Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. In 2018, 17% of marketers were actively planning to add podcasting to their strategy. In 2018, there were more than 750,000 active podcasts. Podcasts and Advertising.

Gen Z 140

Gen Z Advertising Advertisers Millennials 140

Hubspot Marketing

DECEMBER 5, 2019

The platform is also thriving with Gen-Z and millennial audiences that might be using that platform to make purchasing decisions later on in life. Gen Z makes up 26% of Reddit Users. 51% of Gen-Z users say they're attracted to the platform's user-driven features, such as subreddits, comments, and upvotes.

Gen Z 145

Gen Z Millennials User-Generated Advertising 145

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. Even back in 2018, a whopping 87% of consumers said they wanted to see more video from brands in the next year. Half of Gen Z and Millennials "don't know how they'd get through life without video.".

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Hootsuite

OCTOBER 8, 2020

Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z. And according to Snapchat user statistics collected in 2018 , American teenagers are most likely to use YouTube, followed by Instagram, Snapchat and then Facebook. Source: Digital 2020. Source: Snap Kit. billion — soon.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Hubspot Marketing

NOVEMBER 26, 2019

Since launching in early 2018 , TikTok's been covered by seemingly every major news publication and racked up millions of downloads globally. In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. In 2018, TikTok made $3.5

Gen Z 145

Gen Z Entertainment Millennials Advertising 145

Hubspot Marketing

APRIL 13, 2020

In 2018, North America discovered a viral new app called TikTok. In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. millennials like me were children, we raced home from school to message our friends on AIM.

Gen Z 144

Gen Z Millennials User-Generated eCommerce 144

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. In 2018, the lip-syncing app, Musical.ly Year Launched: 2018.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Hubspot Marketing

JULY 25, 2022

This is an important call-out: While you'll want to focus on social media for your lead generation efforts, it's still vital to have a strong, effective in-store shopping option for those who would like to make the final sale in person. And 55% of millennials prefer buying a product that has strong reviews.

Gen Z 129

Gen Z Millennials Retail Price 129

Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. Still, the millennial generation remains the platform’s median age. This means good news for marketers targeting millennials, who generally have more disposable income. Millennial Pinners are up 35% year over year.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Hubspot Marketing

FEBRUARY 12, 2019

In 2018, YouTube was the most popular IOS app. 59% of Generation Z (16-24-year-olds) have increased their YouTube usage since last year. 46% of millennials (25-34-year-olds) have increased their YouTube usage since last year. 59% of Generation Z (16-24-year-olds) have increased their YouTube usage since last year.

Video Marketing 145

Video Marketing Millennials Gen Z Entertainment 145

Hootsuite

FEBRUARY 4, 2020

1 billion users worldwide by 2018, according to Instagram CEO Kevin Systrom. More than 1 billion monthly active users (last updated by Instagram in 2018). When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Sales Force: CMO

AUGUST 2, 2022

Each of the five generations currently in the workforce — The Silent Generation/Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z — have different lived experiences that shape their perspectives, values and working styles. What about Gen X? Make continuous learning the norm.

Gen Z 98

Gen Z Millennials Health User-Generated 98

Hubspot Marketing

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. The number of people who listened to a podcast at least once increased by 20 million between 2018 and 2019. Podcasts reach younger audiences. Podcast listeners are growing fast.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Search Engine Land

OCTOBER 3, 2023

The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. Conversations about generations often focus on differences instead of similarities.” In 2018, 18.4 In 2016, 18.1 trillion views.

Gen Z 115

Gen Z Millennials Marketing Marketers 115

Power Digital Marketing

FEBRUARY 18, 2019

Although the oldest Gen Zs are just now graduating college or entering the workforce, the newest generation is already having a major impact on all industries. Born between 1995 and 2009, Generation Z has developed distinct qualities that are making marketers rethink their strategies for the near future.

Gen Z 40

Gen Z Millennials Entertainment User-Generated 40

Hubspot Marketing

MARCH 8, 2021

Instagram's shopping features might be useful to your brand if you already have a presence on Instagram, target the Gen Z or millennial audiences, and have engaging or intriguing photo or video assets to market your product, brand, or service. Takeaways for Marketers.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Hubspot Marketing

OCTOBER 11, 2023

It shut down in October 2018. Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok. 2018 - TikTok and Musical.ly Consumers of all generations browse for products and make purchases within social media apps, with Millennials and Gen Z taking the generational lead.

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. In 2018, amid TikTok's early success, Facebook quietly launched a competing app called Lasso. Both networks have solid benefits and entertainment factors.

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

Hootsuite

JANUARY 15, 2020

Here are a few general demographic data points about social media that you should know: 72% of American adults use social media. 366 million new people started using social media in 2018 alone. That’s an increase from 35% in 2018. One out of every two millennials use Pinterest every month. Source: Digital in 2019 report.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Backlinko

JUNE 4, 2024

Here’s a detailed breakdown of US retail ecommerce sales since 2018: Year US Retail Ecommerce Sales 2018 $512.57 Here’s a detailed breakdown of US retail ecommerce sales since 2018: Year US Retail Ecommerce Sales 2018 $512.57 Ecommerce share in global retail sales is forecasted to reach 22.6% trillion in 2023, up from $1.03

eCommerce 100

eCommerce Gen Z Shipping Retail 100

Sprout Social

JULY 27, 2021

In 2018, Missguided boasted a 40% sales increase every night the show was on. First of all, Love Island viewers are almost exclusively Millennials and Gen Z. Missguided, which sponsored the show in 2018, has used social media to remain part of the Love Island conversation (despite no longer being an official partner).

