Content Marketing Institute

AUGUST 31, 2018

Editor’s note: Beverly Jackson is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. And it offers several lessons for other marketers. Circus Circus (@CircusVegas) June 30, 2018.

Branding 95

Branding Transform Entertainment Customer Journey 95

Econsultancy

DECEMBER 6, 2021

The app’s biggest spike in global popularity occurred between January and December 2018, when it first began its ascent to social media fame in the West, jumping from 54m to 271m MAUs. in 2019 and nearly 50% in 2018, however the amount of investment in this format has almost tripled in the last three years.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Adobe Experience Cloud Blog

NOVEMBER 21, 2017

Interested in learning more about social media marketing?”) How might you utilize the techniques I’ve suggested in your 2018 content marketing plan? Tell me about your plans in the comment section. Another option is to add a question at the end of each post (e.g., Moving Forward.

User-Generated 134

User-Generated Entertainment Thought Leadership Place 134

Hootsuite

OCTOBER 26, 2020

Any brand using Twitter as part of its social media marketing plan likely recognizes Twitter updates each month. Staying on top of new Twitter updates can help your brand make the most of the social media platform and try out the new features. Sport climbing was mesmerising at Buenos Aires 2018 !

Health 145

Health Social Media Marketing User-Generated Promotion 145

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015.

Management 133

Management CMO Marketing Marketers 133

Content Marketing Institute

DECEMBER 13, 2018

HANDPICKED RELATED CONTENT: How to Build a Smart Yet Simple Social Media Marketing Plan [Template]. Bonus tip: Be a content maker, not just a content marketer. Content marketing has evolved over the last couple of years. SEO and Website Image Optimization 10-Point Checklist for Marketers.

Pharmaceutical 111

Pharmaceutical Social Media Marketing Content Marketing Marketing Plan 111

Content Marketing Institute

JANUARY 2, 2018

HANDPICKED RELATED CONTENT: How to Build a Smart Yet Simple Social Media Marketing Plan [Template]. 50 Best Social Media Tools From 50 Most Influential Marketers Online. Whether you want to address a micro or a macro issue of content marketing, make plans today to attend Content Marketing World 2018.

Management 111

Management Analytics Energy Social Media Marketing 111

Hootsuite

MARCH 30, 2022

While you’re here, we’ve also compiled some creative channel name ideas to get you started on your YouTube marketing plan. In fact, it can be a great marketing move if you lean into the shift. Take, for example, YouTuber Matti Haapoja, who rebranded from the name Travel Feels in 2018. Try it for Free.

Social Media Marketing 130

Social Media Marketing Branding Communications Marketing Plan 130

Hootsuite

JULY 21, 2020

— Twitter Business (@TwitterBusiness) December 13, 2018. Ready to put your video marketing plan into action? With Hootsuite you can upload, schedule, publish, promote, and monitor your social videos from one platform. Tweets with video attract 10X more engagements than Tweets without video. Get Started.

Analytics 145

Analytics Promotion Social Media Marketing Management 145

Content Marketing Institute

APRIL 27, 2018

As for the drip email campaigns, you can use email marketing tools like MailChimp (free and paid versions) or Constant Contact. HANDPICKED RELATED CONTENT: How to Build a Smart Yet Simple Social Media Marketing Plan [Template]. Cover image by Joseph Kalinowski/Content Marketing Institute.

Promotion 111

Promotion Social Media Marketing Content Marketing User-Generated 111

Content Marketing Institute

NOVEMBER 22, 2017

Revolutionary in its simplicity, practical in its understanding of behavioral psychology, The 12 Week Year offers an alternative to the familiar, but problem-plagued, year-long marketing plans. . It offers a practical alternative to the typical 52-week marketing plans and yearly editorial calendars. by Erik Wahl.

Product 111

Product Content Marketing Marketing Marketers 111

Content Marketing Institute

SEPTEMBER 25, 2018

Research presented at the 2018 International Conference on Information Management found images heavily liked on Facebook tended to display four qualities: brightness, clarity, liveliness, and ingenuity. HANDPICKED RELATED CONTENT: How to Build a Smart Yet Simple Social Media Marketing Plan [Template].

