Litmus

DECEMBER 24, 2024

Well spend more time perfecting lifecycle email marketing strategies and data management while leaving room to experiment with the latest personalization and automation tactics. Email touchpoints: Tutorials and user guides. is so 2018. Use Litmus Assistant to translate your email across languages using generative AI.

B2C

Hootsuite

APRIL 9, 2025

With nearly 139 million Instagram Reels watched every minute and TikTok turning almost half its users into buyers, short videos arent just populartheyre powerful. TikTok and Pinterest are especially strong here, with younger users more likely to shop based on recommendations. of users into buyers in 2024. Source: Statista 2.

Gen Z

Welcome Software

MARCH 17, 2025

Since 2018, we've seen a 131% increase in experiments , starting from simple A/B tests to now intricate, data-driven optimization including server-side testing, personalization campaigns, and even ML-driven optimization methods such as multi-armed bandits. Remember when businesses redesigned websites based on executive preferences?

Transform

Buffer Marketing

APRIL 8, 2025

With so many new features available on the platform, it makes sense that the Facebook algorithm — the ranking system that uses machine learning to arrange content in users’ feeds — has changed too. These algorithms work together to decide what content users see when they open the app.

User-Generated

SocialPilot

JULY 28, 2025

Ever found yourself caught in the middle of a review management disaster? If you are managing local brands, your one small mistake can snowball into a full-blown crisis. In this post, we’ll take you through the review management horror stories you don’t want to repeat. Let’s dive in.

Management

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

User-Generated

Hubspot Marketing

SEPTEMBER 28, 2018

Before we dive into the best form builder tools for 2018, though, let’s talk about what a form builder exactly is. With no shortage of options, the best form builder apps tend to be quite similar and user-friendly. 20 of the Best Form Builder Tools for 2018. It might be one of the older methods in the book, but old is gold.

User-Generated

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Certain strategies, like content marketing and SEO , are enduring no-brainers that will continue to allow you to thrive in 2018. The big secret to effective lead gen in 2018 is knowing when to adapt to newer trends that work and are increasingly relevant, and when to optimize those marketing strategies that may need a tweak or two.

Whitepaper

Hubspot Marketing

AUGUST 21, 2018

That’s why we created this guide — influenced by some of our very own HubSpot experts — so you can bookmark and return to the most important marketing trends of 2018, time and time again. 2018 Marketing Trends. And now, in 2018, Instagram and Facebook Stories have created another new type of content: temporary.

Market Trends

Hubspot Marketing

APRIL 9, 2018

We want your business’s Instagram posts to receive optimal engagement, so we’ve put together an ultimate guide for using Instagram hashtags in 2018. Krystal Gillespie, HubSpot’s Social Media Community Manager, explains the importance of hashtags this way: “Hashtags are like a funnel. Why Hashtags Are Important. Top Instagram Hashtags.

User-Generated

Hubspot Marketing

MARCH 26, 2018

12 SEO Monitoring and Keyword Tools for 2018. Website Grader is an online tool that generates personalized reports based on the following key metrics: Performance. For example, within the HubSpot Blogging App , users will find as-you-type SEO suggestions. Moz's Pro Tools. UpCity's SEO Report Card. Screaming Frog's SEO Spider.

SEO

Jeff Bullas

JANUARY 30, 2023

TikTok became the world’s most downloaded app on Apple devices in 2018 and has been growing quickly ever since. It’s now firmly embedded in Gen Z’s daily lives and spans across 154 countries with 500 million active users. All Packages Include: Highest Quality Services Dedicated Account Manager 30-Day Refill Guarantee!

User-Generated

Hubspot Marketing

MAY 30, 2019

In 2018, it was reported that the service was generating 84 % of Alphabet's revenue. They also know that this placement can help generate leads. As you prepare to create a PPC campaign, it's important to get a rundown of what a successful campaign entails, and identify management misssteps that you'll want to avoid.

Management

Hubspot Marketing

OCTOBER 2, 2018

Setting up owners, users, and permissions. Verification gives a specific user control over a specific property. Google Tag Manager container snippet code: Copy the GTM container snippet code associated with your site. You need View, Edit, and Manage container-level permissions in GTM for this option.). Adding filters.

User-Generated

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Make Blue Ocean Shift the first step in reinvention. Joey Coleman.

Content Marketing

Sprout Social

AUGUST 1, 2019

From the business’ perspective, a review management strategy, or watching these reviews and knowing how to respond to them, is an important piece of your overall marketing strategy. You might also be familiar with reputation management – this is a larger umbrella terminology for maintaining the consumer’s perception of a brand.

Management

Hubspot Marketing

DECEMBER 5, 2019

The user-influenced platform , which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks -- like Facebook or Instagram -- where brands naturally find their niche. General Stats. Reddit surpassed 330 million monthly active users in 2017. User Behavior.

Gen Z

Hubspot Marketing

NOVEMBER 8, 2017

For the former, it’s about having conversations with brands where and when customers and prospects prefer -- largely because the world has changed, and 80% of internet users report suffering from " information overload. " The security for those communication tools is typically managed on the back end by the provider of this technology.

eBook

Hootsuite

MARCH 9, 2020

While people keep their eyes on the big-name platforms for signs of saturation, user alienation, and stagnation, LinkedIn continues to own and grow its valuable niche. LinkedIn user statistics. LinkedIn has 675 million monthly users . To put that number in context, Instagram currently has 1 billion users , and Facebook has 2.5

User-Generated

Sprout Social

JULY 12, 2022

Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication. In February 2022, a widespread outage occurred at Slack, an online messaging application, during which many users were unable to access the platform.

