Hubspot Marketing

MARCH 19, 2019

Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers. You might be wondering if email is still a worthwhile marketing strategy. Email marketing stats. 93% of B2B marketers use email to distribute content. B2B Email Marketing Statistics.

Email Marketing 145

Email Marketing Millennials B2C Marketing 145

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. As a busy marketer, you want to make sure you're going to get a good return on your investment before you start spending time and money building a podcast. Podcasts and Advertising.

Gen Z 141

Gen Z Advertising Advertisers Millennials 141

Hubspot Marketing

AUGUST 2, 2018

Online Advertising: Everything You Need to Know in 2018. For example, at HubSpot, we advertised an eBook for finance marketers on both LinkedIn and Facebook. When you advertise on LinkedIn , you can choose from three marketing objectives: build brand awareness, drive website traffic, or generate leads and convert prospects.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Hubspot Marketing

FEBRUARY 12, 2019

As a video marketer, you already know how crucial building a YouTube presence is for boosting your videos’ and brand’s visibility. 51 YouTube Stats Every Video Marketer Should Know in 2019. In 2018, YouTube was the most popular IOS app. 46% of millennials (25-34-year-olds) have increased their YouTube usage since last year.

Video Marketing 145

Video Marketing Millennials Gen Z Entertainment 145

Hubspot Marketing

JULY 23, 2019

But, as the pool of social platforms grows, will any of them really change the game for marketers this year? Aside from Facebook and Snapchat, we've also been watching platforms like Reddit and Pinterest aim to improve on advertising and marketing features. In 2018, the lip-syncing app, Musical.ly The truth is, probably not.

Gen Z 145

Gen Z Entertainment Millennials Marketing 145

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. That way you can make the best decisions when it comes to your social media marketing strategy. 1 billion users worldwide by 2018, according to Instagram CEO Kevin Systrom.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hootsuite

MARCH 9, 2020

If you’re in B2B marketing, we have no doubt your LinkedIn business strategy is already in full swing. Download the complete Digital 2020 report to learn where to focus your social marketing efforts and how to better target your audience. That’s a 14% increase since the end of 2018, when LinkedIn reported 590 million users.

User-Generated 145

User-Generated Marketing Thought Leadership Marketers 145

Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. billion in May 2018. This number has been steady since late 2018.

Advertisers 145

Advertisers Advertising Marketing Marketers 145

Hubspot Marketing

DECEMBER 5, 2019

Since it launched in 2005, Reddit has remained a mystery to many marketers. While Reddit's user-oriented platform might be too difficult for small to medium-sized business marketers right now, it's still evolving. However, it's still smart to keep an eye on platforms that could offer solid marketing opportunities in the future.

Gen Z 145

Gen Z Millennials User-Generated Advertising 145

Hootsuite

JANUARY 15, 2020

Fine-tune your marketing strategy. Simple: The best social media marketers know where their audience is. The most important social media demographics for marketers. 366 million new people started using social media in 2018 alone. 366 million new people started using social media in 2018 alone. In the U.S.,

Gen Z 145

Gen Z Millennials User-Generated Education 145

Hootsuite

MARCH 2, 2020

We’ve rounded up the most important Pinterest stats, including proprietary data from Pinterest itself, so you can see how your marketing efforts measure up in 2020. Here are the Pinterest stats you’ll want to pin to your next marketing vision board. That doesn’t mean marketers should forget about men. How many of them are yours?

Marketing 145

Marketing Marketers Advertisers Advertising 145

Hootsuite

OCTOBER 8, 2020

That’s because social media statistics tell marketers how users are interacting with the platform. Tracking essential Snapchat user stats, familiarizing yourself with the most up-to-date Snapchat business statistics, and learning interesting facts about the social media platform can take your social media marketing strategy to the next level.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. At this point, marketers know that they should be leveraging video in their marketing strategy. Consumers are beginning to rely on marketing videos from brands. The interest in video isn't surprising or new.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Sprout Social

MAY 21, 2019

So, how useful can the platform be for your marketing campaigns? According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S. 50% of millennials use Pinterest every month. One out of every two millennials use Pinterest every month. So, what does this mean for your brand?

Millennials 112

Millennials Shoppers Food User-Generated 112

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. Still, the platform remains a hidden gem for marketers targeting certain audience demographics. If you’re looking for higher-spending millennials, for example, try Pinterest. Marketers can reach a potential audience of 225.7

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Hubspot Marketing

JULY 25, 2022

Influencer marketing has proven an incredibly effective strategy for brands over the past few years — in fact, as of 2021, almost 60% of marketers said influencer marketing was the most effective marketing trend , ahead of SEO, experiential marketing, and short-form video content.

Gen Z 127

Gen Z Millennials Retail Price 127

Hubspot Marketing

NOVEMBER 26, 2019

Since launching in early 2018 , TikTok's been covered by seemingly every major news publication and racked up millions of downloads globally. Despite TikTok's major early success, the app still feels like a bit of a mystery, especially to marketers. TikTok's revenue more than tripled between 2017 and 2018. The Verge ).