Gen Z 134

Gen Z Fashion Influencer Marketing Millennials 134

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. It's estimated that 2 million businesses were advertising on the platform in 2018.

Shoppers 143

Shoppers Product Gen Z Promotion 143

Hootsuite

DECEMBER 10, 2019

Posted by Citadel Careers on Wednesday, May 16, 2018. Millennials are feeling particularly bleak. That’s more than they trust government, media, or business in general. In particular, millennials identified several areas they want their companies to deliver on. Is Gen Z your target audience ?

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Sprout Social

AUGUST 29, 2019

Decline aside, this still means Twitter is a great platform for brands that are targeting Gen Z and Millennials, especially with 32% of U.S. teens surveyed in 2018 reporting that they use Twitter. Sprinkled throughout those tweets are ads (promoted tweets), which collectively made up 86% of Twitter’s revenue in 2018.

Gen Z 111

Gen Z Millennials Analytics Advertising 111

Sprout Social

APRIL 22, 2019

This percentage has increased from 59% to 64%, showcasing just how popular Instagram is with younger generations. If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. 68% of Millennials consume Stories on Instagram vs. 49% on Snapchat and 44% on Facebook.

Millennials 111

Millennials Gen Z User-Generated Marketing 111

Sprout Social

OCTOBER 31, 2018

— Texas Rangers (@Rangers) October 29, 2018. — Stats By STATS (@StatsBySTATS) October 27, 2018. — The DIS (@TheDIS) October 25, 2018. — Clinton Bonner (@clintonbon) October 28, 2018. — Brafton (@Brafton) May 30, 2018. — Rebekah Radice (@RebekahRadice) October 28, 2018.

Branding 111

Branding Gen Z Food Millennials 111

Neil Patel

DECEMBER 29, 2020

A joke about the AARP, for instance, isn’t going to fly with a Gen Z crowd. Meanwhile, a joke using terms like stan and salty with Gen X will most likely fall on deaf ears. Take Chase Bank’s tweet ostensibly advising a Millennial. In 2018, Ruffles did a witty take on a stock photo that went viral a few years earlier.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Sprout Social

JANUARY 16, 2020

Speaking of which, IHOP’s 2018 “IHOB” campaign which saw the brand temporarily deem themselves the “International House of Burgers” is actually another notable viral marketing example. Notable examples include Kylie Jenner’s infamous 2017 Pepsi ad and McDonald’s 2018 Rick and Morty promotion which resulted in riots. For example.

Gen Z 130

Gen Z Marketing Marketers Millennials 130

Hubspot Marketing

FEBRUARY 3, 2020

In 2018, Skittles decided they didn't want to shell out millions of dollars on a Super Bowl ad. For example, on average, Gen Z and millennials will only pay attention to online content for eight to 12 seconds. Take Skittles for example. Instead, they used the money to create a full-length Broadway musical.

Gen Z 144

Gen Z Advertising Advertisers Energy 144

Spiralytics

FEBRUARY 5, 2023

Today’s Facts and Statistics on Gender Marketing Many Millennials and Gen Zs are swaying away from traditional gender roles and embracing new concepts beyond identifying as a man or woman. 50% of millennials consider gender as a spectrum. Here are some statistics that show gender’s impact on marketing.

Gen Z 96

Gen Z Millennials Marketing Marketers 96

Sprout Social

JULY 12, 2019

Posted by Warby Parker on Thursday, January 18, 2018. Posted by F1 on Thursday, October 11, 2018. 420 is a holiday companies love to cash in on, especially those who sell delicious sweet treats to millennial and gen Z customers. Spoiler alert: It’s a beautiful thing. However, they don’t leave it at that.

Customer 111

Customer Gen Z Manufacturing Energy 111

Hootsuite

JANUARY 13, 2022

As a result, buyers are more selective about the brands they interact with and purchase from, especially the notoriously fickle Gen-Z. Over 50% of millennials base their decision to buy a product on recommendations from their family and friends, so this is where UGC can shine since it is precisely that: a personal recommendation.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Econsultancy

FEBRUARY 18, 2022

According to a 2018 survey by Forrester , 68% of US consumers say that their social values shape their shopping choices. Forrester states that, while just one out of ten baby boomers can be classed as values-motivated, this rise to one in four for millennial consumers.

Gen Z 54

Gen Z Millennials Shoppers Retail 54

Hubspot Marketing

MARCH 11, 2019

In 2018, there were over 3.2 For example, if your company sells trendy leggings and joggers, you might classify your target audience as millennials who like to wear stylish athletic apparel regularly — a style known as athleisure. Youtube : Millennials, closely followed by Generation Z, make up the largest portion of the 1.9

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Neil Patel

JUNE 22, 2021

Target Millennials and Gen Z With Adaptive Content. Millennials and Gen Z now make up a huge segment of the U.S. Find out more about how to market to Millennials , and target Gen Z. That is how you become a content marketing expert; not just following the rest of the crowd. population.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketing 145

Neil Patel

JANUARY 12, 2021

So, when Google announced its decision to start phasing out Google Plus due to low usage in 2018, it made sense. This is especially true if you want to target Millennials and Gen Z. Google discovered a glitch that allowed third-party apps to access the private information of 500,000 Google Plus users.

Gen Z 111

Gen Z User-Generated Millennials Promotion 111

Hootsuite

JULY 24, 2019

Posted by Tattoodo on Saturday, April 28, 2018. The image shows the trip’s Generation Z/millennial target demographic, and the pricing is clear. BLINK – We were invited to sit in with Brooklyn's Takashi Matsuba as he worked through an ongoing sleeve in traditional Tebori style. What’s great about these ads.

Whitepaper 112

Whitepaper User-Generated Gen Z Price 112