Communications

Hubspot Marketing

SEPTEMBER 26, 2023

The company published a look back on its 2018 research efforts on the Google AI blog, where it painted an extensive picture of where it has made the most progress within this realm of technology. From text-to-video generation to universal translator dubbing, Google’s dive into AI technology is resulting in huge advancements.

User-Generated

Hootsuite

FEBRUARY 20, 2020

In Europe, Northern Europe has the highest percentage of social media users (79%), versus Southern (66%), Western (62%) and Eastern Europe (57%). India has had the biggest increase in social media users since 2019, with 130 million new users, a 48% year-over-year increase. in 2019 , compared to 6% in 2018 (and 15% in 2016).

Gen Z

Search Engine Land

JULY 3, 2023

This article explores a new potential marketing discipline called “digital authority management” and the role of E-E-A-T in a new search environment like Google’s Search Generative Experience (SGE). The link boxes in the snapshot box refer to results related to the AI-generated response, according to Google.

Management

Hubspot Marketing

APRIL 12, 2021

You can instruct your partner to direct traffic to your landing page and they will only earn a commission once a user has filled out the form. Your next question might be, " How do advertisers know which users come from which affiliate?" Generate and assign IDs. Want a simple and easy-to-use dashboard to manage your partners?

Performance Marketing

Hubspot Marketing

NOVEMBER 2, 2020

Musical.ly, created in 2014, was a music sharing app whose users would share short videos of themselves lip-synching to different music snippets. The platform was among the top 100 downloaded apps for two years straight, and users posted around 13 million videos per day. In 2018, Musical.ly TopView Ads. Image Source.

User-Generated

Sprout Social

OCTOBER 16, 2018

A post shared by Sephora (@sephora) on Oct 7, 2018 at 5:06pm PDT. A post shared by oVertone (@overtonecolor) on Aug 17, 2018 at 3:16pm PDT. User-generated content. As a result, user-generated content is the bread and butter of social media and the beauty industry. View this post on Instagram.

User-Generated

Martech

JUNE 14, 2024

The generative AI arms race may be over before most people know it’s begun. Take the case of genAI as an assistant, helping users find their way around their dashboards, their messaging apps, their datasets, summarizing documents and chats and answering questions posed in natural language. There’s an image generator too.

CRM

Hootsuite

JANUARY 15, 2020

Keep reading to find out more about the user demographics of every major social media network. . General social media demographics. Here are a few general demographic data points about social media that you should know: 72% of American adults use social media. 366 million new people started using social media in 2018 alone.

Gen Z

Marketing Insider Group

FEBRUARY 24, 2021

Digital transformation progression means diverse pools of users will want to use your website to learn and shop. For example, a study found that 70 percent of websites in several industries were “unavailable” to blind users. For example, a study found that 70 percent of websites in several industries were “unavailable” to blind users.

Law

Adobe Experience Cloud Blog

MAY 22, 2019

When mastered, demand generation can help transform even an underdog brand into a market leader. The goal of demand generation isn’t overnight success, but a gradual, methodical shift in perception among your audience. By 2021, the number of global smartphone users is expected to pass 3.8 But getting there requires patience.

Whitepaper

Adobe Experience Cloud Blog

MAY 27, 2019

As your company undergoes its own digital transformation , not only are you generating more and more data across more devices, you’re progressively responsible for the information others share with you. With a whole heap of malicious traffic to defend against, there’s increased pressure to keep your users’ data safe no matter your role.

Transform

Hubspot Marketing

JULY 14, 2020

The Netflix team is pulling out all the stops across multiple different fronts to keep users excited about the premiere. In 2020, REI partnered with several groups in Washington state that aim to preserve wildlife and nature, making it the favorite campaign of service blog manager, Clint Fontanella. Image Source.

Marketers

Hootsuite

SEPTEMBER 22, 2021

A shadowban is when a user is muted or blocked on a social media platform (or forum), without receiving any official notification about it. The last time Twitter talked about shadowbanning explicitly was in this blog post from 2018. Is that shadowbanning, or just community management? What is a shadowban on social media?

User-Generated

Lusha

JANUARY 10, 2018

Today I’ll discuss lead generation tools – specifically, ones that will add a lot of value to your lead gen operation but won’t cost you a buck. Lead generation has changed. Inbound lead generation is “softer”. A critical part of lead generation is getting the right contact details.

User-Generated

Hubspot Marketing

JUNE 25, 2019

Ecommerce is a rapidly growing industry -- in fact, online sales grew at almost four times the rate of total retail sales in 2018 and accounted for over half of the retail industry's growth. They offer products including order management, business intelligence, and a marketplace to help scale your business. Squarespace. Analytics.

eCommerce

Hubspot Marketing

JULY 28, 2017

According to the Ericsson Mobility Report , IoT devices and sensors will exceed mobile phones as the largest category of connected devices in 2018 and generate a staggering 400 zettabytes of data per year. They'll need to develop an agile approach to managing campaigns, marketing initiatives, pricing, and product development.

Digital Marketing

Hubspot Marketing

NOVEMBER 17, 2020

The heaviest podcasts users listen while they are away from home; often while at work. Both blogs and podcasts nurture customer relationships, validate expertise, deepen brand loyalty, capture search, and generate leads. The number of people who listened to a podcast at least once increased by 20 million between 2018 and 2019.

Gen Z