Gen Z 145

Gen Z Entertainment Millennials Advertisers 145

Hubspot Marketing

JANUARY 27, 2020

As a marketer, I'm curious to see how brands could leverage smart technology. I'm not the only one who recognizes emerging technology as something that could completely change today's marketing world. In fact, a Deloitte study notes that many marketing firms are ramping up their information technology processes because of it.

Millennials 145

Millennials Shipping Entertainment eCommerce 145

Vertical Response

JULY 7, 2024

Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. Influencer marketing is another area where Instagram shines.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Content Marketing Institute ). Marketing Charts ).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Hubspot Marketing

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Assess your marketing team.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Neil Patel

SEPTEMBER 13, 2021

Are you one of those people whose eyes glaze over every time they read about crafting the perfect marketing campaign or embracing technologies? Watching a social media or marketing documentary gives you insights you never get in a class and spells out the pros and cons better than any course ever could. Then you’re not the only one.

Transform 143

Transform Marketing Marketers Millennials 143

Sprout Social

APRIL 22, 2019

Knowing who uses Instagram and how they interact on the platform can help your business to craft a better Instagram marketing strategy. If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. If you’ve ever wondered if social media marketing actually works, think about this statistic.

Millennials 111

Millennials Gen Z User-Generated Marketing 111

Content Marketing Institute

SEPTEMBER 14, 2018

Other research found that 57% of all internet users over age 16 have made a purchase based on an influencer recommendation and 69% of millennials report buying products that influencers recommend. HANDPICKED RELATED CONTENT: Influencer Marketing: Lessons From One of the World’s Largest Software Brands. Click To Tweet. Conclusion.

Influencer Marketing 111

Influencer Marketing Shoppers Millennials Marketing 111

Sprout Social

NOVEMBER 26, 2018

Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground. Chances are you can find them here.

Social Media Marketing 111

Social Media Marketing Marketing Marketers eCommerce 111

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 3. Millennials prefer YouTube over TV.

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

Hubspot Marketing

APRIL 13, 2020

In 2018, North America discovered a viral new app called TikTok. Whether you're interested in international marketing, or just want to learn more about how audiences around the world interact with the internet, learning about the top global platforms that weren't created in Silicon Valley can be an eye-opening experience.

Gen Z 145

Gen Z Millennials User-Generated eCommerce 145

Content Marketing Institute

OCTOBER 14, 2017

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Our rants and raves include Lloyds Bank’s big bet on content marketing and Amazon’s cautionary tale on business models; then we close the show with an example of the week on The Points Guy. In this week’s episode.

Content Marketing 106

Content Marketing Millennials Pharmaceutical Finance 106

Sprout Social

OCTOBER 10, 2018

Marketing personas put a proverbial face to your customer base, allowing you to better define and market to your most profitable customers. Why marketers need social media personas. Maybe you’re trying to reach the millennial crowd. Perhaps you’re marketing toward baby boomers.

Branding 111

Branding Millennials Non-Profit Whitepaper 111

Sprout Social

NOVEMBER 18, 2020

Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. That lack of communication is a problem for us as marketers—and all of us need to make it our problem. Hear me out…. It isn’t just taking a stand that’s important to your audience.

Branding 142

Branding Key Performance Indicator Transform Millennials 142

Hubspot Marketing

JANUARY 20, 2020

This condition especially impacts millennials. A 2018 Gallup study found that 30% feel like they're in a constant state of burnout at work, while 70% say they feel burnout at least sometimes. While burnout is common, it isn't just isolated to people who dislike their jobs. Then, take preventative measures. "I Eonta explains.

Energy 133

Energy Health Millennials Marketing 133

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your Content Marketing. Conclusion.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Spiralytics

FEBRUARY 5, 2023

Instead of targeting a specific gender in their marketing, companies are constantly looking into breaking stereotypes. What is Gender Marketing? Gender marketing targets men and women as separate groups and assumes the role of each based on stereotypical norms. How Does Gender Matter in Marketing?

Gen Z 96

Gen Z Millennials Marketing Marketers 96

Neil Patel

OCTOBER 12, 2020

If you aren’t willing to embrace AI digital assistants as a marketer, you’re going to have a tough time competing with everyone else. Just like Alexa brings you the best jams on-demand and Siri helps you find the nearest Starbucks, AI digital assistants can help you become a better marketer. What Are AI Digital Assistants?

Marketing 145

Marketing Marketers User-Generated SEO 145

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. In 2018, amid TikTok's early success, Facebook quietly launched a competing app called Lasso. Both networks have solid benefits and entertainment factors. The question above is fair. How Brands Already Use Reels.

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

Gen Z 128

Gen Z Marketing Marketers Promotion 128