Whitepaper 111

Whitepaper Transform Fashion Social Media Marketing 111

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. Are you ready? Let’s begin! Table of Contents 1.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Hootsuite

MARCH 16, 2020

TikTok was one of the most downloaded apps in the US, Japan, India, and Korea in 2018. . Don’t miss our guide on TikTok basics and how to integrate it into your social media marketing plan for 2020. TikTok is the sixth most popular app globally based on the number of monthly active users. . That’s ok.

Advertising 145

Advertising Advertisers User-Generated Marketing 145

Content Marketing Institute

JANUARY 23, 2019

HANDPICKED RELATED CONTENT: How to Build a Smart Yet Simple Social Media Marketing Plan [Template]. On social, when you’re promoting stuff, simpler images are getting higher click-through rates. Creating look-alike audiences solves the problem of reaching enough people. bsmarketer Click To Tweet.

Promotion 111

Promotion Social Media Marketing Content Marketing Price 111

Hootsuite

JANUARY 6, 2020

This is one of the most important Facebook marketing tips for using the platform successfully: Always have a clear idea of exactly who you are trying to reach. But unless those Likes are part of a broader marketing plan, they’re not going to provide a great return. times in 2018 alone. Optimize your Page for engagement.

Marketing 145

Marketing Marketers User-Generated Promotion 145

Marketing Insider Group

SEPTEMBER 14, 2020

Overall, there are 3 billion social media users. 91% of B2B marketers utilize content marketing to reach customers. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

SMA Marketing

JANUARY 19, 2023

If you're at the point in your company's growth where you realize you need help marketing your business online, it's time to hire a digital marketing agency. Take your time and find the one that will best meet your needs and will work with you on a customized marketing plan.

Digital Marketing 98

Digital Marketing Marketing Marketers SEO 98

Content Marketing Institute

DECEMBER 25, 2018

Streamline your social media marketing. Figuring out the best places to share your content on social media can be puzzling as the rules, opportunities, audiences, and value propositions vary greatly from one channel to another – and can shift gears abruptly without a moment’s notice. Click to enlarge.

Content Marketing 111

Content Marketing Marketing Marketers Energy 111

SocialPilot

DECEMBER 8, 2023

have happened due to drunken driving from the year 2010 to 2018 during the holidays. For holiday marketing ideas, creating special offers and experiences suitable to the festive theme goes a long way. Between the Christmas eggnog and drinks on New Year’s Eve, people tend to take risks to drive home while being drunk.

Non-Profit 79

Non-Profit Retail Marketing Marketers 79

Power Digital Marketing

MARCH 14, 2019

Marketing requires a great deal of repetitive tasks – from mass emails to management of website traffic to social media marketing. Due to the overwhelming amount of responsibilities and tasks that marketing juggle, marketing automation has soared in popularity. Recap of 2018. Make It Personal.

CRM 40

CRM Marketing Marketers Social Media Marketing 40

Power Digital Marketing

DECEMBER 10, 2022

Improve shopability – Instagram released shoppable posts in 2018, allowing brands to include prices and other product info on their product images. The more Instagram insights you can glean, the more clarity you’ll carry into your own marketing plan. 6 A perfect way to reach potential customers and grow your audience.

Affiliate Marketing 52

Affiliate Marketing Marketing Marketers User-Generated 52

Hootsuite

FEBRUARY 14, 2025

If you already have a YouTube marketing plan in place, these 16 data-backed strategies will increase your videos chances of getting recommended. As a result, in 2018, YouTubes Chief product officer mentioned on a panel that 70% of watch time on YouTube is spent watching videos the algorithm recommends. #1 Sign up free today.

Analytics 78

Analytics Whitepaper Promotion SEO 78

Sprout Social

JANUARY 25, 2019

It can be a challenge, though, to figure out the best way to translate the brand story you’re familiar with inside your company to social media. According to a survey by The Manifest and Smart Insights, 24% of social media marketers said missing a formal strategy is their top social media marketing challenge.

Branding 112

Branding Customer Whitepaper Manufacturing 112

Econsultancy

DECEMBER 13, 2021

It predicts total social advertising spend will grow by 10% as of the end of 2021, rising further to 12% in 2022. 2018 research shows how an advertising hiatus can impact brands’ long-term sales. Digital marketing named in highest growth job categories of 2021 by LinkedIn.

Advertising 52

Advertising Advertisers Retail Shoppers 52