, 2018

It’s an exciting time for Content Marketing Institute (CMI) and ScribbleLive, as we’ll be joining forces to host the first-ever virtual Demand Generation Summit on October 31st. What You’ll Learn at the Demand Generation Summit. How to Use Advanced Data to Unearth Your Total Addressable Market.

Content Marketing 45

Content Marketing eBook User-Generated Customer Journey 45

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketing Marketers 145

Lusha

JANUARY 10, 2018

I’m Lusha, and I help marketing professionals save time and meet their goals faster. Today I’ll discuss lead generation tools – specifically, ones that will add a lot of value to your lead gen operation but won’t cost you a buck. Lead generation has changed. Inbound lead generation is “softer”.

User-Generated 63

User-Generated Price Marketing Automation Platform Email Marketing 63

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Marketing Insider Group

SEPTEMBER 16, 2020

And time to update your LinkedIn Marketing Strategy ! Users in a handful of countries already have access to LinkedIn Stories. Don’t worry, they’ll hit the rest of LinkedIn’s 706+ million users in 200 countries soon enough. LinkedIn first launched a Stories feature back in 2018 called Student Voices.

Real Estate 145

Real Estate User-Generated Promotion Marketing Strategy 145

Sprout Social

JANUARY 2, 2019

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. Oh, and we also saw a notable shift in social content marketing. Generate new leads and grow revenue.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Plan Transform 112

Rock Content

JUNE 30, 2020

After all, with interactivity, you can not only increase your conversion rates but also generate revenue. In this article, we are going to show you how to do so in the following topics: Content Marketing: where do we stand? How’s the interactive content scenario? How to generate revenue with interactive content?

Whitepaper 106

Whitepaper eBook Transform User-Generated 106

Marketing Insider Group

FEBRUARY 24, 2021

Digital transformation progression means diverse pools of users will want to use your website to learn and shop. For example, a study found that 70 percent of websites in several industries were “unavailable” to blind users. For example, a study found that 70 percent of websites in several industries were “unavailable” to blind users.

Law 141

Law Shoppers User-Generated Transform 141

Content Marketing Institute

JULY 11, 2018

HANDPICKED RELATED CONTENT: No Lies: How to Get Content Marketing Right in E-Commerce. Retail content is a mixed (shopping) bag. According to Deloitte’s 2018 Retail, Wholesale and Distribution Outlook , U.S. GDPR is the biggest opportunity in more than a decade for #content marketers to become strategic.

Retail 105

Retail Customer Acquisition Shoppers User-Generated 105

Content Marketing Institute

JUNE 22, 2018

And, judging from the sheer number of content creators who operate in this space, I’m not the only one. and host of the Travel, Tourism, and Hospitality Lab at Content Marketing World 2018 , travel is one of the only industries where the place you do business matters just as much as the business you do.

Content Marketing 109

Content Marketing Price Fashion Entertainment 109

Hubspot Marketing

OCTOBER 27, 2022

Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it's up-to-date, innovative, and engaging for your prospects and customers – no matter when or how they intend to buy. Let's dive into those, now.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Search Engine Land

FEBRUARY 16, 2024

The continued flood of purchase-ready visitors makes Amazon lucrative for sellers who can stand out and generate sales from the platform. In 2024, this has become even easier with generative AI. It’s hard to imagine it was only $10 billion in 2018. Amazon’s reign as the king of ecommerce won’t end any time soon. billion in 2023.

Marketing Strategy 124

Marketing Strategy Shoppers eCommerce Advertisers 124

Marketing Insider Group

DECEMBER 12, 2017

Rounding the corner on 2018 – and what will likely be a more sophisticated and competitive digital marketing landscape – it’s time to look back at the highlights of 2017. User-generated content and a rainbow of influencer strategies have been changing the way brands […].

Digital Marketing 98

Digital Marketing User-Generated Marketing Marketers 98

Content Marketing Institute

APRIL 16, 2018

No matter what your content marketing strategy is, keyword research is the fuel. Keywords inform marketers as to what their audience strives to know, let them monitor their competition, and offer a constant source of content ideas. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018.

SEO 111

SEO User-Generated Content Marketing Place 111

Content Marketing Institute

APRIL 4, 2018

The subject area is massive and at times overwhelming, but data visualization (sometimes called “dataviz”) is among the most critical skills for marketers to understand at least at the basic level, if not to study in more depth. Let’s walk through the what, how, and why of data visualization for marketing. Dataviz as marketing insight.

Marketing 111

Marketing Marketers Thought Leadership User-Generated 111